Kevin M Smith
@kevinsmith.bsky.social
Messaging & positioning for analytics, AI, data products. Helping businesses tell their stories in real people language. Not the director/comic book guy/football guy/etc guy.
Reposted by Kevin M Smith
I feel like this photo of masked, armed men pepper spraying a pastor protecting his community is going to be a defining picture of this moment in America for a long, long time.
October 7, 2025 at 11:29 PM
I feel like this photo of masked, armed men pepper spraying a pastor protecting his community is going to be a defining picture of this moment in America for a long, long time.
Good messaging supercharges business performance. I’ve always believed this to be true
& now I have the data to back it up. I looked at 13 analytics firms and correlated their messaging to business results. Here’s what I found. www.linkedin.com/posts/kevinm...
#productmarketing #messaging
& now I have the data to back it up. I looked at 13 analytics firms and correlated their messaging to business results. Here’s what I found. www.linkedin.com/posts/kevinm...
#productmarketing #messaging
After years of talking about how important good messaging is to business success, I decided it’s about time to put that theory to the test… | Kevin Smith
After years of talking about how important good messaging is to business success, I decided it’s about time to put that theory to the test…
No more guessing — I wanted the data.
I scored the messagi...
www.linkedin.com
July 9, 2025 at 4:26 PM
Good messaging supercharges business performance. I’ve always believed this to be true
& now I have the data to back it up. I looked at 13 analytics firms and correlated their messaging to business results. Here’s what I found. www.linkedin.com/posts/kevinm...
#productmarketing #messaging
& now I have the data to back it up. I looked at 13 analytics firms and correlated their messaging to business results. Here’s what I found. www.linkedin.com/posts/kevinm...
#productmarketing #messaging
I’ve long believed that clear, distinctive, value-focused messaging drives business results. But belief isn’t enough.
So I scored the messaging of 13 data companies and matched it to funding, ARR, & growth.
The result? A clear, data-backed pattern.
www.bigmessagefoundry.com/can-great-me...
So I scored the messaging of 13 data companies and matched it to funding, ARR, & growth.
The result? A clear, data-backed pattern.
www.bigmessagefoundry.com/can-great-me...
How the Right Message Drives Growth, Funding & Revenue in BI & Analytics
First-ever research into the the impact of value-focused, emotional, distinctive messaging on revenue, growth, and funding for analytics and BI companies.
www.bigmessagefoundry.com
July 8, 2025 at 4:06 PM
I’ve long believed that clear, distinctive, value-focused messaging drives business results. But belief isn’t enough.
So I scored the messaging of 13 data companies and matched it to funding, ARR, & growth.
The result? A clear, data-backed pattern.
www.bigmessagefoundry.com/can-great-me...
So I scored the messaging of 13 data companies and matched it to funding, ARR, & growth.
The result? A clear, data-backed pattern.
www.bigmessagefoundry.com/can-great-me...
Watching the Club World Cup on “DAZN” channel’s preview has taught me one thing: I’ll never subscribe to DAZN. A preview should show off your product in the best possible light. This kludge of a bad UI, during play commercials, and crap quality is an instant turn off.
July 5, 2025 at 4:38 PM
Watching the Club World Cup on “DAZN” channel’s preview has taught me one thing: I’ll never subscribe to DAZN. A preview should show off your product in the best possible light. This kludge of a bad UI, during play commercials, and crap quality is an instant turn off.
Reposted by Kevin M Smith
Highly recommend this interview with @chenoweth.bsky.social.
“There’s no…magic number. But there is a theory of change, which is the main function of civil resistance movements is to mobilize with sufficient mass, with sufficient momentum to effectively begin to disrupt the opponent's coalition.”
“There’s no…magic number. But there is a theory of change, which is the main function of civil resistance movements is to mobilize with sufficient mass, with sufficient momentum to effectively begin to disrupt the opponent's coalition.”
The 3.5% Protest Rule That Could Bring Down Trump | Crooked Media
crooked.com
June 17, 2025 at 2:57 AM
Highly recommend this interview with @chenoweth.bsky.social.
“There’s no…magic number. But there is a theory of change, which is the main function of civil resistance movements is to mobilize with sufficient mass, with sufficient momentum to effectively begin to disrupt the opponent's coalition.”
“There’s no…magic number. But there is a theory of change, which is the main function of civil resistance movements is to mobilize with sufficient mass, with sufficient momentum to effectively begin to disrupt the opponent's coalition.”
Is your company stricken with WAW Syndrome?
Every year, eager founders build new technologies and apps — only to find themselves afflicted with a company-killer.
“What Are We?” Syndrome can be diagnosed before it’s too late. Here are the signs that you might need help…
Every year, eager founders build new technologies and apps — only to find themselves afflicted with a company-killer.
“What Are We?” Syndrome can be diagnosed before it’s too late. Here are the signs that you might need help…
Is your company stricken with WAW Syndrome?
Is your company stricken with WAW Syndrome? Every year, eager founders build new technologies and apps — only to find themselves afflicted with a company-killer. “What Are We?” Syndrome can be ...
www.bigmessagefoundry.com
June 10, 2025 at 4:18 PM
Is your company stricken with WAW Syndrome?
Every year, eager founders build new technologies and apps — only to find themselves afflicted with a company-killer.
“What Are We?” Syndrome can be diagnosed before it’s too late. Here are the signs that you might need help…
Every year, eager founders build new technologies and apps — only to find themselves afflicted with a company-killer.
“What Are We?” Syndrome can be diagnosed before it’s too late. Here are the signs that you might need help…
“Creativity is exactly like washing a pig. It's messy. It has no rules. No clear beginning, middle, or end. It's kind of a pain in the ass, and when you're done, you're not sure if the pig is really clean or why you were washing a pig in the first place.” Great quote. “Hey Whipple…”/Luke Sullivan.
June 1, 2025 at 11:52 PM
“Creativity is exactly like washing a pig. It's messy. It has no rules. No clear beginning, middle, or end. It's kind of a pain in the ass, and when you're done, you're not sure if the pig is really clean or why you were washing a pig in the first place.” Great quote. “Hey Whipple…”/Luke Sullivan.
I got an email today from a business with the line "I saw you went to University of Maryland. Let's go Terps!" It was for a service that makes absolutely no sense for me.
Good personalization isn't referencing my school or sports team — it's offering something that makes sense for my needs.
Good personalization isn't referencing my school or sports team — it's offering something that makes sense for my needs.
April 1, 2025 at 10:43 PM
I got an email today from a business with the line "I saw you went to University of Maryland. Let's go Terps!" It was for a service that makes absolutely no sense for me.
Good personalization isn't referencing my school or sports team — it's offering something that makes sense for my needs.
Good personalization isn't referencing my school or sports team — it's offering something that makes sense for my needs.
How do you deposition the competition without having to enable Sales on 67 different companies + their features AND without giving those competitors free advertising?
www.bigmessagefoundry.com/articles/202...
www.bigmessagefoundry.com/articles/202...
How To Deposition Your Competition Without Ever Mentioning Their Name
How do you deposition your competition without having to enable Sales on 67 different companies plus their features AND without giving those competitors free advertising? The "approaches" technique i...
www.bigmessagefoundry.com
February 26, 2025 at 6:54 PM
How do you deposition the competition without having to enable Sales on 67 different companies + their features AND without giving those competitors free advertising?
www.bigmessagefoundry.com/articles/202...
www.bigmessagefoundry.com/articles/202...
How do you explain your technology on your home page when you have two distinct personas you need to address?
Here's a clever — and easy to understand — technique from Zenlytic.
I've seen many ways to accomplish this, but this is a really smart approach.
#marketing #messaging
Here's a clever — and easy to understand — technique from Zenlytic.
I've seen many ways to accomplish this, but this is a really smart approach.
#marketing #messaging
February 21, 2025 at 4:32 PM
How do you explain your technology on your home page when you have two distinct personas you need to address?
Here's a clever — and easy to understand — technique from Zenlytic.
I've seen many ways to accomplish this, but this is a really smart approach.
#marketing #messaging
Here's a clever — and easy to understand — technique from Zenlytic.
I've seen many ways to accomplish this, but this is a really smart approach.
#marketing #messaging
Reposted by Kevin M Smith
Consistency trumps efficiency.
You'll get better the more you do it.
Focus on learning principles not tactics.
#marketingsky
You'll get better the more you do it.
Focus on learning principles not tactics.
#marketingsky
February 3, 2025 at 7:16 PM
Consistency trumps efficiency.
You'll get better the more you do it.
Focus on learning principles not tactics.
#marketingsky
You'll get better the more you do it.
Focus on learning principles not tactics.
#marketingsky
I saw this today and have no clue what it means:
“Rembrandt’s virtuoso oeuvre of etchings vouchsafe Rembrandt’s sui generis mastery of the craft and towers as a singular achievement in the history of art if not the apotheosis.”
Say it simply. There are no awards for big words.
#marketing
“Rembrandt’s virtuoso oeuvre of etchings vouchsafe Rembrandt’s sui generis mastery of the craft and towers as a singular achievement in the history of art if not the apotheosis.”
Say it simply. There are no awards for big words.
#marketing
February 5, 2025 at 12:21 AM
I saw this today and have no clue what it means:
“Rembrandt’s virtuoso oeuvre of etchings vouchsafe Rembrandt’s sui generis mastery of the craft and towers as a singular achievement in the history of art if not the apotheosis.”
Say it simply. There are no awards for big words.
#marketing
“Rembrandt’s virtuoso oeuvre of etchings vouchsafe Rembrandt’s sui generis mastery of the craft and towers as a singular achievement in the history of art if not the apotheosis.”
Say it simply. There are no awards for big words.
#marketing
"We're struggling with the move from SMB to Enterprise deals."
The tactics you used to get deals in smaller businesses just don't work when selling to the enterprise. Here's how to make the jump.
www.bigmessagefoundry.com/articles/2025/1/30/ujbzczcfk6gp10t6youd1f8x2mma9x
#ProductMarketing, #SaaS
The tactics you used to get deals in smaller businesses just don't work when selling to the enterprise. Here's how to make the jump.
www.bigmessagefoundry.com/articles/2025/1/30/ujbzczcfk6gp10t6youd1f8x2mma9x
#ProductMarketing, #SaaS
Making the Jump from Selling to the SMB to the Enterprise in B2B SaaS
SMB to Enterprise Sales: The big differences you must recognize and three tactics you can use
www.bigmessagefoundry.com
January 30, 2025 at 6:13 PM
"We're struggling with the move from SMB to Enterprise deals."
The tactics you used to get deals in smaller businesses just don't work when selling to the enterprise. Here's how to make the jump.
www.bigmessagefoundry.com/articles/2025/1/30/ujbzczcfk6gp10t6youd1f8x2mma9x
#ProductMarketing, #SaaS
The tactics you used to get deals in smaller businesses just don't work when selling to the enterprise. Here's how to make the jump.
www.bigmessagefoundry.com/articles/2025/1/30/ujbzczcfk6gp10t6youd1f8x2mma9x
#ProductMarketing, #SaaS
When you’re a Product Marketer, there’s nothing more difficult (or more easy to procrastinate) than your OWN messaging and website.
January 22, 2025 at 6:28 PM
When you’re a Product Marketer, there’s nothing more difficult (or more easy to procrastinate) than your OWN messaging and website.
Sales needs help! Marketing isn't doing its job! We've got a conversion rate problem!
What do you mean by "conversion rate" problem? There are actually two types of conversion rate issues — and they call for very different tactics. Here's what to look for (and what to do).
#productmarketing
What do you mean by "conversion rate" problem? There are actually two types of conversion rate issues — and they call for very different tactics. Here's what to look for (and what to do).
#productmarketing
Conversion Rate Rescue: Accelerate Sales by Fixing Type 1 and Type 2 Issues
We’ve all experienced situations where Marketing is hitting all their targets for lead generation, and yet, Sales is struggling. The reps complain, “We’re not getting enough leads,” while Marketing sh...
www.bigmessagefoundry.com
January 17, 2025 at 5:23 PM
Sales needs help! Marketing isn't doing its job! We've got a conversion rate problem!
What do you mean by "conversion rate" problem? There are actually two types of conversion rate issues — and they call for very different tactics. Here's what to look for (and what to do).
#productmarketing
What do you mean by "conversion rate" problem? There are actually two types of conversion rate issues — and they call for very different tactics. Here's what to look for (and what to do).
#productmarketing
Copy on your website isn't a vanity project to impress your boss with fancy words like "massive scale" and "drives revenue". The only purpose is to turn readers into buyers.
You increase the likelihood of a reader —> a buyer by making your website easy to read and easy to understand.
You increase the likelihood of a reader —> a buyer by making your website easy to read and easy to understand.
www.bigmessagefoundry.com
January 14, 2025 at 5:20 PM
Copy on your website isn't a vanity project to impress your boss with fancy words like "massive scale" and "drives revenue". The only purpose is to turn readers into buyers.
You increase the likelihood of a reader —> a buyer by making your website easy to read and easy to understand.
You increase the likelihood of a reader —> a buyer by making your website easy to read and easy to understand.
I don’t really understand this. Why don’t need this much cash just to IPO? And, as an employee, how much is going to be left over for YOU when so much has been sold off already in earlier rounds?
techcrunch.com/2024/12/17/d...
techcrunch.com/2024/12/17/d...
Databricks raises $10B as it barrels toward an IPO | TechCrunch
Databricks, the data analytics platform, has raised $10 billion in a funding round that values the company at $62 billion.
techcrunch.com
December 17, 2024 at 3:35 PM
I don’t really understand this. Why don’t need this much cash just to IPO? And, as an employee, how much is going to be left over for YOU when so much has been sold off already in earlier rounds?
techcrunch.com/2024/12/17/d...
techcrunch.com/2024/12/17/d...
techcrunch.com/2024/12/13/t...
Interesting list. Many of these disruptive companies seem to be hyper-focused on a niche that they feel can be improved.
Interesting list. Many of these disruptive companies seem to be hyper-focused on a niche that they feel can be improved.
The 51 most disruptive startups of 2024 | TechCrunch
These startups have fascinating new technologies, business models, founder stories or are pushing an industry forward in exciting ways.
techcrunch.com
December 14, 2024 at 3:08 AM
techcrunch.com/2024/12/13/t...
Interesting list. Many of these disruptive companies seem to be hyper-focused on a niche that they feel can be improved.
Interesting list. Many of these disruptive companies seem to be hyper-focused on a niche that they feel can be improved.
I reviewed message at 67 tech companies’ websites. What I found was not encouraging.
www.bigmessagefoundry.com/articles/2024/12/9-i-reviewed-67-tech-companies-messaging-so-you-dont-have-to
www.bigmessagefoundry.com/articles/2024/12/9-i-reviewed-67-tech-companies-messaging-so-you-dont-have-to
I reviewed messaging for 67 data, analytics, and AI companies so that YOU don’t have to.
Are we as the data, analytics, and Al industry creating good messaging or are we writing crap? I've had my suspicions (I get a good number of calls from companies asking me to help writing messaging t...
www.bigmessagefoundry.com
December 10, 2024 at 12:24 AM
I reviewed message at 67 tech companies’ websites. What I found was not encouraging.
www.bigmessagefoundry.com/articles/2024/12/9-i-reviewed-67-tech-companies-messaging-so-you-dont-have-to
www.bigmessagefoundry.com/articles/2024/12/9-i-reviewed-67-tech-companies-messaging-so-you-dont-have-to
Embedded analytics have been around for years now, but we still focus on the technical stuff requirements and skip over the critical "business" issues.
Here are the "Three Immutable Laws of Embedded Analytics"
www.bigmessagefoundry.com/articles/2024/12/5/p9jqc685n0gwynoaapue5d0mxbwpde
#analytics
Here are the "Three Immutable Laws of Embedded Analytics"
www.bigmessagefoundry.com/articles/2024/12/5/p9jqc685n0gwynoaapue5d0mxbwpde
#analytics
The Three Immutable Laws of Embedded Analytics
Embedded analytics have been around for years now. We've solved the technical problems with embedding, but it's still tough to convince companies that embedding analytics into apps is important. It'...
www.bigmessagefoundry.com
December 5, 2024 at 7:20 PM
Embedded analytics have been around for years now, but we still focus on the technical stuff requirements and skip over the critical "business" issues.
Here are the "Three Immutable Laws of Embedded Analytics"
www.bigmessagefoundry.com/articles/2024/12/5/p9jqc685n0gwynoaapue5d0mxbwpde
#analytics
Here are the "Three Immutable Laws of Embedded Analytics"
www.bigmessagefoundry.com/articles/2024/12/5/p9jqc685n0gwynoaapue5d0mxbwpde
#analytics
Why do so many product launches fail to connect with their audience?
I learned (the hard way) that a great launch isn't about getting all the boxes checked — it's about building a connection based on added value.
I'll never go back.
www.bigmessagefoundry.com/articles/202...
I learned (the hard way) that a great launch isn't about getting all the boxes checked — it's about building a connection based on added value.
I'll never go back.
www.bigmessagefoundry.com/articles/202...
Great Product Launches Are About More Than Checking the Boxes
Great Product Launches Are About More Than Checking the Boxes You might think your product launch was a success: Content created. Sales team enabled. Analysts briefed. But did you actuall...
www.bigmessagefoundry.com
December 3, 2024 at 5:44 PM
Why do so many product launches fail to connect with their audience?
I learned (the hard way) that a great launch isn't about getting all the boxes checked — it's about building a connection based on added value.
I'll never go back.
www.bigmessagefoundry.com/articles/202...
I learned (the hard way) that a great launch isn't about getting all the boxes checked — it's about building a connection based on added value.
I'll never go back.
www.bigmessagefoundry.com/articles/202...
Note to self: remeber that Fidelity has serously questionably judgement.
techcrunch.com/2024/12/01/f...
techcrunch.com/2024/12/01/f...
Fidelity reportedly marked up its X stake by 32 percent | TechCrunch
Fidelity marked up the value of its holdings in Elon Musk’s X (formerly Twitter) by 32.37% in October, according to a report in Axios. Even with this
techcrunch.com
December 1, 2024 at 6:25 PM
Note to self: remeber that Fidelity has serously questionably judgement.
techcrunch.com/2024/12/01/f...
techcrunch.com/2024/12/01/f...
Didn’t they do this in an episode of WKRP in Cincinnati? I don’t recall it working out too well…
www.bbc.com/news/videos/...
www.bbc.com/news/videos/...
Thanksgiving turkeys airdropped to remote Alaska homes
Esther Keim started delivering frozen turkeys after one of her neighbours told her squirrel for Thanksgiving did not stretch very far.
www.bbc.com
November 29, 2024 at 9:55 PM
Didn’t they do this in an episode of WKRP in Cincinnati? I don’t recall it working out too well…
www.bbc.com/news/videos/...
www.bbc.com/news/videos/...
Good to see companies like Anomalo focusing on data quality for gen AI. To get good answers, the data needs to have impeccable quality.
www.bigdatawire.com/2024/11/25/a...
www.bigdatawire.com/2024/11/25/a...
Anomalo Expands Data Quality Platform for Enhanced Unstructured Data Monitoring
The success of enterprise AI is closely tied to the quality and accuracy of the data it uses to train its models. This has been underscored by numerous
www.bigdatawire.com
November 27, 2024 at 2:57 AM
Good to see companies like Anomalo focusing on data quality for gen AI. To get good answers, the data needs to have impeccable quality.
www.bigdatawire.com/2024/11/25/a...
www.bigdatawire.com/2024/11/25/a...