Notes:
1. Net new campaigns will have the optional TCPA/TROAS fields. Existing campaigns will have their existing TCPA/TROAS values passed into Max Conversions/Conversion Value.

2. API, Bulk Changes, & Editor will all have this done automatically as well.
#ppc #ppcchat

Have you run Microsoft Advertising Audience Ads recently? Let me know about your experiences!

Top Tips:

1. Use Impression Based Remarketing to ensure you're making the most of both campaign investments.

2. You may see some of your Search dollars going to Copilot with Audience Ads removed. Let your stake holders know about this so there's no confusion.

3. Report on account wide results.

Exclude Audience Ads From Search & Run A Separate Audience Ads Campaign If:

1. You have strict budget allocation rules.

2. You have the creative & $ investment prepared to honor both ad types.

3. You want to use Audience Ads to build Impression Based Remarketing Lists for your Search Ads.

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Top Tips:

🚫 Don't use Max Clicks with Audience Ads baked into Search. This will cause a disproportionate amount of budget to go to Audience Ads.

✅ Do use eCPC or Max Conversions if you have enough conversions (30+).

⭐ Use as many visual extensions as possible Copilot can help!

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Include Audience Ads In Search If:

1. Low search volume industry or your brand needs additional top of funnel love.

2. You want to appear on the premium placements, but don't have budget.

3. You have buy-in for testing & are looking to compare outcomes between Search Campaigns and PMax.

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