Exciting news! Impression Based Remarketing from
@microsoft.com now supports up to 20 campaigns/ad groups as sources! Additionally, so long as at least one of the campaigns is an Audience Ads campaign, any campaign can be the target of the list.
#ppc #ppcchat #copilot #microsoft

Confirming TCPA/TROAS as standalone Microsoft Advertising bidding strategies will be merged with Max Conversions and Max Conversion Value August 4, 2025. Nothing functionally is changing and we'll pass through your existing TCPA/TROAS goal.
#ppc #ppcchat

Let's talk about Audience Ads in Search Campaigns & the business cases for including & excluding them.

#ppc #MicrosoftAdvertising #AudienceAds #digital #marketing
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