Nick Swan
nickswan.bsky.social
Nick Swan
@nickswan.bsky.social
Bootstrapping seotesting.com
Lucky enough to live in Bude, Cornwall
Happy to announce a new forecasting feature within SEOTesting that we've beta launched to all customers and users today.

It allows you to forecast overall site performance using either:
- Facebook Prophet forecasting model
- SSA forecasting
March 18, 2025 at 5:01 PM
Can’t wait to build this! F1 became pretty boring after…
February 28, 2025 at 6:47 PM
If you want to feel better about yourself at the end of a working day, consider maintaining a Done List as well as a ToDo list.
February 28, 2025 at 9:53 AM
Is a flat search console graph the new SEO flex? 💪
I seem to see fewer click graphs being shared that show hockey stick growth.

These days, just maintaining organic SEO traffic from Google is a good result.
February 24, 2025 at 3:05 PM
For every suggestion around meta titles and descriptions I can show you test results that show a positive, negative, and neutral outcome.
February 21, 2025 at 2:12 PM
One for UK based digital agencies, The British Council has a £600k SEO tender opportunity out at the moment. Requirements include:
February 20, 2025 at 9:49 AM
Since the start of the year I've accidentally become a cold water swimmer!
It all started in January when asking a friend for lunch - the reply was, "Only if we do a width of the sea pool first."
February 19, 2025 at 1:48 PM
The SEOTesting Chrome Extension is one of the hidden gems of our toolset. Here are 7 things it can help you with (the first two everyone can use - not just customers):

1. Quickly check page meta element values, including canonical and robots
February 18, 2025 at 1:00 PM
The number one reason why digital agencies lose SEO clients?
Lack of communication.

But what do you mean? We produce these long end of month reports for all our clients. We pour hours of work extracting data and producing key takeaways in the conclusions.
February 17, 2025 at 6:35 PM
Been playing around with Python the last few days. Any books for experienced programmers (20 or so years with c#) to help with transition to a new language?
December 29, 2024 at 5:27 PM
Reposted by Nick Swan
🔮 SEO Wish for 2025: That more SEOs start paying attention to their sites ranked queries CTRs curves to drive a more cost-effective SEO process:

1. Opportunities to update outdated / not so attractive/useful content
2. Potential intent mismatches and need to create new / different content
....
December 20, 2024 at 9:17 AM
Upgraded Content Decay Report in SEOTesting

1. Switch between clicks and impressions

2. Switch between months and weeks

3. When viewing months, switch between 12, 9, 6 and 3 months of data. Shorter time periods will remove seasonality for a site and help show true content decay.
December 10, 2024 at 6:44 PM
Reposted by Nick Swan
I’m recording a @microconf.com @YouTube.com video next week filled with SaaS/micro-SaaS ideas.

Any B2B SaaS add-ons or ideas you would like to exist in the world?

I’ll mention you in the video if we use one you suggest 😉
December 6, 2024 at 3:59 PM
Want a quick way to go from Search Console query data to AlsoAsked?
Check out this blog post on how you can set the Custom Action link in SEOTesting so you can quickly transition from Search Console data (in SEOTesting) to the PAA data in @alsoasked.com
seotesting.com/blog/alsoask...
November 26, 2024 at 3:52 PM
Want to download a list of URLs from an XML sitemap file? We've got a free tool for that... 😀
seotesting.com/sitemap-url-...
Free Sitemap URL Extractor
Extract and download all the URLs in an XML Sitemap file or Sitemap Index file.
seotesting.com
November 25, 2024 at 1:36 PM
Read the full SEOTesting case study with Josh here: seotesting.com/customers/#j...
We've shared some big brand case studies recently, so it's nice to show how consultants and freelancers are also getting value from the tool.
November 21, 2024 at 3:38 PM
Beautiful day in North Cornwall
November 15, 2024 at 1:04 PM
Very lucky to have a group of amazing customers at SEOTesting 😍
November 8, 2024 at 8:15 PM
Our tool does quite a few interesting things with XML sitemaps, so we are always needing to debug them when they do not validate. So we build a Sitemap Validator that works in both strict and non-strict mode:
seotesting.com/xml-sitemap-...
XML Sitemap Generator
Generate an XML sitemap file with our free sitemap generator. Simply copy and paste a list of URLs in, click generate, and voila! An XML Sitemap generated for you.
seotesting.com
November 5, 2024 at 4:17 PM
Enjoyable half term week with the family. Lots of walks, exploring, and fossil hunting!
November 2, 2024 at 10:53 PM
Booked a last minute week off for half term at Lulworth Cove with the family. Re-read The SaaS Playbook and going home with some good ideas for the rest of 2024 saasplaybook.com
The SaaS Playbook
saasplaybook.com
November 2, 2024 at 8:02 AM
This looks a lot like Twitter. Probably not the first person to post that 😂
November 1, 2024 at 5:39 PM