Pete Austin
banner
pete-austin.bsky.social
Pete Austin
@pete-austin.bsky.social
Deputy Director, Communications in the NHS. Formerly Imperial War Museums, UAL and Goldsmiths. Founded a brand agency. Run a brand course at City University. Ex-news journalist. Views are mine (obvs)
You’re doomed I’m afraid.

Although I work in a hospital so I probably pass as much to her as she does to me…
January 21, 2025 at 8:27 PM
Gotta love a widget!
January 13, 2025 at 9:02 AM
I guess we’re all feeling in the dark at the moment. In future, if it really grows, there will inevitably have to be some kind of revenue generation (ads) and I suppose then we’ll find out about the algorithm.
January 13, 2025 at 9:02 AM
Has anyone seen any audience data for Bluesky? And any algorithm analysis?

Strikes me that many will launch accounts here, and close their X ones. But that’s about it.

It will still be the “corp message dumping ground”.

A bit like Twitter always was.

#opentobeprovenwrong #stillpreferithere
January 12, 2025 at 8:31 PM
Who is this place for?

Is there anyone “new” on here — and by that I mean not a Musk-ousted Twitter refugee?

If we’re all just those people, longing for “Twitter pre-Musk” then this isn’t much of an audience.

And Twitter has always been “tickbox” for corp comms rather than for engagement.
January 12, 2025 at 8:31 PM
“Warmth under pressure” is spot on. Just incredible. Yes she’s recovering now thank you, hope your son is ok too 🙏🏻
December 15, 2024 at 8:57 AM
So I missed the Great Big Thank You Week, but I sort of lived the experience in real time — over a crazy 24 hours, where I ended up more thankful than you can possible imagine 💙
December 14, 2024 at 8:29 PM
It’s clichéd but true that we’re lucky to have people who want to dedicate their lives to helping others.

And it’s also clichéd but true to say it’s moments like those that make you proud to work “with” (albeit in VERY different roles!) these people.
December 14, 2024 at 8:29 PM
Needless to say, I was in awe.

From the reception staff to the triage nurse, the student nurses taking observations, to the doctor, to the consultant - everyone. Incredible.
December 14, 2024 at 8:29 PM
And on Friday, to cut a long story a bit shorter, we ended up in the paediatric A&E of the Trust where I work, as the toddler’s situation took a turn for the worse.
December 14, 2024 at 8:29 PM
Since last weekend I’ve been caring for a sick toddler (nothing novel about that, for many of you I’m sure! #solidarity).

Fevers, sleeplessness, snottiness — the usual.
December 14, 2024 at 8:29 PM
It’s as brilliant as it sounds. And all teams (not just comms) should be proud of how amazing it is.

But… sadly, I missed nearly of it…
December 14, 2024 at 8:29 PM
Reposted by Pete Austin
👋 Here's our lovely tree!
December 5, 2024 at 9:53 AM