Matthieu Lamoureux
@llllitl.bsky.social
Advertising and marketing blogger. Strategy Director at Jellyfish Amsterdam. Previously at Anomaly, Ogilvy, Publicis, TBWA\, Vice... Follow me to enjoy some of the most creative ads!
John Lewis’ 2025 Christmas advert is here! 🎄
This year, it tells a heartwarming story about a father and his teenage son (set to a 90s club anthem!). ✨
#Christmas #Advertising
This year, it tells a heartwarming story about a father and his teenage son (set to a 90s club anthem!). ✨
#Christmas #Advertising
November 4, 2025 at 8:45 AM
John Lewis’ 2025 Christmas advert is here! 🎄
This year, it tells a heartwarming story about a father and his teenage son (set to a 90s club anthem!). ✨
#Christmas #Advertising
This year, it tells a heartwarming story about a father and his teenage son (set to a 90s club anthem!). ✨
#Christmas #Advertising
Hilarious new Burger King ad, poking fun at babies craving a taste of the Whopper 😅🍼 #BurgerKing #Advertising #Marketing #Creativity
October 7, 2025 at 3:47 PM
Hilarious new Burger King ad, poking fun at babies craving a taste of the Whopper 😅🍼 #BurgerKing #Advertising #Marketing #Creativity
"Why Do It?"
Nike reimagines its iconic slogan with Tyler, the Creator, urging Gen Z to take risks. Because playing it safe never changed the game. #Advertising #Marketing #Creativity #Sport #JustDoIt
Nike reimagines its iconic slogan with Tyler, the Creator, urging Gen Z to take risks. Because playing it safe never changed the game. #Advertising #Marketing #Creativity #Sport #JustDoIt
September 8, 2025 at 12:34 PM
"Why Do It?"
Nike reimagines its iconic slogan with Tyler, the Creator, urging Gen Z to take risks. Because playing it safe never changed the game. #Advertising #Marketing #Creativity #Sport #JustDoIt
Nike reimagines its iconic slogan with Tyler, the Creator, urging Gen Z to take risks. Because playing it safe never changed the game. #Advertising #Marketing #Creativity #Sport #JustDoIt
"Cheers to Bars" 🍻
Some of humanity’s most memorable stories share a humble origin: a local pub. AB InBev’s latest film celebrates the bar as a launching pad for extraordinary beginnings. From bands that defined generations to cultural traditions first sketched on coaster napkins, and so much more.
Some of humanity’s most memorable stories share a humble origin: a local pub. AB InBev’s latest film celebrates the bar as a launching pad for extraordinary beginnings. From bands that defined generations to cultural traditions first sketched on coaster napkins, and so much more.
August 5, 2025 at 2:29 PM
"Cheers to Bars" 🍻
Some of humanity’s most memorable stories share a humble origin: a local pub. AB InBev’s latest film celebrates the bar as a launching pad for extraordinary beginnings. From bands that defined generations to cultural traditions first sketched on coaster napkins, and so much more.
Some of humanity’s most memorable stories share a humble origin: a local pub. AB InBev’s latest film celebrates the bar as a launching pad for extraordinary beginnings. From bands that defined generations to cultural traditions first sketched on coaster napkins, and so much more.
Handmade chicken, handmade ads 🍗
In KFC’s new campaign, each ad is hand-drawn on site, just like its chicken is prepared in every restaurant.
A brilliant illustration of craft as the message, and a clever way to highlight its boldest ingredient: a human touch. #KFC #Chicken #Marketing #Media
In KFC’s new campaign, each ad is hand-drawn on site, just like its chicken is prepared in every restaurant.
A brilliant illustration of craft as the message, and a clever way to highlight its boldest ingredient: a human touch. #KFC #Chicken #Marketing #Media
April 18, 2025 at 8:27 AM
Handmade chicken, handmade ads 🍗
In KFC’s new campaign, each ad is hand-drawn on site, just like its chicken is prepared in every restaurant.
A brilliant illustration of craft as the message, and a clever way to highlight its boldest ingredient: a human touch. #KFC #Chicken #Marketing #Media
In KFC’s new campaign, each ad is hand-drawn on site, just like its chicken is prepared in every restaurant.
A brilliant illustration of craft as the message, and a clever way to highlight its boldest ingredient: a human touch. #KFC #Chicken #Marketing #Media
Cheetos unveils new pants 🧡
Featuring towel-like front pockets: The perfect runway for those cheesy, dust-covered fingertips. #Snacks #Fashion #Marketing
Featuring towel-like front pockets: The perfect runway for those cheesy, dust-covered fingertips. #Snacks #Fashion #Marketing
April 8, 2025 at 9:46 AM
Cheetos unveils new pants 🧡
Featuring towel-like front pockets: The perfect runway for those cheesy, dust-covered fingertips. #Snacks #Fashion #Marketing
Featuring towel-like front pockets: The perfect runway for those cheesy, dust-covered fingertips. #Snacks #Fashion #Marketing
YSL Beauty's latest ad ingeniously flips the script on traditional luxury ads to spotlight intimate partner violence. 💄
By subverting classic perfume commercial tropes, they reveal how behaviors like intrusion, jealousy, and manipulation are often misinterpreted as love.
#Marketing #Beauty #Luxury
By subverting classic perfume commercial tropes, they reveal how behaviors like intrusion, jealousy, and manipulation are often misinterpreted as love.
#Marketing #Beauty #Luxury
March 10, 2025 at 11:57 AM
YSL Beauty's latest ad ingeniously flips the script on traditional luxury ads to spotlight intimate partner violence. 💄
By subverting classic perfume commercial tropes, they reveal how behaviors like intrusion, jealousy, and manipulation are often misinterpreted as love.
#Marketing #Beauty #Luxury
By subverting classic perfume commercial tropes, they reveal how behaviors like intrusion, jealousy, and manipulation are often misinterpreted as love.
#Marketing #Beauty #Luxury
Brilliant new LEGO ad for its Jurassic Park set, packed with clever nods to Spielberg’s classic! 🦖 #LEGO #JurassicPark #Marketing
February 26, 2025 at 4:34 PM
Brilliant new LEGO ad for its Jurassic Park set, packed with clever nods to Spielberg’s classic! 🦖 #LEGO #JurassicPark #Marketing
Angel Soft just crashed the Super Bowl! 🏈 🧻
The toilet paper brand turned its 30-second ad (worth $8M!) into a bathroom break opportunity for viewers, right before the halftime show. #SuperBowl #SBLIX
The toilet paper brand turned its 30-second ad (worth $8M!) into a bathroom break opportunity for viewers, right before the halftime show. #SuperBowl #SBLIX
February 10, 2025 at 1:40 AM
Angel Soft just crashed the Super Bowl! 🏈 🧻
The toilet paper brand turned its 30-second ad (worth $8M!) into a bathroom break opportunity for viewers, right before the halftime show. #SuperBowl #SBLIX
The toilet paper brand turned its 30-second ad (worth $8M!) into a bathroom break opportunity for viewers, right before the halftime show. #SuperBowl #SBLIX
Nike returns to the Super Bowl! 🏈
Their first ad since 1998 honors fearless women athletes who defy the doubters. A powerful short film on resilience and determination. 👊
'There’s one guarantee in sport: You’ll be told you can’t do it.' #SuperBowl #SBLIX #Ads #Nike
Their first ad since 1998 honors fearless women athletes who defy the doubters. A powerful short film on resilience and determination. 👊
'There’s one guarantee in sport: You’ll be told you can’t do it.' #SuperBowl #SBLIX #Ads #Nike
February 10, 2025 at 1:23 AM
Nike returns to the Super Bowl! 🏈
Their first ad since 1998 honors fearless women athletes who defy the doubters. A powerful short film on resilience and determination. 👊
'There’s one guarantee in sport: You’ll be told you can’t do it.' #SuperBowl #SBLIX #Ads #Nike
Their first ad since 1998 honors fearless women athletes who defy the doubters. A powerful short film on resilience and determination. 👊
'There’s one guarantee in sport: You’ll be told you can’t do it.' #SuperBowl #SBLIX #Ads #Nike
🏈⚫️ OpenAI just dropped its first-ever Super Bowl ad! Showcasing ChatGPT, in sleek black-and-white minimalism. #AI #SuperBowl #SBLIX
February 10, 2025 at 1:02 AM
🏈⚫️ OpenAI just dropped its first-ever Super Bowl ad! Showcasing ChatGPT, in sleek black-and-white minimalism. #AI #SuperBowl #SBLIX