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Go to working people*

Now, money is constantly being moved around between huge corporations at a disadvantage for the reason so that it doesn't go to working pepper

As such, its hard to look at these things through our conventional notions of capitalism, capitalism itself is dated (you can argue when this began, perhaps 2008), both as a market system and a social system with neoliberalism. Daiz's article on typesetting reveals these new tenets in anime

Most of these executives have enough money for multiple lifetimes. We are now beyond the growth-seeking mindset or corporate economy, its now simply about control, bringing to mind the notion of "Techno-feudalism" (as well as platform capitalism mentioned earlier)

In addition, with the cost argument, using OOONA is not a financially lucrative decision, where human labor is already so cheap, Daiz frames it as any excuse to "cut the wages of real human workers" for "one step closer to the next yacht purchase" I agree with the former statement but not the latter

This is the crux of why Crunchyroll can "get away with it". Despite the existence of Netflix or Hulu etc, there becomes no difference if the product for consumption is simply "anime". This is where the exclusivity model gains so much power, the entire landscape of anime distribution is warped.

When you combine the homogenization of industry practice, eliminating typesetting, with the exclusivity model, there isn't an incentive to beat competition, competition itself as a concept becomes diminished. where you watch anime from no longer matters, if all anime is presented the same

In the last section of Daiz' article, sub-titled "how capitalism ruins everything", they outline the exclusive licensing model for international licensing. The power of such a strategy should have been more emphasized as its the key to all of this

Anime distribution, in the eyes of executives, is not a medium, its simply a product. Not a surprising statement, but the way this manifests and the decoupling of product from characteristic (medium, art etc., even as commercial) is crucial to such large corporate decisions that affect all of us

Here is the most important part. Daiz often repeats and emphasizes the lack of "care" or respect for "anime as a medium". This is repeated multiple times. This leads to their claim at the end that pivots to OOONA and others are NOT a cost-effective strategy. I would take it a step further -

There's an undercurrent here about homogenization of industry practices, which Daiz refers to as industry standard. This removes distinction between products. Between "competition" from streaming companies and changing of ownership of Crunchyroll. Typesetting does not fit into the industry standard

This is a heavily technical process that, due to the anime industry at most levels being an industry of passionate human capital, has had a lot of work put into it. I don't claim to understand this process, but the article does illuminate its history and uses from different programs to filetypes

As an audiovisual medium - anime has always included verbal elements in its visual construction, primarily in the form of on screen text. Think onomatopia (borrowed from manga) and signs and various on screen texts. All having to be translated on screen along with subtitles

1. The importance of typesetting in the presentation of subtitled anime & and its complicated process
2. The corporatization of typesetting as anime becomes a mega industry.
3. The destruction of typesetting due to trends in current corporate ecology (global market capitalism, cost cutting, AI)