Lucy Jordan
lucyjordan.bsky.social
Lucy Jordan
@lucyjordan.bsky.social
World Editor at Greenpeace Unearthed. Former Brazil person, saudades sempre

@unearthednews.bsky.social
https://unearthed.greenpeace.org/
Ranchers and industry insiders told us that pledge was nowhere near being fulfilled.

They said laundering of cattle from "dirty" to "clean" farms is endemic.

Now this NYSE listing could almost double JBS market value to $30 billion.
April 23, 2025 at 11:10 AM
When huge Brazilian beef producer JBS broke its first zero-deforestation promise, it had 14 slaughterhouses in the Amazon. Today, it has 22 operating, with the capacity to slaughter more than 19,000 cattle daily.

We asked ranchers about its latest pledge to clean up its supply chain, by Jan 2026.
April 21, 2025 at 1:01 PM
JBS looks set to break its pledge to stop buying cattle from Amazon deforesters by the end of this year, 35+ ranchers and industry insiders told us.

This is not the first time the giant beef company has broken such a promise
April 17, 2025 at 7:12 PM