Gianluca Brugnoli
@low-resolution.bsky.social
Design turns technology into products people want to use.
VP Design TomTom, CX, Innovation Strategy, Service Design, Automotive UX. PhD and System Thinker. Formerly @frogdesign and @mckinseydesign. Design teacher. Guitar player.
VP Design TomTom, CX, Innovation Strategy, Service Design, Automotive UX. PhD and System Thinker. Formerly @frogdesign and @mckinseydesign. Design teacher. Guitar player.
AI is not killing UX. It’s proving its importance.
Many predicted that AI would make UX design obsolete, but the reality looks different. Even the most advanced AI cannot solve critical UX challenges like user value, adoption, conversion, and retention on its own.
www.linkedin.com/posts/gianlu...
Many predicted that AI would make UX design obsolete, but the reality looks different. Even the most advanced AI cannot solve critical UX challenges like user value, adoption, conversion, and retention on its own.
www.linkedin.com/posts/gianlu...
AI is not killing UX. It’s proving its importance.
Even the most advanced AI needs a good UX to unlock user value and drive adoption at scale.
AI companies are now racing to embed their models… | G...
AI is not killing UX. It’s proving its importance.
Even the most advanced AI needs a good UX to unlock user value and drive adoption at scale.
AI companies are now racing to embed their models into...
www.linkedin.com
November 12, 2025 at 1:58 PM
AI is not killing UX. It’s proving its importance.
Many predicted that AI would make UX design obsolete, but the reality looks different. Even the most advanced AI cannot solve critical UX challenges like user value, adoption, conversion, and retention on its own.
www.linkedin.com/posts/gianlu...
Many predicted that AI would make UX design obsolete, but the reality looks different. Even the most advanced AI cannot solve critical UX challenges like user value, adoption, conversion, and retention on its own.
www.linkedin.com/posts/gianlu...
AI is supposed to transform branding and communication design, but AI will have an impact if it improves quality not efficiency. Even big AI companies like OpenAI and Anthropic are working with "traditional" brand agencies.
www.creativeboom.com/insight/max-...
www.creativeboom.com/insight/max-...
Max Ottignon: AI is so hyped, designers pretend to use it more than they actually do
Are branding agencies talking about AI so much because it's actually useful... or just to keep investors happy?
Recently I attended Upscale
in Málaga, Spain. It's a conference organised by Freepi...
www.creativeboom.com
November 12, 2025 at 1:52 PM
AI is supposed to transform branding and communication design, but AI will have an impact if it improves quality not efficiency. Even big AI companies like OpenAI and Anthropic are working with "traditional" brand agencies.
www.creativeboom.com/insight/max-...
www.creativeboom.com/insight/max-...
"Initial metrics look great. You ship faster. You feel productive. Then three months later, you realize nobody actually understands what you’ve built."
leadershiplighthouse.substack.com/p/i-went-all...
leadershiplighthouse.substack.com/p/i-went-all...
I Went All-In on AI. The MIT Study Is Right.
My all-in AI experiment cost me my confidence
leadershiplighthouse.substack.com
October 28, 2025 at 2:41 PM
"Initial metrics look great. You ship faster. You feel productive. Then three months later, you realize nobody actually understands what you’ve built."
leadershiplighthouse.substack.com/p/i-went-all...
leadershiplighthouse.substack.com/p/i-went-all...
iRobot has been in trouble for a few years, they have struggled to innovate and fallen behind the competition. The company has been hoping for an Amazon acquisition that has been stopped the antitrust regulators.
mashable.com/article/room...
mashable.com/article/room...
No one wants to buy Roomba maker iRobot anymore
When news broke that Roomba-maker iRobot was reportedly having trouble finding a buyer, the company's stock tumbled 30 percent.
mashable.com
October 28, 2025 at 2:31 PM
iRobot has been in trouble for a few years, they have struggled to innovate and fallen behind the competition. The company has been hoping for an Amazon acquisition that has been stopped the antitrust regulators.
mashable.com/article/room...
mashable.com/article/room...
Many have claimed that AI will make UX design obsolete and useless.
And yet, even with the most advanced AI technology, we are still here because a good UX is crucial to unlock the AI value for the users.
Design turns technology in experiences for the people. You need design to drive adoption.
And yet, even with the most advanced AI technology, we are still here because a good UX is crucial to unlock the AI value for the users.
Design turns technology in experiences for the people. You need design to drive adoption.
October 21, 2025 at 11:25 AM
Many have claimed that AI will make UX design obsolete and useless.
And yet, even with the most advanced AI technology, we are still here because a good UX is crucial to unlock the AI value for the users.
Design turns technology in experiences for the people. You need design to drive adoption.
And yet, even with the most advanced AI technology, we are still here because a good UX is crucial to unlock the AI value for the users.
Design turns technology in experiences for the people. You need design to drive adoption.
We tend to believe that progress is continuous and inevitable, but it’s not.
Progress can end, bringing long periods of stagnation instead of continuous growth, when the balance between innovation and social adaptation is lost. Acceleration has a social cost.
press.princeton.edu/books/hardco...
Progress can end, bringing long periods of stagnation instead of continuous growth, when the balance between innovation and social adaptation is lost. Acceleration has a social cost.
press.princeton.edu/books/hardco...
How Progress Ends
Shortlisted for the Financial Times and Schroders Business Book of the Year AwardHow 1,000 years of global history show why technological and economic progress is often followed by stagnation and even...
press.princeton.edu
October 21, 2025 at 10:58 AM
We tend to believe that progress is continuous and inevitable, but it’s not.
Progress can end, bringing long periods of stagnation instead of continuous growth, when the balance between innovation and social adaptation is lost. Acceleration has a social cost.
press.princeton.edu/books/hardco...
Progress can end, bringing long periods of stagnation instead of continuous growth, when the balance between innovation and social adaptation is lost. Acceleration has a social cost.
press.princeton.edu/books/hardco...
Do not let stories on the rise of “thinking machines” distract you from the real cognitive challenge of our time.
The decline of thinking people.
www.derekthompson.org/p/the-end-of...
The decline of thinking people.
www.derekthompson.org/p/the-end-of...
The End of Thinking
The rise of AI's "thinking" machines is not the problem. The decline of thinking people is.
www.derekthompson.org
October 7, 2025 at 4:03 PM
Do not let stories on the rise of “thinking machines” distract you from the real cognitive challenge of our time.
The decline of thinking people.
www.derekthompson.org/p/the-end-of...
The decline of thinking people.
www.derekthompson.org/p/the-end-of...
Design was once understood as a tool to improve lives. To some extent it did. We are still living in a world the modernists made, albeit not the one they imagined.
Interesting and provocative post, in which the Design of the latest 30 years doesn't seem to exist.
www.ft.com/content/e637...
Interesting and provocative post, in which the Design of the latest 30 years doesn't seem to exist.
www.ft.com/content/e637...
Why designers abandoned their dreams of changing the world
Design was once seen as a tool to improve lives — but as modernism has become marketing, that sense of social purpose has drifted away
www.ft.com
October 2, 2025 at 5:03 PM
Design was once understood as a tool to improve lives. To some extent it did. We are still living in a world the modernists made, albeit not the one they imagined.
Interesting and provocative post, in which the Design of the latest 30 years doesn't seem to exist.
www.ft.com/content/e637...
Interesting and provocative post, in which the Design of the latest 30 years doesn't seem to exist.
www.ft.com/content/e637...
Google laid off over 100 design employees within its cloud unit. The most impacted are junior roles within the “Quantitative User Experience Research” and “Platform and Service Experience” teams. Can companies innovate without learning from their users?
www.thevoiceofuser.com/google-cloud...
www.thevoiceofuser.com/google-cloud...
Google Cloud’s Cuts And The Bigger Story: Why UXR Roles Are Disappearing
UXR is being cut across Big Tech. Not because it is useless, but because leaders cannot see dollars or risk avoided. The old pod model is giving way to centralized teams and vendors. If research canno...
www.thevoiceofuser.com
October 2, 2025 at 3:51 PM
Google laid off over 100 design employees within its cloud unit. The most impacted are junior roles within the “Quantitative User Experience Research” and “Platform and Service Experience” teams. Can companies innovate without learning from their users?
www.thevoiceofuser.com/google-cloud...
www.thevoiceofuser.com/google-cloud...
Reposted by Gianluca Brugnoli
An interesting question in this IEEE article. If writing code is now primarily about telling some coding agent what code to write and scolding it when it gets things wrong, is tracking programming language popularity even meaningful?
In reality, the most popular programming language is now English
In reality, the most popular programming language is now English
AI Is Redefining the Concept of a Programming Language's Popularity
Python reigns supreme again, but is AI changing the game for programming languages? Find out how coding is transforming.
spectrum.ieee.org
September 29, 2025 at 1:10 AM
An interesting question in this IEEE article. If writing code is now primarily about telling some coding agent what code to write and scolding it when it gets things wrong, is tracking programming language popularity even meaningful?
In reality, the most popular programming language is now English
In reality, the most popular programming language is now English
Gen-AI is making PowerPoint presentations even more tedious and useless, just because now it's too easy to fill slides with AI generated pointless visual garbage.
September 29, 2025 at 12:27 PM
Gen-AI is making PowerPoint presentations even more tedious and useless, just because now it's too easy to fill slides with AI generated pointless visual garbage.
Reposted by Gianluca Brugnoli
Apple’s Live Translation feature for AirPods will not be available in the EU given privacy (GDPR) and AI (AI Act) regulations.
This continues the trend of Apple providing fewer features in the EU due to regulations. Previously Apple Intelligence & Screen Sharing were made unavailable due to the DMA
This continues the trend of Apple providing fewer features in the EU due to regulations. Previously Apple Intelligence & Screen Sharing were made unavailable due to the DMA
AirPods Live Translation Blocked for EU Users With EU Apple Accounts
Apple's new Live Translation feature for AirPods will be off-limits to millions of European users when it arrives next week, with strict EU...
www.macrumors.com
September 11, 2025 at 4:47 PM
Apple’s Live Translation feature for AirPods will not be available in the EU given privacy (GDPR) and AI (AI Act) regulations.
This continues the trend of Apple providing fewer features in the EU due to regulations. Previously Apple Intelligence & Screen Sharing were made unavailable due to the DMA
This continues the trend of Apple providing fewer features in the EU due to regulations. Previously Apple Intelligence & Screen Sharing were made unavailable due to the DMA
Many UX professionals are moving to PM positions while they progress in thier carreer path to strategic roles.
Interesting (long) post that tries to define this hybrid strategic UX - PM role using UX language and tools.
stephenanderson.medium.com/what-does-a-...
Interesting (long) post that tries to define this hybrid strategic UX - PM role using UX language and tools.
stephenanderson.medium.com/what-does-a-...
WHAT Does A Product Manager Actually Do?
(My Attempt To Map All The Things!)
stephenanderson.medium.com
September 10, 2025 at 5:29 AM
Many UX professionals are moving to PM positions while they progress in thier carreer path to strategic roles.
Interesting (long) post that tries to define this hybrid strategic UX - PM role using UX language and tools.
stephenanderson.medium.com/what-does-a-...
Interesting (long) post that tries to define this hybrid strategic UX - PM role using UX language and tools.
stephenanderson.medium.com/what-does-a-...
Reposted by Gianluca Brugnoli
Google’s position is now that the open web
Is thriving but open web ads are in rapid decline… because of course all the attention and money leaving a platform is irrelevant to its health lol
Is thriving but open web ads are in rapid decline… because of course all the attention and money leaving a platform is irrelevant to its health lol
Google's VP of Global Ads responds to the open web declining story I wrote - story updated at seroundtable.com/google-open-...
September 8, 2025 at 6:06 PM
Google’s position is now that the open web
Is thriving but open web ads are in rapid decline… because of course all the attention and money leaving a platform is irrelevant to its health lol
Is thriving but open web ads are in rapid decline… because of course all the attention and money leaving a platform is irrelevant to its health lol
Reposted by Gianluca Brugnoli
Apple having its designers with accents do design voiceovers is a very intentional choice here
September 9, 2025 at 5:56 PM
Apple having its designers with accents do design voiceovers is a very intentional choice here
Reposted by Gianluca Brugnoli
Firefox launches ‘shake to summarize’ on iPhones
Firefox launches ‘shake to summarize’ on iPhones
Shake that iPhone.
buff.ly
September 9, 2025 at 11:00 AM
Firefox launches ‘shake to summarize’ on iPhones
Chinese automakers are undoubtedly the most innovative and are revolutionizing the automotive industry on a global scale.
However, this drive for innovation comes at a price: like tech start-ups, many of them are now struggling to survive and will fail.
www.ft.com/content/90a8...
However, this drive for innovation comes at a price: like tech start-ups, many of them are now struggling to survive and will fail.
www.ft.com/content/90a8...
BYD predicts car brand clearout in China as Beijing cracks down on discounting
About 100 automakers need to be ‘pushed out’, says world’s largest electric-vehicle producer
www.ft.com
September 9, 2025 at 11:48 AM
Chinese automakers are undoubtedly the most innovative and are revolutionizing the automotive industry on a global scale.
However, this drive for innovation comes at a price: like tech start-ups, many of them are now struggling to survive and will fail.
www.ft.com/content/90a8...
However, this drive for innovation comes at a price: like tech start-ups, many of them are now struggling to survive and will fail.
www.ft.com/content/90a8...
PowerPoint is definitely one of the worst Microsoft software products, on many levels. Nowadays, there are much better alternatives. It needs a complete redesign, with a new logic and user experience. It's amazing we are still here, forced to work with it in 2025.
uxmag.com/articles/why...
uxmag.com/articles/why...
Why Designers Hate PowerPoint (and How to Fix It)
PowerPoint is a staple for collaboration but often a source of frustration for designers. This article explores why and offers practical strategies, from building systematic design elements and templa...
uxmag.com
September 8, 2025 at 7:09 AM
PowerPoint is definitely one of the worst Microsoft software products, on many levels. Nowadays, there are much better alternatives. It needs a complete redesign, with a new logic and user experience. It's amazing we are still here, forced to work with it in 2025.
uxmag.com/articles/why...
uxmag.com/articles/why...
I really wonder what user problem a thinner iPhone solves.
I understand that Apple is preparing for a foldable phone. However, I am not sure that a 0.3 mm difference between 5.81 to 5.5 can have a significant impact on the user experience.
www.cnet.com/tech/mobile/...
I understand that Apple is preparing for a foldable phone. However, I am not sure that a 0.3 mm difference between 5.81 to 5.5 can have a significant impact on the user experience.
www.cnet.com/tech/mobile/...
Why a Skinny iPhone Is the Start of a Radical Change for Apple
Commentary: Even if you're not craving a thinner iPhone, this rumored model is the gateway to a foldable iPhone — or perhaps something more unique.
www.cnet.com
September 8, 2025 at 6:15 AM
I really wonder what user problem a thinner iPhone solves.
I understand that Apple is preparing for a foldable phone. However, I am not sure that a 0.3 mm difference between 5.81 to 5.5 can have a significant impact on the user experience.
www.cnet.com/tech/mobile/...
I understand that Apple is preparing for a foldable phone. However, I am not sure that a 0.3 mm difference between 5.81 to 5.5 can have a significant impact on the user experience.
www.cnet.com/tech/mobile/...
Reports about the death of UI in the AI age are greatly exaggerated.
After the initial AI shock, experts agree that a chatbot is a poor UI, especially for complex tasks.
To thrive, AI needs a GUI properly designed for the specific task. We still have a job to do.
lukew.com/ff/entry.asp...
After the initial AI shock, experts agree that a chatbot is a poor UI, especially for complex tasks.
To thrive, AI needs a GUI properly designed for the specific task. We still have a job to do.
lukew.com/ff/entry.asp...
LukeW | Chat is: the Future or a Terrible UI
As the proliferation of AI-powered chat interfaces in software continues, people increasingly take one of two sides. Chat is the future of all UI or chat is a t...
lukew.com
September 8, 2025 at 6:04 AM
Reports about the death of UI in the AI age are greatly exaggerated.
After the initial AI shock, experts agree that a chatbot is a poor UI, especially for complex tasks.
To thrive, AI needs a GUI properly designed for the specific task. We still have a job to do.
lukew.com/ff/entry.asp...
After the initial AI shock, experts agree that a chatbot is a poor UI, especially for complex tasks.
To thrive, AI needs a GUI properly designed for the specific task. We still have a job to do.
lukew.com/ff/entry.asp...
Traditional strategy assumes stability: analyze the system, map competitive forces, set a long-term direction.
In reality, complex adaptive systems make foresight What’s needed is strategic adaptability.
prairieoyster24.substack.com/p/why-system...
In reality, complex adaptive systems make foresight What’s needed is strategic adaptability.
prairieoyster24.substack.com/p/why-system...
Why “Systems Thinking” Isn’t Enough Anymore
Why “Why You Need Systems Thinking Now” misses the deeper challenge facing leaders, boards, and organizations and tries to solve these challenges with 20th century thinking.
prairieoyster24.substack.com
September 5, 2025 at 3:34 PM
Traditional strategy assumes stability: analyze the system, map competitive forces, set a long-term direction.
In reality, complex adaptive systems make foresight What’s needed is strategic adaptability.
prairieoyster24.substack.com/p/why-system...
In reality, complex adaptive systems make foresight What’s needed is strategic adaptability.
prairieoyster24.substack.com/p/why-system...
The more complex the ecosystem around the problem, the more likely it is that the solution will impose economic and social costs.
Must read article about the importance of system thinking frameworks.
hbr.org/2025/09/why-...?
Must read article about the importance of system thinking frameworks.
hbr.org/2025/09/why-...?
Why You Need Systems Thinking Now
Traditional innovation approaches—breakthrough and design thinking—often ignore the complex ripple effects they produce in interconnected systems. In a world facing multifaceted challenges like climat...
hbr.org
September 5, 2025 at 3:08 PM
The more complex the ecosystem around the problem, the more likely it is that the solution will impose economic and social costs.
Must read article about the importance of system thinking frameworks.
hbr.org/2025/09/why-...?
Must read article about the importance of system thinking frameworks.
hbr.org/2025/09/why-...?
Reposted by Gianluca Brugnoli
Reposted by Gianluca Brugnoli
Microsoft open-sources its 6502 version of BASIC from 1976. Microsoft’s 6502 BASIC ran on the same CPU that powered the Apple II, Commodore 8-bit series, NES, and Atari 2600. Details here 👇 www.theverge.com/news/771120/...
Microsoft open-sources its 6502 version of BASIC from 1976
Developers can now experiment freely with code from 1976
www.theverge.com
September 4, 2025 at 10:22 AM
Microsoft open-sources its 6502 version of BASIC from 1976. Microsoft’s 6502 BASIC ran on the same CPU that powered the Apple II, Commodore 8-bit series, NES, and Atari 2600. Details here 👇 www.theverge.com/news/771120/...