Sometimes the best #brandlanguage is no brand language.

#marketing #advertising #copywriting #verbalidentity #Chanel #luxury #toneofvoice

A fun and highly readable new press ad from UK retailer John Lewis, with a distinctively “middle England” brand voice.

#verbalidentity #marketing #toneofvoice #copywriting #content #brandvoice

My advice to people who want to be writers is: write. (Don't type.)

Here's something I've literally just written on this subject.

(The light's low, because the world is only just waking up.)

#writing #copywriting #creativity

The statue of Johnson outside his birthplace in Lichfield has him sitting on a chair – held up by books. I can see the sculptor had probably never tried this: it makes far more sense to stack the books horizontally than to stand them vertically, as they're shown here.

I call this our "Samuel Johnson Chair."

(Samuel Johnson – creator of the first real English dictionary – had a chair missing one leg propped up on books in his home in Gough Square. We were quoted hundreds to fix this. I said, “let's be more Samuel Johnson.”)

@drjohnsonshouse.bsky.social

@michaelbierut.bsky.social and the inspiration behind our corporate logo at True & Good: