Myriam Jessier
@myriam.dopamine.builders
Hey ChatGPT, my pronouns are they/them.
Optimizing for search like a sassy old librarian
Optimizing for search like a sassy old librarian
so he doesn't have a fractured hand. the clinic's AI hallucinated it. literally thousands in lost flight, a painful trip to the ER, a cast-like bandaid forrrrrrrrrr nothing. the fractured hand had healed normally.
February 13, 2026 at 9:32 PM
so he doesn't have a fractured hand. the clinic's AI hallucinated it. literally thousands in lost flight, a painful trip to the ER, a cast-like bandaid forrrrrrrrrr nothing. the fractured hand had healed normally.
Stop using "Explain Like I'm 5." It insults your audience.
Instead, treat them like a smart peer on their first day: capable of understanding, but lacking context.
Your goal is to orient, not dumb down.
Instead, treat them like a smart peer on their first day: capable of understanding, but lacking context.
Your goal is to orient, not dumb down.
don’t explain it like I’m five — storytelling with data
There’s a well-known phrase that pops up in certain corners of the internet: Explain it like I’m five (often abbreviated as ELI5). When people encounter a complex idea, a breaking news story, or even the latest reality TV scandal, they sometimes just want the simplest possible explanation—somethin
www.storytellingwithdata.com
February 13, 2026 at 7:01 AM
Stop using "Explain Like I'm 5." It insults your audience.
Instead, treat them like a smart peer on their first day: capable of understanding, but lacking context.
Your goal is to orient, not dumb down.
Instead, treat them like a smart peer on their first day: capable of understanding, but lacking context.
Your goal is to orient, not dumb down.
Emotion is the new moat. Features are easy to copy. Feelings aren't. Andrew Hogan argues that "resonance" is the only sustainable competitive advantage left. If your product doesn't make users feel something, it is vulnerable to the next clone.
The New Competitive Moat is Emotion | Figma Blog
With more apps than ever, features will only get you so far. It’s time to put resonance on the roadmap.
www.figma.com
February 12, 2026 at 12:02 PM
Emotion is the new moat. Features are easy to copy. Feelings aren't. Andrew Hogan argues that "resonance" is the only sustainable competitive advantage left. If your product doesn't make users feel something, it is vulnerable to the next clone.
Musing of the day: connecting dots across domains is now more valuable than deep expertise in just one.
February 11, 2026 at 12:01 PM
Musing of the day: connecting dots across domains is now more valuable than deep expertise in just one.
Digital PR is not just "SEO with better storytelling." It focuses on audience, narrative, and brand authority.
1. The "Why": Are you fixing a reputation or building one?
2. The Audience: Who are we talking to?
3. The Timeline: 3-month pilots rarely work. You need 6-12 months for impact.
1. The "Why": Are you fixing a reputation or building one?
2. The Audience: Who are we talking to?
3. The Timeline: 3-month pilots rarely work. You need 6-12 months for impact.
February 10, 2026 at 8:00 AM
Digital PR is not just "SEO with better storytelling." It focuses on audience, narrative, and brand authority.
1. The "Why": Are you fixing a reputation or building one?
2. The Audience: Who are we talking to?
3. The Timeline: 3-month pilots rarely work. You need 6-12 months for impact.
1. The "Why": Are you fixing a reputation or building one?
2. The Audience: Who are we talking to?
3. The Timeline: 3-month pilots rarely work. You need 6-12 months for impact.
Hey @johnmu.com weird question. I see the "catch-22" for sites when it comes to stuff like the Stanley toolkit: being penalized for something that we can't technically fix on our servers.
This has ome "security as UX vibes".
Curious to know what you think.
www.darkreading.com/remote-workf...
This has ome "security as UX vibes".
Curious to know what you think.
www.darkreading.com/remote-workf...
'Stanley' Toolkit Turns Chrome Into Undetectable Phishing Vector
The malware-as-a-service kit enables malicious overlays on real websites without changing the visible URL, issuing a new challenge for enterprise security.
www.darkreading.com
February 6, 2026 at 10:58 PM
Hey @johnmu.com weird question. I see the "catch-22" for sites when it comes to stuff like the Stanley toolkit: being penalized for something that we can't technically fix on our servers.
This has ome "security as UX vibes".
Curious to know what you think.
www.darkreading.com/remote-workf...
This has ome "security as UX vibes".
Curious to know what you think.
www.darkreading.com/remote-workf...
Forget 4K, for AI search optimization, visual anchors are priority #1. Don't block UIs with your head in Loom demos, rotate products slowly for 3D modeling, and keep labels camera-facing. Consistent brand codes help models identify you across different videos. Get more good advice here:
How to optimize video for AI-powered search
Learn which video signals AI relies on, and how visuals, audio, transcripts, and schema shape search visibility and brand accuracy.
searchengineland.com
February 6, 2026 at 12:23 PM
Forget 4K, for AI search optimization, visual anchors are priority #1. Don't block UIs with your head in Loom demos, rotate products slowly for 3D modeling, and keep labels camera-facing. Consistent brand codes help models identify you across different videos. Get more good advice here:
The "semantic gap" between image and text is gone. Google’s Gemini 3 Flash uses reasoning to zoom, inspect, and perform visual math.
Read my article on image AI search optimization best practices: searchengineland.com/image-seo-mu...
Read my article on image AI search optimization best practices: searchengineland.com/image-seo-mu...
Introducing Agentic Vision in Gemini 3 Flash
Agentic Vision, a new capability introduced in Gemini 3 Flash, converts image understanding from a static act into an agentic process
blog.google
February 5, 2026 at 9:00 AM
The "semantic gap" between image and text is gone. Google’s Gemini 3 Flash uses reasoning to zoom, inspect, and perform visual math.
Read my article on image AI search optimization best practices: searchengineland.com/image-seo-mu...
Read my article on image AI search optimization best practices: searchengineland.com/image-seo-mu...
I'm a #UKContentAwards judge this year!
My judging lens for quality content this year:
1. Does the content actually support a clear business goal?
2. No fluff: is the content noise or something that can be scanned by humans and machines?
3. Does it deliver zero-click value and high-intent utility?
My judging lens for quality content this year:
1. Does the content actually support a clear business goal?
2. No fluff: is the content noise or something that can be scanned by humans and machines?
3. Does it deliver zero-click value and high-intent utility?
February 4, 2026 at 9:01 AM
I'm a #UKContentAwards judge this year!
My judging lens for quality content this year:
1. Does the content actually support a clear business goal?
2. No fluff: is the content noise or something that can be scanned by humans and machines?
3. Does it deliver zero-click value and high-intent utility?
My judging lens for quality content this year:
1. Does the content actually support a clear business goal?
2. No fluff: is the content noise or something that can be scanned by humans and machines?
3. Does it deliver zero-click value and high-intent utility?
"Brand Drift" happens when AI doesn't have enough facts about you, so it assumes you're like your competitors. High-quality video provides the "ground truth" proof to stop AI hallucinations. There are many reasons for that, check out why here and get tips on how to optimize videos in 2026.
How to optimize video for AI-powered search
Learn which video signals AI relies on, and how visuals, audio, transcripts, and schema shape search visibility and brand accuracy.
searchengineland.com
February 3, 2026 at 10:01 AM
"Brand Drift" happens when AI doesn't have enough facts about you, so it assumes you're like your competitors. High-quality video provides the "ground truth" proof to stop AI hallucinations. There are many reasons for that, check out why here and get tips on how to optimize videos in 2026.
Jump cuts are killing your AI search efforts. AI models sample video at ~1 frame per second. If your info flashes too fast, the AI misses it and "hallucinates" your brand details based on competitors. Slow down your roll, quite literally. Want video optimization tips that work in 2026? Read this
How to optimize video for AI-powered search
Learn which video signals AI relies on, and how visuals, audio, transcripts, and schema shape search visibility and brand accuracy.
searchengineland.com
February 2, 2026 at 12:01 PM
Jump cuts are killing your AI search efforts. AI models sample video at ~1 frame per second. If your info flashes too fast, the AI misses it and "hallucinates" your brand details based on competitors. Slow down your roll, quite literally. Want video optimization tips that work in 2026? Read this
I have a world war II question: too many old undetonated things from the war end up in men's rectums and they go to the ER in France. Is this just a French thing. Also why does it keep happening?
February 1, 2026 at 11:07 AM
I have a world war II question: too many old undetonated things from the war end up in men's rectums and they go to the ER in France. Is this just a French thing. Also why does it keep happening?
Your voice is a highlighter for AI. Use audio bolding:
1. Enunciate: Speak key terms and brand names clearly.
2. A short pause before and after a main point acts like a "comma" or a "period" for the AI.
The cadence of speech influences the tokenization. Check out this article on the topic:
1. Enunciate: Speak key terms and brand names clearly.
2. A short pause before and after a main point acts like a "comma" or a "period" for the AI.
The cadence of speech influences the tokenization. Check out this article on the topic:
How to optimize video for AI-powered search
Learn which video signals AI relies on, and how visuals, audio, transcripts, and schema shape search visibility and brand accuracy.
searchengineland.com
January 30, 2026 at 7:01 AM
Your voice is a highlighter for AI. Use audio bolding:
1. Enunciate: Speak key terms and brand names clearly.
2. A short pause before and after a main point acts like a "comma" or a "period" for the AI.
The cadence of speech influences the tokenization. Check out this article on the topic:
1. Enunciate: Speak key terms and brand names clearly.
2. A short pause before and after a main point acts like a "comma" or a "period" for the AI.
The cadence of speech influences the tokenization. Check out this article on the topic:
Most SEOs chase volume. The good ones chase value.
January 29, 2026 at 8:01 AM
Most SEOs chase volume. The good ones chase value.
"Magical Thinking" (the belief that thoughts = reality) is a strategy killer. It breeds confirmation bias: you ignore red flags because they ruin the "vision." I know we are dealing with a lot more CEO "manifesting" AI...so the more you know.
January 28, 2026 at 12:01 PM
"Magical Thinking" (the belief that thoughts = reality) is a strategy killer. It breeds confirmation bias: you ignore red flags because they ruin the "vision." I know we are dealing with a lot more CEO "manifesting" AI...so the more you know.
For the French, the press didn't just report on the Republic; it created the Republic.
Normalizing behavior in the press is propaganda. Calling it out matters for a proper democracy. And no you can't sue and call it fake news. The 1881 law there makes it hard to censor the press.
Normalizing behavior in the press is propaganda. Calling it out matters for a proper democracy. And no you can't sue and call it fake news. The 1881 law there makes it hard to censor the press.
January 28, 2026 at 8:34 AM
For the French, the press didn't just report on the Republic; it created the Republic.
Normalizing behavior in the press is propaganda. Calling it out matters for a proper democracy. And no you can't sue and call it fake news. The 1881 law there makes it hard to censor the press.
Normalizing behavior in the press is propaganda. Calling it out matters for a proper democracy. And no you can't sue and call it fake news. The 1881 law there makes it hard to censor the press.
Locksmith stickers are annoying but great marketing:
1. They remove the "Search Tax". No need to Google or ask an AI. The sticker provides it with zero friction.
2. The locksmith sticker is where the user is.
3. They capitalize on "Low-Cognition" moments. No thinking, just dial.
1. They remove the "Search Tax". No need to Google or ask an AI. The sticker provides it with zero friction.
2. The locksmith sticker is where the user is.
3. They capitalize on "Low-Cognition" moments. No thinking, just dial.
uxdesign.cc
January 23, 2026 at 1:02 PM
Locksmith stickers are annoying but great marketing:
1. They remove the "Search Tax". No need to Google or ask an AI. The sticker provides it with zero friction.
2. The locksmith sticker is where the user is.
3. They capitalize on "Low-Cognition" moments. No thinking, just dial.
1. They remove the "Search Tax". No need to Google or ask an AI. The sticker provides it with zero friction.
2. The locksmith sticker is where the user is.
3. They capitalize on "Low-Cognition" moments. No thinking, just dial.
x.com/grok/status/...
I have been avoiding Twitter and the Grok bits. Ugh.
I have been avoiding Twitter and the Grok bits. Ugh.
x.com
January 20, 2026 at 4:05 PM
x.com/grok/status/...
I have been avoiding Twitter and the Grok bits. Ugh.
I have been avoiding Twitter and the Grok bits. Ugh.
Stop sending your boss spreadsheets full of SEO stuff. Most of them don't care. Build your SEO roadmap like a product manager:
Kill the audit dump.
Prioritize by revenue impact
Align with business goals, not just algo updates.
A roadmap is a strategic argument for resources, not a to-do list.
Kill the audit dump.
Prioritize by revenue impact
Align with business goals, not just algo updates.
A roadmap is a strategic argument for resources, not a to-do list.
January 20, 2026 at 8:00 AM
Stop sending your boss spreadsheets full of SEO stuff. Most of them don't care. Build your SEO roadmap like a product manager:
Kill the audit dump.
Prioritize by revenue impact
Align with business goals, not just algo updates.
A roadmap is a strategic argument for resources, not a to-do list.
Kill the audit dump.
Prioritize by revenue impact
Align with business goals, not just algo updates.
A roadmap is a strategic argument for resources, not a to-do list.
Hot take: if your Total Addressable Market is 1,000 companies, stop looking for statistical significance.
Start looking for patterns in customer interviews.
Good judgment beats bad data every time.
Start looking for patterns in customer interviews.
Good judgment beats bad data every time.
January 15, 2026 at 12:01 PM
Hot take: if your Total Addressable Market is 1,000 companies, stop looking for statistical significance.
Start looking for patterns in customer interviews.
Good judgment beats bad data every time.
Start looking for patterns in customer interviews.
Good judgment beats bad data every time.
We should obsess over the constraints. Dave Kiss wanted to win a WD-40 brand contest. His odds looked terrible. He found a loophole: "Video Format" was weighted 2.5x higher. He didn't need to be good. He just needed to be a video. Find the path of least resistance.
How I won $2,750 using JavaScript, AI, and a can of WD-40
I’ve won many marketing video contest promotions over the past decade using my proven techniques and tactics. This particular haul, however, was the first where I can give at least partial credit to the application of code and AI tools.
davekiss.com
January 13, 2026 at 1:02 PM
We should obsess over the constraints. Dave Kiss wanted to win a WD-40 brand contest. His odds looked terrible. He found a loophole: "Video Format" was weighted 2.5x higher. He didn't need to be good. He just needed to be a video. Find the path of least resistance.
There's a rolling fog in my area. Time for me to go walk in the cemetery and practice Duolingo, thus terrifying people walking their dogs there. They can't see me but they can hear my French accent. French people are buried in that place so they assume I'm a ghost asking unhinged questions.
January 13, 2026 at 8:03 AM
There's a rolling fog in my area. Time for me to go walk in the cemetery and practice Duolingo, thus terrifying people walking their dogs there. They can't see me but they can hear my French accent. French people are buried in that place so they assume I'm a ghost asking unhinged questions.
The Pinterest 2026 Trends Report is interesting:
1.Cabbage Crush Food
Searches for "cabbage dumplings" are up 110%, the economy impacts palates.
2. Pen Pals
Gen Z is actively rejecting "instant" for "intentional."
3. Darecations : Adventure tourism is up 75%.
Watch what people buy & why
1.Cabbage Crush Food
Searches for "cabbage dumplings" are up 110%, the economy impacts palates.
2. Pen Pals
Gen Z is actively rejecting "instant" for "intentional."
3. Darecations : Adventure tourism is up 75%.
Watch what people buy & why
Cabbage Crush | Pinterest Predicts™ 2026
Live, laugh, leaf! Cabbage is about to be the culinary world’s top brassica, showing up in everything from kimchi cocktails to crispy taco wraps.
business.pinterest.com
January 7, 2026 at 7:00 AM
The Pinterest 2026 Trends Report is interesting:
1.Cabbage Crush Food
Searches for "cabbage dumplings" are up 110%, the economy impacts palates.
2. Pen Pals
Gen Z is actively rejecting "instant" for "intentional."
3. Darecations : Adventure tourism is up 75%.
Watch what people buy & why
1.Cabbage Crush Food
Searches for "cabbage dumplings" are up 110%, the economy impacts palates.
2. Pen Pals
Gen Z is actively rejecting "instant" for "intentional."
3. Darecations : Adventure tourism is up 75%.
Watch what people buy & why
Checked and my dog is the same length as the burger receipt.
January 5, 2026 at 8:58 AM
Checked and my dog is the same length as the burger receipt.
Your April Fool’s joke might damage your brand.
Brands are finding their April Fool's pranks surfacing in AI answers as historical facts. You are feeding the machine that narrates your brand.
Audit your "Shadow Brand": the old content, jokes, and lawsuits that treated as gospel by LLMs.
Brands are finding their April Fool's pranks surfacing in AI answers as historical facts. You are feeding the machine that narrates your brand.
Audit your "Shadow Brand": the old content, jokes, and lawsuits that treated as gospel by LLMs.
How generative AI is quietly distorting your brand message
AI can distort your brand narrative and erode trust. Learn the four layers of brand control and how you can proactively manage AI semantic drift.
searchengineland.com
January 5, 2026 at 6:00 AM
Your April Fool’s joke might damage your brand.
Brands are finding their April Fool's pranks surfacing in AI answers as historical facts. You are feeding the machine that narrates your brand.
Audit your "Shadow Brand": the old content, jokes, and lawsuits that treated as gospel by LLMs.
Brands are finding their April Fool's pranks surfacing in AI answers as historical facts. You are feeding the machine that narrates your brand.
Audit your "Shadow Brand": the old content, jokes, and lawsuits that treated as gospel by LLMs.