Kamil Rextin 🇨🇦
@kamilrextin.bsky.social
Dad. Marketer. Agency owner. Not a shit poster. writing 42slash.com work 42agency.com & littlerobinhood.com
3) Build a statistical model that might show a direct relationship b/w Youtube & Inbound
P.S if you like these kind of things you'll enjoy our newsletter 42slash(.)com
P.S if you like these kind of things you'll enjoy our newsletter 42slash(.)com
October 7, 2025 at 4:45 PM
3) Build a statistical model that might show a direct relationship b/w Youtube & Inbound
P.S if you like these kind of things you'll enjoy our newsletter 42slash(.)com
P.S if you like these kind of things you'll enjoy our newsletter 42slash(.)com
So what gives?
Despite a product-led motion, Figma:
• Converts self-serve to enterprise
• Leverages “customer champions” internally
• Deploys sales + solutions + community advocates
• Focuses on land-and-expand within accounts
Despite a product-led motion, Figma:
• Converts self-serve to enterprise
• Leverages “customer champions” internally
• Deploys sales + solutions + community advocates
• Focuses on land-and-expand within accounts
August 11, 2025 at 11:00 AM
So what gives?
Despite a product-led motion, Figma:
• Converts self-serve to enterprise
• Leverages “customer champions” internally
• Deploys sales + solutions + community advocates
• Focuses on land-and-expand within accounts
Despite a product-led motion, Figma:
• Converts self-serve to enterprise
• Leverages “customer champions” internally
• Deploys sales + solutions + community advocates
• Focuses on land-and-expand within accounts
But here’s the kicker:
Figma spends more on Sales & Marketing (as a % of revenue) than many traditional SaaS companies.
For context:
// 📊 S&M as % of revenue:
• Figma: 60%
• Snowflake: ~50%
• Datadog: ~30%
• Notion: (estimated <20%)
Figma spends more on Sales & Marketing (as a % of revenue) than many traditional SaaS companies.
For context:
// 📊 S&M as % of revenue:
• Figma: 60%
• Snowflake: ~50%
• Datadog: ~30%
• Notion: (estimated <20%)
August 11, 2025 at 11:00 AM
But here’s the kicker:
Figma spends more on Sales & Marketing (as a % of revenue) than many traditional SaaS companies.
For context:
// 📊 S&M as % of revenue:
• Figma: 60%
• Snowflake: ~50%
• Datadog: ~30%
• Notion: (estimated <20%)
Figma spends more on Sales & Marketing (as a % of revenue) than many traditional SaaS companies.
For context:
// 📊 S&M as % of revenue:
• Figma: 60%
• Snowflake: ~50%
• Datadog: ~30%
• Notion: (estimated <20%)
We see it as part of the system.
Because when people know you, trust you, and understand what you offer, everything else works better.
Because when people know you, trust you, and understand what you offer, everything else works better.
August 5, 2025 at 3:59 PM
We see it as part of the system.
Because when people know you, trust you, and understand what you offer, everything else works better.
Because when people know you, trust you, and understand what you offer, everything else works better.
• A strategic map for scaling performance in the right direction
This blend of qual + quant, brand + demand, is how we drive results that last.
Too often, agencies treat brand as separate or optional.
We don’t.
This blend of qual + quant, brand + demand, is how we drive results that last.
Too often, agencies treat brand as separate or optional.
We don’t.
August 5, 2025 at 3:59 PM
• A strategic map for scaling performance in the right direction
This blend of qual + quant, brand + demand, is how we drive results that last.
Too often, agencies treat brand as separate or optional.
We don’t.
This blend of qual + quant, brand + demand, is how we drive results that last.
Too often, agencies treat brand as separate or optional.
We don’t.
When we pair brand insights with campaign data, our clients gain:
• A clear picture of who recognizes them—and who doesn’t
• Clarity on which channels are building visibility and trust
• The language and positioning that stick with real people
• A clear picture of who recognizes them—and who doesn’t
• Clarity on which channels are building visibility and trust
• The language and positioning that stick with real people
August 5, 2025 at 3:59 PM
When we pair brand insights with campaign data, our clients gain:
• A clear picture of who recognizes them—and who doesn’t
• Clarity on which channels are building visibility and trust
• The language and positioning that stick with real people
• A clear picture of who recognizes them—and who doesn’t
• Clarity on which channels are building visibility and trust
• The language and positioning that stick with real people
Because real performance doesn’t just come from targeting.
It comes from resonance.
It comes from resonance.
August 5, 2025 at 3:59 PM
Because real performance doesn’t just come from targeting.
It comes from resonance.
It comes from resonance.
That’s why we take a holistic approach to growth:
Yes—we run paid campaigns, optimize CPLs, and build pipeline.
But we also run recurring brand recall surveys to understand what your audience actually knows and feels about your brand.
Yes—we run paid campaigns, optimize CPLs, and build pipeline.
But we also run recurring brand recall surveys to understand what your audience actually knows and feels about your brand.
August 5, 2025 at 3:59 PM
That’s why we take a holistic approach to growth:
Yes—we run paid campaigns, optimize CPLs, and build pipeline.
But we also run recurring brand recall surveys to understand what your audience actually knows and feels about your brand.
Yes—we run paid campaigns, optimize CPLs, and build pipeline.
But we also run recurring brand recall surveys to understand what your audience actually knows and feels about your brand.
The result? More thinking, less clicking.
Humans focus on context, decisions, and creativity — AI handles the grunt work.
👇 Read how we run an AI-powered agency (with examples):
Humans focus on context, decisions, and creativity — AI handles the grunt work.
👇 Read how we run an AI-powered agency (with examples):
August 1, 2025 at 10:00 AM
The result? More thinking, less clicking.
Humans focus on context, decisions, and creativity — AI handles the grunt work.
👇 Read how we run an AI-powered agency (with examples):
Humans focus on context, decisions, and creativity — AI handles the grunt work.
👇 Read how we run an AI-powered agency (with examples):
Sales & Ops
→ Instant account research with GPT
→ Sales call summaries from Sybill
→ AI Sales Coach agent built from our frameworks
Execution at scale
→ Creative briefs & ad copy drafts
→ ClickUp workflows + Slack automations
→ Weekly reports from AI, reviewed by humans
→ Instant account research with GPT
→ Sales call summaries from Sybill
→ AI Sales Coach agent built from our frameworks
Execution at scale
→ Creative briefs & ad copy drafts
→ ClickUp workflows + Slack automations
→ Weekly reports from AI, reviewed by humans
August 1, 2025 at 10:00 AM
Sales & Ops
→ Instant account research with GPT
→ Sales call summaries from Sybill
→ AI Sales Coach agent built from our frameworks
Execution at scale
→ Creative briefs & ad copy drafts
→ ClickUp workflows + Slack automations
→ Weekly reports from AI, reviewed by humans
→ Instant account research with GPT
→ Sales call summaries from Sybill
→ AI Sales Coach agent built from our frameworks
Execution at scale
→ Creative briefs & ad copy drafts
→ ClickUp workflows + Slack automations
→ Weekly reports from AI, reviewed by humans
Given that many of your customers come from organic or paid sources, does ABM or enterprise marketing even make sense?
Essay on this whole thing here too > www.42slash.com/p/our-enter...
Essay on this whole thing here too > www.42slash.com/p/our-enter...
July 4, 2025 at 3:00 PM
Given that many of your customers come from organic or paid sources, does ABM or enterprise marketing even make sense?
Essay on this whole thing here too > www.42slash.com/p/our-enter...
Essay on this whole thing here too > www.42slash.com/p/our-enter...
P.S. If you want to check Display Ads for accounts outside of LI - we are looking at Propensity (we have an agency partnership), which is 1/8th the cost of 6**N* .
for IP / visitor lookup, I recommend Syft Data
for IP / visitor lookup, I recommend Syft Data
July 4, 2025 at 3:00 PM
P.S. If you want to check Display Ads for accounts outside of LI - we are looking at Propensity (we have an agency partnership), which is 1/8th the cost of 6**N* .
for IP / visitor lookup, I recommend Syft Data
for IP / visitor lookup, I recommend Syft Data
if Sales & Marketing aren't on the same page, it makes no sense to spend 100K on 6snese & no one uses it. (this happens more often than you'd think)
I have to hand it to 6**N*; they’ve told a good story, but the product is severely lacking, IMO.
I have to hand it to 6**N*; they’ve told a good story, but the product is severely lacking, IMO.
July 4, 2025 at 3:00 PM
if Sales & Marketing aren't on the same page, it makes no sense to spend 100K on 6snese & no one uses it. (this happens more often than you'd think)
I have to hand it to 6**N*; they’ve told a good story, but the product is severely lacking, IMO.
I have to hand it to 6**N*; they’ve told a good story, but the product is severely lacking, IMO.
You might be measuring more opportunity size or other metrics vs just pure CPA / SQLs, etc
6) SLA with sales. If Sales is assigned account X, marketing must get 4-6 weeks to do warm-up campaigns. If sales cannot land a meeting, marketing must deploy direct mail, etc.
6) SLA with sales. If Sales is assigned account X, marketing must get 4-6 weeks to do warm-up campaigns. If sales cannot land a meeting, marketing must deploy direct mail, etc.
July 4, 2025 at 3:00 PM
You might be measuring more opportunity size or other metrics vs just pure CPA / SQLs, etc
6) SLA with sales. If Sales is assigned account X, marketing must get 4-6 weeks to do warm-up campaigns. If sales cannot land a meeting, marketing must deploy direct mail, etc.
6) SLA with sales. If Sales is assigned account X, marketing must get 4-6 weeks to do warm-up campaigns. If sales cannot land a meeting, marketing must deploy direct mail, etc.
4) Measurement - you can measure account coverage (i.e. how many people from account X are in active convo with you). You already know who the buyer, influencer, and decision maker is, so you just want to get attention & build credibility.
July 4, 2025 at 3:00 PM
4) Measurement - you can measure account coverage (i.e. how many people from account X are in active convo with you). You already know who the buyer, influencer, and decision maker is, so you just want to get attention & build credibility.
3) Leveraging online and offline channels. You can run ads on LI to accounts. Is that ABM? I guess so. Or is it just marketing? Events, Outbound, and Direct Mail all work into this.
July 4, 2025 at 3:00 PM
3) Leveraging online and offline channels. You can run ads on LI to accounts. Is that ABM? I guess so. Or is it just marketing? Events, Outbound, and Direct Mail all work into this.
2) Aligning with Sales. Most enterprise buyers aren't searching for stuff on Google. It’s a more consultative sale.
July 4, 2025 at 3:00 PM
2) Aligning with Sales. Most enterprise buyers aren't searching for stuff on Google. It’s a more consultative sale.
ABM boils down to:
1) Selling to enterprise i.e. selling to known accounts, smaller TAM (can’t do ABM to SMBs because SMBs are a bigger market so you go more ‘inbound’, i.e. caste a wider net)
1) Selling to enterprise i.e. selling to known accounts, smaller TAM (can’t do ABM to SMBs because SMBs are a bigger market so you go more ‘inbound’, i.e. caste a wider net)
July 4, 2025 at 3:00 PM
ABM boils down to:
1) Selling to enterprise i.e. selling to known accounts, smaller TAM (can’t do ABM to SMBs because SMBs are a bigger market so you go more ‘inbound’, i.e. caste a wider net)
1) Selling to enterprise i.e. selling to known accounts, smaller TAM (can’t do ABM to SMBs because SMBs are a bigger market so you go more ‘inbound’, i.e. caste a wider net)