Ranchers and industry insiders told us that pledge was nowhere near being fulfilled.

They said laundering of cattle from "dirty" to "clean" farms is endemic.

Now this NYSE listing could almost double JBS market value to $30 billion.

When huge Brazilian beef producer JBS broke its first zero-deforestation promise, it had 14 slaughterhouses in the Amazon. Today, it has 22 operating, with the capacity to slaughter more than 19,000 cattle daily.

We asked ranchers about its latest pledge to clean up its supply chain, by Jan 2026.

Huge Brazilian beef company JBS says its vast, multi-step Amazon supply chain will be deforestation-free by the end of the year.

We went to the Amazon to speak to farmers on the ground.

Most of them said hitting the target by 2026 was impossible, and cattle laundering was still routine

JBS looks set to break its pledge to stop buying cattle from Amazon deforesters by the end of this year, 35+ ranchers and industry insiders told us.

This is not the first time the giant beef company has broken such a promise

JBS’s supply chain is long and murky. In the Amazon, cattle pass through multiple farms, and the early-stage ones – where calves are born and raised – are often linked to deforestation. Some ranchers told us they rarely check animals' origins and wouldn’t even know how.

When your six-year-old is very affectionate and also anxious about mortality

Gonna have to get this dog a shawl-necked cardigan and a pumpkin spice latte at this rate

Hello new followers. Introducing Bess!