Nick Swan
@nickswan.bsky.social
Bootstrapping seotesting.com
Lucky enough to live in Bude, Cornwall
Lucky enough to live in Bude, Cornwall
Happy to announce a new forecasting feature within SEOTesting that we've beta launched to all customers and users today.
It allows you to forecast overall site performance using either:
- Facebook Prophet forecasting model
- SSA forecasting
It allows you to forecast overall site performance using either:
- Facebook Prophet forecasting model
- SSA forecasting
March 18, 2025 at 5:01 PM
Happy to announce a new forecasting feature within SEOTesting that we've beta launched to all customers and users today.
It allows you to forecast overall site performance using either:
- Facebook Prophet forecasting model
- SSA forecasting
It allows you to forecast overall site performance using either:
- Facebook Prophet forecasting model
- SSA forecasting
Can’t wait to build this! F1 became pretty boring after…
February 28, 2025 at 6:47 PM
Can’t wait to build this! F1 became pretty boring after…
If you want to feel better about yourself at the end of a working day, consider maintaining a Done List as well as a ToDo list.
February 28, 2025 at 9:53 AM
If you want to feel better about yourself at the end of a working day, consider maintaining a Done List as well as a ToDo list.
Is a flat search console graph the new SEO flex? 💪
I seem to see fewer click graphs being shared that show hockey stick growth.
These days, just maintaining organic SEO traffic from Google is a good result.
I seem to see fewer click graphs being shared that show hockey stick growth.
These days, just maintaining organic SEO traffic from Google is a good result.
February 24, 2025 at 3:05 PM
Is a flat search console graph the new SEO flex? 💪
I seem to see fewer click graphs being shared that show hockey stick growth.
These days, just maintaining organic SEO traffic from Google is a good result.
I seem to see fewer click graphs being shared that show hockey stick growth.
These days, just maintaining organic SEO traffic from Google is a good result.
Ultimately, you need to run tests to figure out what’s the best solution for your site, page types, category, and content types. Oh and re-test again in a sensible timeframe (6 months time?)
February 21, 2025 at 2:12 PM
Ultimately, you need to run tests to figure out what’s the best solution for your site, page types, category, and content types. Oh and re-test again in a sensible timeframe (6 months time?)
My suspicions:
Long - G aligns the page with a broader set of queries
Short - based on a head term, G will re-write based on variations in the user's query
None - if G clearly understands the topic/query the page is targeting, it’ll do the best job re-writing based on the actual user's search query.
Long - G aligns the page with a broader set of queries
Short - based on a head term, G will re-write based on variations in the user's query
None - if G clearly understands the topic/query the page is targeting, it’ll do the best job re-writing based on the actual user's search query.
February 21, 2025 at 2:12 PM
My suspicions:
Long - G aligns the page with a broader set of queries
Short - based on a head term, G will re-write based on variations in the user's query
None - if G clearly understands the topic/query the page is targeting, it’ll do the best job re-writing based on the actual user's search query.
Long - G aligns the page with a broader set of queries
Short - based on a head term, G will re-write based on variations in the user's query
None - if G clearly understands the topic/query the page is targeting, it’ll do the best job re-writing based on the actual user's search query.
Meta titles and descriptions
- For some pages + queries - long meta titles and descriptions work best
- For some pages + queries - short meta titles and descriptions work best
- For some pages - removing the meta title and description may work best
- For some pages + queries - long meta titles and descriptions work best
- For some pages + queries - short meta titles and descriptions work best
- For some pages - removing the meta title and description may work best
February 21, 2025 at 2:12 PM
Meta titles and descriptions
- For some pages + queries - long meta titles and descriptions work best
- For some pages + queries - short meta titles and descriptions work best
- For some pages - removing the meta title and description may work best
- For some pages + queries - long meta titles and descriptions work best
- For some pages + queries - short meta titles and descriptions work best
- For some pages - removing the meta title and description may work best
For every suggestion around meta titles and descriptions I can show you test results that show a positive, negative, and neutral outcome.
February 21, 2025 at 2:12 PM
For every suggestion around meta titles and descriptions I can show you test results that show a positive, negative, and neutral outcome.
One for UK based digital agencies, The British Council has a £600k SEO tender opportunity out at the moment. Requirements include:
February 20, 2025 at 9:49 AM
One for UK based digital agencies, The British Council has a £600k SEO tender opportunity out at the moment. Requirements include:
Since the start of the year I've accidentally become a cold water swimmer!
It all started in January when asking a friend for lunch - the reply was, "Only if we do a width of the sea pool first."
It all started in January when asking a friend for lunch - the reply was, "Only if we do a width of the sea pool first."
February 19, 2025 at 1:48 PM
Since the start of the year I've accidentally become a cold water swimmer!
It all started in January when asking a friend for lunch - the reply was, "Only if we do a width of the sea pool first."
It all started in January when asking a friend for lunch - the reply was, "Only if we do a width of the sea pool first."
7. Access to all the reports you can run for the site to find CTR opportunities, content decay etc. Plus one click access to the Page Details view in SEOTesting so you can dig deeper into the Search Console data.
February 18, 2025 at 1:00 PM
7. Access to all the reports you can run for the site to find CTR opportunities, content decay etc. Plus one click access to the Page Details view in SEOTesting so you can dig deeper into the Search Console data.
6. Easy access to tests you have running on the site you are looking at with an overview on how they are performing
February 18, 2025 at 1:00 PM
6. Easy access to tests you have running on the site you are looking at with an overview on how they are performing
5. Search Console performance data for the page for the last 90 days is graphed within the extension.
February 18, 2025 at 1:00 PM
5. Search Console performance data for the page for the last 90 days is graphed within the extension.
4. While on the page, see which queries are ranking and generating clicks from Google. You can also see which queries aren’t used on the page.
February 18, 2025 at 1:00 PM
4. While on the page, see which queries are ranking and generating clicks from Google. You can also see which queries aren’t used on the page.
[SEOTesting customers only]
3. Run the URL Inspection API from the page using the Chrome extension to check crawl and index status.
3. Run the URL Inspection API from the page using the Chrome extension to check crawl and index status.
February 18, 2025 at 1:00 PM
[SEOTesting customers only]
3. Run the URL Inspection API from the page using the Chrome extension to check crawl and index status.
3. Run the URL Inspection API from the page using the Chrome extension to check crawl and index status.
2. View heading structure of the web page and navigate to the section by clicking on it in the extension
February 18, 2025 at 1:00 PM
2. View heading structure of the web page and navigate to the section by clicking on it in the extension
The SEOTesting Chrome Extension is one of the hidden gems of our toolset. Here are 7 things it can help you with (the first two everyone can use - not just customers):
1. Quickly check page meta element values, including canonical and robots
1. Quickly check page meta element values, including canonical and robots
February 18, 2025 at 1:00 PM
The SEOTesting Chrome Extension is one of the hidden gems of our toolset. Here are 7 things it can help you with (the first two everyone can use - not just customers):
1. Quickly check page meta element values, including canonical and robots
1. Quickly check page meta element values, including canonical and robots
The number one reason why digital agencies lose SEO clients?
Lack of communication.
But what do you mean? We produce these long end of month reports for all our clients. We pour hours of work extracting data and producing key takeaways in the conclusions.
Lack of communication.
But what do you mean? We produce these long end of month reports for all our clients. We pour hours of work extracting data and producing key takeaways in the conclusions.
February 17, 2025 at 6:35 PM
The number one reason why digital agencies lose SEO clients?
Lack of communication.
But what do you mean? We produce these long end of month reports for all our clients. We pour hours of work extracting data and producing key takeaways in the conclusions.
Lack of communication.
But what do you mean? We produce these long end of month reports for all our clients. We pour hours of work extracting data and producing key takeaways in the conclusions.
Upgraded Content Decay Report in SEOTesting
1. Switch between clicks and impressions
2. Switch between months and weeks
3. When viewing months, switch between 12, 9, 6 and 3 months of data. Shorter time periods will remove seasonality for a site and help show true content decay.
1. Switch between clicks and impressions
2. Switch between months and weeks
3. When viewing months, switch between 12, 9, 6 and 3 months of data. Shorter time periods will remove seasonality for a site and help show true content decay.
December 10, 2024 at 6:44 PM
Upgraded Content Decay Report in SEOTesting
1. Switch between clicks and impressions
2. Switch between months and weeks
3. When viewing months, switch between 12, 9, 6 and 3 months of data. Shorter time periods will remove seasonality for a site and help show true content decay.
1. Switch between clicks and impressions
2. Switch between months and weeks
3. When viewing months, switch between 12, 9, 6 and 3 months of data. Shorter time periods will remove seasonality for a site and help show true content decay.
Want a quick way to go from Search Console query data to AlsoAsked?
Check out this blog post on how you can set the Custom Action link in SEOTesting so you can quickly transition from Search Console data (in SEOTesting) to the PAA data in @alsoasked.com
seotesting.com/blog/alsoask...
Check out this blog post on how you can set the Custom Action link in SEOTesting so you can quickly transition from Search Console data (in SEOTesting) to the PAA data in @alsoasked.com
seotesting.com/blog/alsoask...
November 26, 2024 at 3:52 PM
Want a quick way to go from Search Console query data to AlsoAsked?
Check out this blog post on how you can set the Custom Action link in SEOTesting so you can quickly transition from Search Console data (in SEOTesting) to the PAA data in @alsoasked.com
seotesting.com/blog/alsoask...
Check out this blog post on how you can set the Custom Action link in SEOTesting so you can quickly transition from Search Console data (in SEOTesting) to the PAA data in @alsoasked.com
seotesting.com/blog/alsoask...
Read the full SEOTesting case study with Josh here: seotesting.com/customers/#j...
We've shared some big brand case studies recently, so it's nice to show how consultants and freelancers are also getting value from the tool.
We've shared some big brand case studies recently, so it's nice to show how consultants and freelancers are also getting value from the tool.
November 21, 2024 at 3:38 PM
Read the full SEOTesting case study with Josh here: seotesting.com/customers/#j...
We've shared some big brand case studies recently, so it's nice to show how consultants and freelancers are also getting value from the tool.
We've shared some big brand case studies recently, so it's nice to show how consultants and freelancers are also getting value from the tool.
Beautiful day in North Cornwall
November 15, 2024 at 1:04 PM
Beautiful day in North Cornwall
Very lucky to have a group of amazing customers at SEOTesting 😍
November 8, 2024 at 8:15 PM
Very lucky to have a group of amazing customers at SEOTesting 😍
Enjoyable half term week with the family. Lots of walks, exploring, and fossil hunting!
November 2, 2024 at 10:53 PM
Enjoyable half term week with the family. Lots of walks, exploring, and fossil hunting!