After years of seeing small businesses left behind by siloed tactics or big-agency costs, I wanted to build something different. Today, I’m launching Streetlight Local. A way to help local businesses get found everywhere people search.

streetlightlocal.com/what-is-stre...

Tomorrow, I get to introduce the next step forward. It represents a new chapter that brings together the things I care most about in my work and the impact I want to have. I’m genuinely excited about this one. More soon.

🎉Finally an SEO event in Boston!

Heading to #SMX Advanced tomorrow. Excited...but as an introvert, crowds, high noise levels & simultaneous conversations can be a lot. If I’m quiet or wearing earbuds, I’m just staying grounded.

Say hi if you see me!

t.co/1YEScm9G4p

Meeting online friends in real life is always a trip...especially when they’re from Central Jersey (yes, it’s real, don’t @ me).

Finally got to meet @garrettsussman at #SEOFOMO Meetup in NYC, and bonded over SEO and the ongoing struggle to find a decent bagel outside of Jersey.

Finally got to meet the cooler half of the SERP's Up podcast, the one and only @crystalontheweb.bsky.social ! Where you at @mordyoberstein.bsky.social ? Still crying into your bowl of corn flakes over the Yankees blowing it big time last year? 😀

GEO? AIO? LLMO?

We’re drowning in acronyms that don’t actually clarify anything.

I wrote about why I think we don’t need a rebrand—just better focus on what we’re really doing:

👉 Search Optimization.

📝 Read my latest: richsanger.com/geo-aio-llmo...

🗒️Been off the socials for a bit. I started a new role as Head of SEO Operations at Olly Olly and it’s been all-in since day one. But I’ve got a backlog of unfinished blog drafts —not just about AI— I’m finally ready to polish and publish. Expect a few posts in the coming weeks.

Understanding how AI Overviews influence your site’s performance comes down to the data. My latest article explains how to calculate gains, losses, and the overall impact of visibility in just a few steps.

https://buff.ly/3E38xz0

Tools like Ahrefs and Semrush can identify which queries trigger AI Overviews, while GSC provides key performance data. When combined, they can get you closer to what’s really happening.

Here’s my process: https://buff.ly/3E38xz0

Google provides data for URLs featured in AI Overviews, but it can be tricky to isolate. Using third-party tools alongside GSC can help. My latest article explains how to track visibility and performance effectively.

https://buff.ly/3E38xz0

How do AI Overviews affect your traffic? In my latest article, I share steps to measure their impact using GSC and third-party tools.

After a much-needed break from social media to reset both professionally and mentally, I’m back! A new article is coming this week, and I can’t wait to share it with you. Stay tuned!

In the mean time, brush up on your AI Overview knowledge in the AIO Library! 📚

richsanger.com/google-ai-ov...

Thank you to everyone who's followed me here—much appreciated! I've been taking a break from socials and content creation recently. My articles are long and in-depth, so they take time to write. Excited to share that I’m working on some new pieces—coming soon!

Branding is the foundation of every successful business, and few people understand it better than @mordyoberstein.bsky.social. I’m thrilled to share that he has launched his own consultancy, @unifybranding.bsky.social! I highly recommend connecting with Mordy and his team to enhance your branding.

I am excited to share that I will be talking with @mariehaynes.bsky.social on Friday about AI Overviews! If you want a break from Black Friday, be sure to join us 😊

community.mariehaynes.com/posts/71562271

Finally making the jump over to Blue Sky. I have to be honest. Social media is not my favorite thing to do. It's been really hard with what the other platform has become. Here's hoping to a much better and friendly experience over here. Looking forward to reconnecting with everybody!