We're going to see more big creators ask companies for revenue shares and equity, period, instead of one-time checks and guarantees. If only there were another recent major podcasting deal to point to!

my (relatively) new job at The Times is to write about media diets in this new, super fragmented era … and the emerging stars outside of corporate media … and the worlds of content we build for ourselves … if you have story ideas, you can find me in many places!