Ryan Phelan
@ryanpphelan.bsky.social
CEO of RPE Origin - Recipient 2023 Thought Leader of the Year. 25 years in email, Columnist, Investor, Mentor, Adviser and Emperor of Minds #emailgeek
In my experience, most marketing teams use between 20-30% of their marketing platforms' potential.
Before resorting to expensive new solutions, it may be worth investigating whether you've really maxed out what your current one can do.
bit.ly/3ndBbF7
#EmailMarketing
Before resorting to expensive new solutions, it may be worth investigating whether you've really maxed out what your current one can do.
bit.ly/3ndBbF7
#EmailMarketing
3 recession-defeating marketing strategies
Enterprise companies have not slowed down or pulled back. If anything, they are accelerating in their pursuit of innovation at scale.
bit.ly
January 13, 2026 at 9:00 PM
In my experience, most marketing teams use between 20-30% of their marketing platforms' potential.
Before resorting to expensive new solutions, it may be worth investigating whether you've really maxed out what your current one can do.
bit.ly/3ndBbF7
#EmailMarketing
Before resorting to expensive new solutions, it may be worth investigating whether you've really maxed out what your current one can do.
bit.ly/3ndBbF7
#EmailMarketing
Is 2026 the year you finally push for that big ESP migration?
If you're thinking it might be time, here are 4 things you might want to think through before you commit
bit.ly/3NigS44
#EmailMarketing #EmailTips #EmailGeeks
If you're thinking it might be time, here are 4 things you might want to think through before you commit
bit.ly/3NigS44
#EmailMarketing #EmailTips #EmailGeeks
4 steps to take before hitting go on your new martech platform
Migrating from one marketing technology platform to another is exciting and terrifying at the same time. The bigger the organization, the scarier it gets.
bit.ly
January 12, 2026 at 9:35 PM
Is 2026 the year you finally push for that big ESP migration?
If you're thinking it might be time, here are 4 things you might want to think through before you commit
bit.ly/3NigS44
#EmailMarketing #EmailTips #EmailGeeks
If you're thinking it might be time, here are 4 things you might want to think through before you commit
bit.ly/3NigS44
#EmailMarketing #EmailTips #EmailGeeks
Email Marketers - It's time for your 2025 Marketing Performance Review!
Here's a starting point, including a handy 10-point checklist to get you started on learning the lessons that will take you into the future!
bit.ly/49S6aLN
#EmailMarketing #EmailGeeks #EmailTips
Here's a starting point, including a handy 10-point checklist to get you started on learning the lessons that will take you into the future!
bit.ly/49S6aLN
#EmailMarketing #EmailGeeks #EmailTips
Time for your 2025 holiday marketing performance review (10-point checklist included!)
Learn how to do a holiday marketing performance review to assess your email campaign performance and map out 2026 success
bit.ly
January 9, 2026 at 9:00 PM
Email Marketers - It's time for your 2025 Marketing Performance Review!
Here's a starting point, including a handy 10-point checklist to get you started on learning the lessons that will take you into the future!
bit.ly/49S6aLN
#EmailMarketing #EmailGeeks #EmailTips
Here's a starting point, including a handy 10-point checklist to get you started on learning the lessons that will take you into the future!
bit.ly/49S6aLN
#EmailMarketing #EmailGeeks #EmailTips
Getting the marketing budget you deserve in email marketing is a delicate balance of persuasion and reason.
So basically marketing then.
Here's a few things I'd look out for this quarter. bit.ly/3WxMypU
#EmailMarketing #EmailTips #EmailStrategy
So basically marketing then.
Here's a few things I'd look out for this quarter. bit.ly/3WxMypU
#EmailMarketing #EmailTips #EmailStrategy
How to Get the Email Marketing Budget You Deserve in 2026
Discover a new way to build and optimize your 2026 email marketing budget. Spend smarter, prove email's value, and maximize ROI.
bit.ly
January 8, 2026 at 5:00 PM
Getting the marketing budget you deserve in email marketing is a delicate balance of persuasion and reason.
So basically marketing then.
Here's a few things I'd look out for this quarter. bit.ly/3WxMypU
#EmailMarketing #EmailTips #EmailStrategy
So basically marketing then.
Here's a few things I'd look out for this quarter. bit.ly/3WxMypU
#EmailMarketing #EmailTips #EmailStrategy
Now that there's a little time to think after the holiday chaos, it's time to refresh our strategies and our designs as we look forward into 2026.
Here's a whitepaper we wrote a few months back on why you'll want to make quality your goal.
bit.ly/4mtXuQk
#EmailTips
Here's a whitepaper we wrote a few months back on why you'll want to make quality your goal.
bit.ly/4mtXuQk
#EmailTips
Quality Email Design Always Wins
Make your emails stand out. Quality Email Design Always Wins in improving open rates and building lasting customer relationships.
bit.ly
January 7, 2026 at 10:30 PM
Now that there's a little time to think after the holiday chaos, it's time to refresh our strategies and our designs as we look forward into 2026.
Here's a whitepaper we wrote a few months back on why you'll want to make quality your goal.
bit.ly/4mtXuQk
#EmailTips
Here's a whitepaper we wrote a few months back on why you'll want to make quality your goal.
bit.ly/4mtXuQk
#EmailTips
With everything that happened in 2025, a lot of us cut back on our news intake.
It's understandable; it was overwhelming and stressful. But if we want to stay on top of trends, we can't afford to be in blissful ignorance.
bit.ly/3N2eRLL
#EmailMarketing #EmailTrends
It's understandable; it was overwhelming and stressful. But if we want to stay on top of trends, we can't afford to be in blissful ignorance.
bit.ly/3N2eRLL
#EmailMarketing #EmailTrends
4 trends marketers must follow in 2026 | MarTech
Marketers head into 2026 navigating AI’s next phase, looming tech change and an inbox that’s quietly evolving — with cautious optimism intact.
bit.ly
January 7, 2026 at 5:30 PM
With everything that happened in 2025, a lot of us cut back on our news intake.
It's understandable; it was overwhelming and stressful. But if we want to stay on top of trends, we can't afford to be in blissful ignorance.
bit.ly/3N2eRLL
#EmailMarketing #EmailTrends
It's understandable; it was overwhelming and stressful. But if we want to stay on top of trends, we can't afford to be in blissful ignorance.
bit.ly/3N2eRLL
#EmailMarketing #EmailTrends
So that's it. Holidays 2025 well and truly over, welcome to 2026.
Back to regular life. Back to work. Back to school and college.
If the student cohort are your target demographic, here's a little advice to take on the new term.
bit.ly/3JzA1yP
#EmailMarketing
Back to regular life. Back to work. Back to school and college.
If the student cohort are your target demographic, here's a little advice to take on the new term.
bit.ly/3JzA1yP
#EmailMarketing
Maximize Back-to-School Sales with Effective Email Marketing
Back-to-school shopping is a major revenue opportunity for many consumer brands and has the added benefit of bringing new shoppers to brands in time for holiday shopping.
bit.ly
January 6, 2026 at 3:55 PM
So that's it. Holidays 2025 well and truly over, welcome to 2026.
Back to regular life. Back to work. Back to school and college.
If the student cohort are your target demographic, here's a little advice to take on the new term.
bit.ly/3JzA1yP
#EmailMarketing
Back to regular life. Back to work. Back to school and college.
If the student cohort are your target demographic, here's a little advice to take on the new term.
bit.ly/3JzA1yP
#EmailMarketing
We've been seeing a few image-only emails over the holidays.
I get it, there's a lot of pressure to get something good looking out quick. But if your nice picture gets mangled by inbox filters, it was wasted effort.
bit.ly/3Hfv65a
#EmailMarketing #EmailTips
I get it, there's a lot of pressure to get something good looking out quick. But if your nice picture gets mangled by inbox filters, it was wasted effort.
bit.ly/3Hfv65a
#EmailMarketing #EmailTips
Image-Only Emails: A Bad Idea Then, a Worse Idea Now
Sending an all-image email in 2025 is like handing someone a billboard and hoping they hang it up themselves. It’s lazy, ineffective, and ultimately bad.
bit.ly
January 5, 2026 at 10:44 PM
We've been seeing a few image-only emails over the holidays.
I get it, there's a lot of pressure to get something good looking out quick. But if your nice picture gets mangled by inbox filters, it was wasted effort.
bit.ly/3Hfv65a
#EmailMarketing #EmailTips
I get it, there's a lot of pressure to get something good looking out quick. But if your nice picture gets mangled by inbox filters, it was wasted effort.
bit.ly/3Hfv65a
#EmailMarketing #EmailTips
To paraphrase an old saying, the best time to build a Q5 strategy was a month ago.
The second-best time is now.
Take note of what this season taught you so you can be ready next year.
bit.ly/4jwUhz5
#EmailMarketing #EmailTips #EmailGeeks
The second-best time is now.
Take note of what this season taught you so you can be ready next year.
bit.ly/4jwUhz5
#EmailMarketing #EmailTips #EmailGeeks
The 6 Q5 Email Marketing Strategies Nobody Else is Talking About (Yet)
Create high-converting, engagement-driven email campaigns with a Q5 email marketing strategy. RPE Origin’s new guide has tips and real-world examples.
bit.ly
January 2, 2026 at 3:35 PM
To paraphrase an old saying, the best time to build a Q5 strategy was a month ago.
The second-best time is now.
Take note of what this season taught you so you can be ready next year.
bit.ly/4jwUhz5
#EmailMarketing #EmailTips #EmailGeeks
The second-best time is now.
Take note of what this season taught you so you can be ready next year.
bit.ly/4jwUhz5
#EmailMarketing #EmailTips #EmailGeeks
When John speaks, I listen. With three decades of email under his belt, I'd consider his predictions for 2026 well worth considering
bit.ly/44M92bd
#EmailMarketing #EmailIndustry #MarketingThoughtLeaders
bit.ly/44M92bd
#EmailMarketing #EmailIndustry #MarketingThoughtLeaders
December 31, 2025 at 4:10 PM
When John speaks, I listen. With three decades of email under his belt, I'd consider his predictions for 2026 well worth considering
bit.ly/44M92bd
#EmailMarketing #EmailIndustry #MarketingThoughtLeaders
bit.ly/44M92bd
#EmailMarketing #EmailIndustry #MarketingThoughtLeaders
Well, that's our holiday tips series wrapped up! I hope you found some of the advice useful.
Don't forget to keep an eye on my colleagues over at RPE Origin for new insights, advice and industry whitepapers as we head into 2026!
#EmailMarketing #EmailStrategy #EmailTips
Don't forget to keep an eye on my colleagues over at RPE Origin for new insights, advice and industry whitepapers as we head into 2026!
#EmailMarketing #EmailStrategy #EmailTips
December 30, 2025 at 10:30 PM
Well, that's our holiday tips series wrapped up! I hope you found some of the advice useful.
Don't forget to keep an eye on my colleagues over at RPE Origin for new insights, advice and industry whitepapers as we head into 2026!
#EmailMarketing #EmailStrategy #EmailTips
Don't forget to keep an eye on my colleagues over at RPE Origin for new insights, advice and industry whitepapers as we head into 2026!
#EmailMarketing #EmailStrategy #EmailTips
We're almost at the other side of the holiday season now. It's time to follow up with your customers - a few words of thanks can help build the relationship you want going into the new year.
#EmailMarketing #EmailTips #EmailGeeks
#EmailMarketing #EmailTips #EmailGeeks
December 29, 2025 at 10:00 PM
We're almost at the other side of the holiday season now. It's time to follow up with your customers - a few words of thanks can help build the relationship you want going into the new year.
#EmailMarketing #EmailTips #EmailGeeks
#EmailMarketing #EmailTips #EmailGeeks
Ever click on an email link and wonder where the heck you've ended up because the email and the landing page look completely different?
If you can't get your emails and pages to align, why would you customer think you can get their order right?
Enjoy today's tip!
#EmailDesign
If you can't get your emails and pages to align, why would you customer think you can get their order right?
Enjoy today's tip!
#EmailDesign
December 26, 2025 at 10:00 PM
Ever click on an email link and wonder where the heck you've ended up because the email and the landing page look completely different?
If you can't get your emails and pages to align, why would you customer think you can get their order right?
Enjoy today's tip!
#EmailDesign
If you can't get your emails and pages to align, why would you customer think you can get their order right?
Enjoy today's tip!
#EmailDesign
We've got another email holiday tip for you today.
Today's advice: always keep some last-minute emails handy for those "Screaming Down the Hall" moments. You know the ones!
#Emailmarketing #EmailTips #25DaysofHolidayTips
Today's advice: always keep some last-minute emails handy for those "Screaming Down the Hall" moments. You know the ones!
#Emailmarketing #EmailTips #25DaysofHolidayTips
December 23, 2025 at 9:49 PM
We've got another email holiday tip for you today.
Today's advice: always keep some last-minute emails handy for those "Screaming Down the Hall" moments. You know the ones!
#Emailmarketing #EmailTips #25DaysofHolidayTips
Today's advice: always keep some last-minute emails handy for those "Screaming Down the Hall" moments. You know the ones!
#Emailmarketing #EmailTips #25DaysofHolidayTips
December 23, 2025 at 4:00 PM
We're reaching the end of our season of 🎁 email holiday tips, but we're not done yet!
Todays tip is:
Data Trends From The Year
AI is here. Practice Ethical Marketing to ensure a bias does not ruin the result.
#EmailMarketing #EmailTips #25DaysofHolidayTips
Todays tip is:
Data Trends From The Year
AI is here. Practice Ethical Marketing to ensure a bias does not ruin the result.
#EmailMarketing #EmailTips #25DaysofHolidayTips
December 22, 2025 at 9:00 PM
We're reaching the end of our season of 🎁 email holiday tips, but we're not done yet!
Todays tip is:
Data Trends From The Year
AI is here. Practice Ethical Marketing to ensure a bias does not ruin the result.
#EmailMarketing #EmailTips #25DaysofHolidayTips
Todays tip is:
Data Trends From The Year
AI is here. Practice Ethical Marketing to ensure a bias does not ruin the result.
#EmailMarketing #EmailTips #25DaysofHolidayTips
It's time for another holiday tip!
This time I'm taking a step back from being the Chief Elf Officer to make room for our Brand Sparkle Elf Amanda Margraf to talk multipurposer customer journeys!
We'll have some more for you next week. See you then!
#EmailTips #EmailDesign
This time I'm taking a step back from being the Chief Elf Officer to make room for our Brand Sparkle Elf Amanda Margraf to talk multipurposer customer journeys!
We'll have some more for you next week. See you then!
#EmailTips #EmailDesign
December 19, 2025 at 9:30 PM
It's time for another holiday tip!
This time I'm taking a step back from being the Chief Elf Officer to make room for our Brand Sparkle Elf Amanda Margraf to talk multipurposer customer journeys!
We'll have some more for you next week. See you then!
#EmailTips #EmailDesign
This time I'm taking a step back from being the Chief Elf Officer to make room for our Brand Sparkle Elf Amanda Margraf to talk multipurposer customer journeys!
We'll have some more for you next week. See you then!
#EmailTips #EmailDesign
We've one more whitepaper out now to round out the year!
If you've ever been out for the post-holiday sales, you'll know there's a market out there for Q5 spending.
Get it here: bit.ly/4al22Wn
#EmailMarketing #EmailStrategy
If you've ever been out for the post-holiday sales, you'll know there's a market out there for Q5 spending.
Get it here: bit.ly/4al22Wn
#EmailMarketing #EmailStrategy
What’s your Q5 email marketing strategy?
Your Q5 email marketing strategy can help you create high-converting, engagement-driven email campaigns. Discover tips & real-world examples.
bit.ly
December 19, 2025 at 3:15 PM
We've one more whitepaper out now to round out the year!
If you've ever been out for the post-holiday sales, you'll know there's a market out there for Q5 spending.
Get it here: bit.ly/4al22Wn
#EmailMarketing #EmailStrategy
If you've ever been out for the post-holiday sales, you'll know there's a market out there for Q5 spending.
Get it here: bit.ly/4al22Wn
#EmailMarketing #EmailStrategy
I like to talk about the importance of strategy over tactics in email marketing, so here it is again, this time as a holiday tip!
More tips coming up soon!
#EmailMarketing #EmailTips #25DaysofHolidayTips
More tips coming up soon!
#EmailMarketing #EmailTips #25DaysofHolidayTips
December 18, 2025 at 9:31 PM
I like to talk about the importance of strategy over tactics in email marketing, so here it is again, this time as a holiday tip!
More tips coming up soon!
#EmailMarketing #EmailTips #25DaysofHolidayTips
More tips coming up soon!
#EmailMarketing #EmailTips #25DaysofHolidayTips
Today's holiday tip from us at RPE Origin is all about recognition.
It's easier to keep a customer than win a new one, so treat the loyal ones well!
More tips tomorrow!
#EmailMarketing #EmailTips #25DaysOfHolidaysTips
It's easier to keep a customer than win a new one, so treat the loyal ones well!
More tips tomorrow!
#EmailMarketing #EmailTips #25DaysOfHolidaysTips
December 17, 2025 at 9:20 PM
Today's holiday tip from us at RPE Origin is all about recognition.
It's easier to keep a customer than win a new one, so treat the loyal ones well!
More tips tomorrow!
#EmailMarketing #EmailTips #25DaysOfHolidaysTips
It's easier to keep a customer than win a new one, so treat the loyal ones well!
More tips tomorrow!
#EmailMarketing #EmailTips #25DaysOfHolidaysTips
Today's RPE Origin tip is a video dealing with branding!
Is your brand lean and presentable, or is a sloppy mess of different logos giving your customers pause about whether you know what you're doing?
More tips tomorrow!
#EmailMarketing #EmailTips #25DaysofHolidayTips
Is your brand lean and presentable, or is a sloppy mess of different logos giving your customers pause about whether you know what you're doing?
More tips tomorrow!
#EmailMarketing #EmailTips #25DaysofHolidayTips
December 16, 2025 at 9:42 PM
Today's RPE Origin tip is a video dealing with branding!
Is your brand lean and presentable, or is a sloppy mess of different logos giving your customers pause about whether you know what you're doing?
More tips tomorrow!
#EmailMarketing #EmailTips #25DaysofHolidayTips
Is your brand lean and presentable, or is a sloppy mess of different logos giving your customers pause about whether you know what you're doing?
More tips tomorrow!
#EmailMarketing #EmailTips #25DaysofHolidayTips
Today's holiday tip from us at RPE Origin is already live!
Today we're talking the joy of re-engagement from lapsed customers.
If you feel like a bit more reading, here's an article with my thoughts from not too long ago: bit.ly/4mAnjOh
#EmailMarketing #EmailTips
Today we're talking the joy of re-engagement from lapsed customers.
If you feel like a bit more reading, here's an article with my thoughts from not too long ago: bit.ly/4mAnjOh
#EmailMarketing #EmailTips
December 15, 2025 at 9:14 PM
Today's holiday tip from us at RPE Origin is already live!
Today we're talking the joy of re-engagement from lapsed customers.
If you feel like a bit more reading, here's an article with my thoughts from not too long ago: bit.ly/4mAnjOh
#EmailMarketing #EmailTips
Today we're talking the joy of re-engagement from lapsed customers.
If you feel like a bit more reading, here's an article with my thoughts from not too long ago: bit.ly/4mAnjOh
#EmailMarketing #EmailTips
It's usually not the plan but sometimes customers try contacting you about things by responding directly to your marketing emails.
If you have the time, this can be an opportunity both to serve your customers and to see where they're having trouble.
bit.ly/3Ir7O8w
If you have the time, this can be an opportunity both to serve your customers and to see where they're having trouble.
bit.ly/3Ir7O8w
How you handle email replies matters for great customer experiences
Have you looked at your email replies lately? I’m talking about the email messages that come back to your “reply-to” email address after send.
bit.ly
December 12, 2025 at 10:30 PM
It's usually not the plan but sometimes customers try contacting you about things by responding directly to your marketing emails.
If you have the time, this can be an opportunity both to serve your customers and to see where they're having trouble.
bit.ly/3Ir7O8w
If you have the time, this can be an opportunity both to serve your customers and to see where they're having trouble.
bit.ly/3Ir7O8w
Here's today's email marketing tip from us to you!
Urgency and FOMO
Use countdown timers, low inventory free shipping to drive conversion.
More tips next week!
#EmailMarketing #EmailTips #25DaysofHolidayTips
Urgency and FOMO
Use countdown timers, low inventory free shipping to drive conversion.
More tips next week!
#EmailMarketing #EmailTips #25DaysofHolidayTips
December 12, 2025 at 3:07 PM
Here's today's email marketing tip from us to you!
Urgency and FOMO
Use countdown timers, low inventory free shipping to drive conversion.
More tips next week!
#EmailMarketing #EmailTips #25DaysofHolidayTips
Urgency and FOMO
Use countdown timers, low inventory free shipping to drive conversion.
More tips next week!
#EmailMarketing #EmailTips #25DaysofHolidayTips
Up to 1 in 5 people globally live with a disability, but less than half of email marketers consider this when designing emails!
Todays tip: putting accessibility first - see the video!
#EmailMarketing #EmailTips #25DaysOfHolidayTips
Todays tip: putting accessibility first - see the video!
#EmailMarketing #EmailTips #25DaysOfHolidayTips
December 11, 2025 at 8:30 PM
Up to 1 in 5 people globally live with a disability, but less than half of email marketers consider this when designing emails!
Todays tip: putting accessibility first - see the video!
#EmailMarketing #EmailTips #25DaysOfHolidayTips
Todays tip: putting accessibility first - see the video!
#EmailMarketing #EmailTips #25DaysOfHolidayTips