Both models will forecast on a monthly basis 6 months into the future, with an option to include upper and lower boundaries.

Once you've run a forecast, SEOTesting will save it for you, so you can track how the site performance stacks up against the forecast over the coming months.

And then at the end of the week, you can look back on what you've worked on you can feel happy with what you achieved, consider what you can eliminate/delegate/automate, and plan the next week accordingly.

Not my original idea, and can't remember where I first saw it, so can't credit - but it's really good for my well-being to to keep track of all the little things that get done each day. Including things such as the school run and walking the dog! Important roles that keep life ticking along.

We love Tenby and Saundersfoot!

SEO tests are good for this too. Make sure position and clicks do not go down after page changes. We’ve still got to be improving/changing pages and our competitors are not sleeping either! Improve or lose - but today sometimes improving means maintaining.

With AI overviews and the organic search results being pushed down by ads and SERP features, if you’re an established brand, you’re probably just as focused on maintaining traffic as increasing it.

Ultimately, you need to run tests to figure out what’s the best solution for your site, page types, category, and content types. Oh and re-test again in a sensible timeframe (6 months time?)

My suspicions:
Long - G aligns the page with a broader set of queries
Short - based on a head term, G will re-write based on variations in the user's query
None - if G clearly understands the topic/query the page is targeting, it’ll do the best job re-writing based on the actual user's search query.

Meta titles and descriptions
- For some pages + queries - long meta titles and descriptions work best
- For some pages + queries - short meta titles and descriptions work best
- For some pages - removing the meta title and description may work best

As it's half term, Isabel joined me today! (in a wetsuit, I'm not that mean hahaha!) Of course loving the hot drink (well she chose diet coke) and cheesy chips reward afterwards.

We've been living in Bude for 8 years now, and I've always fancied cold water swimming, so the social contract was set! 6 weeks later, and we've been every Wednesday and have now worked up to a length and a width (about 7 minutes in the water).

7. Access to all the reports you can run for the site to find CTR opportunities, content decay etc. Plus one click access to the Page Details view in SEOTesting so you can dig deeper into the Search Console data.

6. Easy access to tests you have running on the site you are looking at with an overview on how they are performing

5. Search Console performance data for the page for the last 90 days is graphed within the extension.

4. While on the page, see which queries are ranking and generating clicks from Google. You can also see which queries aren’t used on the page.

[SEOTesting customers only]
3. Run the URL Inspection API from the page using the Chrome extension to check crawl and index status.

2. View heading structure of the web page and navigate to the section by clicking on it in the extension