Lucy Jordan
@lucyjordan.bsky.social
World Editor at Greenpeace Unearthed. Former Brazil person, saudades sempre
@unearthednews.bsky.social
https://unearthed.greenpeace.org/
@unearthednews.bsky.social
https://unearthed.greenpeace.org/
Pinned
Lucy Jordan
@lucyjordan.bsky.social
· Apr 17
I have been reporting on deforestation in Brazil for years.
Last year, along with @aliceross.bsky.social and Naira Hofmeister, I decided to dig into beef giant JBS’s flagship promise: to eliminate deforestation from its Amazon supply chain by the end of 2025.
So what’s actually changed?
Last year, along with @aliceross.bsky.social and Naira Hofmeister, I decided to dig into beef giant JBS’s flagship promise: to eliminate deforestation from its Amazon supply chain by the end of 2025.
So what’s actually changed?
If major traders walk away, this conservation success story collapses.
This is not a minor policy change - it is the dismantling of one of the strongest rainforest protections on Earth.
This is not a minor policy change - it is the dismantling of one of the strongest rainforest protections on Earth.
January 12, 2026 at 3:59 PM
If major traders walk away, this conservation success story collapses.
This is not a minor policy change - it is the dismantling of one of the strongest rainforest protections on Earth.
This is not a minor policy change - it is the dismantling of one of the strongest rainforest protections on Earth.
Much of that destruction was driven by soy for global animal feed markets.
After NGOs (inc. Greenpeace), the Brazilian government and soy traders agreed to the ASM, Amazon deforestation fell steeply - by 84% between 2004 and 2012.
It is one of the clearest success stories in conservation history.
After NGOs (inc. Greenpeace), the Brazilian government and soy traders agreed to the ASM, Amazon deforestation fell steeply - by 84% between 2004 and 2012.
It is one of the clearest success stories in conservation history.
January 12, 2026 at 3:59 PM
Much of that destruction was driven by soy for global animal feed markets.
After NGOs (inc. Greenpeace), the Brazilian government and soy traders agreed to the ASM, Amazon deforestation fell steeply - by 84% between 2004 and 2012.
It is one of the clearest success stories in conservation history.
After NGOs (inc. Greenpeace), the Brazilian government and soy traders agreed to the ASM, Amazon deforestation fell steeply - by 84% between 2004 and 2012.
It is one of the clearest success stories in conservation history.
Conservation groups warn this could unravel nearly two decades of progress.
Before the moratorium, Amazon deforestation was spiralling: In 2004 alone, 28,000 km² was destroyed: about 1.5× the size of Wales.
Before the moratorium, Amazon deforestation was spiralling: In 2004 alone, 28,000 km² was destroyed: about 1.5× the size of Wales.
January 12, 2026 at 3:59 PM
Conservation groups warn this could unravel nearly two decades of progress.
Before the moratorium, Amazon deforestation was spiralling: In 2004 alone, 28,000 km² was destroyed: about 1.5× the size of Wales.
Before the moratorium, Amazon deforestation was spiralling: In 2004 alone, 28,000 km² was destroyed: about 1.5× the size of Wales.
So why leave?
Because the agribusiness sector has been waging a sustained political and legal assault on the agreement.
This now includes:
• an investigation by Brazil’s federal competition agency
• and a new law in Mato Grosso stripping tax breaks from companies that follow it
Because the agribusiness sector has been waging a sustained political and legal assault on the agreement.
This now includes:
• an investigation by Brazil’s federal competition agency
• and a new law in Mato Grosso stripping tax breaks from companies that follow it
January 12, 2026 at 3:59 PM
So why leave?
Because the agribusiness sector has been waging a sustained political and legal assault on the agreement.
This now includes:
• an investigation by Brazil’s federal competition agency
• and a new law in Mato Grosso stripping tax breaks from companies that follow it
Because the agribusiness sector has been waging a sustained political and legal assault on the agreement.
This now includes:
• an investigation by Brazil’s federal competition agency
• and a new law in Mato Grosso stripping tax breaks from companies that follow it
Why does this matter? The ASM was established in 2006 after global outrage over runaway Amazon destruction.
It bans traders from buying soy grown on land deforested after 2008.
It is credited with saving an area of rainforest roughly the size of Ireland.
It bans traders from buying soy grown on land deforested after 2008.
It is credited with saving an area of rainforest roughly the size of Ireland.
January 12, 2026 at 3:59 PM
Why does this matter? The ASM was established in 2006 after global outrage over runaway Amazon destruction.
It bans traders from buying soy grown on land deforested after 2008.
It is credited with saving an area of rainforest roughly the size of Ireland.
It bans traders from buying soy grown on land deforested after 2008.
It is credited with saving an area of rainforest roughly the size of Ireland.
ICYMI: A major blow to Amazon protection is unfolding in Brazil.
ABIOVE, the powerful soy trade group representing Cargill, Bunge and ADM, says it is pulling out of the Amazon Soy Moratorium (ASM), one of the most effective anti-deforestation agreements ever created.
ABIOVE, the powerful soy trade group representing Cargill, Bunge and ADM, says it is pulling out of the Amazon Soy Moratorium (ASM), one of the most effective anti-deforestation agreements ever created.
Major Brazilian grain traders quit Amazon conservation pact
A lobby group for Brazilian grain trading and crushing firms has told farming state Mato Grosso that it and many of its members are quitting a nearly 20-year-old pact protecting the Amazon basin from ...
www.reuters.com
January 12, 2026 at 3:59 PM
ICYMI: A major blow to Amazon protection is unfolding in Brazil.
ABIOVE, the powerful soy trade group representing Cargill, Bunge and ADM, says it is pulling out of the Amazon Soy Moratorium (ASM), one of the most effective anti-deforestation agreements ever created.
ABIOVE, the powerful soy trade group representing Cargill, Bunge and ADM, says it is pulling out of the Amazon Soy Moratorium (ASM), one of the most effective anti-deforestation agreements ever created.
Reposted by Lucy Jordan
I hope someone draws this wonderful story about Tom Stoppard's Arcadia and the power of the arts to help us see things differently, to the attention of our Education Secretary. Do read it, it will lift your spirits.
December 2, 2025 at 10:59 AM
I hope someone draws this wonderful story about Tom Stoppard's Arcadia and the power of the arts to help us see things differently, to the attention of our Education Secretary. Do read it, it will lift your spirits.
Reposted by Lucy Jordan
NEW from Unearthed:
England's water companies have borrowed over £10bn in 'green' bonds, while failing to tackle the sewage crisis
unearthed.greenpeace.org/2025/11/30/w...
England's water companies have borrowed over £10bn in 'green' bonds, while failing to tackle the sewage crisis
unearthed.greenpeace.org/2025/11/30/w...
Water companies have borrowed over £10bn in ‘green’ bonds
The water industry issued a third of UK corporate bonds this year, according to a new Unearthed analysis - but the sewage crisis continues
unearthed.greenpeace.org
November 30, 2025 at 5:35 PM
NEW from Unearthed:
England's water companies have borrowed over £10bn in 'green' bonds, while failing to tackle the sewage crisis
unearthed.greenpeace.org/2025/11/30/w...
England's water companies have borrowed over £10bn in 'green' bonds, while failing to tackle the sewage crisis
unearthed.greenpeace.org/2025/11/30/w...
Reposted by Lucy Jordan
Bayer - sponsor of the "Agrizone" at COP30 - also sponsors a podcast which in 2023 interviewed a notorious climate change denier
On the episode, Luiz Carlos Molion says the IPCC spreads “climate terrorism” and CO2's effect is too small to measure.
More:
unearthed.greenpeace.org/2025/11/11/c...
On the episode, Luiz Carlos Molion says the IPCC spreads “climate terrorism” and CO2's effect is too small to measure.
More:
unearthed.greenpeace.org/2025/11/11/c...
COP30’s agriculture showcase sponsored by agribiz interests linked to deforestation and anti-conservation lobbying
Sponsors of the sustainable agriculture pavilion at COP30 will include pesticides giant Bayer, alleged by campaigners to be driving “massive deforestation” on the continent, and a branch of Brazil’s l...
unearthed.greenpeace.org
November 11, 2025 at 4:10 PM
Bayer - sponsor of the "Agrizone" at COP30 - also sponsors a podcast which in 2023 interviewed a notorious climate change denier
On the episode, Luiz Carlos Molion says the IPCC spreads “climate terrorism” and CO2's effect is too small to measure.
More:
unearthed.greenpeace.org/2025/11/11/c...
On the episode, Luiz Carlos Molion says the IPCC spreads “climate terrorism” and CO2's effect is too small to measure.
More:
unearthed.greenpeace.org/2025/11/11/c...
Reposted by Lucy Jordan
NEW: The "Agrizone" at COP30 is supposed to be a showcase for sustainable agriculture 🌳
But its sponsors are powerful agribusiness interests linked to deforestation and anti-conservation lobbying who have paid for visibility and "image gain"
Read more 👇:
But its sponsors are powerful agribusiness interests linked to deforestation and anti-conservation lobbying who have paid for visibility and "image gain"
Read more 👇:
COP30’s agriculture showcase sponsored by agribiz interests linked to deforestation and anti-conservation lobbying
Sponsors of the sustainable agriculture pavilion at COP30 will include pesticides giant Bayer, alleged by campaigners to be driving “massive deforestation” on the continent, and a branch of Brazil’s l...
unearthed.greenpeace.org
November 11, 2025 at 10:25 AM
NEW: The "Agrizone" at COP30 is supposed to be a showcase for sustainable agriculture 🌳
But its sponsors are powerful agribusiness interests linked to deforestation and anti-conservation lobbying who have paid for visibility and "image gain"
Read more 👇:
But its sponsors are powerful agribusiness interests linked to deforestation and anti-conservation lobbying who have paid for visibility and "image gain"
Read more 👇:
Reposted by Lucy Jordan
Brilliant video put together by @theguardian.com from footage we gathered investigating new fashion dumps polluting protected wetlands in Ghana
We found Next, M&S, George garments in the conservation area, and H&M, Zara, Primark in a 3rd dump upstream
www.theguardian.com/environment/...
We found Next, M&S, George garments in the conservation area, and H&M, Zara, Primark in a 3rd dump upstream
www.theguardian.com/environment/...
Clothes from UK brands found discarded in Ghana wetland dumps – video
Unearthed and Greenpeace investigation found items from Next, George at Asda and Marks & Spencer on a rubbish dump in a protected wetland in Accra
www.theguardian.com
June 18, 2025 at 1:23 PM
Brilliant video put together by @theguardian.com from footage we gathered investigating new fashion dumps polluting protected wetlands in Ghana
We found Next, M&S, George garments in the conservation area, and H&M, Zara, Primark in a 3rd dump upstream
www.theguardian.com/environment/...
We found Next, M&S, George garments in the conservation area, and H&M, Zara, Primark in a 3rd dump upstream
www.theguardian.com/environment/...
Reposted by Lucy Jordan
My new investigation for @unearthednews.bsky.social — we found truly shocking scenes of UK labels washed ashore, and vast illegal fast fashion dumps mushrooming in a beautiful conservation area in Ghana 👇
NEW: Fashion waste is overwhelming Ghana — and now it’s spilling into Accra’s protected wetlands.
With @greenpeaceafrica.org, we found UK brands and huge new dump sites in a conservation area home to endangered turtles.
👉 unearthed.greenpeace.org/2025/06/18/u...
With @greenpeaceafrica.org, we found UK brands and huge new dump sites in a conservation area home to endangered turtles.
👉 unearthed.greenpeace.org/2025/06/18/u...
UK brands found in ‘fast fashion graveyard’ in African conservation area
Clothes discarded by UK consumers and shipped to Ghana have been found in a huge textile dumpsite in a protected African conservation area.
unearthed.greenpeace.org
June 18, 2025 at 6:11 AM
My new investigation for @unearthednews.bsky.social — we found truly shocking scenes of UK labels washed ashore, and vast illegal fast fashion dumps mushrooming in a beautiful conservation area in Ghana 👇
My new investigation for @unearthednews.bsky.social — we found truly shocking scenes of UK labels washed ashore, and vast illegal fast fashion dumps mushrooming in a beautiful conservation area in Ghana 👇
NEW: Fashion waste is overwhelming Ghana — and now it’s spilling into Accra’s protected wetlands.
With @greenpeaceafrica.org, we found UK brands and huge new dump sites in a conservation area home to endangered turtles.
👉 unearthed.greenpeace.org/2025/06/18/u...
With @greenpeaceafrica.org, we found UK brands and huge new dump sites in a conservation area home to endangered turtles.
👉 unearthed.greenpeace.org/2025/06/18/u...
UK brands found in ‘fast fashion graveyard’ in African conservation area
Clothes discarded by UK consumers and shipped to Ghana have been found in a huge textile dumpsite in a protected African conservation area.
unearthed.greenpeace.org
June 18, 2025 at 6:11 AM
My new investigation for @unearthednews.bsky.social — we found truly shocking scenes of UK labels washed ashore, and vast illegal fast fashion dumps mushrooming in a beautiful conservation area in Ghana 👇
Reposted by Lucy Jordan
NEW INVESTIGATION:
Despite rulings from the UK’s Advertising Standards Authority, major brands including car manufacturers, an airline, and a bottled water company have repeated ‘misleading’ green claims.
Read the investigation w/ @theguardian.com here:
unearthed.greenpeace.org/2025/05/14/m...
Despite rulings from the UK’s Advertising Standards Authority, major brands including car manufacturers, an airline, and a bottled water company have repeated ‘misleading’ green claims.
Read the investigation w/ @theguardian.com here:
unearthed.greenpeace.org/2025/05/14/m...
Revealed: Companies repeat misleading green claims despite UK ad bans
Major brands, including car manufacturers, an airline, and a bottled water company have apparently continued to promote environmental claims after they were ruled “misleading” in a crackdown on greenw...
unearthed.greenpeace.org
May 15, 2025 at 8:45 AM
NEW INVESTIGATION:
Despite rulings from the UK’s Advertising Standards Authority, major brands including car manufacturers, an airline, and a bottled water company have repeated ‘misleading’ green claims.
Read the investigation w/ @theguardian.com here:
unearthed.greenpeace.org/2025/05/14/m...
Despite rulings from the UK’s Advertising Standards Authority, major brands including car manufacturers, an airline, and a bottled water company have repeated ‘misleading’ green claims.
Read the investigation w/ @theguardian.com here:
unearthed.greenpeace.org/2025/05/14/m...
Reposted by Lucy Jordan
Vacancy: Three-week summer journalism internship at Carbon Brief
Carbon Brief is offering an exciting opportunity for students, or recent graduates, to work with the team for three weeks this summer.
Deadline: 02 June, 9AM BST
Apply here ➡️ buff.ly/ypeV1mr
Carbon Brief is offering an exciting opportunity for students, or recent graduates, to work with the team for three weeks this summer.
Deadline: 02 June, 9AM BST
Apply here ➡️ buff.ly/ypeV1mr
Vacancy: Three-week summer journalism internship at Carbon Brief - Carbon Brief
Carbon Brief is offering an exciting opportunity for students, or recent graduates, to work with the team for three weeks this summer.
buff.ly
May 2, 2025 at 11:21 AM
Vacancy: Three-week summer journalism internship at Carbon Brief
Carbon Brief is offering an exciting opportunity for students, or recent graduates, to work with the team for three weeks this summer.
Deadline: 02 June, 9AM BST
Apply here ➡️ buff.ly/ypeV1mr
Carbon Brief is offering an exciting opportunity for students, or recent graduates, to work with the team for three weeks this summer.
Deadline: 02 June, 9AM BST
Apply here ➡️ buff.ly/ypeV1mr
ICYMI:
After billion-dollar corruption scandals and repeated deforestation stories, much of JBS's image rehabilitation has rested on its promise to clean up its supply chain by the end of the year
Ranchers told us it isn't going to happen:
unearthed.greenpeace.org/2025/04/17/j...
After billion-dollar corruption scandals and repeated deforestation stories, much of JBS's image rehabilitation has rested on its promise to clean up its supply chain by the end of the year
Ranchers told us it isn't going to happen:
unearthed.greenpeace.org/2025/04/17/j...
JBS is likely to fail to deliver on its Amazon deforestation promise, ranchers say
unearthed.greenpeace.org
May 1, 2025 at 9:31 AM
ICYMI:
After billion-dollar corruption scandals and repeated deforestation stories, much of JBS's image rehabilitation has rested on its promise to clean up its supply chain by the end of the year
Ranchers told us it isn't going to happen:
unearthed.greenpeace.org/2025/04/17/j...
After billion-dollar corruption scandals and repeated deforestation stories, much of JBS's image rehabilitation has rested on its promise to clean up its supply chain by the end of the year
Ranchers told us it isn't going to happen:
unearthed.greenpeace.org/2025/04/17/j...
Corporate climate pledges are unravelling. From BP to JBS, @hannahdaly.ie unpacks the ongoing corporate retreat from accountability, including insights from our investigation into Brazilian beef giant JBS and its Amazon deforestation promises
www.irishtimes.com/environment/...
www.irishtimes.com/environment/...
Weakening corporate climate pledges is a symptom of waning momentum
Recent high-profile corporate backtracking from climate commitments shows the fragility of pledges when attention and accountability drift
www.irishtimes.com
May 1, 2025 at 9:21 AM
Corporate climate pledges are unravelling. From BP to JBS, @hannahdaly.ie unpacks the ongoing corporate retreat from accountability, including insights from our investigation into Brazilian beef giant JBS and its Amazon deforestation promises
www.irishtimes.com/environment/...
www.irishtimes.com/environment/...
New column: Weakening corporate climate pledges doesn’t bode well for momentum on global climate action - taking examples from fossil fuel and beef giants BP and JBS.
www.irishtimes.com/environment/...
www.irishtimes.com/environment/...
Weakening corporate climate pledges is a symptom of waning momentum
Recent high-profile corporate backtracking from climate commitments shows the fragility of pledges when attention and accountability drift
www.irishtimes.com
May 1, 2025 at 9:00 AM
Reposted by Lucy Jordan
New column: Weakening corporate climate pledges doesn’t bode well for momentum on global climate action - taking examples from fossil fuel and beef giants BP and JBS.
www.irishtimes.com/environment/...
www.irishtimes.com/environment/...
Weakening corporate climate pledges is a symptom of waning momentum
Recent high-profile corporate backtracking from climate commitments shows the fragility of pledges when attention and accountability drift
www.irishtimes.com
May 1, 2025 at 7:44 AM
New column: Weakening corporate climate pledges doesn’t bode well for momentum on global climate action - taking examples from fossil fuel and beef giants BP and JBS.
www.irishtimes.com/environment/...
www.irishtimes.com/environment/...
Reposted by Lucy Jordan
BREAKING:
More than 100 old landfills across England containing potentially hazardous material have flooded at least once this century.
Experts have raised concerns that dangerous substances could get into the environment through floodwater.
unearthed.greenpeace.org/2025/04/26/h...
More than 100 old landfills across England containing potentially hazardous material have flooded at least once this century.
Experts have raised concerns that dangerous substances could get into the environment through floodwater.
unearthed.greenpeace.org/2025/04/26/h...
April 26, 2025 at 7:52 AM
BREAKING:
More than 100 old landfills across England containing potentially hazardous material have flooded at least once this century.
Experts have raised concerns that dangerous substances could get into the environment through floodwater.
unearthed.greenpeace.org/2025/04/26/h...
More than 100 old landfills across England containing potentially hazardous material have flooded at least once this century.
Experts have raised concerns that dangerous substances could get into the environment through floodwater.
unearthed.greenpeace.org/2025/04/26/h...
Reposted by Lucy Jordan
Over 100 old landfills across England containing potentially hazardous material have flooded at least once this century, while 2,600 sites are close to watercourses across England, according to our new investigation.
unearthed.greenpeace.org/2025/04/26/h...
unearthed.greenpeace.org/2025/04/26/h...
Over 100 potentially toxic landfills have flooded since 2000
Scientists raise concerns about the risks posed by historic landfills as climate change increases flooding
unearthed.greenpeace.org
April 26, 2025 at 11:10 AM
Over 100 old landfills across England containing potentially hazardous material have flooded at least once this century, while 2,600 sites are close to watercourses across England, according to our new investigation.
unearthed.greenpeace.org/2025/04/26/h...
unearthed.greenpeace.org/2025/04/26/h...
Ranchers and industry insiders told us that pledge was nowhere near being fulfilled.
They said laundering of cattle from "dirty" to "clean" farms is endemic.
Now this NYSE listing could almost double JBS market value to $30 billion.
They said laundering of cattle from "dirty" to "clean" farms is endemic.
Now this NYSE listing could almost double JBS market value to $30 billion.
April 23, 2025 at 11:10 AM
Ranchers and industry insiders told us that pledge was nowhere near being fulfilled.
They said laundering of cattle from "dirty" to "clean" farms is endemic.
Now this NYSE listing could almost double JBS market value to $30 billion.
They said laundering of cattle from "dirty" to "clean" farms is endemic.
Now this NYSE listing could almost double JBS market value to $30 billion.
🌳 The listing will give JBS funds to continue expanding. Its role in Amazon deforestation has been well-documented
🐄 Under international scrutiny, in 2021 JBS promised that by Jan 2026 it would ensure it as not buying any cows raised on recently-razed land
unearthed.greenpeace.org/2025/04/17/j...
🐄 Under international scrutiny, in 2021 JBS promised that by Jan 2026 it would ensure it as not buying any cows raised on recently-razed land
unearthed.greenpeace.org/2025/04/17/j...
JBS is likely to fail to deliver on its Amazon deforestation promise, ranchers say
unearthed.greenpeace.org
April 23, 2025 at 10:59 AM
🌳 The listing will give JBS funds to continue expanding. Its role in Amazon deforestation has been well-documented
🐄 Under international scrutiny, in 2021 JBS promised that by Jan 2026 it would ensure it as not buying any cows raised on recently-razed land
unearthed.greenpeace.org/2025/04/17/j...
🐄 Under international scrutiny, in 2021 JBS promised that by Jan 2026 it would ensure it as not buying any cows raised on recently-razed land
unearthed.greenpeace.org/2025/04/17/j...
BREAKING: Brazil meat giant JBS has received approval from the SEC for its plan to list on the New York Stock Exchange.
The new comes days after we revealed its pledge to rid its vast Amazon beef supply chain of deforestation by January is likely to be broken
www.bloomberg.com/news/article...
The new comes days after we revealed its pledge to rid its vast Amazon beef supply chain of deforestation by January is likely to be broken
www.bloomberg.com/news/article...
Brazilian Meat Giant JBS Gets SEC Approval for New York Listing
Brazil’s JBS SA has received approval from the US Securities Exchange Commission for its proposed share listing in New York, clearing another hurdle in the meatpacker’s pursuit to boost its market val...
www.bloomberg.com
April 23, 2025 at 10:43 AM
BREAKING: Brazil meat giant JBS has received approval from the SEC for its plan to list on the New York Stock Exchange.
The new comes days after we revealed its pledge to rid its vast Amazon beef supply chain of deforestation by January is likely to be broken
www.bloomberg.com/news/article...
The new comes days after we revealed its pledge to rid its vast Amazon beef supply chain of deforestation by January is likely to be broken
www.bloomberg.com/news/article...
Reposted by Lucy Jordan
When huge Brazilian beef producer JBS broke its first zero-deforestation promise, it had 14 slaughterhouses in the Amazon. Today, it has 22 operating, with the capacity to slaughter more than 19,000 cattle daily.
We asked ranchers about its latest pledge to clean up its supply chain, by Jan 2026.
We asked ranchers about its latest pledge to clean up its supply chain, by Jan 2026.
April 21, 2025 at 1:01 PM
When huge Brazilian beef producer JBS broke its first zero-deforestation promise, it had 14 slaughterhouses in the Amazon. Today, it has 22 operating, with the capacity to slaughter more than 19,000 cattle daily.
We asked ranchers about its latest pledge to clean up its supply chain, by Jan 2026.
We asked ranchers about its latest pledge to clean up its supply chain, by Jan 2026.