news: At an advertiser event in NYC
tonight, YouTube announced its “first late-night show,” coming this spring — live and weekly but inspired by “classic late-night.” Outside Tonight will be hosted by Julian Shapiro-Barnum of Recess Therapy (a child interview series)
tonight, YouTube announced its “first late-night show,” coming this spring — live and weekly but inspired by “classic late-night.” Outside Tonight will be hosted by Julian Shapiro-Barnum of Recess Therapy (a child interview series)
November 13, 2025 at 11:41 PM
news: At an advertiser event in NYC
tonight, YouTube announced its “first late-night show,” coming this spring — live and weekly but inspired by “classic late-night.” Outside Tonight will be hosted by Julian Shapiro-Barnum of Recess Therapy (a child interview series)
tonight, YouTube announced its “first late-night show,” coming this spring — live and weekly but inspired by “classic late-night.” Outside Tonight will be hosted by Julian Shapiro-Barnum of Recess Therapy (a child interview series)
CBS has never seen a leader like Bari Weiss before: a Substack millionaire with no experience in TV news. She rails against “cancel culture,” embraces the title “Zionist fanatic,” and believes her values “now have the opportunity to go very, very big”
www.nytimes.com/2025/10/06/b...
www.nytimes.com/2025/10/06/b...
How Bari Weiss Won
www.nytimes.com
October 6, 2025 at 2:59 PM
CBS has never seen a leader like Bari Weiss before: a Substack millionaire with no experience in TV news. She rails against “cancel culture,” embraces the title “Zionist fanatic,” and believes her values “now have the opportunity to go very, very big”
www.nytimes.com/2025/10/06/b...
www.nytimes.com/2025/10/06/b...
Amazon drew a pretty clear line today between audio and video podcasts (and right through ~100 employees)
www.nytimes.com/2025/08/04/b...
www.nytimes.com/2025/08/04/b...
Amazon Shifts Its Podcast Strategy, Eliminating 100 Wondery Jobs
www.nytimes.com
August 4, 2025 at 10:35 PM
Amazon drew a pretty clear line today between audio and video podcasts (and right through ~100 employees)
www.nytimes.com/2025/08/04/b...
www.nytimes.com/2025/08/04/b...
Reposted by Jess Testa
“This is our real life, especially for young people ... The majority of our lives aren't spent debating policy & debating political candidates. It's spent engaging with social media, & that's where we learn values."- Brett Cooper
www.nytimes.com/2025/07/19/b...
What happens online matters offline.
www.nytimes.com/2025/07/19/b...
What happens online matters offline.
Brett Cooper Is Spreading Conservatism, One Celebrity Drama at a Time
www.nytimes.com
July 20, 2025 at 1:22 PM
“This is our real life, especially for young people ... The majority of our lives aren't spent debating policy & debating political candidates. It's spent engaging with social media, & that's where we learn values."- Brett Cooper
www.nytimes.com/2025/07/19/b...
What happens online matters offline.
www.nytimes.com/2025/07/19/b...
What happens online matters offline.
when influencer/podcaster Alix Earle made a brand deal with Poppi, she asked for equity and rev share instead of the traditional check ........ then Poppi sold to Pepsi for almost $2 billion
www.wsj.com/style/alix-e...
www.wsj.com/style/alix-e...
The Art of the Alix Earle Deal
Inside the transformation of a University of Miami undergrad into Gen Z’s savviest pitchwoman.
www.wsj.com
May 22, 2025 at 6:14 PM
when influencer/podcaster Alix Earle made a brand deal with Poppi, she asked for equity and rev share instead of the traditional check ........ then Poppi sold to Pepsi for almost $2 billion
www.wsj.com/style/alix-e...
www.wsj.com/style/alix-e...
Reposted by Jess Testa
scoop w/ @jessicatesta.bsky.social : @karaswisher.bsky.social
new deal at Vox Media with Scott Galloway is expected to generate $100 million over four years, with the pair keeping 70% after some costs:
www.nytimes.com/2025/05/19/b...
new deal at Vox Media with Scott Galloway is expected to generate $100 million over four years, with the pair keeping 70% after some costs:
www.nytimes.com/2025/05/19/b...
How Kara Swisher Scaled Even Higher
www.nytimes.com
May 19, 2025 at 9:08 AM
scoop w/ @jessicatesta.bsky.social : @karaswisher.bsky.social
new deal at Vox Media with Scott Galloway is expected to generate $100 million over four years, with the pair keeping 70% after some costs:
www.nytimes.com/2025/05/19/b...
new deal at Vox Media with Scott Galloway is expected to generate $100 million over four years, with the pair keeping 70% after some costs:
www.nytimes.com/2025/05/19/b...
“Make America Healthy Again” content has become unavoidable if you consume women’s media today
www.nytimes.com/2025/05/07/b...
www.nytimes.com/2025/05/07/b...
Is This the ‘Manosphere’ for Women?
www.nytimes.com
May 7, 2025 at 2:20 PM
“Make America Healthy Again” content has become unavoidable if you consume women’s media today
www.nytimes.com/2025/05/07/b...
www.nytimes.com/2025/05/07/b...
Reposted by Jess Testa
A lot of echoes here to the aughts era when all the big time magazine editors were cut loose.
www.nytimes.com/2025/03/31/b...
www.nytimes.com/2025/03/31/b...
Why TV News Anchors Like Joy Reid and Don Lemon Are Moving to Substack
Don Lemon, Joy Reid and Jim Acosta, exiled or extricated from their networks, are now on Substack, trading sleek studios and “pancake makeup” for their living rooms.
www.nytimes.com
March 31, 2025 at 6:31 PM
A lot of echoes here to the aughts era when all the big time magazine editors were cut loose.
www.nytimes.com/2025/03/31/b...
www.nytimes.com/2025/03/31/b...
Reposted by Jess Testa
"This new TV diaspora has one central proposition: The future of news is casual. Sometimes very casual" www.nytimes.com/2025/03/31/b...
Why TV News Anchors Like Joy Reid and Don Lemon Are Moving to Substack
Don Lemon, Joy Reid and Jim Acosta, exiled or extricated from their networks, are now on Substack, trading sleek studios and “pancake makeup” for their living rooms.
www.nytimes.com
April 1, 2025 at 3:38 PM
"This new TV diaspora has one central proposition: The future of news is casual. Sometimes very casual" www.nytimes.com/2025/03/31/b...
Reposted by Jess Testa
Political reporter Tara Palmeri is leaving her $260,000 base salary at Puck to go independent via Youtube, which has given her a $10,000 grant for equipment and editors' services. She intends to try a scoop-heavy approach, she told the NYT, which is currently relatively rare in Youtube journalism
A Political Reporter Takes Her Scoops to YouTube
Most online political media stars traffic in highly partisan viewpoints. Tara Palmeri hopes that playing it straight will pay off.
www.nytimes.com
March 10, 2025 at 2:07 PM
Political reporter Tara Palmeri is leaving her $260,000 base salary at Puck to go independent via Youtube, which has given her a $10,000 grant for equipment and editors' services. She intends to try a scoop-heavy approach, she told the NYT, which is currently relatively rare in Youtube journalism
Michelle Obama is making a video podcast www.nytimes.com/2025/03/10/b...
Michelle Obama’s Next Act: Video Podcaster
Through her production company, Higher Ground, Mrs. Obama, along with her brother, Craig Robinson, will interview celebrities and offer advice on various topics.
www.nytimes.com
March 10, 2025 at 2:12 PM
Michelle Obama is making a video podcast www.nytimes.com/2025/03/10/b...
Reposted by Jess Testa
@jessicatesta.bsky.social to cover media industry for @nytimes.com: talkingbiznews.com/media-news/n...
NY Times taps Testa to cover media - Talking Biz News
New York Times business editor Ellen Pollock sent out the following on Thursday: We’re delighted that Jess Testa has joined the media team from Styles to help the Business desk cover the country’s inc...
talkingbiznews.com
January 23, 2025 at 9:38 PM
@jessicatesta.bsky.social to cover media industry for @nytimes.com: talkingbiznews.com/media-news/n...
Cecile Richards has died.
Her final project was about finding ways to spread abortion stories beyond the reach of legacy media (and their liberal audiences), and to anthologize them for history’s sake.
“The only thing people respond to and remember are stories.”
www.nytimes.com/2024/10/31/b...
Her final project was about finding ways to spread abortion stories beyond the reach of legacy media (and their liberal audiences), and to anthologize them for history’s sake.
“The only thing people respond to and remember are stories.”
www.nytimes.com/2024/10/31/b...
Can Stories About Abortion Break Through the Noise? (Gift Article)
The reproductive rights activist Cecile Richards started a media project that merges activism and journalism on Instagram and TikTok, just days ahead of the presidential election.
www.nytimes.com
January 20, 2025 at 3:28 PM
Cecile Richards has died.
Her final project was about finding ways to spread abortion stories beyond the reach of legacy media (and their liberal audiences), and to anthologize them for history’s sake.
“The only thing people respond to and remember are stories.”
www.nytimes.com/2024/10/31/b...
Her final project was about finding ways to spread abortion stories beyond the reach of legacy media (and their liberal audiences), and to anthologize them for history’s sake.
“The only thing people respond to and remember are stories.”
www.nytimes.com/2024/10/31/b...
hm what if my first bluesky post was about Kylie Kelce’s new Rogan-dethroning podcast???? www.nytimes.com/2024/12/19/b...
Why Kylie Kelce’s Podcast, ‘Not Gonna Lie,’ Is a Breakout Hit
But in her first interview since her podcast reached No. 1, she does share ideas about why the show has become a breakout hit.
www.nytimes.com
December 19, 2024 at 9:32 PM
hm what if my first bluesky post was about Kylie Kelce’s new Rogan-dethroning podcast???? www.nytimes.com/2024/12/19/b...