Usability is now a basic expectation, not a differentiator.

So what matters now?

This is my first take on future design work: www.mikklemberg.ee/2025/07/27/d...

Caught Hiten Shah's take on Cluely and it stuck with me:
Would you rather build perfect product no one notices, or a controversial one everyone talks about?

Cluely’s playing the attention game hard. But in AI-saturated world, is attention enough?

Wrote on this → www.mikklemberg.ee/2025/07/20/w...

Just published weeknotes #2 about opening the doors, learning Loops, and some honest thoughts on where Lovable shines vs. where it struggles.

www.mikklemberg.ee/2025/07/06/l...

Just launched Zenkai — and you can try it without signing up: changelog.zenkai.ee/launch/

Most analytics tools show you every wiggle in your data as if it matters equally.

Zenkai uses XmR charts to automatically distinguish meaningful changes from routine fluctuations.

Garage door’s up—here’s what Lovable shipped this week.

Zenkai’s landing page is live. I focused on one thing: making it obvious why you’d care.

Notes from week 1: www.mikklemberg.ee/2025/06/22/l...

lovable shipped gave me six weeks to solve metric anxiety.

Your conversion rate drops from 12% to 8%. Real problem or random Tuesday?

Introducing Zenkai.ee

Most tools can't tell you. They just show wiggling lines and hope you figure it out.

Excited to join the Lovable Shipped program! Six weeks to build something real.

www.mikklemberg.ee/2025/06/14/l...

Just returned from Figma #Config London.

It was refreshing to hear various perspectives on design, instead of everybody yapping about AI.

Most valuable takeaway wasn’t any specific thought—it was the reminder that design is about practice.

Read more thoughts: www.mikklemberg.ee/2025/05/16/c...

When we separate strategy from execution, we create a model with centralized intelligence. But the best teams are fast because they understand strategy well enough to act on their own.

www.mikklemberg.ee/2025/03/16/e...

It's easy to add something. It takes courage to remove something.

My thoughts on why knowing what to ignore might be your greatest competitive advantage: www.mikklemberg.ee/2025/03/06/c...

7 Powers reminded me that building a product people love is the start. Big-picture thinking is required to translate that into a robust, long-term position.

Reflecting on 7 Powers book: www.mikklemberg.ee/2025/03/01/l...

Inspired by @moretothat.bsky.social recent article that mentioned Problem log, I published mine as of today: www.mikklemberg.ee/2025/01/29/p...

Last week I completed Shreyas Doshi's "Improving Your Product Sense" course, which fundamentally changed my understanding of what it means to build something meaningful.

The course was intense — perhaps the most concentrated week of learning I've ever experienced.

Tallinn Product Group asked to republish my thoughts on design and product building:

www.tpg.ee/p/on-design-...

The best part of my day is when I get to drink coffee.

The worst part of my day is when I realize I have to wait until tomorrow to drink coffee again.

First post. Hello!
I like to read books. Sometimes, I write about the books I read.

Here's a recent one — Just Enough Design:

www.mikklemberg.ee/2024/11/22/j...