3. As such, honesty is vital. And right now the most pressing need for honesty is in the communication of the risks of long-term negative health effects of SARS-CoV-2 infection. Denying or downplaying these risks is part of what is driving the turn against public health.

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2. This is why, going forward, it is vital that public health messaging is transparent, communicates nuance, credits its audience with intelligence and does not condescend.