Mark Schulz
@markschulzwriter.bsky.social
✏️ Head of Words at True & Good, the brand language & tone of voice agency: www.trueandgood.com
🌎 Global freelance
🪶 Collaborator with Ellen von Unwerth on “Heimat” 📕
https://www.taschen.com/en/limited-editions/photography/06355/ellen-von-unwerth-heimat
🌎 Global freelance
🪶 Collaborator with Ellen von Unwerth on “Heimat” 📕
https://www.taschen.com/en/limited-editions/photography/06355/ellen-von-unwerth-heimat
Reposted by Mark Schulz
Rebecca Ferguson sings, I play, Amazing Grace. Thank you Rebecca for this long-distance musical collaboration.
Amazing Grace - I accompany Rebecca Ferguson MBE
YouTube video by Steve Rosenberg
youtu.be
December 22, 2024 at 7:51 AM
Rebecca Ferguson sings, I play, Amazing Grace. Thank you Rebecca for this long-distance musical collaboration.
Sometimes the best #brandlanguage is no brand language.
#marketing #advertising #copywriting #verbalidentity #Chanel #luxury #toneofvoice
#marketing #advertising #copywriting #verbalidentity #Chanel #luxury #toneofvoice
December 9, 2024 at 9:33 AM
Sometimes the best #brandlanguage is no brand language.
#marketing #advertising #copywriting #verbalidentity #Chanel #luxury #toneofvoice
#marketing #advertising #copywriting #verbalidentity #Chanel #luxury #toneofvoice
A fascinating read for anyone interested in how a top-of-his-game screenwriter (Ronan Bennett) went about reinterpreting an iconic and bestselling novel (The Day of the Jackal).
#screenwriting
www.theguardian.com/tv-and-radio...
#screenwriting
www.theguardian.com/tv-and-radio...
A vulnerable assassin and a tech bro target: how I put a modern spin on cult 1970s thriller to make The Jackal
Screenwriter Ronan Bennett on his mission to adapt Frederick Forsyth’s novel for the hit TV show starring Eddie Redmayne
www.theguardian.com
December 8, 2024 at 10:10 PM
A fascinating read for anyone interested in how a top-of-his-game screenwriter (Ronan Bennett) went about reinterpreting an iconic and bestselling novel (The Day of the Jackal).
#screenwriting
www.theguardian.com/tv-and-radio...
#screenwriting
www.theguardian.com/tv-and-radio...
A fun and highly readable new press ad from UK retailer John Lewis, with a distinctively “middle England” brand voice.
#verbalidentity #marketing #toneofvoice #copywriting #content #brandvoice
#verbalidentity #marketing #toneofvoice #copywriting #content #brandvoice
December 8, 2024 at 10:17 AM
A fun and highly readable new press ad from UK retailer John Lewis, with a distinctively “middle England” brand voice.
#verbalidentity #marketing #toneofvoice #copywriting #content #brandvoice
#verbalidentity #marketing #toneofvoice #copywriting #content #brandvoice
Reposted by Mark Schulz
As a writer and a teacher, I devour writing advice. This 👇is an excellent guide. Read it out loud to really get it. Simple, effective. #writing #AcademicSky
December 3, 2024 at 6:19 AM
As a writer and a teacher, I devour writing advice. This 👇is an excellent guide. Read it out loud to really get it. Simple, effective. #writing #AcademicSky
My advice to people who want to be writers is: write. (Don't type.)
Here's something I've literally just written on this subject.
(The light's low, because the world is only just waking up.)
#writing #copywriting #creativity
Here's something I've literally just written on this subject.
(The light's low, because the world is only just waking up.)
#writing #copywriting #creativity
December 3, 2024 at 7:06 AM
My advice to people who want to be writers is: write. (Don't type.)
Here's something I've literally just written on this subject.
(The light's low, because the world is only just waking up.)
#writing #copywriting #creativity
Here's something I've literally just written on this subject.
(The light's low, because the world is only just waking up.)
#writing #copywriting #creativity
I call this our "Samuel Johnson Chair."
(Samuel Johnson – creator of the first real English dictionary – had a chair missing one leg propped up on books in his home in Gough Square. We were quoted hundreds to fix this. I said, “let's be more Samuel Johnson.”)
@drjohnsonshouse.bsky.social
(Samuel Johnson – creator of the first real English dictionary – had a chair missing one leg propped up on books in his home in Gough Square. We were quoted hundreds to fix this. I said, “let's be more Samuel Johnson.”)
@drjohnsonshouse.bsky.social
December 2, 2024 at 12:47 PM
I call this our "Samuel Johnson Chair."
(Samuel Johnson – creator of the first real English dictionary – had a chair missing one leg propped up on books in his home in Gough Square. We were quoted hundreds to fix this. I said, “let's be more Samuel Johnson.”)
@drjohnsonshouse.bsky.social
(Samuel Johnson – creator of the first real English dictionary – had a chair missing one leg propped up on books in his home in Gough Square. We were quoted hundreds to fix this. I said, “let's be more Samuel Johnson.”)
@drjohnsonshouse.bsky.social
Reposted by Mark Schulz
I’m entering my last week as Chief Executive at the NSPCC and share some parting thoughts with the Observer today
www.theguardian.com/society/2024...
www.theguardian.com/society/2024...
‘Child poverty has got a lot worse’: outgoing charity boss lambasts Tory failures and social media giants
Peter Wanless of the NSPCC calls for more preventive action on child poverty, a ban on ‘morally repugnant’ smacking and favours guardrails online rather than bans
www.theguardian.com
December 1, 2024 at 10:43 AM
I’m entering my last week as Chief Executive at the NSPCC and share some parting thoughts with the Observer today
www.theguardian.com/society/2024...
www.theguardian.com/society/2024...
Reposted by Mark Schulz
Never forget that when Seoul, Korea removed the Cheonggyecheon expressway in 2003 and replaced it with a restored stream, 1000 acre park and key transit improvements, not only did it transform the city’s public life & economic success, but the traffic got better.
The traffic got BETTER.
The traffic got BETTER.
February 1, 2024 at 11:56 PM
Never forget that when Seoul, Korea removed the Cheonggyecheon expressway in 2003 and replaced it with a restored stream, 1000 acre park and key transit improvements, not only did it transform the city’s public life & economic success, but the traffic got better.
The traffic got BETTER.
The traffic got BETTER.
Very good article 😂@privateeyenews.bsky.social
Christmas is coming 🎄
Don't know what to buy?
Gift them Private Eye!
📕 Annual available here: www.private-eye.co.uk/books/annual
➡️ Gift a subscription: subsonline.co.uk
Don't know what to buy?
Gift them Private Eye!
📕 Annual available here: www.private-eye.co.uk/books/annual
➡️ Gift a subscription: subsonline.co.uk
November 24, 2024 at 10:52 AM
Very good article 😂@privateeyenews.bsky.social
A reminder from James Boswell not to be pedantically literal (from his “Tour to the Hebrides”):
“Had Dr Johnson said, ‘there are *no* trees’ upon this line, he would have said what is colloquially true; because by no trees, in common speech, we mean few.”
#semantics #copywriting #TOV #brandvoice
“Had Dr Johnson said, ‘there are *no* trees’ upon this line, he would have said what is colloquially true; because by no trees, in common speech, we mean few.”
#semantics #copywriting #TOV #brandvoice
November 24, 2024 at 12:02 AM
A reminder from James Boswell not to be pedantically literal (from his “Tour to the Hebrides”):
“Had Dr Johnson said, ‘there are *no* trees’ upon this line, he would have said what is colloquially true; because by no trees, in common speech, we mean few.”
#semantics #copywriting #TOV #brandvoice
“Had Dr Johnson said, ‘there are *no* trees’ upon this line, he would have said what is colloquially true; because by no trees, in common speech, we mean few.”
#semantics #copywriting #TOV #brandvoice
November 23, 2024 at 2:37 PM
Word of the day from me today is “dulcify” – to sweeten. As in, “I‘m just going to dulcify this cuppa.”
#wordoftheday @susiedent.bsky.social
#wordoftheday @susiedent.bsky.social
November 22, 2024 at 7:44 AM
Word of the day from me today is “dulcify” – to sweeten. As in, “I‘m just going to dulcify this cuppa.”
#wordoftheday @susiedent.bsky.social
#wordoftheday @susiedent.bsky.social