Mighty Earth 🌍
@mightyearth.org
Mighty Earth is a global advocacy organization working to protect Nature and to secure a stable climate that allows all life to flourish.
www.mightyearth.org
www.mightyearth.org
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Mighty Earth 🌍
@mightyearth.org
· Aug 19
The Rainforests Being Cleared to Build Your R.V.
www.nytimes.com
An investigation led by Mighty Earth and partners was highlighted in today's @nytimes.com and finds that the Recreational Vehicle (RV) industry is driving deforestation in Indonesia. Read more ➡️ www.nytimes.com/2025/08/19/w...
McDonald’s emissions have been trending upwards since 2019. With a menu filled with high-emitting items & a tireless expansion strategy, McD’s will keep polluting our climate. Unless it embraces innovation & invests in plant-based alternatives. ➡️ https://mightyearth.org/article/mcmethane-burgers/
November 24, 2025 at 2:01 PM
McDonald’s emissions have been trending upwards since 2019. With a menu filled with high-emitting items & a tireless expansion strategy, McD’s will keep polluting our climate. Unless it embraces innovation & invests in plant-based alternatives. ➡️ https://mightyearth.org/article/mcmethane-burgers/
ICYMI: Marfrig, the world’s 2nd-largest beef producer, will become the first major beef company to disclose its Scope 3 methane emissions. The company also announced a methane reduction target that, if achieved, would be the equivalent of taking 1.17 million gas-powered cars off the road for a year.
CEO Note: A Climate First for the Beef Industry - Mighty Earth
Marfrig will become the first major beef company to disclose its third-party supplier (Scope 3) methane emissions and announced a methane reduction target of 33% by 2035.
mightyearth.org
November 21, 2025 at 5:10 PM
ICYMI: Marfrig, the world’s 2nd-largest beef producer, will become the first major beef company to disclose its Scope 3 methane emissions. The company also announced a methane reduction target that, if achieved, would be the equivalent of taking 1.17 million gas-powered cars off the road for a year.
Big Mac = Big Methane? 🤔
McDonalds gets its beef from JBS and Cargill — both tied to deforestation and huge methane emissions.
Read more: https://mightyearth.org/article/time-to-beat-the-heat/
#McDonalds #BigMethane #ClimateTransparency #PlantBasedProgress #MethaneGap
McDonalds gets its beef from JBS and Cargill — both tied to deforestation and huge methane emissions.
Read more: https://mightyearth.org/article/time-to-beat-the-heat/
#McDonalds #BigMethane #ClimateTransparency #PlantBasedProgress #MethaneGap
November 21, 2025 at 3:35 PM
Big Mac = Big Methane? 🤔
McDonalds gets its beef from JBS and Cargill — both tied to deforestation and huge methane emissions.
Read more: https://mightyearth.org/article/time-to-beat-the-heat/
#McDonalds #BigMethane #ClimateTransparency #PlantBasedProgress #MethaneGap
McDonalds gets its beef from JBS and Cargill — both tied to deforestation and huge methane emissions.
Read more: https://mightyearth.org/article/time-to-beat-the-heat/
#McDonalds #BigMethane #ClimateTransparency #PlantBasedProgress #MethaneGap
WORLD FIRST: At our COP30 event earlier today, Marfrig became the first meat company to disclose its Scope 3 methane emissions and outline a methane reduction strategy, including a methane reduction target of 33% by 2035.
Brazilian Meat Company First to Set Methane Target - Mighty Earth
At a Mighty Earth event at COP30, Marfrig disclosed its methane emissions and outlined a methane reduction plan, including an absolute methane reduction target of 33% by 2035
mightyearth.org
November 20, 2025 at 5:30 PM
WORLD FIRST: At our COP30 event earlier today, Marfrig became the first meat company to disclose its Scope 3 methane emissions and outline a methane reduction strategy, including a methane reduction target of 33% by 2035.
If the EUDR is not implemented in full and on time, there will be devastating consequences not just for tropical forests, and the people and wildlife that live there, but for the whole planet.
Council Agreement a Severe Setback for Global Forest Protection and Climate Change - Mighty Earth
EU member states have just agreed to massively betray the Amazon rainforest and other key forests crucial for tackling climate change by agreeing to postpone the landmark EUDR by another year
mightyearth.org
November 19, 2025 at 5:51 PM
If the EUDR is not implemented in full and on time, there will be devastating consequences not just for tropical forests, and the people and wildlife that live there, but for the whole planet.
What’s the real cost of your Big Mac?
Not just a number on the menu — but methane, deforestation, and animal suffering. These are the hidden, unpaid costs of industrial meat. Read more here: https://mightyearth.org/article/time-to-beat-the-heat/
Not just a number on the menu — but methane, deforestation, and animal suffering. These are the hidden, unpaid costs of industrial meat. Read more here: https://mightyearth.org/article/time-to-beat-the-heat/
November 14, 2025 at 8:36 PM
What’s the real cost of your Big Mac?
Not just a number on the menu — but methane, deforestation, and animal suffering. These are the hidden, unpaid costs of industrial meat. Read more here: https://mightyearth.org/article/time-to-beat-the-heat/
Not just a number on the menu — but methane, deforestation, and animal suffering. These are the hidden, unpaid costs of industrial meat. Read more here: https://mightyearth.org/article/time-to-beat-the-heat/
Our new Rapid Response report shows soy expansion in the Amazon surged 210% in just 3 years, with fires now a key tool for land clearing.
Full report: https://mightyearth.org/article/new-analysis-soy-expansion-hotspots-threaten-amazon/
Full report: https://mightyearth.org/article/new-analysis-soy-expansion-hotspots-threaten-amazon/
November 7, 2025 at 3:26 PM
Our new Rapid Response report shows soy expansion in the Amazon surged 210% in just 3 years, with fires now a key tool for land clearing.
Full report: https://mightyearth.org/article/new-analysis-soy-expansion-hotspots-threaten-amazon/
Full report: https://mightyearth.org/article/new-analysis-soy-expansion-hotspots-threaten-amazon/
Fast food’s climate divide:
🌱 #BurgerKing & #Subway are expanding plant-based menus.
🍔 #McDonalds? We can’t say the same. Also, no methane target and no disclosure.
Without methane data or meat reduction goals, the world’s most famous burger hides a giant climate problem.
🌱 #BurgerKing & #Subway are expanding plant-based menus.
🍔 #McDonalds? We can’t say the same. Also, no methane target and no disclosure.
Without methane data or meat reduction goals, the world’s most famous burger hides a giant climate problem.
November 6, 2025 at 2:53 PM
Fast food’s climate divide:
🌱 #BurgerKing & #Subway are expanding plant-based menus.
🍔 #McDonalds? We can’t say the same. Also, no methane target and no disclosure.
Without methane data or meat reduction goals, the world’s most famous burger hides a giant climate problem.
🌱 #BurgerKing & #Subway are expanding plant-based menus.
🍔 #McDonalds? We can’t say the same. Also, no methane target and no disclosure.
Without methane data or meat reduction goals, the world’s most famous burger hides a giant climate problem.
Catamounts once roamed widely throughout the forests of the Northeast US. Their continued absence leaves a critical void in the region’s ecology and cultural identity. That’s why we’re working to return catamounts to their rightful home. Join us:
Bring Catamounts Home
Catamounts were once a vital part of Vermont’s natural heritage — a symbol of the wild, resilient spirit that helped shape this state.
www.bringcatamountshome.org
October 31, 2025 at 2:10 PM
Catamounts once roamed widely throughout the forests of the Northeast US. Their continued absence leaves a critical void in the region’s ecology and cultural identity. That’s why we’re working to return catamounts to their rightful home. Join us:
Starting in just over 30 minutes. Join us!
Join Mighty Earth and a diverse panel of voices on October 30 for a discussion on the current state of the Amazon Soy Moratorium and what can be done to safeguard progress in Brazil's forests. RSVP today: https://us06web.zoom.us/webinar/register/WN_ivDNEPc-Rz6-jjKt9VMSTw
October 30, 2025 at 1:24 PM
Starting in just over 30 minutes. Join us!
As a result of the Rapid Response program, 60+ palm oil suppliers have adopted forest & human rights policies and 275+ bad actors have been suspended from supply chains. The industry now understands that deforestation or land-grabbing will lead to a near-instant loss of access to markets & capital.
CEO Note: Results from a milestone in deforestation monitoring - Mighty Earth
Our 50th Rapid Response palm oil report marks eight successful years of driving dramatic reductions in deforestation in Southeast Asia.
mightyearth.org
October 29, 2025 at 7:40 PM
As a result of the Rapid Response program, 60+ palm oil suppliers have adopted forest & human rights policies and 275+ bad actors have been suspended from supply chains. The industry now understands that deforestation or land-grabbing will lead to a near-instant loss of access to markets & capital.
Mighty Earth is holding Brazilian beef giant JBS & its biggest UK financier Barclays to account for greenwashing & alleged fraud with two coordinated actions in the U.S. and UK.
Read more: https://www.reuters.com/sustainability/cop/meatpacker-jbs-hit-with-us-lawsuit-over-climate-target-2025-10-28/
Read more: https://www.reuters.com/sustainability/cop/meatpacker-jbs-hit-with-us-lawsuit-over-climate-target-2025-10-28/
October 28, 2025 at 5:03 PM
Mighty Earth is holding Brazilian beef giant JBS & its biggest UK financier Barclays to account for greenwashing & alleged fraud with two coordinated actions in the U.S. and UK.
Read more: https://www.reuters.com/sustainability/cop/meatpacker-jbs-hit-with-us-lawsuit-over-climate-target-2025-10-28/
Read more: https://www.reuters.com/sustainability/cop/meatpacker-jbs-hit-with-us-lawsuit-over-climate-target-2025-10-28/
Fast food's getting a climate makeover, & plant-based menus are shaping a cooler planet. 🌱
🍔 Burger King: 50% plant-based menu goal by 2030, plus bold meat-free pop-ups across Europe.
🥪 Subway: Easy vegan swaps & clear plant-based labels.
Which food chain should join next?
#ClimateAction #PlantBased
🍔 Burger King: 50% plant-based menu goal by 2030, plus bold meat-free pop-ups across Europe.
🥪 Subway: Easy vegan swaps & clear plant-based labels.
Which food chain should join next?
#ClimateAction #PlantBased
October 28, 2025 at 3:15 PM
Fast food's getting a climate makeover, & plant-based menus are shaping a cooler planet. 🌱
🍔 Burger King: 50% plant-based menu goal by 2030, plus bold meat-free pop-ups across Europe.
🥪 Subway: Easy vegan swaps & clear plant-based labels.
Which food chain should join next?
#ClimateAction #PlantBased
🍔 Burger King: 50% plant-based menu goal by 2030, plus bold meat-free pop-ups across Europe.
🥪 Subway: Easy vegan swaps & clear plant-based labels.
Which food chain should join next?
#ClimateAction #PlantBased
Registration is OPEN for our webinar on supporting the Amazon Soy Moratorium. Join us this Thursday for a discussion about how to continue protecting the Amazon! Register here: https://ow.ly/qRuX50Xima7
October 27, 2025 at 2:15 PM
Registration is OPEN for our webinar on supporting the Amazon Soy Moratorium. Join us this Thursday for a discussion about how to continue protecting the Amazon! Register here: https://ow.ly/qRuX50Xima7
Historically, international conservation has been funded by "Global North" countries; now, two of the world’s largest rainforest nations are kick-starting the fund themselves. It's a moment to be celebrated.
CEO Note: A new era of South-South cooperation for nature - Mighty Earth
Major developing countries have the capacity – and increasingly the financial resources – to protect and restore nature themselves
mightyearth.org
October 24, 2025 at 2:42 PM
Historically, international conservation has been funded by "Global North" countries; now, two of the world’s largest rainforest nations are kick-starting the fund themselves. It's a moment to be celebrated.
Join Mighty Earth and a diverse panel of voices on October 30 for a discussion on the current state of the Amazon Soy Moratorium and what can be done to safeguard progress in Brazil's forests. RSVP today: https://us06web.zoom.us/webinar/register/WN_ivDNEPc-Rz6-jjKt9VMSTw
October 23, 2025 at 4:35 PM
Join Mighty Earth and a diverse panel of voices on October 30 for a discussion on the current state of the Amazon Soy Moratorium and what can be done to safeguard progress in Brazil's forests. RSVP today: https://us06web.zoom.us/webinar/register/WN_ivDNEPc-Rz6-jjKt9VMSTw
Did you know that every two seconds, an area of forest - the size of a football field - disappears? The #EUDR acknowledges: our markets should not be drivers of deforestation. Read more: https://mightyearth.org/article/no-more-excuses-companies-are-ready-for-the-eudr/
No More Excuses: Companies Are Ready for the EUDR - Mighty Earth
Companies and governments have poured millions into traceability, farmer mapping, and supply chain reform. Europe must keep its word. Don’t move the goalposts.
mightyearth.org
October 17, 2025 at 3:35 PM
Did you know that every two seconds, an area of forest - the size of a football field - disappears? The #EUDR acknowledges: our markets should not be drivers of deforestation. Read more: https://mightyearth.org/article/no-more-excuses-companies-are-ready-for-the-eudr/
You count many things when looking at food to eat. But do you count #methane? Methane (CH₄) is 80× more powerful than CO₂ in the short term — and livestock (beef, dairy, cheese) is one of its biggest sources.
October 16, 2025 at 4:30 PM
You count many things when looking at food to eat. But do you count #methane? Methane (CH₄) is 80× more powerful than CO₂ in the short term — and livestock (beef, dairy, cheese) is one of its biggest sources.
“Cheap meat isn’t cheap — it’s destroying lives, forests & futures. Indigenous communities are being displaced, endangered species are vanishing & the relentless demand [for soy] is driving it all."
-Isabel Fernandez, Senior Advisor at @mightyearth.org
-Isabel Fernandez, Senior Advisor at @mightyearth.org
October 16, 2025 at 11:19 AM
“Cheap meat isn’t cheap — it’s destroying lives, forests & futures. Indigenous communities are being displaced, endangered species are vanishing & the relentless demand [for soy] is driving it all."
-Isabel Fernandez, Senior Advisor at @mightyearth.org
-Isabel Fernandez, Senior Advisor at @mightyearth.org
As recently exposed in the NYT, the US recreational vehicle industry is destroying Indonesian rainforests, sourcing wood from companies clearing orangutan habitat and stealing land from Indigenous communities.
Join our Oct 21 webinar to learn more. RSVP here: www.mobilize.us/mightyearth/...
Join our Oct 21 webinar to learn more. RSVP here: www.mobilize.us/mightyearth/...
October 15, 2025 at 1:14 PM
As recently exposed in the NYT, the US recreational vehicle industry is destroying Indonesian rainforests, sourcing wood from companies clearing orangutan habitat and stealing land from Indigenous communities.
Join our Oct 21 webinar to learn more. RSVP here: www.mobilize.us/mightyearth/...
Join our Oct 21 webinar to learn more. RSVP here: www.mobilize.us/mightyearth/...
New report from @globalwitness.org shows that banks and asset managers have made $26 BILLION from financing deforestation since the Paris Agreement globalwitness.org/en/campaigns...
October 15, 2025 at 1:02 PM
New report from @globalwitness.org shows that banks and asset managers have made $26 BILLION from financing deforestation since the Paris Agreement globalwitness.org/en/campaigns...
Companies, producer governments, and consumers alike are calling for the timely implementation of the European Union Deforestation Regulation (#EUDR). Millions of euros, hectares of forest, and farmer livelihoods are at stake.
No More Excuses: Companies Are Ready for the EUDR - Mighty Earth
Companies and governments have poured millions into traceability, farmer mapping, and supply chain reform. Europe must keep its word. Don’t move the goalposts.
mightyearth.org
October 10, 2025 at 12:54 PM
Companies, producer governments, and consumers alike are calling for the timely implementation of the European Union Deforestation Regulation (#EUDR). Millions of euros, hectares of forest, and farmer livelihoods are at stake.
Mighty Earth joined EIA and 10 other U.S. civil society organizations in sending a letter to the European Commission urging them to hold firm against U.S. pressure to delay or weaken the European Union Deforestation Regulation (#EUDR)
U.S. civil society groups urge EU not to cave in to U.S. pressure on deforestation law - EIA
EIA and 11 other U.S. civil society organizations urge the European Commission to hold firm against U.S. pressure to delay or weaken the European Union Deforestation Regulation (EUDR).
eia.org
October 8, 2025 at 2:21 PM
Mighty Earth joined EIA and 10 other U.S. civil society organizations in sending a letter to the European Commission urging them to hold firm against U.S. pressure to delay or weaken the European Union Deforestation Regulation (#EUDR)
Take California's climate and economic leadership to the next level!
#SB787 is an opportunity for California to continue to lead in environmental policy while delivering high quality jobs – it’s now up to @gavinnewsom.bsky.social to sign it into law.
#SB787 is an opportunity for California to continue to lead in environmental policy while delivering high quality jobs – it’s now up to @gavinnewsom.bsky.social to sign it into law.
October 7, 2025 at 7:16 PM
Take California's climate and economic leadership to the next level!
#SB787 is an opportunity for California to continue to lead in environmental policy while delivering high quality jobs – it’s now up to @gavinnewsom.bsky.social to sign it into law.
#SB787 is an opportunity for California to continue to lead in environmental policy while delivering high quality jobs – it’s now up to @gavinnewsom.bsky.social to sign it into law.
Ahead of COP, we want meat companies and their customers not just to announce new commitments, but to demonstrate concrete progress on their promises to eliminate ecosystem destruction from their supply chains.
We're seeing signs that some of that work is delivering results on the ground.
We're seeing signs that some of that work is delivering results on the ground.
CEO Note: Signs of Progress for South American Forests - Mighty Earth
Mighty Earth's work in South America is delivering results on the ground.
mightyearth.org
October 7, 2025 at 4:11 PM
Ahead of COP, we want meat companies and their customers not just to announce new commitments, but to demonstrate concrete progress on their promises to eliminate ecosystem destruction from their supply chains.
We're seeing signs that some of that work is delivering results on the ground.
We're seeing signs that some of that work is delivering results on the ground.