Sure thing, welcome to BlueSky!

I rely on captions a lot, I agree but would add that it's crucial captions are accessible, with sans serif font, an opaque background and large enough font size to work. Too often the contrast is poor or weird serif font is used.

If people don't understand what you communicated you have broadcast. If they understand you've communicated. If you change a mindset or an action, you've connected.

@annacaig.bsky.social

💯

Take the wins where you can eh 🤔😁

I'm confused about why this is new? Misinformation and disinformation existed long before online channels. They just enable more people to spread it at pace to mass audiences which makes it harder to counter.

With the Online Safety Act requirements in the UK coinciding with Meta moves to remove fact checking (X already largely anything goes) and dis/mis and mal information increasing it's going to be challenging (not impossible) to safeguard people, reputation, trust and build credibility.

This seems driven largely by politics in the US and China. It will be interesting to see how that impacts businessrs who operate in the EU affected by new ESG monitoring legislation.

This post is not getting the love it deserves.

This, and switching to an app which doesn't allow LGBTQ+ content.

It is an international challenge ~ but while the US ranks at the bottom for health care, we're 2nd from the top for misinformation. www.statista.com/chart/31605/...

I hear you! Our dog wants to be everyone's new best friend and she's giddy as a kipper, so we keep her on a short lead and manage her around everyone. Can you imagine if people behaved like jumpy dogs to each other 😬😂

Huge issue we face as communicators and in public sector generally, tackling disinformation which spreads rapidly. We need to respond robustly, on multiple fronts with factual info from trusted, credible sources. Building the trust ahead of time is essential though and not simple/quick.