JP Sherman
@jpsherman.bsky.social
Principal PM of Search @RedHat. Husband, Dad of 4 Boys & 2 Border Collies. Humanist, Speaker, Science Enthusiast. Former USASOC PSYOP(A) & Rebel Scum. I love Tech SEO and TTRPGs. Expect The Kindest Chaos.
Near Raleigh, NC
Near Raleigh, NC
Pinned
JP Sherman
@jpsherman.bsky.social
· Nov 21
Hello BlueSky! I contain multitudes.
🔬Search Behavior
📈 Tech SEO
🐉 TTRPGs/ DnD
🐙 Cosmic Horror
🪦 Dark Music
🧛🏻 Horror Lit
⚖️ Ally
🌎 Travel
🇲🇽, 🇰🇷, 🇩🇪 Speaker
🧬 Sci-Fi
🐦🔥 Fantasy
🎨 Art
🐠 Surrealism/ Dada
👨🎤 Punk
I live by Wheaton’s Law
🔬Search Behavior
📈 Tech SEO
🐉 TTRPGs/ DnD
🐙 Cosmic Horror
🪦 Dark Music
🧛🏻 Horror Lit
⚖️ Ally
🌎 Travel
🇲🇽, 🇰🇷, 🇩🇪 Speaker
🧬 Sci-Fi
🐦🔥 Fantasy
🎨 Art
🐠 Surrealism/ Dada
👨🎤 Punk
I live by Wheaton’s Law
Sweet Potato Cornbread Donuts
November 18, 2025 at 12:09 AM
Sweet Potato Cornbread Donuts
Juno is wistful
Was a cat in her past life
Was a cat in her past life
November 16, 2025 at 6:42 PM
Juno is wistful
Was a cat in her past life
Was a cat in her past life
Reposted by JP Sherman
Because I am such a fun guy, I just published this exciting new YouTube video called "Understanding Link Equity For SEO" www.youtube.com/watch?v=s8Cm...
Understanding Link Equity For SEO
YouTube video by Joe Hall
www.youtube.com
November 14, 2025 at 7:29 PM
Because I am such a fun guy, I just published this exciting new YouTube video called "Understanding Link Equity For SEO" www.youtube.com/watch?v=s8Cm...
Reposted by JP Sherman
a lot of people regretting the 'this shoulda been an email' advice rn lol
November 13, 2025 at 3:57 AM
a lot of people regretting the 'this shoulda been an email' advice rn lol
When I was 6, I wanted to be a space paleontologist…
I’m at the annual paleontology conference. Here’s how people today have described their work:
“I basically study swamp monsters”
“I’m a dinosaur orthodontist”
“Dead bird bird watcher”
#2025SVP
“I basically study swamp monsters”
“I’m a dinosaur orthodontist”
“Dead bird bird watcher”
#2025SVP
November 13, 2025 at 11:17 PM
When I was 6, I wanted to be a space paleontologist…
Sometimes you just gotta stop & let the surrealism wash over you
November 12, 2025 at 7:39 PM
Sometimes you just gotta stop & let the surrealism wash over you
I woke up to a gift from my 11 year old this morning
November 11, 2025 at 3:00 PM
I woke up to a gift from my 11 year old this morning
The Democrats’ ability to take defeat from the jaws of victory is …. is…. At least consistent
a cartoon girl in a blue dress is kneeling in a field holding a bag
ALT: a cartoon girl in a blue dress is kneeling in a field holding a bag
media.tenor.com
November 10, 2025 at 10:55 PM
The Democrats’ ability to take defeat from the jaws of victory is …. is…. At least consistent
From my limited experience in it, it feels like the game industry is the tip of the spear for awful business practices.
There’s a direct line between gamergate & J6
There’s a direct line between gamergate & J6
Games industry forces RTOs (often involving moving cities for a job that may not exist in a few months) because being in office together on zoom is just ~*so heckin valuable*~
but then replaces as many people as they can get away with with chatbots because the human connection doesn’t matter
Hmm!
but then replaces as many people as they can get away with with chatbots because the human connection doesn’t matter
Hmm!
November 7, 2025 at 1:59 PM
From my limited experience in it, it feels like the game industry is the tip of the spear for awful business practices.
There’s a direct line between gamergate & J6
There’s a direct line between gamergate & J6
Wisdom y’all
Something I’ve noticed is there seems to be a sort of pervasive assumption that the status quo has gravity. That there’s a natural, comfortable way things should be and that deviations from the normal state of the world will correct themselves in time.
But as a paleontologist, I know this is false.
But as a paleontologist, I know this is false.
November 7, 2025 at 1:55 PM
Wisdom y’all
Why stop at phrenology when you can add another old pseudoscience to justify racism.
A new paper suggests a photo can tell a recruiter much about an applicant’s personality
Should facial analysis help determine whom companies hire?
A new paper suggests a photo can tell a recruiter much about an applicant’s personality
econ.st
November 6, 2025 at 10:23 PM
Why stop at phrenology when you can add another old pseudoscience to justify racism.
This is NOT the Donald Jonniford Trump that was portrayed in those AI pictures! Fireman Trump woulda stepped into action!
incredible photo that's definitely worth at least 1,000 words from Andrew Harnik of Getty
November 6, 2025 at 10:17 PM
This is NOT the Donald Jonniford Trump that was portrayed in those AI pictures! Fireman Trump woulda stepped into action!
Reposted by JP Sherman
They literally ruin everything they touch
October 31, 2025 at 3:44 AM
They literally ruin everything they touch
Reposted by JP Sherman
There it is.
Amazon is helping fund a $300 million build of a ballroom for the White House.
Independent bookstores are donating to food banks and organizations that help with food insecurity.
They are not the same.
Independent bookstores are donating to food banks and organizations that help with food insecurity.
They are not the same.
October 31, 2025 at 1:30 PM
There it is.
Reposted by JP Sherman
Tyrannosaurus Next
A new look at the "Dueling Dinosaurs" fossil reveals that Tyrannosaurus rex was not the only tyrannosaur roaming the land. n.pr/47h1RJF
Scientists thought this fossil was a teen T. rex. Turns out it's a new tyrannosaur
A new look at the "Dueling Dinosaurs" fossil reveals that Tyrannosaurus rex was not the only tyrannosaur roaming the land.
n.pr
October 30, 2025 at 8:37 PM
Tyrannosaurus Next
So it appears that the science of zoology has decided to say “screw it” were copying the Monster Manual now. #dnd #ttrpg oceanographicmagazine.com/news/carnivo...
Carnivorous “death-ball” sponge among new deep-sea species - Oceanographic
Scientists have confirmed 30 previously unknown deep-sea species - among them, a hook-covered carnivorous sponge dubbed the “death-ball.”
oceanographicmagazine.com
October 30, 2025 at 4:19 PM
So it appears that the science of zoology has decided to say “screw it” were copying the Monster Manual now. #dnd #ttrpg oceanographicmagazine.com/news/carnivo...
Reposted by JP Sherman
Great way to put this
“Science is never settled” sounds reasonable—but it’s often a rhetorical trick to undermine consensus on issues like vaccines or climate change.
Science evolves, but some things are overwhelmingly supported by evidence.
My latest for Live Science
www.livescience.com/...
1/10
Science evolves, but some things are overwhelmingly supported by evidence.
My latest for Live Science
www.livescience.com/...
1/10
There is such a thing as 'settled science' — anyone who says otherwise is trying to manipulate you
How bad-faith arguments sow doubt by weaponizing scientific humility.
www.livescience.com
October 28, 2025 at 8:53 PM
Great way to put this
Ladytron's "I See Red" is such a needed breath of fresh air, they've lost nothing during their hiatus.
youtu.be/72A9nFNhdOM?...
youtu.be/72A9nFNhdOM?...
Ladytron - I See Red (Official Video)
YouTube video by Ladytron
youtu.be
October 27, 2025 at 3:24 PM
Ladytron's "I See Red" is such a needed breath of fresh air, they've lost nothing during their hiatus.
youtu.be/72A9nFNhdOM?...
youtu.be/72A9nFNhdOM?...
Reposted by JP Sherman
If you are in North Carolina, Virginia, or Arizona and you need food, go to this site.
Feed a family will assist with instacarting groceries to your house. feed-a-family.org
Feed a family will assist with instacarting groceries to your house. feed-a-family.org
Home
feed-a-family.org
October 25, 2025 at 6:47 PM
If you are in North Carolina, Virginia, or Arizona and you need food, go to this site.
Feed a family will assist with instacarting groceries to your house. feed-a-family.org
Feed a family will assist with instacarting groceries to your house. feed-a-family.org
Reposted by JP Sherman
Folks in California can opt out of data collection. You now can tell your browser once that you don't want to share your data and it will tell every website.
We need this all over the country.
We need this all over the country.
October 24, 2025 at 3:08 AM
Folks in California can opt out of data collection. You now can tell your browser once that you don't want to share your data and it will tell every website.
We need this all over the country.
We need this all over the country.
ABC news now gets to understand the Streisand Effect.
ABC News pulled the satellite imagery of the White House comparing Sept. 26 to today.
abcnews.go.com/Politics/new...
abcnews.go.com/Politics/new...
October 23, 2025 at 10:21 PM
ABC news now gets to understand the Streisand Effect.
This matches my critiques about AI. It’s a browser that’s short-cutted its way to a MVP. It’s a browser that hasn’t done the hard work, it was birthed outside of a community, it’s a browser that asks “how do you do fellow browsers”. It’s designed for shareholders. h/t @not-a-robot.com
When the AI marketing speak gets you to rage blog some notes about browser innovation
blog.stephaniestimac.com/posts/2025/1...
blog.stephaniestimac.com/posts/2025/1...
ChatGPT Atlas isn't competing against other browsers - Stephanie Stimac's Blog
A note on CEOs who don't understand browser development and innovation in the browser space
blog.stephaniestimac.com
October 23, 2025 at 4:21 AM
This matches my critiques about AI. It’s a browser that’s short-cutted its way to a MVP. It’s a browser that hasn’t done the hard work, it was birthed outside of a community, it’s a browser that asks “how do you do fellow browsers”. It’s designed for shareholders. h/t @not-a-robot.com
Reposted by JP Sherman
Happy birthday to Dr. Mae Jemison, the first Black woman to travel in space, who began her communications to #NASA with "Hailing frequencies open"—and guest starred in #StarTrekTNG's "Second Chances."
October 17, 2025 at 2:05 PM
Happy birthday to Dr. Mae Jemison, the first Black woman to travel in space, who began her communications to #NASA with "Hailing frequencies open"—and guest starred in #StarTrekTNG's "Second Chances."
Ian's article clearly shows how assistive AI can be, far from the bedazzling hype that we too often hear. AI needs to be supervised, reviewed and checked.
I mean, I've found trash bags hidden in a closet after asking my kids to "take out the trash" - AI cannot be trusted to do the implied tasks
I mean, I've found trash bags hidden in a closet after asking my kids to "take out the trash" - AI cannot be trusted to do the implied tasks
AI can't do content audits, OK? You CAN build a pretty nifty assistant, though, that helps you do audits better. I built one using Claude, ScreamingFrog, Zapier, and Google Sheets. You can read how (and how AI drives me nuts) here: www.ianlurie.com/content/audi...
How to: Audit existing content using ScreamingFrog and AI
You can’t build an AI content auditor. You can build an AI content audit assistant that analyzes your site’s existing content, traffic data, and crawl data for opportunities. I’ll show you how I do it...
www.ianlurie.com
October 15, 2025 at 3:56 PM
Ian's article clearly shows how assistive AI can be, far from the bedazzling hype that we too often hear. AI needs to be supervised, reviewed and checked.
I mean, I've found trash bags hidden in a closet after asking my kids to "take out the trash" - AI cannot be trusted to do the implied tasks
I mean, I've found trash bags hidden in a closet after asking my kids to "take out the trash" - AI cannot be trusted to do the implied tasks
I just introduced my 10 year old to Bambi meets Godzilla. He can’t stop giggling.
- this call out approved by marv newland.
- this call out approved by marv newland.
October 15, 2025 at 12:28 PM
I just introduced my 10 year old to Bambi meets Godzilla. He can’t stop giggling.
- this call out approved by marv newland.
- this call out approved by marv newland.