Alyssa Huffman predicts that more physicians will drive key changes in the coming years. With frustrations building over the current industry norms, physicians may be the key to addressing unmet needs in the market.
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Here's an uncommon view in medtech: the product is the third most important thing in the surgery.

The first two?
1. The surgeon
2. The patient

Makes sense, but this big dose of humility isn't the current standard by any means.

One of my favorite conversations this year: companies that try to appeal to everyone cannot resonate.

The companies that pick a narrower audience and really work to solve their problems are the ones that can be useful.

For medtech companies who want to move to more sustainable practices, it can seem like an overwhelming an massive overhaul, but it doesn't have to be that way. Sustainability consultant Jennifer Michelle explains how a roadmap is the best way to start implementing more sustainable practices.

As a part of my job, I get to talk to some pretty cool people. Here's Dr. Patel from electronRx.