Kamil Rextin 🇨🇦
@kamilrextin.bsky.social
Dad. Marketer. Agency owner. Not a shit poster. writing 42slash.com work 42agency.com & littlerobinhood.com
Pinned
Used the 42 Hubspot app to pull data on forms & workflows in minutes
It is kind of a proud moment to build internal tooling like this ourselves.
Built with Claude / Replit over a weekend
It is kind of a proud moment to build internal tooling like this ourselves.
Built with Claude / Replit over a weekend
Youtube wont show up in your UTM parameters
It probably doesn't show up on your Google Analytics.
so how do you measure success?
1) Monitor primary metrics (CPV, Views etc)
2) Monitor second order effects (branded search, direct, organic)
It probably doesn't show up on your Google Analytics.
so how do you measure success?
1) Monitor primary metrics (CPV, Views etc)
2) Monitor second order effects (branded search, direct, organic)
October 7, 2025 at 4:45 PM
Youtube wont show up in your UTM parameters
It probably doesn't show up on your Google Analytics.
so how do you measure success?
1) Monitor primary metrics (CPV, Views etc)
2) Monitor second order effects (branded search, direct, organic)
It probably doesn't show up on your Google Analytics.
so how do you measure success?
1) Monitor primary metrics (CPV, Views etc)
2) Monitor second order effects (branded search, direct, organic)
How LinkedIn feels most days
September 26, 2025 at 10:00 AM
How LinkedIn feels most days
🚨 Figma’s S-1 just dropped — and it’s a masterclass in modern SaaS GTM.
At a glance:
• 💰 2024 Revenue: $700M
• 📈 Sales & Marketing Spend: $472M — ~60% of revenue
• 👥 300+ people in GTM (sales, solutions, advocates)
All while their go-to-market is bottom-up, freemium, PLG-first.
At a glance:
• 💰 2024 Revenue: $700M
• 📈 Sales & Marketing Spend: $472M — ~60% of revenue
• 👥 300+ people in GTM (sales, solutions, advocates)
All while their go-to-market is bottom-up, freemium, PLG-first.
August 11, 2025 at 11:00 AM
🚨 Figma’s S-1 just dropped — and it’s a masterclass in modern SaaS GTM.
At a glance:
• 💰 2024 Revenue: $700M
• 📈 Sales & Marketing Spend: $472M — ~60% of revenue
• 👥 300+ people in GTM (sales, solutions, advocates)
All while their go-to-market is bottom-up, freemium, PLG-first.
At a glance:
• 💰 2024 Revenue: $700M
• 📈 Sales & Marketing Spend: $472M — ~60% of revenue
• 👥 300+ people in GTM (sales, solutions, advocates)
All while their go-to-market is bottom-up, freemium, PLG-first.
Great performance starts long before someone clicks an ad.
At 42, we believe brand and demand aren’t separate functions.
They’re two sides of the same system.
At 42, we believe brand and demand aren’t separate functions.
They’re two sides of the same system.
August 5, 2025 at 3:59 PM
Great performance starts long before someone clicks an ad.
At 42, we believe brand and demand aren’t separate functions.
They’re two sides of the same system.
At 42, we believe brand and demand aren’t separate functions.
They’re two sides of the same system.
⚠️ 95% of “AI in marketing” posts are fluff.
Here’s how we actually use AI at 42 to scale a lean B2B agency:
AI as a junior hire
We treat GPT like a generalist intern — fast, but needs a good brief.
Here’s how we actually use AI at 42 to scale a lean B2B agency:
AI as a junior hire
We treat GPT like a generalist intern — fast, but needs a good brief.
August 1, 2025 at 10:00 AM
⚠️ 95% of “AI in marketing” posts are fluff.
Here’s how we actually use AI at 42 to scale a lean B2B agency:
AI as a junior hire
We treat GPT like a generalist intern — fast, but needs a good brief.
Here’s how we actually use AI at 42 to scale a lean B2B agency:
AI as a junior hire
We treat GPT like a generalist intern — fast, but needs a good brief.
About to drop this message on a Sunday to see who is really committed to the company & has the chops to be part of the team
July 13, 2025 at 7:29 PM
About to drop this message on a Sunday to see who is really committed to the company & has the chops to be part of the team
Another day, another question from someone looking at an ABM platform *ahem you know who*
here was my response
I can write a long essay about this but I have used D*B*S** / 6**N* for a few thoughts:
1) Data quality is not good. If you are buying contact data, you’re better off going with ZoomInf
here was my response
I can write a long essay about this but I have used D*B*S** / 6**N* for a few thoughts:
1) Data quality is not good. If you are buying contact data, you’re better off going with ZoomInf
July 4, 2025 at 3:00 PM
Another day, another question from someone looking at an ABM platform *ahem you know who*
here was my response
I can write a long essay about this but I have used D*B*S** / 6**N* for a few thoughts:
1) Data quality is not good. If you are buying contact data, you’re better off going with ZoomInf
here was my response
I can write a long essay about this but I have used D*B*S** / 6**N* for a few thoughts:
1) Data quality is not good. If you are buying contact data, you’re better off going with ZoomInf
🚨 Figma’s S-1 just dropped — and it’s a masterclass in modern SaaS GTM.
At a glance:
• 💰 2024 Revenue: $700M
• 📈 Sales & Marketing Spend: $472M — ~60% of revenue
• 👥 300+ people in GTM (sales, solutions, advocates)
All while their go-to-market is bottom-up, freemium, PLG-first.
At a glance:
• 💰 2024 Revenue: $700M
• 📈 Sales & Marketing Spend: $472M — ~60% of revenue
• 👥 300+ people in GTM (sales, solutions, advocates)
All while their go-to-market is bottom-up, freemium, PLG-first.
July 2, 2025 at 12:45 AM
🚨 Figma’s S-1 just dropped — and it’s a masterclass in modern SaaS GTM.
At a glance:
• 💰 2024 Revenue: $700M
• 📈 Sales & Marketing Spend: $472M — ~60% of revenue
• 👥 300+ people in GTM (sales, solutions, advocates)
All while their go-to-market is bottom-up, freemium, PLG-first.
At a glance:
• 💰 2024 Revenue: $700M
• 📈 Sales & Marketing Spend: $472M — ~60% of revenue
• 👥 300+ people in GTM (sales, solutions, advocates)
All while their go-to-market is bottom-up, freemium, PLG-first.
I wish social scheduling tools would have some topical intelligence layer to queue or let me schedule posts by theme without me thinking about it
For example if I've been yapping about a certain topic for 3 weeks straight, the next post I write on the topic gets scheduled for 6 weeks later
For example if I've been yapping about a certain topic for 3 weeks straight, the next post I write on the topic gets scheduled for 6 weeks later
June 12, 2025 at 12:44 AM
I wish social scheduling tools would have some topical intelligence layer to queue or let me schedule posts by theme without me thinking about it
For example if I've been yapping about a certain topic for 3 weeks straight, the next post I write on the topic gets scheduled for 6 weeks later
For example if I've been yapping about a certain topic for 3 weeks straight, the next post I write on the topic gets scheduled for 6 weeks later
You an tell I had alot of fun with these 2 gents
Folks said I'd never amount to anything, but here I am publishing the 20th episode of SaaSy as F*ck.
This week, we're joined by the brilliant @kamilrextin.bsky.social, founder of 42 Agency.
We chatted, we laughed, we had a Canada-themed quiz.
Watch here: saasyasfuck.substack.com/p/ep20-from-...
This week, we're joined by the brilliant @kamilrextin.bsky.social, founder of 42 Agency.
We chatted, we laughed, we had a Canada-themed quiz.
Watch here: saasyasfuck.substack.com/p/ep20-from-...
Ep.20: From writer to SaaS agency founder with Kamil Rextin
Episode Summary:
saasyasfuck.substack.com
June 12, 2025 at 12:43 AM
You an tell I had alot of fun with these 2 gents
🚧 Client didn’t have access to Clay’s HubSpot integration. Here’s how we solved it.
We were working with a client who needed to enrich contact & company data and push it into HubSpot.
They were using Clay, but without the native Clay <> HubSpot integration (not included in their plan).
We were working with a client who needed to enrich contact & company data and push it into HubSpot.
They were using Clay, but without the native Clay <> HubSpot integration (not included in their plan).
June 9, 2025 at 3:00 PM
🚧 Client didn’t have access to Clay’s HubSpot integration. Here’s how we solved it.
We were working with a client who needed to enrich contact & company data and push it into HubSpot.
They were using Clay, but without the native Clay <> HubSpot integration (not included in their plan).
We were working with a client who needed to enrich contact & company data and push it into HubSpot.
They were using Clay, but without the native Clay <> HubSpot integration (not included in their plan).
🚨 We’re hiring at 42 Agency — and it’s not your typical agency gig.
We’re looking for a Senior Demand Generation Strategist to own strategy across paid media, organic, email, and full-funnel demand for high-growth B2B SaaS clients.
We’re looking for a Senior Demand Generation Strategist to own strategy across paid media, organic, email, and full-funnel demand for high-growth B2B SaaS clients.
June 6, 2025 at 5:39 PM
🚨 We’re hiring at 42 Agency — and it’s not your typical agency gig.
We’re looking for a Senior Demand Generation Strategist to own strategy across paid media, organic, email, and full-funnel demand for high-growth B2B SaaS clients.
We’re looking for a Senior Demand Generation Strategist to own strategy across paid media, organic, email, and full-funnel demand for high-growth B2B SaaS clients.
You can have the Superbowl ads and brand designs but the heroes of SaaS are the SDRs grinding it to out with sales automations
Pictured below Ramp SDR Nov 2024 to present.
Pictured below Ramp SDR Nov 2024 to present.
May 5, 2025 at 11:00 AM
You can have the Superbowl ads and brand designs but the heroes of SaaS are the SDRs grinding it to out with sales automations
Pictured below Ramp SDR Nov 2024 to present.
Pictured below Ramp SDR Nov 2024 to present.
Amazingly proud of the work the creative team pulled in peak conference season & rebrands
We produced booth design, OOH creative, 1pager, templates & Emails & LPs for our customers
We produced booth design, OOH creative, 1pager, templates & Emails & LPs for our customers
April 28, 2025 at 3:00 PM
Amazingly proud of the work the creative team pulled in peak conference season & rebrands
We produced booth design, OOH creative, 1pager, templates & Emails & LPs for our customers
We produced booth design, OOH creative, 1pager, templates & Emails & LPs for our customers
Them: Differentiation is a key thing for B2B Marketing
Also Them: Every company is doing the same Severance themed creative
Also Them: Every company is doing the same Severance themed creative
April 25, 2025 at 3:00 PM
Them: Differentiation is a key thing for B2B Marketing
Also Them: Every company is doing the same Severance themed creative
Also Them: Every company is doing the same Severance themed creative
If you don't know how to use MailParser by Zapier, learn it. It will make you a GTM ENGINEER.
Jokes aside. 99% of GTM ENGINEERING (made up 'category' play) is Zapier & Clay
www.loom.com/share/9644b...
Jokes aside. 99% of GTM ENGINEERING (made up 'category' play) is Zapier & Clay
www.loom.com/share/9644b...
SOP: Using Zapier MailParser to Automate Email Data Extraction & Routing
In this video, I demonstrate how to use Zapier's MailParser to automate email submissions from a limited platform like Card. I walk through the process of creating a mailbox, extracting information from email submissions, and routing that data to other applications like Slack or Salesforce. The goal is to streamline our workflow and reduce manual handling of submissions. Please take a look and let me know if you have any questions or need assistance with setting this up!
www.loom.com
April 17, 2025 at 12:00 PM
If you don't know how to use MailParser by Zapier, learn it. It will make you a GTM ENGINEER.
Jokes aside. 99% of GTM ENGINEERING (made up 'category' play) is Zapier & Clay
www.loom.com/share/9644b...
Jokes aside. 99% of GTM ENGINEERING (made up 'category' play) is Zapier & Clay
www.loom.com/share/9644b...
Used the 42 Hubspot app to pull data on forms & workflows in minutes
It is kind of a proud moment to build internal tooling like this ourselves.
Built with Claude / Replit over a weekend
It is kind of a proud moment to build internal tooling like this ourselves.
Built with Claude / Replit over a weekend
April 14, 2025 at 11:00 AM
Used the 42 Hubspot app to pull data on forms & workflows in minutes
It is kind of a proud moment to build internal tooling like this ourselves.
Built with Claude / Replit over a weekend
It is kind of a proud moment to build internal tooling like this ourselves.
Built with Claude / Replit over a weekend
The LinkedIn Ads team finally shipped something (useful) it seems like
Congratulations to B2B marketers everywhere.
Congratulations to B2B marketers everywhere.
March 27, 2025 at 9:36 PM
The LinkedIn Ads team finally shipped something (useful) it seems like
Congratulations to B2B marketers everywhere.
Congratulations to B2B marketers everywhere.
March Event / Campaign activations by the 42 Team
- QSIC (Vegas ShopTalk)
- Steno (NYC, Legalweek)
DG > Creative > Customers > Partners
Really grateful to be working with a great team & customers.
- QSIC (Vegas ShopTalk)
- Steno (NYC, Legalweek)
DG > Creative > Customers > Partners
Really grateful to be working with a great team & customers.
March 27, 2025 at 12:00 PM
March Event / Campaign activations by the 42 Team
- QSIC (Vegas ShopTalk)
- Steno (NYC, Legalweek)
DG > Creative > Customers > Partners
Really grateful to be working with a great team & customers.
- QSIC (Vegas ShopTalk)
- Steno (NYC, Legalweek)
DG > Creative > Customers > Partners
Really grateful to be working with a great team & customers.
One of our customers got a chatty Salesforce rep to buy Exact Target
From my understanding (and limited knowledge) its for B2C / Ecomm not B2B
Would love to chat with anyone who uses Exact Target about
From my understanding (and limited knowledge) its for B2C / Ecomm not B2B
Would love to chat with anyone who uses Exact Target about
March 21, 2025 at 3:00 PM
One of our customers got a chatty Salesforce rep to buy Exact Target
From my understanding (and limited knowledge) its for B2C / Ecomm not B2B
Would love to chat with anyone who uses Exact Target about
From my understanding (and limited knowledge) its for B2C / Ecomm not B2B
Would love to chat with anyone who uses Exact Target about
Its surreal seeing an OOH campaign with a customer live in NYC
could not have happened without
Dan / Abdul / Leigh for being amazing customers & partners
On screen for the media & buying
42 team for creative planning & coordination
Sparkportal for being partners on creative
could not have happened without
Dan / Abdul / Leigh for being amazing customers & partners
On screen for the media & buying
42 team for creative planning & coordination
Sparkportal for being partners on creative
March 20, 2025 at 12:00 PM
Its surreal seeing an OOH campaign with a customer live in NYC
could not have happened without
Dan / Abdul / Leigh for being amazing customers & partners
On screen for the media & buying
42 team for creative planning & coordination
Sparkportal for being partners on creative
could not have happened without
Dan / Abdul / Leigh for being amazing customers & partners
On screen for the media & buying
42 team for creative planning & coordination
Sparkportal for being partners on creative
Austin Based Marketing Friends!
Chara & the RevHero team are hosting a dinner in your city with Mark Huber
Link to register in the comments
Chara & the RevHero team are hosting a dinner in your city with Mark Huber
Link to register in the comments
March 17, 2025 at 8:22 PM
Austin Based Marketing Friends!
Chara & the RevHero team are hosting a dinner in your city with Mark Huber
Link to register in the comments
Chara & the RevHero team are hosting a dinner in your city with Mark Huber
Link to register in the comments
the bar for good content is so low. Deliver what you said will deliver
Example. I signed up for an agency operations newsletter. I expected the author who has said to have scaled / existed an agency to write about stories and lessons from his time running the shop.
Example. I signed up for an agency operations newsletter. I expected the author who has said to have scaled / existed an agency to write about stories and lessons from his time running the shop.
March 13, 2025 at 12:00 PM
the bar for good content is so low. Deliver what you said will deliver
Example. I signed up for an agency operations newsletter. I expected the author who has said to have scaled / existed an agency to write about stories and lessons from his time running the shop.
Example. I signed up for an agency operations newsletter. I expected the author who has said to have scaled / existed an agency to write about stories and lessons from his time running the shop.
If your in marketing or growth roles and not using Replit to make small tools either for automating your work or as “lead magnets” (think Hubspot websit grader)
Its not too late to start. You don’t need production grade stuff. Build something small in Replit / deploy and learn and iterate.
Its not too late to start. You don’t need production grade stuff. Build something small in Replit / deploy and learn and iterate.
March 12, 2025 at 11:33 PM
If your in marketing or growth roles and not using Replit to make small tools either for automating your work or as “lead magnets” (think Hubspot websit grader)
Its not too late to start. You don’t need production grade stuff. Build something small in Replit / deploy and learn and iterate.
Its not too late to start. You don’t need production grade stuff. Build something small in Replit / deploy and learn and iterate.
This new 'scoring' by Hubspot is a balant money grab. There was nothing fundamentally broken with the scoring properties & you could easily reference associated objects on the contact score.
Now, you have to upgrade to Enterprise to do that. Does anyone have a smart workaround?
Now, you have to upgrade to Enterprise to do that. Does anyone have a smart workaround?
March 10, 2025 at 6:41 PM
This new 'scoring' by Hubspot is a balant money grab. There was nothing fundamentally broken with the scoring properties & you could easily reference associated objects on the contact score.
Now, you have to upgrade to Enterprise to do that. Does anyone have a smart workaround?
Now, you have to upgrade to Enterprise to do that. Does anyone have a smart workaround?