Kelle
@kellerozell.bsky.social
R&B, Golf ⛳️, Racial Justice | 2022 Forbes Most Entrepreneurial CMOs | Founder: @BlackDollarIndex | Do It For The Equity
We’re torn because we don’t practice equitable habits on a daily basis. Boycotting is a strategy we’ve employed for years, but then what? We need to reprogram the way we consume, so that a boycott doesn’t disrupt our own economic progress and isn’t the ONLY way we exercise our own advocacy.
January 27, 2025 at 2:27 PM
We’re torn because we don’t practice equitable habits on a daily basis. Boycotting is a strategy we’ve employed for years, but then what? We need to reprogram the way we consume, so that a boycott doesn’t disrupt our own economic progress and isn’t the ONLY way we exercise our own advocacy.
I urge folks to do their own research on these Pro-DEI/Anti-DEI company lists. Changes are happening quickly and in many cases, a lot of context is missing.
Every company is facing conservative pressure & any could cave. And as I’ve said before, my personal north star is Jamie Dimon/JPMorgan Chase.
Every company is facing conservative pressure & any could cave. And as I’ve said before, my personal north star is Jamie Dimon/JPMorgan Chase.
January 26, 2025 at 10:41 PM
I urge folks to do their own research on these Pro-DEI/Anti-DEI company lists. Changes are happening quickly and in many cases, a lot of context is missing.
Every company is facing conservative pressure & any could cave. And as I’ve said before, my personal north star is Jamie Dimon/JPMorgan Chase.
Every company is facing conservative pressure & any could cave. And as I’ve said before, my personal north star is Jamie Dimon/JPMorgan Chase.
More Black-owned products on major retail shelves. More Black suppliers in corporate supply chains. More Black franchises in our communities and beyond.
I’m not sure the strategy is to ask Black-owned businesses to abandon these opportunities. This feels very “cut off your nose to spite your face.”
I’m not sure the strategy is to ask Black-owned businesses to abandon these opportunities. This feels very “cut off your nose to spite your face.”
January 26, 2025 at 3:45 PM
More Black-owned products on major retail shelves. More Black suppliers in corporate supply chains. More Black franchises in our communities and beyond.
I’m not sure the strategy is to ask Black-owned businesses to abandon these opportunities. This feels very “cut off your nose to spite your face.”
I’m not sure the strategy is to ask Black-owned businesses to abandon these opportunities. This feels very “cut off your nose to spite your face.”
Reposted by Kelle
Here’s what you can do to fight back on the Anti-DEI movement.
Project 2025 has arrived. Here's how WE can fight the Anti-DEI movement.
From One-Off Boycotts to a Habit-Building Strategy
open.substack.com
January 22, 2025 at 1:25 PM
Here’s what you can do to fight back on the Anti-DEI movement.
Reposted by Kelle
McDonald’s is the latest to cut back its DEI strategy:
- No more “aspirational representation goals”
- Sunsetting a pledge around supply chain inclusion
- DEI team name change to the Global Inclusion Team
Meanwhile, Byron Allen is leading a $10B racial discrimination case that is going to trial.
- No more “aspirational representation goals”
- Sunsetting a pledge around supply chain inclusion
- DEI team name change to the Global Inclusion Team
Meanwhile, Byron Allen is leading a $10B racial discrimination case that is going to trial.
McDonald's Latest: DEI Cuts & a $10B Racial Discrimination Lawsuit
And What You Need To Know About McDonald's Black Investments
open.substack.com
January 8, 2025 at 12:41 AM
McDonald’s is the latest to cut back its DEI strategy:
- No more “aspirational representation goals”
- Sunsetting a pledge around supply chain inclusion
- DEI team name change to the Global Inclusion Team
Meanwhile, Byron Allen is leading a $10B racial discrimination case that is going to trial.
- No more “aspirational representation goals”
- Sunsetting a pledge around supply chain inclusion
- DEI team name change to the Global Inclusion Team
Meanwhile, Byron Allen is leading a $10B racial discrimination case that is going to trial.
Reposted by Kelle
Before you buy that bottle for NYE, read this 🥂
Black Equity Guide: Which wine & spirits bottles are New Year's Eve Worthy?
Black-Owned Brands + Brown-Forman, Diageo, MoetHennessy, & Pernod Ricard
open.substack.com
December 30, 2024 at 1:13 PM
Before you buy that bottle for NYE, read this 🥂
Reposted by Kelle
A quick look at how Black consumer dollars (and influence) are shaping the beauty industry.
December 20, 2024 at 1:23 PM
A quick look at how Black consumer dollars (and influence) are shaping the beauty industry.
Reposted by Kelle
Both Sephora and Ulta Beauty have committed shelf space to Black-owned products. Sephora carries 28 brands, while 9% of Ulta’s products store-wide are Black-owned, -led, and -founded companies. This is equity.
Check the websites for their full product lists.
Do you use any of these brands?
Check the websites for their full product lists.
Do you use any of these brands?
December 18, 2024 at 2:06 PM
Both Sephora and Ulta Beauty have committed shelf space to Black-owned products. Sephora carries 28 brands, while 9% of Ulta’s products store-wide are Black-owned, -led, and -founded companies. This is equity.
Check the websites for their full product lists.
Do you use any of these brands?
Check the websites for their full product lists.
Do you use any of these brands?
Reposted by Kelle
It’s not just our spending power, it’s also our cultural influence and there’s a name for it — The Halo Effect.
Help us keep the data coming to show where to wield our dollars and our influence.
Support the Black Dollar Initiative — $5, $10, a little goes a long way. givebutter.com/qcuLBP
Help us keep the data coming to show where to wield our dollars and our influence.
Support the Black Dollar Initiative — $5, $10, a little goes a long way. givebutter.com/qcuLBP
December 10, 2024 at 2:17 PM
It’s not just our spending power, it’s also our cultural influence and there’s a name for it — The Halo Effect.
Help us keep the data coming to show where to wield our dollars and our influence.
Support the Black Dollar Initiative — $5, $10, a little goes a long way. givebutter.com/qcuLBP
Help us keep the data coming to show where to wield our dollars and our influence.
Support the Black Dollar Initiative — $5, $10, a little goes a long way. givebutter.com/qcuLBP
The latest Black Equity Guide on Retail is out!
With Walmart backing out on DEI, where else can Black and ally consumers shop with some semblance of trust?
Learn more about Amazon, Macy’s, and Target’s investments in Black America.
Learn more about Amazon, Macy’s, and Target’s investments in Black America.
Black Equity Guide: (Holiday) Shopping While Black
Walmart's OUT, but what about Amazon, Macy's, and Target?
open.substack.com
December 9, 2024 at 1:21 PM
The latest Black Equity Guide on Retail is out!
DEI is under fire because “qualified” people are hiring a bunch of “unqualified” people? Probably too logical, but sounds to me like the problem isn’t the new hires.
December 6, 2024 at 11:13 AM
DEI is under fire because “qualified” people are hiring a bunch of “unqualified” people? Probably too logical, but sounds to me like the problem isn’t the new hires.
Reposted by Kelle
Closing the wealth gap requires a multifaceted solution and our mission uses conscious consumerism to empower Black and ally consumers to make informed purchasing decisions, while holding corporations accountable. Be a part of the solution, donate here: givebutter.com/qcuLBP
December 4, 2024 at 2:06 PM
Closing the wealth gap requires a multifaceted solution and our mission uses conscious consumerism to empower Black and ally consumers to make informed purchasing decisions, while holding corporations accountable. Be a part of the solution, donate here: givebutter.com/qcuLBP
Please give if you have the means and want to see corporations stick to their racial justice and equity commitments. #GivingTuesday
This GivingTuesday, we offer up The Black Dollar Initiative — the research and data hub powering the Black dollar Index.
Donations are tax-deductible 🖤💚
Donations are tax-deductible 🖤💚
Black Dollar Initiative EOY Fundraising
Empowering Black Consumers, Driving Corporate Accountability
givebutter.com
December 3, 2024 at 3:14 PM
Please give if you have the means and want to see corporations stick to their racial justice and equity commitments. #GivingTuesday
Conscious Consumerism >>>
Before You Shop This Holiday Season: See how top sneaker brands (Adidas, New Balance, Nike, and Puma) stack up in terms of Black equity. Anything here surprise you?
Black Equity Guide: Which Major Sneaker Brand Will Get Your Money This Holiday Season?
A Look at Adidas, New Balance, Nike, and Puma's Black Investments
open.substack.com
December 2, 2024 at 1:44 PM
Conscious Consumerism >>>
Reposted by Kelle
Black Friday Alert 🚨 Before you buy sneakers this holiday season, we wanted to share how some of our favorite sneaker brands have invested back into Black America in recent years. And worth noting, we will ALWAYS evangelize for a Black-owned collab. Which brand will get your money? #BlackSky
November 29, 2024 at 3:58 PM
Black Friday Alert 🚨 Before you buy sneakers this holiday season, we wanted to share how some of our favorite sneaker brands have invested back into Black America in recent years. And worth noting, we will ALWAYS evangelize for a Black-owned collab. Which brand will get your money? #BlackSky
Two things:
1) Walmart is gutting Supplier Diversity & no longer considering race and gender when granting supplier contracts.
2) Robby Starbuck — he’s pushing, threatening, and rallying his 700k+ followers.
We need to get organized for real if we want things to stabilize or change in our favor.
1) Walmart is gutting Supplier Diversity & no longer considering race and gender when granting supplier contracts.
2) Robby Starbuck — he’s pushing, threatening, and rallying his 700k+ followers.
We need to get organized for real if we want things to stabilize or change in our favor.
Walmart will roll back some of its diversity, equity and inclusion initiatives, becoming the latest major company to pull back on inclusivity efforts amid pressure from conservative activists.
Walmart Rolls Back DEI Policies Amid Conservative Backlash
Conservative pundit and prominent anti-DEI activist Robby Starbuck took credit for the changes, claiming this was the biggest win for his movement to “end wokeness in corporate America.”
www.forbes.com
November 26, 2024 at 1:56 PM
Two things:
1) Walmart is gutting Supplier Diversity & no longer considering race and gender when granting supplier contracts.
2) Robby Starbuck — he’s pushing, threatening, and rallying his 700k+ followers.
We need to get organized for real if we want things to stabilize or change in our favor.
1) Walmart is gutting Supplier Diversity & no longer considering race and gender when granting supplier contracts.
2) Robby Starbuck — he’s pushing, threatening, and rallying his 700k+ followers.
We need to get organized for real if we want things to stabilize or change in our favor.
Reposted by Kelle
From our latest Black Equity Guide: A look at Black representation, Supplier Diversity, and DEI Initiatives among the ranks of Coca-Cola, Keurig Dr. Pepper, and PepsiCo.
PepsiCo is the most equitable here, followed by Coca-Cola. open.substack.com/pub/blackdol...
PepsiCo is the most equitable here, followed by Coca-Cola. open.substack.com/pub/blackdol...
November 26, 2024 at 12:59 PM
From our latest Black Equity Guide: A look at Black representation, Supplier Diversity, and DEI Initiatives among the ranks of Coca-Cola, Keurig Dr. Pepper, and PepsiCo.
PepsiCo is the most equitable here, followed by Coca-Cola. open.substack.com/pub/blackdol...
PepsiCo is the most equitable here, followed by Coca-Cola. open.substack.com/pub/blackdol...
Reposted by Kelle
Tis the season to be informed 🖤💚 #BlackSky
Black Equity Guide: Which Snack & Beverage Brand Deserves a Spot at Your Holiday Table?
A Look at Coca-Cola, Keurig Dr. Pepper, and PepsiCo's Black Investments
open.substack.com
November 25, 2024 at 2:14 PM
Tis the season to be informed 🖤💚 #BlackSky
Reposted by Kelle
The reality of DEI backlash is that we won’t see the full impact immediately — corporations report DEI progress on a fiscal cycle, and we may not see the true effects until well into the next few years. For us, this means we must stay informed and ready to call out performative allyship.
November 8, 2024 at 4:36 PM
The reality of DEI backlash is that we won’t see the full impact immediately — corporations report DEI progress on a fiscal cycle, and we may not see the true effects until well into the next few years. For us, this means we must stay informed and ready to call out performative allyship.
I went to Blackweek on behalf of @blackdollarindex.bsky.social and came back with at LEAST 33 takeaways for marketers, professionals, and consumers. You’ll probably find more.
Congrats to the founding team! Looking forward to the growth and impact to come.
Congrats to the founding team! Looking forward to the growth and impact to come.
33 Takeaways from Blackweek: "The Black Davos"
Unlocking Brand Money, How to be a Millionaire in 5 Years, Go Play Golf, Gatekeeping "The Culture," and more.
blackdollarindex.substack.com
October 29, 2024 at 2:36 PM
I went to Blackweek on behalf of @blackdollarindex.bsky.social and came back with at LEAST 33 takeaways for marketers, professionals, and consumers. You’ll probably find more.
Congrats to the founding team! Looking forward to the growth and impact to come.
Congrats to the founding team! Looking forward to the growth and impact to come.
Netflix knows they’re wild for their salary ranges.
January 27, 2024 at 1:40 AM
Netflix knows they’re wild for their salary ranges.
The kids are wearing Coogi again.
January 26, 2024 at 4:02 AM
The kids are wearing Coogi again.