Recap:

1) Be authentic in your brand story.

2) Create a quality product by:

-Staying true to your core offering
-Continuously Innovating
-Listening to customer feedback

3) Make your mission central to your marketing. And give back to your community.

Because they are obsessive about:

- Supporting veteran causes

- Creating engaging content

- Offering a sense of belonging to their customers

This, combined with authenticity and quality product is what makes them so successful.

The next thing Black Rifle Coffee focuses on is quality product.

They do this by sourcing premium coffee beans and creating unique roasts for special occasions or causes.

Which leads us to…

The real reason Black Rifle Coffee is so successful at building a loyal customer base

Customers crave authentic brands with real stories.

BRCC created a successful brand by:

-Showcasing the founder's military background

-Using military-inspired branding and product names

-Engaging directly with their community on social media

💡Simple. But highly effective.

Black Rifle Coffee creates brand loyalty with this simple, 3-part framework:

1) Authenticity

2) Quality product

3) Mission-driven marketing

Pair this framework with an 'all in' work ethic and you've got a potent combination for rapid growth.

Here's their secret blueprint:

📈First, some quick stats on BRCC:

- Founded by ex-Green Beret Evan Hafer
- Reached $200 million in revenue in 5 years
- Supports 50+ veteran, military, & first responder causes
- Has a cult following among coffee lovers and veteran business supporters

What can we take away? 👇

I hope you've found this thread helpful.

Follow me @Jonmoss77 for more.

Like/Repost the quote below to keep me smiling:

Now check out this hero section I created

It answers the 3 big questions:
✅ Life improvement (through joy & purpose)
✅ Specified solution (Positive Psychology)
✅ How to get it (book a free call)

The image of a person experiencing joy and happiness mirrors the message.

This first one isn't bad
but it's not great either.

❌ There's no specific problem (business problems)
❌ The solution is vague (get to the next level)
❌ A better life is implied but not stated

An image of yourself might work for influencers, but relatable images are better.

Your hero section should answer these 3 critical questions:

1. What problem do you solve?
2. How does it improve the customer's life?
3. How can they get it?

Keep it concise for impact. A fitting image strengthens your message.

See the examples below. 👇

https://www.newsletter.shakila.me/p/change-the-way-you-think-about-saying-no