Pete Austin
@pete-austin.bsky.social
Deputy Director, Communications in the NHS. Formerly Imperial War Museums, UAL and Goldsmiths. Founded a brand agency. Run a brand course at City University. Ex-news journalist. Views are mine (obvs)
To celebrate (hopefully) explaining to students at this weekend’s City, University of London ‘Introduction to Branding’ course why AI will never replace brand agencies, I asked ChatGPT to make me a poster.
Copy: full of typos
Design: unoriginal
Messaging: unclear
Verdict: hire me instead
Copy: full of typos
Design: unoriginal
Messaging: unclear
Verdict: hire me instead
February 10, 2025 at 4:18 PM
To celebrate (hopefully) explaining to students at this weekend’s City, University of London ‘Introduction to Branding’ course why AI will never replace brand agencies, I asked ChatGPT to make me a poster.
Copy: full of typos
Design: unoriginal
Messaging: unclear
Verdict: hire me instead
Copy: full of typos
Design: unoriginal
Messaging: unclear
Verdict: hire me instead
And breathe. Very lucky to have been able to take a proper winter break. As we come to the end of the trip the mind inevitably strays back to “real life”…
Ready to come back to NHS pressures, comms challenges and sub zero temperatures! 🔥
Ready to come back to NHS pressures, comms challenges and sub zero temperatures! 🔥
February 1, 2025 at 7:27 PM
And breathe. Very lucky to have been able to take a proper winter break. As we come to the end of the trip the mind inevitably strays back to “real life”…
Ready to come back to NHS pressures, comms challenges and sub zero temperatures! 🔥
Ready to come back to NHS pressures, comms challenges and sub zero temperatures! 🔥
TL;DR My daughter got sick and was treated in A&E of the Trust where I work and it was petrifying, life-affirming, humbling and ultimately wonderful.
🧵👇🏻
Last week, our NHS Trust ran its Great Big Thank You Week - a week of food, fun and festivities to show gratitude to the amazing staff.
🧵👇🏻
Last week, our NHS Trust ran its Great Big Thank You Week - a week of food, fun and festivities to show gratitude to the amazing staff.
December 14, 2024 at 8:29 PM
TL;DR My daughter got sick and was treated in A&E of the Trust where I work and it was petrifying, life-affirming, humbling and ultimately wonderful.
🧵👇🏻
Last week, our NHS Trust ran its Great Big Thank You Week - a week of food, fun and festivities to show gratitude to the amazing staff.
🧵👇🏻
Last week, our NHS Trust ran its Great Big Thank You Week - a week of food, fun and festivities to show gratitude to the amazing staff.
Guess the hospital 😜 #NHSXmastrees #ChelseaPensioners
December 6, 2024 at 1:20 PM
Guess the hospital 😜 #NHSXmastrees #ChelseaPensioners
The tree is up at West Middlesex University Hospital, complete with super festive “switch on” with local school children & Brentford FC mascots 🐝 Extra points for the very festive “switch on button” 🎄 #NHSXmastrees
December 5, 2024 at 1:34 PM
The tree is up at West Middlesex University Hospital, complete with super festive “switch on” with local school children & Brentford FC mascots 🐝 Extra points for the very festive “switch on button” 🎄 #NHSXmastrees
Pretty sure a comms guy who has been in the NHS for 10mins wasn’t who this free coffee was aimed at — but thank you anyway Starbucks!
NHS colleagues — get to a Starbucks today ☕️
NHS colleagues — get to a Starbucks today ☕️
December 5, 2024 at 9:15 AM
Pretty sure a comms guy who has been in the NHS for 10mins wasn’t who this free coffee was aimed at — but thank you anyway Starbucks!
NHS colleagues — get to a Starbucks today ☕️
NHS colleagues — get to a Starbucks today ☕️