Tomorrow, I get to introduce the next step forward. It represents a new chapter that brings together the things I care most about in my work and the impact I want to have. I’m genuinely excited about this one. More soon.

Meeting online friends in real life is always a trip...especially when they’re from Central Jersey (yes, it’s real, don’t @ me).

Finally got to meet @garrettsussman at #SEOFOMO Meetup in NYC, and bonded over SEO and the ongoing struggle to find a decent bagel outside of Jersey.

Finally got to meet the cooler half of the SERP's Up podcast, the one and only @crystalontheweb.bsky.social ! Where you at @mordyoberstein.bsky.social ? Still crying into your bowl of corn flakes over the Yankees blowing it big time last year? 😀

GEO? AIO? LLMO?

We’re drowning in acronyms that don’t actually clarify anything.

I wrote about why I think we don’t need a rebrand—just better focus on what we’re really doing:

👉 Search Optimization.

📝 Read my latest: richsanger.com/geo-aio-llmo...

Understanding how AI Overviews influence your site’s performance comes down to the data. My latest article explains how to calculate gains, losses, and the overall impact of visibility in just a few steps.

https://buff.ly/3E38xz0

Tools like Ahrefs and Semrush can identify which queries trigger AI Overviews, while GSC provides key performance data. When combined, they can get you closer to what’s really happening.

Here’s my process: https://buff.ly/3E38xz0

Google provides data for URLs featured in AI Overviews, but it can be tricky to isolate. Using third-party tools alongside GSC can help. My latest article explains how to track visibility and performance effectively.

https://buff.ly/3E38xz0

I am excited to share that I will be talking with @mariehaynes.bsky.social on Friday about AI Overviews! If you want a break from Black Friday, be sure to join us 😊

community.mariehaynes.com/posts/71562271