Sadly Greenpeace’s campaigner @shefalisharma.bsky.social is spot on: the push for the flawed GWP* metric risks flying under the radar for many governments..

Oui les chiffres ne sont pas bons mais il a raison de dénoncer la course au productivisme pour compenser des prix bas — c’est sans fin, avec des coûts sociétaux/environnementaux importants. Il faut repenser le modèle.

Yeah, but wine is about “culture” … 🙄

See the study grondbeginsel.nl/wp-content/u...

“Over 90% of the super-spreaders promoted multiple overlapping narratives, such as seed oil conspiracies and anti-plant-based rhetoric, creating a concoction of misleading claims. Moreover, 96% of them exhibited clear financial incentives tied to their messaging.”

And cow toilets for ammonia emissions… 🙄
But are these techno-fixes effective at scale? And it doesn’t address the major issue of feed/food competition.
Yet it looks like they’re willing to consider *any* solution that won’t involve educing production + consumption of animal products….