Confirming TCPA/TROAS as standalone Microsoft Advertising bidding strategies will be merged with Max Conversions and Max Conversion Value August 4, 2025. Nothing functionally is changing and we'll pass through your existing TCPA/TROAS goal.
#ppc #ppcchat

Let's talk about Audience Ads in Search Campaigns & the business cases for including & excluding them.

#ppc #MicrosoftAdvertising #AudienceAds #digital #marketing
🧵