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mightyearth.org
Mighty Earth 🌍
@mightyearth.org
Mighty Earth is a global advocacy organization working to protect Nature and to secure a stable climate that allows all life to flourish.
www.mightyearth.org
McDonald’s emissions have been trending upwards since 2019. With a menu filled with high-emitting items & a tireless expansion strategy, McD’s will keep polluting our climate. Unless it embraces innovation & invests in plant-based alternatives. ➡️ https://mightyearth.org/article/mcmethane-burgers/
November 24, 2025 at 2:01 PM
Big Mac = Big Methane? 🤔

McDonalds gets its beef from JBS and Cargill — both tied to deforestation and huge methane emissions.

Read more: https://mightyearth.org/article/time-to-beat-the-heat/

#McDonalds #BigMethane #ClimateTransparency #PlantBasedProgress #MethaneGap
November 21, 2025 at 3:35 PM
What’s the real cost of your Big Mac?

Not just a number on the menu — but methane, deforestation, and animal suffering. These are the hidden, unpaid costs of industrial meat. Read more here: https://mightyearth.org/article/time-to-beat-the-heat/
November 14, 2025 at 8:36 PM
Our new Rapid Response report shows soy expansion in the Amazon surged 210% in just 3 years, with fires now a key tool for land clearing.

Full report: https://mightyearth.org/article/new-analysis-soy-expansion-hotspots-threaten-amazon/
November 7, 2025 at 3:26 PM
Fast food’s climate divide:
🌱 #BurgerKing & #Subway are expanding plant-based menus.
🍔 #McDonalds? We can’t say the same. Also, no methane target and no disclosure.

Without methane data or meat reduction goals, the world’s most famous burger hides a giant climate problem.
November 6, 2025 at 2:53 PM
Mighty Earth is holding Brazilian beef giant JBS & its biggest UK financier Barclays to account for greenwashing & alleged fraud with two coordinated actions in the U.S. and UK.

Read more: https://www.reuters.com/sustainability/cop/meatpacker-jbs-hit-with-us-lawsuit-over-climate-target-2025-10-28/
October 28, 2025 at 5:03 PM
Fast food's getting a climate makeover, & plant-based menus are shaping a cooler planet. 🌱
🍔 Burger King: 50% plant-based menu goal by 2030, plus bold meat-free pop-ups across Europe.
🥪 Subway: Easy vegan swaps & clear plant-based labels.
Which food chain should join next?
#ClimateAction #PlantBased
October 28, 2025 at 3:15 PM
Registration is OPEN for our webinar on supporting the Amazon Soy Moratorium. Join us this Thursday for a discussion about how to continue protecting the Amazon! Register here: https://ow.ly/qRuX50Xima7
October 27, 2025 at 2:15 PM
Join Mighty Earth and a diverse panel of voices on October 30 for a discussion on the current state of the Amazon Soy Moratorium and what can be done to safeguard progress in Brazil's forests. RSVP today: https://us06web.zoom.us/webinar/register/WN_ivDNEPc-Rz6-jjKt9VMSTw
October 23, 2025 at 4:35 PM
You count many things when looking at food to eat. But do you count #methane? Methane (CH₄) is 80× more powerful than CO₂ in the short term — and livestock (beef, dairy, cheese) is one of its biggest sources.
October 16, 2025 at 4:30 PM
“Cheap meat isn’t cheap — it’s destroying lives, forests & futures. Indigenous communities are being displaced, endangered species are vanishing & the relentless demand [for soy] is driving it all."

-Isabel Fernandez, Senior Advisor at @mightyearth.org
October 16, 2025 at 11:19 AM
As recently exposed in the NYT, the US recreational vehicle industry is destroying Indonesian rainforests, sourcing wood from companies clearing orangutan habitat and stealing land from Indigenous communities.

Join our Oct 21 webinar to learn more. RSVP here: www.mobilize.us/mightyearth/...
October 15, 2025 at 1:14 PM
New report from @globalwitness.org shows that banks and asset managers have made $26 BILLION from financing deforestation since the Paris Agreement globalwitness.org/en/campaigns...
October 15, 2025 at 1:02 PM
🌳 Neste Dia da Amazônia, junte-se ao apelo pela #MoratóriaDaSoja

Saiba mais: mightyearth.org/article/save...
September 5, 2025 at 5:15 PM
🌳 This Amazon Day, join the pledge to reinforce the #SoyMoratorium.

Join the pledge: mightyearth.org/article/save...
September 5, 2025 at 5:15 PM
RV trips are awesome—but did you know some motorhomes maybe built using plywood linked to deforestation in Borneo, threatening communities and orangutans? Read more ➡️ preview.shorthand.com/obnQnX2ljjGR...
August 21, 2025 at 8:45 PM
We've just signed the open letter to Peter Kyle & @feryalclark.bsky.social at DSIT calling on the government to reject Drax Power Station's bid to burn even more trees to power AI Data Centres - It doesn't take AI to figure out that burning trees to power data centres isn't clean or green!
July 25, 2025 at 4:14 PM
Since Trump's election, climate action faces a brutal backlash. @themightyglenn.bsky.social highlights the urgent need to fight for real progress! 🌍 Read the profile piece by Philippa Nuttall & Marie Kemplay @sustainableviews.bsky.social ➡️ www.sustainableviews.com/success-on-c...
May 2, 2025 at 4:53 PM
Join us Wed, May 7 at 9 AM EST for a hot discussion on deforestation-free meat supply chains with experts from @carrefour.bsky.social, Amaggi, & Plant Futures Collective! Let’s drive industry progress together! 💚🌍 🐄 us06web.zoom.us/webinar/regi...
April 27, 2025 at 2:27 PM
We're looking to hire a UK Finance Campaign Consultant based in London.

3 days per week for up to 6 months, starting May 2025.

Full listing and application instructions here: mightyearth.org/wp-content/u...
April 14, 2025 at 6:42 PM
By disclosing methane emissions, implementing clear reduction plans, and enhancing its U.S. climate initiatives, Ahold Delhaize can take the bull by the horns and act on methane. mightyearth.org/article/ahol...
April 9, 2025 at 2:35 PM
A study found that wealthy countries are “exporting deforestation” and driving mass extinctions around the world. The EU Deforestation Regulation - which will stop companies with deforestation in their supply chains from selling those products in the EU - is the kind of protection forests need.
March 21, 2025 at 4:04 PM
Our new report “Clean up on Aisle 3: The methane mess supermarkets are hiding” notes that supermarkets are hiding a secret in the meat & dairy aisles & its methane! 🌍 The truth is of the 20 global supermarkets we analyzed, not 1 reports on its methane emissions. www.mightyearth.org/methaneactio...
March 13, 2025 at 2:52 PM
A Mighty Earth-led delegation has taken its call for Hyundai Motor Company to act on climate and human rights abuses to the automaker’s headquarters in LA delivering a letter to CEO José Muñoz, detailing the devastating impact of its steel supply chain on people and the planet.
February 4, 2025 at 4:01 PM
The deadly consequences of Hyundai's #steel supply chain revealed at Mighty Earth webinar.

Tainted steel in Hyundai's global supply chain is linked to climate destruction, deforestation, pollution, death, violence against Indigenous Peoples, & human rights violations - spanning several continents.
January 23, 2025 at 3:40 PM