Black Dollar Index
@blackdollarindex.bsky.social
We empower Black consumers to make informed purchasing decisions, while holding corporations accountable for their commitments to Black America. Allies welcome 🖤💚
Since then, they have fixed “Page Not Found” and are redirecting to a page about Inclusion.
The DEI postings have also been removed from LinkedIn, but we were able to get a screenshot of the cached posting that still shows up in search.
The DEI postings have also been removed from LinkedIn, but we were able to get a screenshot of the cached posting that still shows up in search.
March 3, 2025 at 1:42 AM
Since then, they have fixed “Page Not Found” and are redirecting to a page about Inclusion.
The DEI postings have also been removed from LinkedIn, but we were able to get a screenshot of the cached posting that still shows up in search.
The DEI postings have also been removed from LinkedIn, but we were able to get a screenshot of the cached posting that still shows up in search.
By February 27th, the company sent an internal memo to staff about changes to their strategy and completely wiped any mentions of DEI from their website, replacing it with language around “inclusion.”
This happened when you clicked on their most recent EEO-1 report and their DEI page:
This happened when you clicked on their most recent EEO-1 report and their DEI page:
March 3, 2025 at 1:42 AM
By February 27th, the company sent an internal memo to staff about changes to their strategy and completely wiped any mentions of DEI from their website, replacing it with language around “inclusion.”
This happened when you clicked on their most recent EEO-1 report and their DEI page:
This happened when you clicked on their most recent EEO-1 report and their DEI page:
Things are moving and changing QUICKLY. In February, Warner Bros Discovery was actively hiring for DEI roles. 🧵 1/5
March 3, 2025 at 1:42 AM
Things are moving and changing QUICKLY. In February, Warner Bros Discovery was actively hiring for DEI roles. 🧵 1/5
We’re not here to tell you WHAT to think, we just want to give you the data to make you think. A brand tapping into Black culture should never be the SOLE reason for making a purchase. Follow the data 📊
February 12, 2025 at 4:05 PM
We’re not here to tell you WHAT to think, we just want to give you the data to make you think. A brand tapping into Black culture should never be the SOLE reason for making a purchase. Follow the data 📊
Beyoncé broke an industry barrier last night at the 67th annual GRAMMY Awards by shattering a glass-ceiling in country music, which has historically shut her and other Black artists out, despite the MANY years of helping to build and shape what the genre is today 💐
February 3, 2025 at 3:02 PM
Beyoncé broke an industry barrier last night at the 67th annual GRAMMY Awards by shattering a glass-ceiling in country music, which has historically shut her and other Black artists out, despite the MANY years of helping to build and shape what the genre is today 💐
Black history isn’t just what we remember—it’s what we’ve built. There have been numerous Black-owned products that have shaped industries, revolutionized markets, and cemented Black entrepreneurship in history and we have the honor of keeping the legacy going.
Happy #BlackHistoryMonth 🖤💚
Happy #BlackHistoryMonth 🖤💚
February 1, 2025 at 1:39 PM
Black history isn’t just what we remember—it’s what we’ve built. There have been numerous Black-owned products that have shaped industries, revolutionized markets, and cemented Black entrepreneurship in history and we have the honor of keeping the legacy going.
Happy #BlackHistoryMonth 🖤💚
Happy #BlackHistoryMonth 🖤💚
Before we hit Black History Month here’s what true allyship looks like between the Black community and corporate America — Ben & Jerry’s, e.l.f. Beauty, and Lush Cosmetics.
What other brands are on your radar?
What other brands are on your radar?
January 29, 2025 at 1:32 PM
Before we hit Black History Month here’s what true allyship looks like between the Black community and corporate America — Ben & Jerry’s, e.l.f. Beauty, and Lush Cosmetics.
What other brands are on your radar?
What other brands are on your radar?
Take a good look at this post.
1) Conservatives intend to eliminate DEI in the private sector.
2) Even Costco, who stood firm and shareholders voted for DEI, is still not safe.
3) It’s not just MAGA boycotts, it’s litigious.
4) Robby Starbuck is wielding 700K+ followers, who are ready to rally.
1) Conservatives intend to eliminate DEI in the private sector.
2) Even Costco, who stood firm and shareholders voted for DEI, is still not safe.
3) It’s not just MAGA boycotts, it’s litigious.
4) Robby Starbuck is wielding 700K+ followers, who are ready to rally.
January 28, 2025 at 1:29 PM
Take a good look at this post.
1) Conservatives intend to eliminate DEI in the private sector.
2) Even Costco, who stood firm and shareholders voted for DEI, is still not safe.
3) It’s not just MAGA boycotts, it’s litigious.
4) Robby Starbuck is wielding 700K+ followers, who are ready to rally.
1) Conservatives intend to eliminate DEI in the private sector.
2) Even Costco, who stood firm and shareholders voted for DEI, is still not safe.
3) It’s not just MAGA boycotts, it’s litigious.
4) Robby Starbuck is wielding 700K+ followers, who are ready to rally.
And what we need RIGHT NOW?! Equitable practices.
So let’s go ahead and shift that money to companies that continue to stand in their commitments, FOR THE EQUITY 💵
Follow BDI to keep up with the data that keeps us informed.
So let’s go ahead and shift that money to companies that continue to stand in their commitments, FOR THE EQUITY 💵
Follow BDI to keep up with the data that keeps us informed.
January 27, 2025 at 2:08 PM
And what we need RIGHT NOW?! Equitable practices.
So let’s go ahead and shift that money to companies that continue to stand in their commitments, FOR THE EQUITY 💵
Follow BDI to keep up with the data that keeps us informed.
So let’s go ahead and shift that money to companies that continue to stand in their commitments, FOR THE EQUITY 💵
Follow BDI to keep up with the data that keeps us informed.
“If you want something you’ve never had, you must be willing to do something you have never done.”
It’s time to shift the way we spend our money, in order to create a system of shared value between the Black community and corporate America. #DEI
Got other ideas? Drop them below ⬇️
It’s time to shift the way we spend our money, in order to create a system of shared value between the Black community and corporate America. #DEI
Got other ideas? Drop them below ⬇️
January 25, 2025 at 2:49 PM
“If you want something you’ve never had, you must be willing to do something you have never done.”
It’s time to shift the way we spend our money, in order to create a system of shared value between the Black community and corporate America. #DEI
Got other ideas? Drop them below ⬇️
It’s time to shift the way we spend our money, in order to create a system of shared value between the Black community and corporate America. #DEI
Got other ideas? Drop them below ⬇️
Costco shareholders voted against the Anti-DEI proposal. Now Apple, Levi Strauss, JPMorgan Chase, and others approach similar votes.
Stay informed on corporate accountability with Black Dollar Index year-round. #DEI
Stay informed on corporate accountability with Black Dollar Index year-round. #DEI
January 24, 2025 at 1:35 PM
Costco shareholders voted against the Anti-DEI proposal. Now Apple, Levi Strauss, JPMorgan Chase, and others approach similar votes.
Stay informed on corporate accountability with Black Dollar Index year-round. #DEI
Stay informed on corporate accountability with Black Dollar Index year-round. #DEI
Let’s trade one-off boycotts for a habit-building strategy. open.substack.com/pub/blackdol...
January 23, 2025 at 2:44 PM
Let’s trade one-off boycotts for a habit-building strategy. open.substack.com/pub/blackdol...
Run Them Their Flowers 💐 After 20 years of service, Mellody Hobson announced she’s stepping down from Starbucks’ board, but plans to “remain a steadfast investor.”
January 21, 2025 at 6:49 PM
Run Them Their Flowers 💐 After 20 years of service, Mellody Hobson announced she’s stepping down from Starbucks’ board, but plans to “remain a steadfast investor.”
“The problems of racial injustice and economic injustice cannot be solved without a radical redistribution of political and economic power.”
– Dr. Martin Luther King, Jr. (1967)
– Dr. Martin Luther King, Jr. (1967)
January 20, 2025 at 3:10 PM
“The problems of racial injustice and economic injustice cannot be solved without a radical redistribution of political and economic power.”
– Dr. Martin Luther King, Jr. (1967)
– Dr. Martin Luther King, Jr. (1967)
Progressive Walmart shareholders are pushing back on the DEI cuts.
“‘Walmart has not offered a financial or business case for this change in policy,’ the investors said in the letter dated Jan. 14."
“‘Walmart has not offered a financial or business case for this change in policy,’ the investors said in the letter dated Jan. 14."
January 15, 2025 at 9:13 PM
Progressive Walmart shareholders are pushing back on the DEI cuts.
“‘Walmart has not offered a financial or business case for this change in policy,’ the investors said in the letter dated Jan. 14."
“‘Walmart has not offered a financial or business case for this change in policy,’ the investors said in the letter dated Jan. 14."
Meta killed DEI.
No surprise after Zuckerberg’s latest announcement to end fact checking.
No surprise after Zuckerberg’s latest announcement to end fact checking.
January 10, 2025 at 10:25 PM
Meta killed DEI.
No surprise after Zuckerberg’s latest announcement to end fact checking.
No surprise after Zuckerberg’s latest announcement to end fact checking.
Not to mention the history of racial discrimination in the last 5 years alone — Black franchisees and executives filed claims.
January 8, 2025 at 3:56 PM
Not to mention the history of racial discrimination in the last 5 years alone — Black franchisees and executives filed claims.
The data is leaning towards no. Diverse-owned media companies get 13.4% of McDonald’s ad budget — Black-owned media gets 4.6% of that. A fraction of a fraction.
And their Black Supplier diversity spend is even less.
And their Black Supplier diversity spend is even less.
January 8, 2025 at 3:56 PM
The data is leaning towards no. Diverse-owned media companies get 13.4% of McDonald’s ad budget — Black-owned media gets 4.6% of that. A fraction of a fraction.
And their Black Supplier diversity spend is even less.
And their Black Supplier diversity spend is even less.
McDonald’s knows how to advertise to Black people all day, but is there economic advancement in those spends?
January 8, 2025 at 3:56 PM
McDonald’s knows how to advertise to Black people all day, but is there economic advancement in those spends?
As Revolt Media CEO Detavio Samuels says, there’s not only a business case for Black-owned media, but a social case — We need to be able to control our own narratives.
January 8, 2025 at 3:56 PM
As Revolt Media CEO Detavio Samuels says, there’s not only a business case for Black-owned media, but a social case — We need to be able to control our own narratives.
Not only did McDonald’s announce their DEI changes after receiving conservative pressure, a $10B lawsuit is going to trial over claims of underinvesting in Black-owned media. 🧵 1/6
January 8, 2025 at 3:56 PM
Not only did McDonald’s announce their DEI changes after receiving conservative pressure, a $10B lawsuit is going to trial over claims of underinvesting in Black-owned media. 🧵 1/6
Glad these men got a settlement. We’re particularly curious about the measures @americanair.bsky.social is taking to prevent further discrimination.
December 20, 2024 at 8:17 PM
Glad these men got a settlement. We’re particularly curious about the measures @americanair.bsky.social is taking to prevent further discrimination.
A quick look at how Black consumer dollars (and influence) are shaping the beauty industry.
December 20, 2024 at 1:23 PM
A quick look at how Black consumer dollars (and influence) are shaping the beauty industry.
Both Sephora and Ulta Beauty have committed shelf space to Black-owned products. Sephora carries 28 brands, while 9% of Ulta’s products store-wide are Black-owned, -led, and -founded companies. This is equity.
Check the websites for their full product lists.
Do you use any of these brands?
Check the websites for their full product lists.
Do you use any of these brands?
December 18, 2024 at 2:06 PM
Both Sephora and Ulta Beauty have committed shelf space to Black-owned products. Sephora carries 28 brands, while 9% of Ulta’s products store-wide are Black-owned, -led, and -founded companies. This is equity.
Check the websites for their full product lists.
Do you use any of these brands?
Check the websites for their full product lists.
Do you use any of these brands?
Do you know anyone in these zip codes? Residents of DC’s Ward 7 & 8 paid for Amazon Prime, but deliveries slowed by 66%—without warning. The AG says: “A dollar in one ZIP code is not worth less than another.”
Reminder: Be informed.
Reminder: Be informed.
December 17, 2024 at 6:34 PM
Do you know anyone in these zip codes? Residents of DC’s Ward 7 & 8 paid for Amazon Prime, but deliveries slowed by 66%—without warning. The AG says: “A dollar in one ZIP code is not worth less than another.”
Reminder: Be informed.
Reminder: Be informed.