Images are now parsed like language. OCR, visual context and pixel-level quality shape how AI systems interpret and surface content.

As the philanthropic arm of the American Marketing Association, the AMA Foundation (AMAF) strengthens and elevates the marketing profession by advancing

In this episode of Playbook Broken, host Marc sits down with Myriam Jessier, SEO Exec at Pragm and Neurospicy to explore why traditional SEO strategies are collapsing in an AI-driven search world. Myriam breaks down what’s actually changing, why privacy-first SEO matters, how to build authority when zero-click results dominate, and what brands must understand about context and relevance today. This is a practical, no-nonsense guide to rebuilding your SEO playbook for the future. Episode Guide 00:00 Introduction to Playbook Broken 00:08 Meet Miriam Jesse: The SEO Expert 00:31 The Broken SEO Playbook 03:17 Relevance Engineering in SEO 08:08 The Zero Click Environment 08:47 Adapting to AI and Multimodal Search 12:35 SEO in the Context of Brand and User Experience 13:44 The Future of SEO and Marketing 21:47 The Impact of Competitor Clicks on Google Results 22:15 Algorithmic Influence and New SEO Tools 23:06 Echo Chambers and Contextual Relevance 24:20...

Your brand is no longer just what you say to your audiences. If you’re not actively managing your algorithmic footprint, AI systems will define your brand for you. And it may not be accurate—or favorable.

Marketing is being transformed by practitioners using AI to compress strategy, creation and execution from weeks into hours.

YouTube video by Crowded Kitchen

Food bloggers are warning home cooks to be wary of AI-generated recipes that could turn this year's Thanksgiving dinner into a tragedy.

People think there's a secret sauce behind increasing visibility, especially on social media, where some gurus sell you tips and tricks. This article resonates a lot, because, I’ve mostly, the same strategy (even though I don’t like to call this a strategy to be honest). Just like Kent Dodds, I’m curious, share what I like, share what I learn, try to demystify things, and share often. That's it. Happy to see I’m not the only one with such a mindset! Also, if I'm being really honest, I also do everything that experts tell you not to do: - I do edit my post within an hour when there's a typo / I need to tag someone (my tool won't let me schedule a tag). - I commit the cardinal crime of putting the link IN THE POST. - I refuse to use fake bold (it's an accessibility nightmare) or tones...

🌶️🧠 Being "neurospicy" or "care about what others care about" Really enjoyed this talk by Myriam Jessier on unique traits of people with ADHD. Anyone can benefit from it as a way to build empathy and compassion for better relationships with people you care about and work with. 👀 My favourite two snippets: 1. You can't pick just the good parts; you get the full package only. (This mental model is a great fix for jealousy too.) 2. Creating a user manual or blueprint to share context with others on your working style can improve collaboration. Insights that resonated with me: 👉 Stress and anxiety may trigger hyper-focus, but it's an elusive state 👉 Lists don't work → overanalyzing expands 3 bullets to 30 without doing any 👉 Interrupt me, because I can keep talking 👉 Get to the point; I get bored easily, even by my own sentences 👉...