@jeffgapinski.bsky.social
𝗧𝗵𝗲𝘆 𝗲𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗳𝗲𝗮𝗿.
Creators don’t overanalyze every idea to death. They test, they tweak, they pivot—because momentum beats hesitation every time.
The takeaway?
The future of marketing belongs to those who stop marketing—and start creating.
Creators don’t overanalyze every idea to death. They test, they tweak, they pivot—because momentum beats hesitation every time.
The takeaway?
The future of marketing belongs to those who stop marketing—and start creating.
February 23, 2025 at 1:45 PM
𝗧𝗵𝗲𝘆 𝗲𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗳𝗲𝗮𝗿.
Creators don’t overanalyze every idea to death. They test, they tweak, they pivot—because momentum beats hesitation every time.
The takeaway?
The future of marketing belongs to those who stop marketing—and start creating.
Creators don’t overanalyze every idea to death. They test, they tweak, they pivot—because momentum beats hesitation every time.
The takeaway?
The future of marketing belongs to those who stop marketing—and start creating.
𝗧𝗵𝗲𝘆 𝗺𝗮𝗸𝗲 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗳𝗲𝗲𝗹 𝗵𝘂𝗺𝗮𝗻.
No one wants to read another corporate press release disguised as a LinkedIn post. Creators know that personality, storytelling, and authenticity drive engagement.
No one wants to read another corporate press release disguised as a LinkedIn post. Creators know that personality, storytelling, and authenticity drive engagement.
February 23, 2025 at 1:45 PM
𝗧𝗵𝗲𝘆 𝗺𝗮𝗸𝗲 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗳𝗲𝗲𝗹 𝗵𝘂𝗺𝗮𝗻.
No one wants to read another corporate press release disguised as a LinkedIn post. Creators know that personality, storytelling, and authenticity drive engagement.
No one wants to read another corporate press release disguised as a LinkedIn post. Creators know that personality, storytelling, and authenticity drive engagement.
𝗧𝗵𝗲𝘆 𝗽𝗹𝗮𝘆 𝘁𝗵𝗲 𝗹𝗼𝗻𝗴 𝗴𝗮𝗺𝗲.
Creators know that virality is a bonus, not a strategy. The real win? Showing up regularly, delivering value, and staying top of mind when people are ready to buy.
Creators know that virality is a bonus, not a strategy. The real win? Showing up regularly, delivering value, and staying top of mind when people are ready to buy.
February 23, 2025 at 1:45 PM
𝗧𝗵𝗲𝘆 𝗽𝗹𝗮𝘆 𝘁𝗵𝗲 𝗹𝗼𝗻𝗴 𝗴𝗮𝗺𝗲.
Creators know that virality is a bonus, not a strategy. The real win? Showing up regularly, delivering value, and staying top of mind when people are ready to buy.
Creators know that virality is a bonus, not a strategy. The real win? Showing up regularly, delivering value, and staying top of mind when people are ready to buy.
𝗧𝗵𝗲𝘆 𝗯𝘂𝗶𝗹𝗱 𝗮𝗻 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲, 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝘁𝗿𝗮𝗳𝗳𝗶𝗰.
Marketers chase clicks. Creators build relationships. One gets short-term spikes. The other builds long-term trust.
Marketers chase clicks. Creators build relationships. One gets short-term spikes. The other builds long-term trust.
February 23, 2025 at 1:45 PM
𝗧𝗵𝗲𝘆 𝗯𝘂𝗶𝗹𝗱 𝗮𝗻 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲, 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝘁𝗿𝗮𝗳𝗳𝗶𝗰.
Marketers chase clicks. Creators build relationships. One gets short-term spikes. The other builds long-term trust.
Marketers chase clicks. Creators build relationships. One gets short-term spikes. The other builds long-term trust.
𝗖𝗿𝗲𝗮𝘁𝗼𝗿𝘀 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝘁𝗵𝗮𝘁 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆 > 𝗽𝗲𝗿𝗳𝗲𝗰𝘁𝗶𝗼𝗻.
They don’t wait for the “perfect” post or campaign. They show up, test ideas, and adjust based on what actually works—not just what looks good on a slide deck.
They don’t wait for the “perfect” post or campaign. They show up, test ideas, and adjust based on what actually works—not just what looks good on a slide deck.
February 23, 2025 at 1:45 PM
𝗖𝗿𝗲𝗮𝘁𝗼𝗿𝘀 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝘁𝗵𝗮𝘁 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆 > 𝗽𝗲𝗿𝗳𝗲𝗰𝘁𝗶𝗼𝗻.
They don’t wait for the “perfect” post or campaign. They show up, test ideas, and adjust based on what actually works—not just what looks good on a slide deck.
They don’t wait for the “perfect” post or campaign. They show up, test ideas, and adjust based on what actually works—not just what looks good on a slide deck.
The best part? AI doesn’t replace great marketing—it amplifies it.
The strategy, creativity, and human touch?
That’s still you.
But AI makes sure you’re focusing on the right things.
The strategy, creativity, and human touch?
That’s still you.
But AI makes sure you’re focusing on the right things.
February 22, 2025 at 1:45 PM
The best part? AI doesn’t replace great marketing—it amplifies it.
The strategy, creativity, and human touch?
That’s still you.
But AI makes sure you’re focusing on the right things.
The strategy, creativity, and human touch?
That’s still you.
But AI makes sure you’re focusing on the right things.
For Analytics & Optimization:
→ Surfer SEO
→ Brandwatch
→ Mutiny
For Automation & Engagement:
→ Seventh Sense
→ Drift
→ Chatfuel
→ Surfer SEO
→ Brandwatch
→ Mutiny
For Automation & Engagement:
→ Seventh Sense
→ Drift
→ Chatfuel
February 22, 2025 at 1:45 PM
For Analytics & Optimization:
→ Surfer SEO
→ Brandwatch
→ Mutiny
For Automation & Engagement:
→ Seventh Sense
→ Drift
→ Chatfuel
→ Surfer SEO
→ Brandwatch
→ Mutiny
For Automation & Engagement:
→ Seventh Sense
→ Drift
→ Chatfuel
So if you’re still manually A/B testing subject lines or sifting through analytics dashboards… let’s fix that.
Here are 10 AI tools you should be using yesterday:
For Content Creation:
→ ChatGPT / Claude
→ Jasper
→ Copy.ai
→ Runway
Here are 10 AI tools you should be using yesterday:
For Content Creation:
→ ChatGPT / Claude
→ Jasper
→ Copy.ai
→ Runway
February 22, 2025 at 1:45 PM
So if you’re still manually A/B testing subject lines or sifting through analytics dashboards… let’s fix that.
Here are 10 AI tools you should be using yesterday:
For Content Creation:
→ ChatGPT / Claude
→ Jasper
→ Copy.ai
→ Runway
Here are 10 AI tools you should be using yesterday:
For Content Creation:
→ ChatGPT / Claude
→ Jasper
→ Copy.ai
→ Runway
And remember—people don’t read.
They skim.
Keep paragraphs short, use bullet points, and break up walls of text.
The best sales pages don’t sell—they make the buying decision obvious.
They skim.
Keep paragraphs short, use bullet points, and break up walls of text.
The best sales pages don’t sell—they make the buying decision obvious.
February 21, 2025 at 1:45 PM
And remember—people don’t read.
They skim.
Keep paragraphs short, use bullet points, and break up walls of text.
The best sales pages don’t sell—they make the buying decision obvious.
They skim.
Keep paragraphs short, use bullet points, and break up walls of text.
The best sales pages don’t sell—they make the buying decision obvious.
Give them an action-packed, benefit-driven CTA instead.
→ Bad: “Sign Up”
→ Better: “Start Your Free Trial—No Credit Card Needed”
𝗖𝘂𝘁 𝘁𝗵𝗲 𝗙𝗹𝘂𝗳𝗳 & 𝗦𝗼𝘂𝗻𝗱 𝗟𝗶𝗸𝗲 𝗮 𝗛𝘂𝗺𝗮𝗻
If your sales page sounds like a corporate boardroom wrote it, people will leave.
Write like you talk.
Be clear. Be real.
→ Bad: “Sign Up”
→ Better: “Start Your Free Trial—No Credit Card Needed”
𝗖𝘂𝘁 𝘁𝗵𝗲 𝗙𝗹𝘂𝗳𝗳 & 𝗦𝗼𝘂𝗻𝗱 𝗟𝗶𝗸𝗲 𝗮 𝗛𝘂𝗺𝗮𝗻
If your sales page sounds like a corporate boardroom wrote it, people will leave.
Write like you talk.
Be clear. Be real.
February 21, 2025 at 1:45 PM
Give them an action-packed, benefit-driven CTA instead.
→ Bad: “Sign Up”
→ Better: “Start Your Free Trial—No Credit Card Needed”
𝗖𝘂𝘁 𝘁𝗵𝗲 𝗙𝗹𝘂𝗳𝗳 & 𝗦𝗼𝘂𝗻𝗱 𝗟𝗶𝗸𝗲 𝗮 𝗛𝘂𝗺𝗮𝗻
If your sales page sounds like a corporate boardroom wrote it, people will leave.
Write like you talk.
Be clear. Be real.
→ Bad: “Sign Up”
→ Better: “Start Your Free Trial—No Credit Card Needed”
𝗖𝘂𝘁 𝘁𝗵𝗲 𝗙𝗹𝘂𝗳𝗳 & 𝗦𝗼𝘂𝗻𝗱 𝗟𝗶𝗸𝗲 𝗮 𝗛𝘂𝗺𝗮𝗻
If your sales page sounds like a corporate boardroom wrote it, people will leave.
Write like you talk.
Be clear. Be real.
→ Social proof – “5,000+ happy customers” beats “We’re great.”
→ Clear pricing & offers – No mystery math. Tell them what they get.
→ Risk reversal – Money-back guarantees make buying feel safe.
𝗚𝗶𝘃𝗲 𝗮 𝗖𝗮𝗹𝗹 𝘁𝗼 𝗔𝗰𝘁𝗶𝗼𝗻 𝗧𝗵𝗮𝘁 𝗗𝗼𝗲𝘀𝗻'𝘁 𝗦𝘂𝗰𝗸
Nobody clicks a button that says “Submit” or “Learn More."
→ Clear pricing & offers – No mystery math. Tell them what they get.
→ Risk reversal – Money-back guarantees make buying feel safe.
𝗚𝗶𝘃𝗲 𝗮 𝗖𝗮𝗹𝗹 𝘁𝗼 𝗔𝗰𝘁𝗶𝗼𝗻 𝗧𝗵𝗮𝘁 𝗗𝗼𝗲𝘀𝗻'𝘁 𝗦𝘂𝗰𝗸
Nobody clicks a button that says “Submit” or “Learn More."
February 21, 2025 at 1:45 PM
→ Social proof – “5,000+ happy customers” beats “We’re great.”
→ Clear pricing & offers – No mystery math. Tell them what they get.
→ Risk reversal – Money-back guarantees make buying feel safe.
𝗚𝗶𝘃𝗲 𝗮 𝗖𝗮𝗹𝗹 𝘁𝗼 𝗔𝗰𝘁𝗶𝗼𝗻 𝗧𝗵𝗮𝘁 𝗗𝗼𝗲𝘀𝗻'𝘁 𝗦𝘂𝗰𝗸
Nobody clicks a button that says “Submit” or “Learn More."
→ Clear pricing & offers – No mystery math. Tell them what they get.
→ Risk reversal – Money-back guarantees make buying feel safe.
𝗚𝗶𝘃𝗲 𝗮 𝗖𝗮𝗹𝗹 𝘁𝗼 𝗔𝗰𝘁𝗶𝗼𝗻 𝗧𝗵𝗮𝘁 𝗗𝗼𝗲𝘀𝗻'𝘁 𝗦𝘂𝗰𝗸
Nobody clicks a button that says “Submit” or “Learn More."
𝗠𝗮𝗸𝗲 𝗜𝘁 𝗦𝘁𝘂𝗽𝗶𝗱𝗹𝘆 𝗘𝗮𝘀𝘆 𝘁𝗼 𝗦𝗮𝘆 𝗬𝗘𝗦
Ever read a sales page and thought, “Sounds cool, but… meh”?
That’s because it lacked:
Ever read a sales page and thought, “Sounds cool, but… meh”?
That’s because it lacked:
February 21, 2025 at 1:45 PM
𝗠𝗮𝗸𝗲 𝗜𝘁 𝗦𝘁𝘂𝗽𝗶𝗱𝗹𝘆 𝗘𝗮𝘀𝘆 𝘁𝗼 𝗦𝗮𝘆 𝗬𝗘𝗦
Ever read a sales page and thought, “Sounds cool, but… meh”?
That’s because it lacked:
Ever read a sales page and thought, “Sounds cool, but… meh”?
That’s because it lacked:
They buy because of problems they want solved and goals they want achieved. Show them you get them.
→ “Struggling to grow your audience? You’re not alone.”
→ “What if landing high-ticket clients felt effortless?”
→ “Struggling to grow your audience? You’re not alone.”
→ “What if landing high-ticket clients felt effortless?”
February 21, 2025 at 1:45 PM
They buy because of problems they want solved and goals they want achieved. Show them you get them.
→ “Struggling to grow your audience? You’re not alone.”
→ “What if landing high-ticket clients felt effortless?”
→ “Struggling to grow your audience? You’re not alone.”
→ “What if landing high-ticket clients felt effortless?”
Make it clear, benefit-driven, and curiosity-inducing.
→ Bad: “Introducing Our New Productivity App”
→ Better: “Get 10 Extra Hours a Week—Without Working Harder”
𝗦𝗽𝗲𝗮𝗸 𝘁𝗼 𝗧𝗵𝗲𝗶𝗿 𝗣𝗮𝗶𝗻 (𝗔𝗻𝗱 𝗗𝗿𝗲𝗮𝗺𝘀)
Nobody buys because of features.
→ Bad: “Introducing Our New Productivity App”
→ Better: “Get 10 Extra Hours a Week—Without Working Harder”
𝗦𝗽𝗲𝗮𝗸 𝘁𝗼 𝗧𝗵𝗲𝗶𝗿 𝗣𝗮𝗶𝗻 (𝗔𝗻𝗱 𝗗𝗿𝗲𝗮𝗺𝘀)
Nobody buys because of features.
February 21, 2025 at 1:45 PM
Make it clear, benefit-driven, and curiosity-inducing.
→ Bad: “Introducing Our New Productivity App”
→ Better: “Get 10 Extra Hours a Week—Without Working Harder”
𝗦𝗽𝗲𝗮𝗸 𝘁𝗼 𝗧𝗵𝗲𝗶𝗿 𝗣𝗮𝗶𝗻 (𝗔𝗻𝗱 𝗗𝗿𝗲𝗮𝗺𝘀)
Nobody buys because of features.
→ Bad: “Introducing Our New Productivity App”
→ Better: “Get 10 Extra Hours a Week—Without Working Harder”
𝗦𝗽𝗲𝗮𝗸 𝘁𝗼 𝗧𝗵𝗲𝗶𝗿 𝗣𝗮𝗶𝗻 (𝗔𝗻𝗱 𝗗𝗿𝗲𝗮𝗺𝘀)
Nobody buys because of features.
A high-converting sales page isn’t about throwing a million words at the wall and hoping something sticks.
It’s about strategy.
𝗛𝗼𝗼𝗸 𝗧𝗵𝗲𝗺 𝗙𝗮𝘀𝘁
Your headline is everything.
If it doesn’t grab attention in five seconds, you’ve lost them.
It’s about strategy.
𝗛𝗼𝗼𝗸 𝗧𝗵𝗲𝗺 𝗙𝗮𝘀𝘁
Your headline is everything.
If it doesn’t grab attention in five seconds, you’ve lost them.
February 21, 2025 at 1:45 PM
A high-converting sales page isn’t about throwing a million words at the wall and hoping something sticks.
It’s about strategy.
𝗛𝗼𝗼𝗸 𝗧𝗵𝗲𝗺 𝗙𝗮𝘀𝘁
Your headline is everything.
If it doesn’t grab attention in five seconds, you’ve lost them.
It’s about strategy.
𝗛𝗼𝗼𝗸 𝗧𝗵𝗲𝗺 𝗙𝗮𝘀𝘁
Your headline is everything.
If it doesn’t grab attention in five seconds, you’ve lost them.
Great marketing isn’t about doing everything—it’s about doing the right things, intentionally and consistently.
February 20, 2025 at 1:46 PM
Great marketing isn’t about doing everything—it’s about doing the right things, intentionally and consistently.
→ “You need to be on EVERY social platform.”
→ “Just copy what your competitors are doing.”
→ “If we build it, they will come.”
→ “More content = better results.”
→ “Marketing is just about getting attention.”
→ “Just copy what your competitors are doing.”
→ “If we build it, they will come.”
→ “More content = better results.”
→ “Marketing is just about getting attention.”
February 20, 2025 at 1:45 PM
→ “You need to be on EVERY social platform.”
→ “Just copy what your competitors are doing.”
→ “If we build it, they will come.”
→ “More content = better results.”
→ “Marketing is just about getting attention.”
→ “Just copy what your competitors are doing.”
→ “If we build it, they will come.”
→ “More content = better results.”
→ “Marketing is just about getting attention.”
Here are a few gems I’ve actually heard (and why they make me want to scream into the void):
February 20, 2025 at 1:45 PM
Here are a few gems I’ve actually heard (and why they make me want to scream into the void):
Because the most powerful messages aren’t the ones that sound the smartest. They’re the ones people actually remember.
PS. I'll be dropping one of these once a week for the next 16 weeks. Make sure to check in on Wednesdays so you don't miss them!
PS. I'll be dropping one of these once a week for the next 16 weeks. Make sure to check in on Wednesdays so you don't miss them!
February 19, 2025 at 1:46 PM
Because the most powerful messages aren’t the ones that sound the smartest. They’re the ones people actually remember.
PS. I'll be dropping one of these once a week for the next 16 weeks. Make sure to check in on Wednesdays so you don't miss them!
PS. I'll be dropping one of these once a week for the next 16 weeks. Make sure to check in on Wednesdays so you don't miss them!
𝗖𝗹𝗮𝗿𝗶𝘁𝘆 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗺𝗲𝗮𝗻 𝗯𝗼𝗿𝗶𝗻𝗴.
You can (and should) be engaging, compelling, and creative—but never at the expense of being understood.
A good rule of thumb:
Be clear first. Then be creative.
You can (and should) be engaging, compelling, and creative—but never at the expense of being understood.
A good rule of thumb:
Be clear first. Then be creative.
February 19, 2025 at 1:46 PM
𝗖𝗹𝗮𝗿𝗶𝘁𝘆 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗺𝗲𝗮𝗻 𝗯𝗼𝗿𝗶𝗻𝗴.
You can (and should) be engaging, compelling, and creative—but never at the expense of being understood.
A good rule of thumb:
Be clear first. Then be creative.
You can (and should) be engaging, compelling, and creative—but never at the expense of being understood.
A good rule of thumb:
Be clear first. Then be creative.
𝘌𝘹𝘢𝘮𝘱𝘭𝘦:
❌ “Revolutionizing cloud-based synergy solutions for next-gen collaboration.” (Huh?)
✅ “A simple tool for remote teams to work better together.” (Got it.)
The test? If a 10-year-old can’t understand it, it’s too complicated.
❌ “Revolutionizing cloud-based synergy solutions for next-gen collaboration.” (Huh?)
✅ “A simple tool for remote teams to work better together.” (Got it.)
The test? If a 10-year-old can’t understand it, it’s too complicated.
February 19, 2025 at 1:46 PM
𝘌𝘹𝘢𝘮𝘱𝘭𝘦:
❌ “Revolutionizing cloud-based synergy solutions for next-gen collaboration.” (Huh?)
✅ “A simple tool for remote teams to work better together.” (Got it.)
The test? If a 10-year-old can’t understand it, it’s too complicated.
❌ “Revolutionizing cloud-based synergy solutions for next-gen collaboration.” (Huh?)
✅ “A simple tool for remote teams to work better together.” (Got it.)
The test? If a 10-year-old can’t understand it, it’s too complicated.