2024 has been a wild ride for creatives.

AI churns out logos, copy, and websites in minutes.
Exciting but unsettling.

When doing gets automated, what's our role?

Here's my take: strategy will increase in value.
AI can create but needs direction.

Strategic advisors will outlast builders.

What are the secrets behind the success of the veteran-owned powerhouse, Black Rifle Coffee Company?

I studied their journey to find lessons for my veteran-owned business but realized these insights apply to all businesses.

Here's what I learned: 🧵 👇

Have you heard the saying, "Make your customer the hero, not yourself"?

Sounds obvious but I see so many people getting this wrong on their websites.

Fail with the hero section, and you've blown your first impression.
You have under 5 seconds to grab attention.

Here's how I do it 👇🧵

I messed up big time.

Scheduled my newsletter for midnight... not midday.

Anyone else been there?

Anyone at all??

If so, you'll know that gut-punch feeling.

All the effort. The anticipation. The excitement.

— Gone in a single careless slip.

Be among the few to see it 👇