Tom Smith
@modernmasculinity.bsky.social
"Anti-tech" contrarian, Waldorf dad, marketer, and guy who has opinions.
I just saw a logo "breakdown and redesign" video that summed up the entire problem with these negative takes on the Jaguar rebrand.
The new logo is feminine. It is soft luxury. It's not angular lines and a predator, it's not aggressive: it's a cat. A big, powerful cat that wants to snuggle.
The new logo is feminine. It is soft luxury. It's not angular lines and a predator, it's not aggressive: it's a cat. A big, powerful cat that wants to snuggle.
December 3, 2024 at 8:28 AM
I just saw a logo "breakdown and redesign" video that summed up the entire problem with these negative takes on the Jaguar rebrand.
The new logo is feminine. It is soft luxury. It's not angular lines and a predator, it's not aggressive: it's a cat. A big, powerful cat that wants to snuggle.
The new logo is feminine. It is soft luxury. It's not angular lines and a predator, it's not aggressive: it's a cat. A big, powerful cat that wants to snuggle.