Pete Austin
@pete-austin.bsky.social
Deputy Director, Communications in the NHS. Formerly Imperial War Museums, UAL and Goldsmiths. Founded a brand agency. Run a brand course at City University. Ex-news journalist. Views are mine (obvs)
Pinned
Pete Austin
@pete-austin.bsky.social
· Nov 23
a woman says i 'm new here with a buzzr logo in the background
ALT: a woman says i 'm new here with a buzzr logo in the background
media.tenor.com
I’m not new to comms but very new to #NHScomms so any folks out there who want to connect, say hello 👋🏻
To celebrate (hopefully) explaining to students at this weekend’s City, University of London ‘Introduction to Branding’ course why AI will never replace brand agencies, I asked ChatGPT to make me a poster.
Copy: full of typos
Design: unoriginal
Messaging: unclear
Verdict: hire me instead
Copy: full of typos
Design: unoriginal
Messaging: unclear
Verdict: hire me instead
February 10, 2025 at 4:18 PM
To celebrate (hopefully) explaining to students at this weekend’s City, University of London ‘Introduction to Branding’ course why AI will never replace brand agencies, I asked ChatGPT to make me a poster.
Copy: full of typos
Design: unoriginal
Messaging: unclear
Verdict: hire me instead
Copy: full of typos
Design: unoriginal
Messaging: unclear
Verdict: hire me instead
And breathe. Very lucky to have been able to take a proper winter break. As we come to the end of the trip the mind inevitably strays back to “real life”…
Ready to come back to NHS pressures, comms challenges and sub zero temperatures! 🔥
Ready to come back to NHS pressures, comms challenges and sub zero temperatures! 🔥
February 1, 2025 at 7:27 PM
And breathe. Very lucky to have been able to take a proper winter break. As we come to the end of the trip the mind inevitably strays back to “real life”…
Ready to come back to NHS pressures, comms challenges and sub zero temperatures! 🔥
Ready to come back to NHS pressures, comms challenges and sub zero temperatures! 🔥
“Do we launch a corporate account on Bluesky?”…
Hands up if this has been a question in anyone else’s comms dept? 🙌🏻
We’re seeing insane engagement on TikTok and Instagram — far greater than anything we could imagine on here.
Which begs the ultimate question…
Hands up if this has been a question in anyone else’s comms dept? 🙌🏻
We’re seeing insane engagement on TikTok and Instagram — far greater than anything we could imagine on here.
Which begs the ultimate question…
January 12, 2025 at 8:31 PM
“Do we launch a corporate account on Bluesky?”…
Hands up if this has been a question in anyone else’s comms dept? 🙌🏻
We’re seeing insane engagement on TikTok and Instagram — far greater than anything we could imagine on here.
Which begs the ultimate question…
Hands up if this has been a question in anyone else’s comms dept? 🙌🏻
We’re seeing insane engagement on TikTok and Instagram — far greater than anything we could imagine on here.
Which begs the ultimate question…
Happy Kids Go Back To Childcare Day Eve…
a woman with a netflix logo behind her
ALT: a woman with a netflix logo behind her
media.tenor.com
January 5, 2025 at 9:51 AM
Happy Kids Go Back To Childcare Day Eve…
Reposted by Pete Austin
An estimated 410,000 NHS staff will be giving up their Christmas Day to care for patients and their families.
Thank you to them all! #ThankYouNHS
Thank you to them all! #ThankYouNHS
December 25, 2024 at 8:13 AM
An estimated 410,000 NHS staff will be giving up their Christmas Day to care for patients and their families.
Thank you to them all! #ThankYouNHS
Thank you to them all! #ThankYouNHS
How is it basically DARK at 2:30pm?!
a man in a suit is standing in front of a refrigerator with #schitts creek on the bottom
ALT: a man in a suit is standing in front of a refrigerator with #schitts creek on the bottom
media.tenor.com
December 17, 2024 at 2:36 PM
How is it basically DARK at 2:30pm?!
TL;DR My daughter got sick and was treated in A&E of the Trust where I work and it was petrifying, life-affirming, humbling and ultimately wonderful.
🧵👇🏻
Last week, our NHS Trust ran its Great Big Thank You Week - a week of food, fun and festivities to show gratitude to the amazing staff.
🧵👇🏻
Last week, our NHS Trust ran its Great Big Thank You Week - a week of food, fun and festivities to show gratitude to the amazing staff.
December 14, 2024 at 8:29 PM
TL;DR My daughter got sick and was treated in A&E of the Trust where I work and it was petrifying, life-affirming, humbling and ultimately wonderful.
🧵👇🏻
Last week, our NHS Trust ran its Great Big Thank You Week - a week of food, fun and festivities to show gratitude to the amazing staff.
🧵👇🏻
Last week, our NHS Trust ran its Great Big Thank You Week - a week of food, fun and festivities to show gratitude to the amazing staff.
This week has been proudly sponsored by Calpol
December 11, 2024 at 6:59 PM
This week has been proudly sponsored by Calpol
As sure as day follows night, on the eve of the beginning of all the Christmas parties…
…the toddler falls ill 🤒
…the toddler falls ill 🤒
doc brown from back to the future is holding a cell phone in front of a brick wall with the words precisely on schedule below him
ALT: doc brown from back to the future is holding a cell phone in front of a brick wall with the words precisely on schedule below him
media.tenor.com
December 6, 2024 at 6:59 PM
As sure as day follows night, on the eve of the beginning of all the Christmas parties…
…the toddler falls ill 🤒
…the toddler falls ill 🤒
Guess the hospital 😜 #NHSXmastrees #ChelseaPensioners
December 6, 2024 at 1:20 PM
Guess the hospital 😜 #NHSXmastrees #ChelseaPensioners
The tree is up at West Middlesex University Hospital, complete with super festive “switch on” with local school children & Brentford FC mascots 🐝 Extra points for the very festive “switch on button” 🎄 #NHSXmastrees
December 5, 2024 at 1:34 PM
The tree is up at West Middlesex University Hospital, complete with super festive “switch on” with local school children & Brentford FC mascots 🐝 Extra points for the very festive “switch on button” 🎄 #NHSXmastrees
Reposted by Pete Austin
👋 Here's our lovely tree!
December 5, 2024 at 9:53 AM
👋 Here's our lovely tree!
Who has got the best NHS Christmas tree? Hospital, ward, surgery, clinic - open to everyone. Feels like there should be a national competition… #NHSXmastrees
December 5, 2024 at 9:39 AM
Who has got the best NHS Christmas tree? Hospital, ward, surgery, clinic - open to everyone. Feels like there should be a national competition… #NHSXmastrees
Pretty sure a comms guy who has been in the NHS for 10mins wasn’t who this free coffee was aimed at — but thank you anyway Starbucks!
NHS colleagues — get to a Starbucks today ☕️
NHS colleagues — get to a Starbucks today ☕️
December 5, 2024 at 9:15 AM
Pretty sure a comms guy who has been in the NHS for 10mins wasn’t who this free coffee was aimed at — but thank you anyway Starbucks!
NHS colleagues — get to a Starbucks today ☕️
NHS colleagues — get to a Starbucks today ☕️
Reposted by Pete Austin
The Starbucks NHS festive giveaway is back and bigger than ever! Tomorrow (Thursday 5 December) Starbucks are giving away a free Tall beverage to all NHS workers in stores across the UK.
Tag an NHS staff member who you know would benefit from a festive pick-me-up 👇
Tag an NHS staff member who you know would benefit from a festive pick-me-up 👇
December 4, 2024 at 5:15 PM
The Starbucks NHS festive giveaway is back and bigger than ever! Tomorrow (Thursday 5 December) Starbucks are giving away a free Tall beverage to all NHS workers in stores across the UK.
Tag an NHS staff member who you know would benefit from a festive pick-me-up 👇
Tag an NHS staff member who you know would benefit from a festive pick-me-up 👇
Said man whose hologram band thing took £103m in ticket revenue in 12 months
Abba’s Björn Ulvaeus warns of AI threat to musicians’ revenues
https://www.ft.com/content/40b28a25-eddc-4ac5-82f3-dac0128a187f
https://www.ft.com/content/40b28a25-eddc-4ac5-82f3-dac0128a187f
Abba’s Björn Ulvaeus warns of AI threat to musicians’ revenues
‘Very unfair’ for tech companies to use artists’ work without paying them, says pop legend and head of advocacy group
www.ft.com
December 4, 2024 at 8:36 AM
Said man whose hologram band thing took £103m in ticket revenue in 12 months
Me: I could do with a new brand case study for our February course, but none spring to mind from the past few months…
Jaguar: Hold my beer
Jaguar: Hold my beer
Images of new electric Jaguar car leak out before official Miami unveiling
Images of new electric Jaguar car leak out before official Miami unveiling
Spokesperson says firm aware of pictures circulating online – but it is unclear how accurate they are
Leaked images of Jaguar’s much-hyped electric concept car have appeared hours before the model’s official unveiling in Miami – revealing a vehicle that…
www.theguardian.com
December 3, 2024 at 9:19 PM
Me: I could do with a new brand case study for our February course, but none spring to mind from the past few months…
Jaguar: Hold my beer
Jaguar: Hold my beer
So #NHScomms folk, what one thing do you wish someone had told you when you started out in the NHS?
#askBluesky #NHScommsnewbie
#askBluesky #NHScommsnewbie
December 2, 2024 at 1:58 PM
So #NHScomms folk, what one thing do you wish someone had told you when you started out in the NHS?
#askBluesky #NHScommsnewbie
#askBluesky #NHScommsnewbie
Big surge of #NHScomms followers in the past 24 hours (thanks to @antonytiernan.bsky.social’s Starter Pack 🙌🏻).
I’m 15+ years in corp comms but BOX FRESH to NHS comms!
Right now it feels like the 1st day of school every day. The small print to following me is that you’re all now my support group.
I’m 15+ years in corp comms but BOX FRESH to NHS comms!
Right now it feels like the 1st day of school every day. The small print to following me is that you’re all now my support group.
December 2, 2024 at 8:43 AM
Big surge of #NHScomms followers in the past 24 hours (thanks to @antonytiernan.bsky.social’s Starter Pack 🙌🏻).
I’m 15+ years in corp comms but BOX FRESH to NHS comms!
Right now it feels like the 1st day of school every day. The small print to following me is that you’re all now my support group.
I’m 15+ years in corp comms but BOX FRESH to NHS comms!
Right now it feels like the 1st day of school every day. The small print to following me is that you’re all now my support group.
My socials are overwhelmed with people’s Christmas trees. How are you all so organised!?
December 1, 2024 at 10:02 PM
My socials are overwhelmed with people’s Christmas trees. How are you all so organised!?
Reposted by Pete Austin
I’ve made a starter pack of folk who work in NHS communications and engagement (aka #NHScomms).
Please let me know if you’d like to be added (or taken off)!
go.bsky.app/6NfZx5Q
Please let me know if you’d like to be added (or taken off)!
go.bsky.app/6NfZx5Q
December 1, 2024 at 9:58 AM
I’ve made a starter pack of folk who work in NHS communications and engagement (aka #NHScomms).
Please let me know if you’d like to be added (or taken off)!
go.bsky.app/6NfZx5Q
Please let me know if you’d like to be added (or taken off)!
go.bsky.app/6NfZx5Q
My obsession with finding a GIF to accompany every post seems to have crossed platforms from Twitter to Bluesky. Sorry.
a man with a mustache is sitting at a table and says `` i regret nothing , the end . ''
ALT: a man with a mustache is sitting at a table and says `` i regret nothing , the end . ''
media.tenor.com
November 27, 2024 at 8:13 PM
My obsession with finding a GIF to accompany every post seems to have crossed platforms from Twitter to Bluesky. Sorry.
Twitter, X, Bluesky, whatever — it’s still a weird look to repost your own posts
a man is sitting on a bed with his mouth open and the words i 'm just saying below him
ALT: a man is sitting on a bed with his mouth open and the words i 'm just saying below him
media.tenor.com
November 27, 2024 at 8:11 PM
Twitter, X, Bluesky, whatever — it’s still a weird look to repost your own posts
Wonder how many people use AI to answer those LinkedIn “ask an expert” AI-generated questions, aimed at harvesting content to further feed AI LLMs…
a man with curly hair says it 's like this while pointing at his face
ALT: a man with curly hair says it 's like this while pointing at his face
media.tenor.com
November 27, 2024 at 4:15 PM
Wonder how many people use AI to answer those LinkedIn “ask an expert” AI-generated questions, aimed at harvesting content to further feed AI LLMs…