Black Dollar Index
@blackdollarindex.bsky.social
We empower Black consumers to make informed purchasing decisions, while holding corporations accountable for their commitments to Black America. Allies welcome 🖤💚
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Want to support the nonprofit partner that powers the @blackdollarindex? The Black Dollar Initiative is a 501(c)(3) focused on the research that holds corporations accountable for their commitments to Black America. Donations are tax-deductible (EIN: 85-2383485).
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Presented without comment. #Rivian
Two Black men file racial discrimination lawsuits against Rivian
Two Black men have filed separate lawsuits against Rivian, alleging they faced racial discrimination, harassment and retaliation while working at the electric automaker’s facilities in Normal.
www.wglt.org
March 24, 2025 at 12:22 AM
Presented without comment. #Rivian
Looking for a non-racist electric vehicle (EV)? We researched Black equity for 6 Tesla alternatives.
Are you in the market for a non-racist Electric Vehicle?
We Researched Black Equity for Six Tesla Alternatives
open.substack.com
March 14, 2025 at 6:08 PM
Looking for a non-racist electric vehicle (EV)? We researched Black equity for 6 Tesla alternatives.
Black women have emerged as one of the most educated demographic groups in the U.S.
Black women remain the fastest-growing group of entrepreneurs.
Black women were also paid 64 cents for every dollar paid to non-Hispanic white men in 2023.
#InternationalWomensDay
Black women remain the fastest-growing group of entrepreneurs.
Black women were also paid 64 cents for every dollar paid to non-Hispanic white men in 2023.
#InternationalWomensDay
How pay equity for Black women could create up to 1.7 million jobs
When Black women win, the economy wins.
open.substack.com
March 8, 2025 at 4:35 PM
Black women have emerged as one of the most educated demographic groups in the U.S.
Black women remain the fastest-growing group of entrepreneurs.
Black women were also paid 64 cents for every dollar paid to non-Hispanic white men in 2023.
#InternationalWomensDay
Black women remain the fastest-growing group of entrepreneurs.
Black women were also paid 64 cents for every dollar paid to non-Hispanic white men in 2023.
#InternationalWomensDay
Things are moving and changing QUICKLY. In February, Warner Bros Discovery was actively hiring for DEI roles. 🧵 1/5
March 3, 2025 at 1:42 AM
Things are moving and changing QUICKLY. In February, Warner Bros Discovery was actively hiring for DEI roles. 🧵 1/5
Just because a company “keeps” DEI, doesn’t mean they’re actually making progress.
March 1, 2025 at 6:02 PM
Just because a company “keeps” DEI, doesn’t mean they’re actually making progress.
DEI cuts are happening, but if you look at LinkedIn Jobs, it tells another story. There are still DEI roles being posted, and from some pretty big companies.
Here’s some analysis on which postings felt real and based on historic data, whether Black people will benefit.
Here’s some analysis on which postings felt real and based on historic data, whether Black people will benefit.
8 Major Companies That Appear To Be Hiring For DEI Jobs
Are they ghost jobs? Or are they doubling down on Diversity, Equity, & Inclusion?
open.substack.com
February 27, 2025 at 7:33 PM
DEI cuts are happening, but if you look at LinkedIn Jobs, it tells another story. There are still DEI roles being posted, and from some pretty big companies.
Here’s some analysis on which postings felt real and based on historic data, whether Black people will benefit.
Here’s some analysis on which postings felt real and based on historic data, whether Black people will benefit.
Would you support a company that outwardly eliminates their “DEI” program, but continues doing the work to support Black professionals and communities? Why or why not? #DEI
February 17, 2025 at 4:25 PM
Would you support a company that outwardly eliminates their “DEI” program, but continues doing the work to support Black professionals and communities? Why or why not? #DEI
“This is the future of what cultural marketing looks like — supply chain inclusion is one of the most authentic forms of storytelling a brand can do, while still aligning directly with their core business strategy.” - @kellerozell.bsky.social, BDI Founder
The Heartland America Super Bowl Ad That Tugged at My Heart Strings
Because nothings says Racial Equity like...potatoes
open.substack.com
February 13, 2025 at 1:31 PM
“This is the future of what cultural marketing looks like — supply chain inclusion is one of the most authentic forms of storytelling a brand can do, while still aligning directly with their core business strategy.” - @kellerozell.bsky.social, BDI Founder
We’re not here to tell you WHAT to think, we just want to give you the data to make you think. A brand tapping into Black culture should never be the SOLE reason for making a purchase. Follow the data 📊
February 12, 2025 at 4:05 PM
We’re not here to tell you WHAT to think, we just want to give you the data to make you think. A brand tapping into Black culture should never be the SOLE reason for making a purchase. Follow the data 📊
What was behind Target’s DEI strategy and what did they actually deliver for Black consumers? ⬇️
From Black To Boycott: Did Target Deliver on Its 5-Year Promises Before Tapping Out?
A look at Target's DEI Commitments from 2020-2025
open.substack.com
February 11, 2025 at 3:08 PM
What was behind Target’s DEI strategy and what did they actually deliver for Black consumers? ⬇️
We know there are some celebrities who are and will continue to speak up and out.
We encourage them to take the brand check, but don’t let it be hush money 💵 #DEI
We encourage them to take the brand check, but don’t let it be hush money 💵 #DEI
February 6, 2025 at 11:28 AM
We know there are some celebrities who are and will continue to speak up and out.
We encourage them to take the brand check, but don’t let it be hush money 💵 #DEI
We encourage them to take the brand check, but don’t let it be hush money 💵 #DEI
Beyoncé broke an industry barrier last night at the 67th annual GRAMMY Awards by shattering a glass-ceiling in country music, which has historically shut her and other Black artists out, despite the MANY years of helping to build and shape what the genre is today 💐
February 3, 2025 at 3:02 PM
Beyoncé broke an industry barrier last night at the 67th annual GRAMMY Awards by shattering a glass-ceiling in country music, which has historically shut her and other Black artists out, despite the MANY years of helping to build and shape what the genre is today 💐
Black history isn’t just what we remember—it’s what we’ve built. There have been numerous Black-owned products that have shaped industries, revolutionized markets, and cemented Black entrepreneurship in history and we have the honor of keeping the legacy going.
Happy #BlackHistoryMonth 🖤💚
Happy #BlackHistoryMonth 🖤💚
February 1, 2025 at 1:39 PM
Black history isn’t just what we remember—it’s what we’ve built. There have been numerous Black-owned products that have shaped industries, revolutionized markets, and cemented Black entrepreneurship in history and we have the honor of keeping the legacy going.
Happy #BlackHistoryMonth 🖤💚
Happy #BlackHistoryMonth 🖤💚
Before we hit Black History Month here’s what true allyship looks like between the Black community and corporate America — Ben & Jerry’s, e.l.f. Beauty, and Lush Cosmetics.
What other brands are on your radar?
What other brands are on your radar?
January 29, 2025 at 1:32 PM
Before we hit Black History Month here’s what true allyship looks like between the Black community and corporate America — Ben & Jerry’s, e.l.f. Beauty, and Lush Cosmetics.
What other brands are on your radar?
What other brands are on your radar?
Take a good look at this post.
1) Conservatives intend to eliminate DEI in the private sector.
2) Even Costco, who stood firm and shareholders voted for DEI, is still not safe.
3) It’s not just MAGA boycotts, it’s litigious.
4) Robby Starbuck is wielding 700K+ followers, who are ready to rally.
1) Conservatives intend to eliminate DEI in the private sector.
2) Even Costco, who stood firm and shareholders voted for DEI, is still not safe.
3) It’s not just MAGA boycotts, it’s litigious.
4) Robby Starbuck is wielding 700K+ followers, who are ready to rally.
January 28, 2025 at 1:29 PM
Take a good look at this post.
1) Conservatives intend to eliminate DEI in the private sector.
2) Even Costco, who stood firm and shareholders voted for DEI, is still not safe.
3) It’s not just MAGA boycotts, it’s litigious.
4) Robby Starbuck is wielding 700K+ followers, who are ready to rally.
1) Conservatives intend to eliminate DEI in the private sector.
2) Even Costco, who stood firm and shareholders voted for DEI, is still not safe.
3) It’s not just MAGA boycotts, it’s litigious.
4) Robby Starbuck is wielding 700K+ followers, who are ready to rally.
And what we need RIGHT NOW?! Equitable practices.
So let’s go ahead and shift that money to companies that continue to stand in their commitments, FOR THE EQUITY 💵
Follow BDI to keep up with the data that keeps us informed.
So let’s go ahead and shift that money to companies that continue to stand in their commitments, FOR THE EQUITY 💵
Follow BDI to keep up with the data that keeps us informed.
January 27, 2025 at 2:08 PM
And what we need RIGHT NOW?! Equitable practices.
So let’s go ahead and shift that money to companies that continue to stand in their commitments, FOR THE EQUITY 💵
Follow BDI to keep up with the data that keeps us informed.
So let’s go ahead and shift that money to companies that continue to stand in their commitments, FOR THE EQUITY 💵
Follow BDI to keep up with the data that keeps us informed.
“If you want something you’ve never had, you must be willing to do something you have never done.”
It’s time to shift the way we spend our money, in order to create a system of shared value between the Black community and corporate America. #DEI
Got other ideas? Drop them below ⬇️
It’s time to shift the way we spend our money, in order to create a system of shared value between the Black community and corporate America. #DEI
Got other ideas? Drop them below ⬇️
January 25, 2025 at 2:49 PM
“If you want something you’ve never had, you must be willing to do something you have never done.”
It’s time to shift the way we spend our money, in order to create a system of shared value between the Black community and corporate America. #DEI
Got other ideas? Drop them below ⬇️
It’s time to shift the way we spend our money, in order to create a system of shared value between the Black community and corporate America. #DEI
Got other ideas? Drop them below ⬇️
Costco shareholders voted against the Anti-DEI proposal. Now Apple, Levi Strauss, JPMorgan Chase, and others approach similar votes.
Stay informed on corporate accountability with Black Dollar Index year-round. #DEI
Stay informed on corporate accountability with Black Dollar Index year-round. #DEI
January 24, 2025 at 1:35 PM
Costco shareholders voted against the Anti-DEI proposal. Now Apple, Levi Strauss, JPMorgan Chase, and others approach similar votes.
Stay informed on corporate accountability with Black Dollar Index year-round. #DEI
Stay informed on corporate accountability with Black Dollar Index year-round. #DEI
Let’s trade one-off boycotts for a habit-building strategy. open.substack.com/pub/blackdol...
January 23, 2025 at 2:44 PM
Let’s trade one-off boycotts for a habit-building strategy. open.substack.com/pub/blackdol...
Here’s what you can do to fight back on the Anti-DEI movement.
Project 2025 has arrived. Here's how WE can fight the Anti-DEI movement.
From One-Off Boycotts to a Habit-Building Strategy
open.substack.com
January 22, 2025 at 1:25 PM
Here’s what you can do to fight back on the Anti-DEI movement.
Run Them Their Flowers 💐 After 20 years of service, Mellody Hobson announced she’s stepping down from Starbucks’ board, but plans to “remain a steadfast investor.”
January 21, 2025 at 6:49 PM
Run Them Their Flowers 💐 After 20 years of service, Mellody Hobson announced she’s stepping down from Starbucks’ board, but plans to “remain a steadfast investor.”
“The problems of racial injustice and economic injustice cannot be solved without a radical redistribution of political and economic power.”
– Dr. Martin Luther King, Jr. (1967)
– Dr. Martin Luther King, Jr. (1967)
January 20, 2025 at 3:10 PM
“The problems of racial injustice and economic injustice cannot be solved without a radical redistribution of political and economic power.”
– Dr. Martin Luther King, Jr. (1967)
– Dr. Martin Luther King, Jr. (1967)
We hear all about how important investing is financially, but we don’t hear much about how we as shareholders have the power to vote on corporate decisions.
If you own Apple or Costco stock, now’s the time. #DEI
If you own Apple or Costco stock, now’s the time. #DEI
Do you own Costco or Apple stock? Here's how to vote on Anti-DEI proposals
Owning Stock Is More Than an Investment—It’s a Responsibility
open.substack.com
January 16, 2025 at 8:03 PM
We hear all about how important investing is financially, but we don’t hear much about how we as shareholders have the power to vote on corporate decisions.
If you own Apple or Costco stock, now’s the time. #DEI
If you own Apple or Costco stock, now’s the time. #DEI
Progressive Walmart shareholders are pushing back on the DEI cuts.
“‘Walmart has not offered a financial or business case for this change in policy,’ the investors said in the letter dated Jan. 14."
“‘Walmart has not offered a financial or business case for this change in policy,’ the investors said in the letter dated Jan. 14."
January 15, 2025 at 9:13 PM
Progressive Walmart shareholders are pushing back on the DEI cuts.
“‘Walmart has not offered a financial or business case for this change in policy,’ the investors said in the letter dated Jan. 14."
“‘Walmart has not offered a financial or business case for this change in policy,’ the investors said in the letter dated Jan. 14."
What Y’all Know About Apple?
Apple recently pushed back on a proposal to eliminate DEI.
While Vivek and Elon are calling Americans stupid, companies like Apple are investing in Black futures.
Looking back at 2023:
- $40M in philanthropic donations.
- $51.67M in capital investments.
🧵 1/5
Apple recently pushed back on a proposal to eliminate DEI.
While Vivek and Elon are calling Americans stupid, companies like Apple are investing in Black futures.
Looking back at 2023:
- $40M in philanthropic donations.
- $51.67M in capital investments.
🧵 1/5
January 13, 2025 at 8:46 PM
What Y’all Know About Apple?
Apple recently pushed back on a proposal to eliminate DEI.
While Vivek and Elon are calling Americans stupid, companies like Apple are investing in Black futures.
Looking back at 2023:
- $40M in philanthropic donations.
- $51.67M in capital investments.
🧵 1/5
Apple recently pushed back on a proposal to eliminate DEI.
While Vivek and Elon are calling Americans stupid, companies like Apple are investing in Black futures.
Looking back at 2023:
- $40M in philanthropic donations.
- $51.67M in capital investments.
🧵 1/5