Matthieu Lamoureux
@llllitl.bsky.social
Advertising and marketing blogger. Strategy Director at Jellyfish Amsterdam. Previously at Anomaly, Ogilvy, Publicis, TBWA\, Vice... Follow me to enjoy some of the most creative ads!
John Lewis’ 2025 Christmas advert is here! 🎄
This year, it tells a heartwarming story about a father and his teenage son (set to a 90s club anthem!). ✨
#Christmas #Advertising
This year, it tells a heartwarming story about a father and his teenage son (set to a 90s club anthem!). ✨
#Christmas #Advertising
November 4, 2025 at 8:45 AM
John Lewis’ 2025 Christmas advert is here! 🎄
This year, it tells a heartwarming story about a father and his teenage son (set to a 90s club anthem!). ✨
#Christmas #Advertising
This year, it tells a heartwarming story about a father and his teenage son (set to a 90s club anthem!). ✨
#Christmas #Advertising
Brilliant new IKEA campaign ✨
No product in sight, just the iconic price tag taking center stage.
#IKEA #Creativity #Advertising #Print
No product in sight, just the iconic price tag taking center stage.
#IKEA #Creativity #Advertising #Print
October 28, 2025 at 12:20 PM
Brilliant new IKEA campaign ✨
No product in sight, just the iconic price tag taking center stage.
#IKEA #Creativity #Advertising #Print
No product in sight, just the iconic price tag taking center stage.
#IKEA #Creativity #Advertising #Print
Hilarious new Burger King ad, poking fun at babies craving a taste of the Whopper 😅🍼 #BurgerKing #Advertising #Marketing #Creativity
October 7, 2025 at 3:47 PM
Hilarious new Burger King ad, poking fun at babies craving a taste of the Whopper 😅🍼 #BurgerKing #Advertising #Marketing #Creativity
"Why Do It?"
Nike reimagines its iconic slogan with Tyler, the Creator, urging Gen Z to take risks. Because playing it safe never changed the game. #Advertising #Marketing #Creativity #Sport #JustDoIt
Nike reimagines its iconic slogan with Tyler, the Creator, urging Gen Z to take risks. Because playing it safe never changed the game. #Advertising #Marketing #Creativity #Sport #JustDoIt
September 8, 2025 at 12:34 PM
"Why Do It?"
Nike reimagines its iconic slogan with Tyler, the Creator, urging Gen Z to take risks. Because playing it safe never changed the game. #Advertising #Marketing #Creativity #Sport #JustDoIt
Nike reimagines its iconic slogan with Tyler, the Creator, urging Gen Z to take risks. Because playing it safe never changed the game. #Advertising #Marketing #Creativity #Sport #JustDoIt
Bose turned a speaker into a stick of butter. 🧈
To launch its new butter-yellow SoundLink Plus, the brand whipped up this smart seeding kit. Creative packaging = earned media. #Design #Packaging #PR
To launch its new butter-yellow SoundLink Plus, the brand whipped up this smart seeding kit. Creative packaging = earned media. #Design #Packaging #PR
August 25, 2025 at 10:33 AM
Bose turned a speaker into a stick of butter. 🧈
To launch its new butter-yellow SoundLink Plus, the brand whipped up this smart seeding kit. Creative packaging = earned media. #Design #Packaging #PR
To launch its new butter-yellow SoundLink Plus, the brand whipped up this smart seeding kit. Creative packaging = earned media. #Design #Packaging #PR
To celebrate Singapore’s 60th birthday creative agency BBH Singapore has launched 'Unthinkables!': A gum-like candy that looks, chews, and tastes like gum… But technically isn’t! #Singapore
August 19, 2025 at 8:55 AM
To celebrate Singapore’s 60th birthday creative agency BBH Singapore has launched 'Unthinkables!': A gum-like candy that looks, chews, and tastes like gum… But technically isn’t! #Singapore
Ikea Brighton turns seagull crap into creative gold. 🐦 (Creative Agency: Mother, London)
August 18, 2025 at 2:03 PM
Ikea Brighton turns seagull crap into creative gold. 🐦 (Creative Agency: Mother, London)
"Cheers to Bars" 🍻
Some of humanity’s most memorable stories share a humble origin: a local pub. AB InBev’s latest film celebrates the bar as a launching pad for extraordinary beginnings. From bands that defined generations to cultural traditions first sketched on coaster napkins, and so much more.
Some of humanity’s most memorable stories share a humble origin: a local pub. AB InBev’s latest film celebrates the bar as a launching pad for extraordinary beginnings. From bands that defined generations to cultural traditions first sketched on coaster napkins, and so much more.
August 5, 2025 at 2:29 PM
"Cheers to Bars" 🍻
Some of humanity’s most memorable stories share a humble origin: a local pub. AB InBev’s latest film celebrates the bar as a launching pad for extraordinary beginnings. From bands that defined generations to cultural traditions first sketched on coaster napkins, and so much more.
Some of humanity’s most memorable stories share a humble origin: a local pub. AB InBev’s latest film celebrates the bar as a launching pad for extraordinary beginnings. From bands that defined generations to cultural traditions first sketched on coaster napkins, and so much more.
McDonald's now accepts... A birth card! 🍼
Beyond credit cards and loyalty cards, McDonald's Belgium is showing ultimate support for new parents by accepting a birth card as a form of payment.
Beyond credit cards and loyalty cards, McDonald's Belgium is showing ultimate support for new parents by accepting a birth card as a form of payment.
July 22, 2025 at 12:22 PM
McDonald's now accepts... A birth card! 🍼
Beyond credit cards and loyalty cards, McDonald's Belgium is showing ultimate support for new parents by accepting a birth card as a form of payment.
Beyond credit cards and loyalty cards, McDonald's Belgium is showing ultimate support for new parents by accepting a birth card as a form of payment.
"Le Festival où tu Canes"
L'Alliance Contre le Tabac lance un "contre-festival" qui dénonce la présence insidieuse du tabac dans le cinéma et les séries.
Agence : Buzzman. #Tabac #Cannes #Cannes2025 #CannesFilmFestival
L'Alliance Contre le Tabac lance un "contre-festival" qui dénonce la présence insidieuse du tabac dans le cinéma et les séries.
Agence : Buzzman. #Tabac #Cannes #Cannes2025 #CannesFilmFestival
May 20, 2025 at 1:15 PM
"Le Festival où tu Canes"
L'Alliance Contre le Tabac lance un "contre-festival" qui dénonce la présence insidieuse du tabac dans le cinéma et les séries.
Agence : Buzzman. #Tabac #Cannes #Cannes2025 #CannesFilmFestival
L'Alliance Contre le Tabac lance un "contre-festival" qui dénonce la présence insidieuse du tabac dans le cinéma et les séries.
Agence : Buzzman. #Tabac #Cannes #Cannes2025 #CannesFilmFestival
Final Destination is back, with a scary billboard
To promote the first film in 14 years, a shattered billboard appeared in a Paris mall, as if death just missed its mark... 👀 (Creative Agency: Jellyfish Paris) #FinalDestination #Cinema
To promote the first film in 14 years, a shattered billboard appeared in a Paris mall, as if death just missed its mark... 👀 (Creative Agency: Jellyfish Paris) #FinalDestination #Cinema
May 14, 2025 at 8:25 AM
Final Destination is back, with a scary billboard
To promote the first film in 14 years, a shattered billboard appeared in a Paris mall, as if death just missed its mark... 👀 (Creative Agency: Jellyfish Paris) #FinalDestination #Cinema
To promote the first film in 14 years, a shattered billboard appeared in a Paris mall, as if death just missed its mark... 👀 (Creative Agency: Jellyfish Paris) #FinalDestination #Cinema
"Hiders Keepers" 🍺
Stella Artois celebrates those who stash its beer in the fridge... Just to keep it for themselves. #Beer #Marketing
Stella Artois celebrates those who stash its beer in the fridge... Just to keep it for themselves. #Beer #Marketing
April 29, 2025 at 8:59 AM
"Hiders Keepers" 🍺
Stella Artois celebrates those who stash its beer in the fridge... Just to keep it for themselves. #Beer #Marketing
Stella Artois celebrates those who stash its beer in the fridge... Just to keep it for themselves. #Beer #Marketing
Handmade chicken, handmade ads 🍗
In KFC’s new campaign, each ad is hand-drawn on site, just like its chicken is prepared in every restaurant.
A brilliant illustration of craft as the message, and a clever way to highlight its boldest ingredient: a human touch. #KFC #Chicken #Marketing #Media
In KFC’s new campaign, each ad is hand-drawn on site, just like its chicken is prepared in every restaurant.
A brilliant illustration of craft as the message, and a clever way to highlight its boldest ingredient: a human touch. #KFC #Chicken #Marketing #Media
April 18, 2025 at 8:27 AM
Handmade chicken, handmade ads 🍗
In KFC’s new campaign, each ad is hand-drawn on site, just like its chicken is prepared in every restaurant.
A brilliant illustration of craft as the message, and a clever way to highlight its boldest ingredient: a human touch. #KFC #Chicken #Marketing #Media
In KFC’s new campaign, each ad is hand-drawn on site, just like its chicken is prepared in every restaurant.
A brilliant illustration of craft as the message, and a clever way to highlight its boldest ingredient: a human touch. #KFC #Chicken #Marketing #Media
Dogs can’t go into restaurants, cafés, or grocery stores. But you know where they never have to wait outside? Home.
For National Pet Day, DoorDash turned those waiting pups into the stars of its campaign, reminding us all that delivery is a dog’s best friend. #Food #Dogs #Delivery
For National Pet Day, DoorDash turned those waiting pups into the stars of its campaign, reminding us all that delivery is a dog’s best friend. #Food #Dogs #Delivery
April 17, 2025 at 4:51 PM
Cheetos unveils new pants 🧡
Featuring towel-like front pockets: The perfect runway for those cheesy, dust-covered fingertips. #Snacks #Fashion #Marketing
Featuring towel-like front pockets: The perfect runway for those cheesy, dust-covered fingertips. #Snacks #Fashion #Marketing
April 8, 2025 at 9:46 AM
Cheetos unveils new pants 🧡
Featuring towel-like front pockets: The perfect runway for those cheesy, dust-covered fingertips. #Snacks #Fashion #Marketing
Featuring towel-like front pockets: The perfect runway for those cheesy, dust-covered fingertips. #Snacks #Fashion #Marketing
Corona celebrates its 100th anniversary by honoring places that, like its beer, share an inseparable bond with the sun. #Corona #Sun #Beer #Marketing
March 29, 2025 at 9:57 AM
Corona celebrates its 100th anniversary by honoring places that, like its beer, share an inseparable bond with the sun. #Corona #Sun #Beer #Marketing
Smart packaging from Dove 🫧
Its new label disappears above 41°C (the temperature that can cause serious skin damage) and displays a "Very Hot" warning.
#Packaging #Marketing #Skincare
Its new label disappears above 41°C (the temperature that can cause serious skin damage) and displays a "Very Hot" warning.
#Packaging #Marketing #Skincare
March 12, 2025 at 10:49 AM
Smart packaging from Dove 🫧
Its new label disappears above 41°C (the temperature that can cause serious skin damage) and displays a "Very Hot" warning.
#Packaging #Marketing #Skincare
Its new label disappears above 41°C (the temperature that can cause serious skin damage) and displays a "Very Hot" warning.
#Packaging #Marketing #Skincare
YSL Beauty's latest ad ingeniously flips the script on traditional luxury ads to spotlight intimate partner violence. 💄
By subverting classic perfume commercial tropes, they reveal how behaviors like intrusion, jealousy, and manipulation are often misinterpreted as love.
#Marketing #Beauty #Luxury
By subverting classic perfume commercial tropes, they reveal how behaviors like intrusion, jealousy, and manipulation are often misinterpreted as love.
#Marketing #Beauty #Luxury
March 10, 2025 at 11:57 AM
YSL Beauty's latest ad ingeniously flips the script on traditional luxury ads to spotlight intimate partner violence. 💄
By subverting classic perfume commercial tropes, they reveal how behaviors like intrusion, jealousy, and manipulation are often misinterpreted as love.
#Marketing #Beauty #Luxury
By subverting classic perfume commercial tropes, they reveal how behaviors like intrusion, jealousy, and manipulation are often misinterpreted as love.
#Marketing #Beauty #Luxury
Brilliant new LEGO ad for its Jurassic Park set, packed with clever nods to Spielberg’s classic! 🦖 #LEGO #JurassicPark #Marketing
February 26, 2025 at 4:34 PM
Brilliant new LEGO ad for its Jurassic Park set, packed with clever nods to Spielberg’s classic! 🦖 #LEGO #JurassicPark #Marketing
Angel Soft just crashed the Super Bowl! 🏈 🧻
The toilet paper brand turned its 30-second ad (worth $8M!) into a bathroom break opportunity for viewers, right before the halftime show. #SuperBowl #SBLIX
The toilet paper brand turned its 30-second ad (worth $8M!) into a bathroom break opportunity for viewers, right before the halftime show. #SuperBowl #SBLIX
February 10, 2025 at 1:40 AM
Angel Soft just crashed the Super Bowl! 🏈 🧻
The toilet paper brand turned its 30-second ad (worth $8M!) into a bathroom break opportunity for viewers, right before the halftime show. #SuperBowl #SBLIX
The toilet paper brand turned its 30-second ad (worth $8M!) into a bathroom break opportunity for viewers, right before the halftime show. #SuperBowl #SBLIX
Nike returns to the Super Bowl! 🏈
Their first ad since 1998 honors fearless women athletes who defy the doubters. A powerful short film on resilience and determination. 👊
'There’s one guarantee in sport: You’ll be told you can’t do it.' #SuperBowl #SBLIX #Ads #Nike
Their first ad since 1998 honors fearless women athletes who defy the doubters. A powerful short film on resilience and determination. 👊
'There’s one guarantee in sport: You’ll be told you can’t do it.' #SuperBowl #SBLIX #Ads #Nike
February 10, 2025 at 1:23 AM
Nike returns to the Super Bowl! 🏈
Their first ad since 1998 honors fearless women athletes who defy the doubters. A powerful short film on resilience and determination. 👊
'There’s one guarantee in sport: You’ll be told you can’t do it.' #SuperBowl #SBLIX #Ads #Nike
Their first ad since 1998 honors fearless women athletes who defy the doubters. A powerful short film on resilience and determination. 👊
'There’s one guarantee in sport: You’ll be told you can’t do it.' #SuperBowl #SBLIX #Ads #Nike
🏈⚫️ OpenAI just dropped its first-ever Super Bowl ad! Showcasing ChatGPT, in sleek black-and-white minimalism. #AI #SuperBowl #SBLIX
February 10, 2025 at 1:02 AM
🏈⚫️ OpenAI just dropped its first-ever Super Bowl ad! Showcasing ChatGPT, in sleek black-and-white minimalism. #AI #SuperBowl #SBLIX