Lou Gibson
@lougibson.bsky.social
Public and private sector PR and Communications, CIPR chartered | LGcomms Exec Committee | Accessibility | Gardening | Deaf | Welsh - not in that order.
For anyone working in public sector comms navigating the rapidly evolving social media landscape can be challenging. I'm looking forward to being part of the CIPR event panel exploring this on 10 March with @mandypearse.bsky.social, @danslee.bsky.social and others. www.cipr.co.uk/CIPR/Events/...
Topic The Evolving Social Media Landscape: Panel Debate
www.cipr.co.uk
March 9, 2025 at 11:02 AM
For anyone working in public sector comms navigating the rapidly evolving social media landscape can be challenging. I'm looking forward to being part of the CIPR event panel exploring this on 10 March with @mandypearse.bsky.social, @danslee.bsky.social and others. www.cipr.co.uk/CIPR/Events/...
Reposted by Lou Gibson
🚨Paper alert 🚨
Do you wonder about how emotions influence climate-friendly outcomes?
@kimdoell.bsky.social and I have analyzed how 8 emotions influence climate beliefs, climate policy support, sharing climate messages, and climate behavior across 63 countries.
We found that... 1/
Do you wonder about how emotions influence climate-friendly outcomes?
@kimdoell.bsky.social and I have analyzed how 8 emotions influence climate beliefs, climate policy support, sharing climate messages, and climate behavior across 63 countries.
We found that... 1/
OSF
osf.io
February 19, 2025 at 6:50 PM
🚨Paper alert 🚨
Do you wonder about how emotions influence climate-friendly outcomes?
@kimdoell.bsky.social and I have analyzed how 8 emotions influence climate beliefs, climate policy support, sharing climate messages, and climate behavior across 63 countries.
We found that... 1/
Do you wonder about how emotions influence climate-friendly outcomes?
@kimdoell.bsky.social and I have analyzed how 8 emotions influence climate beliefs, climate policy support, sharing climate messages, and climate behavior across 63 countries.
We found that... 1/
Bet you wish your office was this amazing! Still adorned with a majestic lunar new year dragon and lanterns, just stunning 🐉#Sheffield #LunarNewYear
February 7, 2025 at 9:59 PM
Bet you wish your office was this amazing! Still adorned with a majestic lunar new year dragon and lanterns, just stunning 🐉#Sheffield #LunarNewYear
The new video feed feature is ok. What would make it good, or great? @bsky.app sort out auto generated closed captions so everyone can access video with speech whether open captions (burned in) are added or not. Be accessibility allies! Thank you. #accessibility #video
January 26, 2025 at 9:24 PM
The new video feed feature is ok. What would make it good, or great? @bsky.app sort out auto generated closed captions so everyone can access video with speech whether open captions (burned in) are added or not. Be accessibility allies! Thank you. #accessibility #video
Reposted by Lou Gibson
Tropes, such as "Hidden Motives", are recurring narrative elements used to evoke familiar patterns in communication
Our #COLING paper uncovers that tropes are used in 37% of the social posts debating immigration and vaccination
📄 coling-2025-proceedings.s3.us-east-1.amazonaws.com/main/pdf/202...
👇
Our #COLING paper uncovers that tropes are used in 37% of the social posts debating immigration and vaccination
📄 coling-2025-proceedings.s3.us-east-1.amazonaws.com/main/pdf/202...
👇
January 23, 2025 at 8:24 AM
Tropes, such as "Hidden Motives", are recurring narrative elements used to evoke familiar patterns in communication
Our #COLING paper uncovers that tropes are used in 37% of the social posts debating immigration and vaccination
📄 coling-2025-proceedings.s3.us-east-1.amazonaws.com/main/pdf/202...
👇
Our #COLING paper uncovers that tropes are used in 37% of the social posts debating immigration and vaccination
📄 coling-2025-proceedings.s3.us-east-1.amazonaws.com/main/pdf/202...
👇
Meta turning off systems that could accurately identify 90% of misinformation posts to stop them spreading.
NEW: Meta has quietly dismantled the system that prevented misinformation from spreading in the United States. Machine-learning classifiers that once identified viral hoaxes and limited their reach have now been switched off, Platformer has learned www.platformer.news/meta-ends-mi...
January 15, 2025 at 8:40 PM
Meta turning off systems that could accurately identify 90% of misinformation posts to stop them spreading.
Reposted by Lou Gibson
Almost 200 people have signed up to join me tomorrow at 12noon (GMT) to look at crisis issues to expect in 2025. There is still time to join. Check out the details here.
www.eventbrite.co.uk/e/1095927511...
www.eventbrite.co.uk/e/1095927511...
Crisis Issues in 2025
Join us at "Crisis Issues in 2025" to discuss the biggest challenges we'll be facing in the coming 12 months.
www.eventbrite.co.uk
January 13, 2025 at 8:13 AM
Almost 200 people have signed up to join me tomorrow at 12noon (GMT) to look at crisis issues to expect in 2025. There is still time to join. Check out the details here.
www.eventbrite.co.uk/e/1095927511...
www.eventbrite.co.uk/e/1095927511...
Reposted by Lou Gibson
It is an international challenge ~ but while the US ranks at the bottom for health care, we're 2nd from the top for misinformation. www.statista.com/chart/31605/...
Infographic: Where False Information Is Posing the Biggest Threat
This chart shows the rank of "misinformation/disinformation" among 34 risks for selected countries.
www.statista.com
January 11, 2025 at 4:15 PM
It is an international challenge ~ but while the US ranks at the bottom for health care, we're 2nd from the top for misinformation. www.statista.com/chart/31605/...
Reposted by Lou Gibson
Elon Musk has had a lot to say about the grooming gangs scandal. We looked at 24 hours on Musk's X timeline and found a range of false and misleading information being amplified. www.bbc.co.uk/news/videos/...
Ros Atkins on...24 hours on Elon Musk's X timeline
The BBC's Analysis editor, Ros Atkins, investigates Elon Musk's recent posts on X about grooming gangs - and looks at how one day unfolded on his timeline.
www.bbc.co.uk
January 11, 2025 at 8:04 AM
Elon Musk has had a lot to say about the grooming gangs scandal. We looked at 24 hours on Musk's X timeline and found a range of false and misleading information being amplified. www.bbc.co.uk/news/videos/...
Well worth a read
Folks are mostly missing the forest for the trees re: the recent Meta announcement. Specifically, the focus on the move from fact checking to community notes. There two different changes that are a much bigger deal that have received less focus. 🧵 1/11
January 10, 2025 at 12:49 AM
Well worth a read
Much already discussed about this on here. It's not a surprising move, it is one to be prepared for if you manage social media. Some critical success factors to deal with disinformation.
- Adequayely resource monitoring and response
- Respond fast
- Be factual/use reputable, trusted sources
- Adequayely resource monitoring and response
- Respond fast
- Be factual/use reputable, trusted sources
A new era of lies?
Mark Zuckerberg has just ushered in an extinction-level event for truth on social media
The Meta boss’s decision to get rid of the platform’s 40,000 moderators has set the stage for a fact-free four years online, warns @stokel.bsky.social
Mark Zuckerberg has just ushered in an extinction-level event for truth on social media
The Meta boss’s decision to get rid of the platform’s 40,000 moderators has set the stage for a fact-free four years online, warns @stokel.bsky.social
A new era of lies: Mark Zuckerberg has just ushered in an extinction-level event for truth on social media | Chris Stokel-Walker
The Meta boss’s decision to get rid of the platform’s 40,000 moderators has set the stage for a fact-free four years online, says author Chris Stokel-Walker
www.theguardian.com
January 7, 2025 at 5:38 PM
Much already discussed about this on here. It's not a surprising move, it is one to be prepared for if you manage social media. Some critical success factors to deal with disinformation.
- Adequayely resource monitoring and response
- Respond fast
- Be factual/use reputable, trusted sources
- Adequayely resource monitoring and response
- Respond fast
- Be factual/use reputable, trusted sources
This is one of the most stunning pieces of art I've ever seen. Beautiful and the artist has a super talent which has to be seen to be believed.
Sheffield's tallest street art is up for Best Mural of the World 2024!
We're so proud Peachzz's stunning Pounds Park mural Reverie which celebrates nature in the Outdoor City is a nominee for Best of the World.
Vote for Peachzz on the Street Art Cities website here streetartcities.com/awards/2024
We're so proud Peachzz's stunning Pounds Park mural Reverie which celebrates nature in the Outdoor City is a nominee for Best of the World.
Vote for Peachzz on the Street Art Cities website here streetartcities.com/awards/2024
January 7, 2025 at 2:08 AM
This is one of the most stunning pieces of art I've ever seen. Beautiful and the artist has a super talent which has to be seen to be believed.
After Rose won a few years ago and Chris wins this year - disabled people again that they can do anything, they are strong, they are amazing. Understimate them at your peril! #StrictlyComeDancing #Disability
Rumba-lievable! Enormous congrats Chris & Dianne for your #StrictlyComeDancing win! Watching you dance each week has put a spring in our step and we’re so proud to watch you lift the infamous glitterball.
December 14, 2024 at 8:40 PM
After Rose won a few years ago and Chris wins this year - disabled people again that they can do anything, they are strong, they are amazing. Understimate them at your peril! #StrictlyComeDancing #Disability
Excellent list of people to follow if you want to understand disinformation and how to counter it.
Colleagues who have supported or will support the Cambridge Disinformation Summit.
go.bsky.app/UpR5oyt
go.bsky.app/UpR5oyt
December 14, 2024 at 7:39 AM
Excellent list of people to follow if you want to understand disinformation and how to counter it.
Interesting read on using AI to tackle disinformation.
As AI-fueled disinformation explodes, here comes the startup counterattack
As AI-fueled disinformation explodes, here comes the startup counterattack
With disinformation on the rise, especially given the explosion of AI, companies are just as vulnerable to its effects as individuals. Refute is a London-based startup that detects and responds to disinformation on behalf of these commercial entities.…
tcrn.ch
December 13, 2024 at 6:18 PM
Interesting read on using AI to tackle disinformation.
Reposted by Lou Gibson
The UK parliament has joined Bluesky, with proper verified domains and everything:
• @houseofcommons.parliament.uk
• @houseoflords.parliament.uk
• @ukparliament.parliament.uk
• @commonsspeaker.parliament.uk
• @houseofcommons.parliament.uk
• @houseoflords.parliament.uk
• @ukparliament.parliament.uk
• @commonsspeaker.parliament.uk
December 10, 2024 at 2:52 PM
The UK parliament has joined Bluesky, with proper verified domains and everything:
• @houseofcommons.parliament.uk
• @houseoflords.parliament.uk
• @ukparliament.parliament.uk
• @commonsspeaker.parliament.uk
• @houseofcommons.parliament.uk
• @houseoflords.parliament.uk
• @ukparliament.parliament.uk
• @commonsspeaker.parliament.uk
Cambridge Professor David Stillwell: Facebook "likes" predict your personality. Which means that the algorithms know your personality better than family and friends and as well as a spouse. #Facebook #SocialMedia
youtu.be/_AcwgYXs9Ao?...
youtu.be/_AcwgYXs9Ao?...
Cambridge Professor David Stillwell: Facebook "likes" predict your personality
YouTube video by Cambridge Disinformation Summit
youtu.be
December 9, 2024 at 10:40 PM
Cambridge Professor David Stillwell: Facebook "likes" predict your personality. Which means that the algorithms know your personality better than family and friends and as well as a spouse. #Facebook #SocialMedia
youtu.be/_AcwgYXs9Ao?...
youtu.be/_AcwgYXs9Ao?...
The World Economic Forum reported that disinformation is the biggest global short-term risk we face. Social media managers contend with it daily, communications professionals see it increasingly. In an era of truth decay understanding why this happens is essential to effectively reach audiences.
I discuss why people fall for disinformation:
1) To alleviate anxiety
2) To offer self-identity from belonging to an "in group."
Supported by literature and talks with:
@profsanderlinden.bsky.social
@lewan.bsky.social
@psychunseen.bsky.social
youtu.be/uzHgtTN7JSo?...
1) To alleviate anxiety
2) To offer self-identity from belonging to an "in group."
Supported by literature and talks with:
@profsanderlinden.bsky.social
@lewan.bsky.social
@psychunseen.bsky.social
youtu.be/uzHgtTN7JSo?...
Why do people fall for disinformation?
YouTube video by Cambridge Disinformation Summit
youtu.be
December 9, 2024 at 8:06 PM
The World Economic Forum reported that disinformation is the biggest global short-term risk we face. Social media managers contend with it daily, communications professionals see it increasingly. In an era of truth decay understanding why this happens is essential to effectively reach audiences.
December 5, 2024 at 6:14 PM
Reposted by Lou Gibson
This year’s Reith Lectures (two thus far) are brilliant. So gripping, as well as thought-provoking. Also a rare example of audience questions actually being useful/interesting. A must-listen.
www.bbc.co.uk/sounds/brand...
www.bbc.co.uk/sounds/brand...
BBC Sounds - The Reith Lectures - Available Episodes
Listen to the latest episodes of The Reith Lectures on BBC Sounds.
www.bbc.co.uk
December 5, 2024 at 12:10 PM
This year’s Reith Lectures (two thus far) are brilliant. So gripping, as well as thought-provoking. Also a rare example of audience questions actually being useful/interesting. A must-listen.
www.bbc.co.uk/sounds/brand...
www.bbc.co.uk/sounds/brand...
Reposted by Lou Gibson
For those joining BlueSky recently, you may be interested in joining this Behavioural Science starter pack - just let me know if you would like to be added - see go.bsky.app/CzLwTyZ
December 4, 2024 at 6:52 AM
For those joining BlueSky recently, you may be interested in joining this Behavioural Science starter pack - just let me know if you would like to be added - see go.bsky.app/CzLwTyZ
For anyone who works in comms and with social media, or frankly anyone using social and who interacts with others the Cambridge Disinformation Summit YouTube channel is a goldmine of experts, thought leaders and usable information to inform your work and life. #Disinformation #Communications
I discuss how what we post on social media helps manipulative disinformation actors exploit us to spread their message and use us for their financial, emotional, power, or physical gratification goals.
Based on micro-targeting research from Prof David Stillwell.
www.youtube.com/watch?v=NhAz...
Based on micro-targeting research from Prof David Stillwell.
www.youtube.com/watch?v=NhAz...
Disinformation Campaigns: how are they structured, what are the incentives, and when are they used?
YouTube video by Cambridge Disinformation Summit
www.youtube.com
December 2, 2024 at 10:00 AM
For anyone who works in comms and with social media, or frankly anyone using social and who interacts with others the Cambridge Disinformation Summit YouTube channel is a goldmine of experts, thought leaders and usable information to inform your work and life. #Disinformation #Communications
Hello @bsky.app @support.bsky.team. Love that you have built in accessibility to BlueSky. Please consider enabling pasting of text into the alt text field so we can prepare better alt text off platform and improve user experience. If it is enabled I'm sorry to say it's not working for me. Thanks.
November 29, 2024 at 6:56 PM
Hello @bsky.app @support.bsky.team. Love that you have built in accessibility to BlueSky. Please consider enabling pasting of text into the alt text field so we can prepare better alt text off platform and improve user experience. If it is enabled I'm sorry to say it's not working for me. Thanks.
Following my 'best work window view' post, I was inspired by my walk through Sheffield after work! Is your journey home this gorgeous?! #Sheffield #Christmas #ChristmasLights
November 29, 2024 at 6:49 PM
Following my 'best work window view' post, I was inspired by my walk through Sheffield after work! Is your journey home this gorgeous?! #Sheffield #Christmas #ChristmasLights