P.S if you like these kind of things you'll enjoy our newsletter 42slash(.)com
P.S if you like these kind of things you'll enjoy our newsletter 42slash(.)com
Despite a product-led motion, Figma:
• Converts self-serve to enterprise
• Leverages “customer champions” internally
• Deploys sales + solutions + community advocates
• Focuses on land-and-expand within accounts
Despite a product-led motion, Figma:
• Converts self-serve to enterprise
• Leverages “customer champions” internally
• Deploys sales + solutions + community advocates
• Focuses on land-and-expand within accounts
Essay on this whole thing here too > www.42slash.com/p/our-enter...
Essay on this whole thing here too > www.42slash.com/p/our-enter...
Despite a product-led motion, Figma:
• Converts self-serve to enterprise
• Leverages “customer champions” internally
• Deploys sales + solutions + community advocates
• Focuses on land-and-expand within accounts
Despite a product-led motion, Figma:
• Converts self-serve to enterprise
• Leverages “customer champions” internally
• Deploys sales + solutions + community advocates
• Focuses on land-and-expand within accounts
Pictured below Ramp SDR Nov 2024 to present.
Pictured below Ramp SDR Nov 2024 to present.
It is kind of a proud moment to build internal tooling like this ourselves.
Built with Claude / Replit over a weekend
It is kind of a proud moment to build internal tooling like this ourselves.
Built with Claude / Replit over a weekend
Congratulations to B2B marketers everywhere.
Congratulations to B2B marketers everywhere.
- QSIC (Vegas ShopTalk)
- Steno (NYC, Legalweek)
DG > Creative > Customers > Partners
Really grateful to be working with a great team & customers.
- QSIC (Vegas ShopTalk)
- Steno (NYC, Legalweek)
DG > Creative > Customers > Partners
Really grateful to be working with a great team & customers.
could not have happened without
Dan / Abdul / Leigh for being amazing customers & partners
On screen for the media & buying
42 team for creative planning & coordination
Sparkportal for being partners on creative
could not have happened without
Dan / Abdul / Leigh for being amazing customers & partners
On screen for the media & buying
42 team for creative planning & coordination
Sparkportal for being partners on creative
There is just so much sketchy courses and multi level scams in agency space
There is just so much sketchy courses and multi level scams in agency space
Now, you have to upgrade to Enterprise to do that. Does anyone have a smart workaround?
Now, you have to upgrade to Enterprise to do that. Does anyone have a smart workaround?
These aren’t huge numbers but the fact we get any numbers is impressive
These aren’t huge numbers but the fact we get any numbers is impressive
Your Innie knows it’s dumb, and it’s just brand awareness
Your Innie knows it’s dumb, and it’s just brand awareness
The noise is about to get exponentially high
The noise is about to get exponentially high
Expecting quick conversions from YouTube? Wrong move. B2B buyers aren't impulse shoppers but they very likely spend a lot of time on YouTube.
Expecting quick conversions from YouTube? Wrong move. B2B buyers aren't impulse shoppers but they very likely spend a lot of time on YouTube.
• Run targeted advertising campaigns for 2 weeks
• Follow up with outbound efforts
• Consider sending a physical gift (e.g., box of cookies) to accelerate conversion
• Run targeted advertising campaigns for 2 weeks
• Follow up with outbound efforts
• Consider sending a physical gift (e.g., box of cookies) to accelerate conversion