Ryan Phelan
@ryanpphelan.bsky.social
CEO of RPE Origin - Recipient 2023 Thought Leader of the Year. 25 years in email, Columnist, Investor, Mentor, Adviser and Emperor of Minds #emailgeek
Appearance, functionality, relevance - you can't skimp on any of these things in email. If they don't serve your customer's needs, don't work right or are frustrating to use your regard in their eyes will diminish.
bit.ly/35dd7cI
#EmailMarketing #EmailTips
bit.ly/35dd7cI
#EmailMarketing #EmailTips
Brand equity: Does your email build it up or tear it down?
Here are three questions to ask yourself before you send your next campaign. In my work with marketers, I emphasize strategy over tactics in managing
bit.ly
November 10, 2025 at 10:00 PM
Appearance, functionality, relevance - you can't skimp on any of these things in email. If they don't serve your customer's needs, don't work right or are frustrating to use your regard in their eyes will diminish.
bit.ly/35dd7cI
#EmailMarketing #EmailTips
bit.ly/35dd7cI
#EmailMarketing #EmailTips
Today's the day! Join me for The 8 1/2 Things You Should Never Ever, Ever, Ever Do in Email
This afternoon, 3:55 PM ET at GURU 2025 online!
See you there!
bit.ly/3rUqw56
#EmailMarketing #GuruConference #EmailEvents
This afternoon, 3:55 PM ET at GURU 2025 online!
See you there!
bit.ly/3rUqw56
#EmailMarketing #GuruConference #EmailEvents
November 6, 2025 at 3:30 PM
Today's the day! Join me for The 8 1/2 Things You Should Never Ever, Ever, Ever Do in Email
This afternoon, 3:55 PM ET at GURU 2025 online!
See you there!
bit.ly/3rUqw56
#EmailMarketing #GuruConference #EmailEvents
This afternoon, 3:55 PM ET at GURU 2025 online!
See you there!
bit.ly/3rUqw56
#EmailMarketing #GuruConference #EmailEvents
During this busy time of year, there's opportunity to capture a lot of data on your customers, what interests them and what motivates them to buy.
When the dust settles and the bosses want to know how things went, here's what they'll want to know:
bit.ly/3BFT7ey
When the dust settles and the bosses want to know how things went, here's what they'll want to know:
bit.ly/3BFT7ey
The business stats you must have on instant recall
Managing Director Ryan Phelan shares tips on how to further your job performance and career through growing intimately familiar with certain KPIs. When I
bit.ly
November 5, 2025 at 10:30 PM
During this busy time of year, there's opportunity to capture a lot of data on your customers, what interests them and what motivates them to buy.
When the dust settles and the bosses want to know how things went, here's what they'll want to know:
bit.ly/3BFT7ey
When the dust settles and the bosses want to know how things went, here's what they'll want to know:
bit.ly/3BFT7ey
Must attend.
Join me and Travis Hazlewood, Orrto’s Head of Email Deliverability, on Oct. 29 as we talk about how inbox providers are changing subscriber experiences and email deliverability calculus through the use of AI summaries and other new features. Register: streamyard.com/watch/SacUcV... #emailmarketing
AI and the Future of Email Marketing
Join Travis Hazlewood, our resident Email deliverability expert and Chad S. White, GVP of CRM Strategy at Zeta Global
As we discuss:
AI’s role in current and future iterations of the inbox, its effe...
streamyard.com
November 5, 2025 at 10:25 PM
Must attend.
It's almost here! GURU 2025 starts tomorrow!
I'm excited to host my panel "The 8 1/2 Thing You Should Never Ever, Ever, Ever Do in Email"
It'll be live at 3:55 PM ET!
See you there!
bit.ly/3rUqw56
#GuruConference #EmailEvents #EmailMarketing
I'm excited to host my panel "The 8 1/2 Thing You Should Never Ever, Ever, Ever Do in Email"
It'll be live at 3:55 PM ET!
See you there!
bit.ly/3rUqw56
#GuruConference #EmailEvents #EmailMarketing
November 5, 2025 at 3:30 PM
It's almost here! GURU 2025 starts tomorrow!
I'm excited to host my panel "The 8 1/2 Thing You Should Never Ever, Ever, Ever Do in Email"
It'll be live at 3:55 PM ET!
See you there!
bit.ly/3rUqw56
#GuruConference #EmailEvents #EmailMarketing
I'm excited to host my panel "The 8 1/2 Thing You Should Never Ever, Ever, Ever Do in Email"
It'll be live at 3:55 PM ET!
See you there!
bit.ly/3rUqw56
#GuruConference #EmailEvents #EmailMarketing
It's a tough time of year for marketers. You've got the holidays, often the make-or-break season for businesses, and with the rise of Black Friday and the days around it there's pressure there too.
Here's some tips for handling Fall.
bit.ly/3WGB838
#EmailMarketing
Here's some tips for handling Fall.
bit.ly/3WGB838
#EmailMarketing
4 Fall Email Marketing Tips to Boost Q4
Use these autumn-inspired email marketing tips to create campaigns, subject lines, and designs that keep customers clicking
bit.ly
November 4, 2025 at 10:30 PM
It's a tough time of year for marketers. You've got the holidays, often the make-or-break season for businesses, and with the rise of Black Friday and the days around it there's pressure there too.
Here's some tips for handling Fall.
bit.ly/3WGB838
#EmailMarketing
Here's some tips for handling Fall.
bit.ly/3WGB838
#EmailMarketing
In my experience, email marketers are facing two challenges at this time of year.
The ever-busy holiday season AND we're also expected to plan for next year!
A tough job yes but here's some tips that might help: bit.ly/3WxMypU
#EmailMarketing #EmailTips
The ever-busy holiday season AND we're also expected to plan for next year!
A tough job yes but here's some tips that might help: bit.ly/3WxMypU
#EmailMarketing #EmailTips
How to Get the Email Marketing Budget You Deserve in 2026
Discover a new way to build and optimize your 2026 email marketing budget. Spend smarter, prove email's value, and maximize ROI.
bit.ly
November 3, 2025 at 9:30 PM
In my experience, email marketers are facing two challenges at this time of year.
The ever-busy holiday season AND we're also expected to plan for next year!
A tough job yes but here's some tips that might help: bit.ly/3WxMypU
#EmailMarketing #EmailTips
The ever-busy holiday season AND we're also expected to plan for next year!
A tough job yes but here's some tips that might help: bit.ly/3WxMypU
#EmailMarketing #EmailTips
Just a few days more until GURU 2025. Starting Thursday!
It'll be a gold mine of great ideas from many of the most respected thought leaders across the industry, and I'm privileged to be in their company.
Get your spot here: bit.ly/3rUqw56
#GuruConference
It'll be a gold mine of great ideas from many of the most respected thought leaders across the industry, and I'm privileged to be in their company.
Get your spot here: bit.ly/3rUqw56
#GuruConference
November 3, 2025 at 4:30 PM
Just a few days more until GURU 2025. Starting Thursday!
It'll be a gold mine of great ideas from many of the most respected thought leaders across the industry, and I'm privileged to be in their company.
Get your spot here: bit.ly/3rUqw56
#GuruConference
It'll be a gold mine of great ideas from many of the most respected thought leaders across the industry, and I'm privileged to be in their company.
Get your spot here: bit.ly/3rUqw56
#GuruConference
AI for marketers isn't just about easy copy or subject lines. Like many new technologies over the channel's history it makes possible things that would have been prohibitive, if not outright impossible.
Our latest whitepaper examines more advanced uses for it.
bit.ly/47cTFJa
Our latest whitepaper examines more advanced uses for it.
bit.ly/47cTFJa
October 24, 2025 at 8:04 PM
AI for marketers isn't just about easy copy or subject lines. Like many new technologies over the channel's history it makes possible things that would have been prohibitive, if not outright impossible.
Our latest whitepaper examines more advanced uses for it.
bit.ly/47cTFJa
Our latest whitepaper examines more advanced uses for it.
bit.ly/47cTFJa
Two weeks left until GURU 2025! With so many big names in email marketing, it's hard not to be a little excited.
Not signed up yet? Here's a link: bit.ly/4oA2T9h
#emailmarketing #emailevents #Guruconference
Not signed up yet? Here's a link: bit.ly/4oA2T9h
#emailmarketing #emailevents #Guruconference
October 24, 2025 at 2:04 PM
Two weeks left until GURU 2025! With so many big names in email marketing, it's hard not to be a little excited.
Not signed up yet? Here's a link: bit.ly/4oA2T9h
#emailmarketing #emailevents #Guruconference
Not signed up yet? Here's a link: bit.ly/4oA2T9h
#emailmarketing #emailevents #Guruconference
You might be aware of the idea of brand equity. It's a bit like a stock or share your customer has in the idea of your business as being worth value to them.
Something to consider before you hit send - is this email going help or harm our reputation?
bit.ly/35dd7cI
#EmailMarketing
Something to consider before you hit send - is this email going help or harm our reputation?
bit.ly/35dd7cI
#EmailMarketing
Brand equity: Does your email build it up or tear it down?
Here are three questions to ask yourself before you send your next campaign. In my work with marketers, I emphasize strategy over tactics in managing
bit.ly
October 22, 2025 at 10:02 PM
You might be aware of the idea of brand equity. It's a bit like a stock or share your customer has in the idea of your business as being worth value to them.
Something to consider before you hit send - is this email going help or harm our reputation?
bit.ly/35dd7cI
#EmailMarketing
Something to consider before you hit send - is this email going help or harm our reputation?
bit.ly/35dd7cI
#EmailMarketing
Pssst! Hey email marketer! Want some of the good stuff?
Best emails of 2025. Right here TODAY, 2PM EDT!
Join us - bit.ly/4mPffsQ
#EmailMarketing #DigitalMarketing #EmailDesign
Best emails of 2025. Right here TODAY, 2PM EDT!
Join us - bit.ly/4mPffsQ
#EmailMarketing #DigitalMarketing #EmailDesign
October 22, 2025 at 2:38 PM
Pssst! Hey email marketer! Want some of the good stuff?
Best emails of 2025. Right here TODAY, 2PM EDT!
Join us - bit.ly/4mPffsQ
#EmailMarketing #DigitalMarketing #EmailDesign
Best emails of 2025. Right here TODAY, 2PM EDT!
Join us - bit.ly/4mPffsQ
#EmailMarketing #DigitalMarketing #EmailDesign
We've got envy coming up - Inbox Envy!
Inbox Envy: Enterprise Emails Worth Stealing in 2026 is tomorrow! Got some time tomorrow PM? Sign up and share as Kelly Haggard and I delve into some of the best emails we've seen in the past year!
bit.ly/4mPffsQ
#emailmarketing
Inbox Envy: Enterprise Emails Worth Stealing in 2026 is tomorrow! Got some time tomorrow PM? Sign up and share as Kelly Haggard and I delve into some of the best emails we've seen in the past year!
bit.ly/4mPffsQ
#emailmarketing
October 22, 2025 at 2:08 PM
We've got envy coming up - Inbox Envy!
Inbox Envy: Enterprise Emails Worth Stealing in 2026 is tomorrow! Got some time tomorrow PM? Sign up and share as Kelly Haggard and I delve into some of the best emails we've seen in the past year!
bit.ly/4mPffsQ
#emailmarketing
Inbox Envy: Enterprise Emails Worth Stealing in 2026 is tomorrow! Got some time tomorrow PM? Sign up and share as Kelly Haggard and I delve into some of the best emails we've seen in the past year!
bit.ly/4mPffsQ
#emailmarketing
My old colleague John Caldwell might be semi-retired these days, but that just means he's seen it all before.
The noisy voices pushing AI are the same as the ones pushing email in our infancy. And just like then, they were rarely the one's to heed.
bit.ly/47hSOH4
The noisy voices pushing AI are the same as the ones pushing email in our infancy. And just like then, they were rarely the one's to heed.
bit.ly/47hSOH4
October 21, 2025 at 2:03 PM
My old colleague John Caldwell might be semi-retired these days, but that just means he's seen it all before.
The noisy voices pushing AI are the same as the ones pushing email in our infancy. And just like then, they were rarely the one's to heed.
bit.ly/47hSOH4
The noisy voices pushing AI are the same as the ones pushing email in our infancy. And just like then, they were rarely the one's to heed.
bit.ly/47hSOH4
Remember - computers are a great way to do things fast. 🐇
Nothing can do mistakes faster than a computer can. 🔥
So email marketer - are your automations working right today? 🤖
bit.ly/3JiJTKu
#emailmarketing #emailtips #emailgeeks
Nothing can do mistakes faster than a computer can. 🔥
So email marketer - are your automations working right today? 🤖
bit.ly/3JiJTKu
#emailmarketing #emailtips #emailgeeks
3 ways to avoid email automation breakdowns
Your marketing automations must build in exclusions for people who don't receive a follow-up message. Back in February, I used a vacation-rental site to
bit.ly
October 20, 2025 at 2:24 PM
Remember - computers are a great way to do things fast. 🐇
Nothing can do mistakes faster than a computer can. 🔥
So email marketer - are your automations working right today? 🤖
bit.ly/3JiJTKu
#emailmarketing #emailtips #emailgeeks
Nothing can do mistakes faster than a computer can. 🔥
So email marketer - are your automations working right today? 🤖
bit.ly/3JiJTKu
#emailmarketing #emailtips #emailgeeks
Yes, I'm guilty of recommending AI in a lot of use cases, but that's the key: Use. Cases.
If you don't have a clear plan for how to use it, that shiny AI toy will be just like all the other useless shiny toys. Useless.
bit.ly/3ipbw6C
#emailmarketing #emailtips
If you don't have a clear plan for how to use it, that shiny AI toy will be just like all the other useless shiny toys. Useless.
bit.ly/3ipbw6C
#emailmarketing #emailtips
Email marketers don’t have time for shiny new things
How to diagnose if you're wasting your time chasing the bright-and-shiny. One of the issues email marketers face is the perennial “bright-and-shiny”
bit.ly
October 17, 2025 at 9:01 PM
Yes, I'm guilty of recommending AI in a lot of use cases, but that's the key: Use. Cases.
If you don't have a clear plan for how to use it, that shiny AI toy will be just like all the other useless shiny toys. Useless.
bit.ly/3ipbw6C
#emailmarketing #emailtips
If you don't have a clear plan for how to use it, that shiny AI toy will be just like all the other useless shiny toys. Useless.
bit.ly/3ipbw6C
#emailmarketing #emailtips
Holiday season is creeping closer and closer with Halloween nearby! 🎃
If you haven't gotten your strategy sorted yet, don't panic! Here's a whitepaper guide to holidays we've written to help you out! bit.ly/3W57iVH
#emailmarketing #emaildesign #emailstrategy
If you haven't gotten your strategy sorted yet, don't panic! Here's a whitepaper guide to holidays we've written to help you out! bit.ly/3W57iVH
#emailmarketing #emaildesign #emailstrategy
Building a Holiday Email Marketing Strategy
Building a Holiday Email Marketing Strategy
bit.ly
October 17, 2025 at 3:01 PM
Holiday season is creeping closer and closer with Halloween nearby! 🎃
If you haven't gotten your strategy sorted yet, don't panic! Here's a whitepaper guide to holidays we've written to help you out! bit.ly/3W57iVH
#emailmarketing #emaildesign #emailstrategy
If you haven't gotten your strategy sorted yet, don't panic! Here's a whitepaper guide to holidays we've written to help you out! bit.ly/3W57iVH
#emailmarketing #emaildesign #emailstrategy
Emails often look the worst on mobile - smaller devices especially often struggle with image and feature-heavy emails.
But since in most industries, almost half of emails are opened on a mobile device, it has to look good on the small screen.
bit.ly/4pnKyxL
#emaildesign
But since in most industries, almost half of emails are opened on a mobile device, it has to look good on the small screen.
bit.ly/4pnKyxL
#emaildesign
Best Practices for Email Design and Layout
Learn best practices for email design and layout. Discover tips on visual hierarchy, mobile-first design, accessibility, and more.
bit.ly
October 16, 2025 at 9:01 PM
Emails often look the worst on mobile - smaller devices especially often struggle with image and feature-heavy emails.
But since in most industries, almost half of emails are opened on a mobile device, it has to look good on the small screen.
bit.ly/4pnKyxL
#emaildesign
But since in most industries, almost half of emails are opened on a mobile device, it has to look good on the small screen.
bit.ly/4pnKyxL
#emaildesign
My colleague, Evan Diaz has a new article up on our site as an introduction to the topics in our recent white paper covering Personalization and Interaction in email.
That's how you stand out in today's cluttered inboxes
bit.ly/479xT9n
#emailmarketing #emailtips
That's how you stand out in today's cluttered inboxes
bit.ly/479xT9n
#emailmarketing #emailtips
October 16, 2025 at 2:15 PM
My colleague, Evan Diaz has a new article up on our site as an introduction to the topics in our recent white paper covering Personalization and Interaction in email.
That's how you stand out in today's cluttered inboxes
bit.ly/479xT9n
#emailmarketing #emailtips
That's how you stand out in today's cluttered inboxes
bit.ly/479xT9n
#emailmarketing #emailtips
"WELCOME NEW CUSTOMER!" the email reads.
But I'm not a new customer. I've just resubscribed to your service after several months away.
It's an unprofessional look, and your data should help you tell the difference between new and lapsed.
bit.ly/4mAnjOh
#emailtips
But I'm not a new customer. I've just resubscribed to your service after several months away.
It's an unprofessional look, and your data should help you tell the difference between new and lapsed.
bit.ly/4mAnjOh
#emailtips
Time for a 'Welcome Back' program for returning customers? | MarTech
A welcome-back email can turn churned customers into loyal ones by picking up where their last experience left off.
martech.org
October 15, 2025 at 9:34 PM
"WELCOME NEW CUSTOMER!" the email reads.
But I'm not a new customer. I've just resubscribed to your service after several months away.
It's an unprofessional look, and your data should help you tell the difference between new and lapsed.
bit.ly/4mAnjOh
#emailtips
But I'm not a new customer. I've just resubscribed to your service after several months away.
It's an unprofessional look, and your data should help you tell the difference between new and lapsed.
bit.ly/4mAnjOh
#emailtips
There's some things you should always do in email.
But at Guru 2025, I'll be talking of things you shouldn't do. That you never ever, ever, ever should do.
The 8 1/2 things in fact (That half is important)
Join me, 3:55 PM ET 6th November!
bit.ly/3rUqw56
But at Guru 2025, I'll be talking of things you shouldn't do. That you never ever, ever, ever should do.
The 8 1/2 things in fact (That half is important)
Join me, 3:55 PM ET 6th November!
bit.ly/3rUqw56
October 15, 2025 at 2:34 PM
There's some things you should always do in email.
But at Guru 2025, I'll be talking of things you shouldn't do. That you never ever, ever, ever should do.
The 8 1/2 things in fact (That half is important)
Join me, 3:55 PM ET 6th November!
bit.ly/3rUqw56
But at Guru 2025, I'll be talking of things you shouldn't do. That you never ever, ever, ever should do.
The 8 1/2 things in fact (That half is important)
Join me, 3:55 PM ET 6th November!
bit.ly/3rUqw56
Seen an email lately that made you think "Oh that's good - I'm stealing that idea"?
I'm doing a webinar with Kelly Haggard of Synchrony Financial next week and we're looking for the best emails of 2025 to breakdown and discuss.
Got one? Let me know!
bit.ly/4mPffsQ
I'm doing a webinar with Kelly Haggard of Synchrony Financial next week and we're looking for the best emails of 2025 to breakdown and discuss.
Got one? Let me know!
bit.ly/4mPffsQ
October 14, 2025 at 8:18 PM
Seen an email lately that made you think "Oh that's good - I'm stealing that idea"?
I'm doing a webinar with Kelly Haggard of Synchrony Financial next week and we're looking for the best emails of 2025 to breakdown and discuss.
Got one? Let me know!
bit.ly/4mPffsQ
I'm doing a webinar with Kelly Haggard of Synchrony Financial next week and we're looking for the best emails of 2025 to breakdown and discuss.
Got one? Let me know!
bit.ly/4mPffsQ
Automations are key to achieving more in email. Case in point - browse or abandoned-cart emails. But are yours optimized? Does the copy bring the same tone and voice that your brand is using nowadays?
bit.ly/35EnXbU
#emailmarketing #emailautomation #emailstrategy
bit.ly/35EnXbU
#emailmarketing #emailautomation #emailstrategy
Your abandoned-cart email program is valuable to your bottom line, don’t neglect it
To optimize your abandoned-cart program, the voice and tone needs to be consistent with your brand voice across every other touchpoint. While auditing a
bit.ly
October 14, 2025 at 2:18 PM
Automations are key to achieving more in email. Case in point - browse or abandoned-cart emails. But are yours optimized? Does the copy bring the same tone and voice that your brand is using nowadays?
bit.ly/35EnXbU
#emailmarketing #emailautomation #emailstrategy
bit.ly/35EnXbU
#emailmarketing #emailautomation #emailstrategy
In our business, data is gold dust, and interactive emails are a great way to get more of it.
How your customers react and interact with them can really supercharge your ability to serve their needs.
bit.ly/479xT9n
#emailmarketing #emailtips #emailgeeks
How your customers react and interact with them can really supercharge your ability to serve their needs.
bit.ly/479xT9n
#emailmarketing #emailtips #emailgeeks
Personalization and Interactive Emails: Level Up Your Email Marketing
Personalization and interactive emails can help brands cut through inbox noise, drive engagement, and build stronger customer connections.
bit.ly
October 13, 2025 at 2:01 PM
In our business, data is gold dust, and interactive emails are a great way to get more of it.
How your customers react and interact with them can really supercharge your ability to serve their needs.
bit.ly/479xT9n
#emailmarketing #emailtips #emailgeeks
How your customers react and interact with them can really supercharge your ability to serve their needs.
bit.ly/479xT9n
#emailmarketing #emailtips #emailgeeks
How much email is too much? AI might be able to tell you.
Our latest whitepaper at RPE Origin covers the ways email marketers can harness generative AI to uncover the trends and insights buried in their own data.
Read it free: bit.ly/4pSAWLD
#emailmarketing #emailstrategy
Our latest whitepaper at RPE Origin covers the ways email marketers can harness generative AI to uncover the trends and insights buried in their own data.
Read it free: bit.ly/4pSAWLD
#emailmarketing #emailstrategy
AI Cadence and Attrition
Discover how AI can help you optimize email frequency, reduce attrition, and improve reporting for more effective email marketing.
bit.ly
October 10, 2025 at 9:15 PM
How much email is too much? AI might be able to tell you.
Our latest whitepaper at RPE Origin covers the ways email marketers can harness generative AI to uncover the trends and insights buried in their own data.
Read it free: bit.ly/4pSAWLD
#emailmarketing #emailstrategy
Our latest whitepaper at RPE Origin covers the ways email marketers can harness generative AI to uncover the trends and insights buried in their own data.
Read it free: bit.ly/4pSAWLD
#emailmarketing #emailstrategy