@jeffgapinski.bsky.social
The best marketers don’t “campaign.”
They create.
Most marketers are stuck in "campaign mode."
Plan. Launch. Analyze. Repeat.
But the best marketers today? They think like creators.
Here’s why:
They create.
Most marketers are stuck in "campaign mode."
Plan. Launch. Analyze. Repeat.
But the best marketers today? They think like creators.
Here’s why:
February 23, 2025 at 1:45 PM
The best marketers don’t “campaign.”
They create.
Most marketers are stuck in "campaign mode."
Plan. Launch. Analyze. Repeat.
But the best marketers today? They think like creators.
Here’s why:
They create.
Most marketers are stuck in "campaign mode."
Plan. Launch. Analyze. Repeat.
But the best marketers today? They think like creators.
Here’s why:
Smart marketers aren’t scared of AI.
They’re using it to dominate.
AI isn’t coming for your marketing job—it’s coming for your busy work.
And honestly?
Good riddance.
The best marketers today are the ones leveraging AI to work smarter, test faster, and scale like never before.
They’re using it to dominate.
AI isn’t coming for your marketing job—it’s coming for your busy work.
And honestly?
Good riddance.
The best marketers today are the ones leveraging AI to work smarter, test faster, and scale like never before.
February 22, 2025 at 1:45 PM
Smart marketers aren’t scared of AI.
They’re using it to dominate.
AI isn’t coming for your marketing job—it’s coming for your busy work.
And honestly?
Good riddance.
The best marketers today are the ones leveraging AI to work smarter, test faster, and scale like never before.
They’re using it to dominate.
AI isn’t coming for your marketing job—it’s coming for your busy work.
And honestly?
Good riddance.
The best marketers today are the ones leveraging AI to work smarter, test faster, and scale like never before.
Good sales pages don’t push.
They pull buyers in
Let’s be honest—most sales pages?
They’re either:
→ Too aggressive (“BUY NOW OR ELSE!”)
→ Too boring (“Here’s a list of features…”)
→ Too confusing (What are you even selling?)
They pull buyers in
Let’s be honest—most sales pages?
They’re either:
→ Too aggressive (“BUY NOW OR ELSE!”)
→ Too boring (“Here’s a list of features…”)
→ Too confusing (What are you even selling?)
February 21, 2025 at 1:45 PM
Good sales pages don’t push.
They pull buyers in
Let’s be honest—most sales pages?
They’re either:
→ Too aggressive (“BUY NOW OR ELSE!”)
→ Too boring (“Here’s a list of features…”)
→ Too confusing (What are you even selling?)
They pull buyers in
Let’s be honest—most sales pages?
They’re either:
→ Too aggressive (“BUY NOW OR ELSE!”)
→ Too boring (“Here’s a list of features…”)
→ Too confusing (What are you even selling?)
Not all marketing advice is good advice.
These five are downright dangerous.
There’s a lot of bad marketing advice out there.
Some of it is outdated.
Some of it is wishful thinking.
And some of it… is just plain awful.
These five are downright dangerous.
There’s a lot of bad marketing advice out there.
Some of it is outdated.
Some of it is wishful thinking.
And some of it… is just plain awful.
February 20, 2025 at 1:45 PM
Not all marketing advice is good advice.
These five are downright dangerous.
There’s a lot of bad marketing advice out there.
Some of it is outdated.
Some of it is wishful thinking.
And some of it… is just plain awful.
These five are downright dangerous.
There’s a lot of bad marketing advice out there.
Some of it is outdated.
Some of it is wishful thinking.
And some of it… is just plain awful.
Confused customers don’t buy.
Make it simple.
I love creativity.
I run a creative agency.
I geek out over clever branding.
But when it comes to messaging—clarity beats creativity every time.
Here’s why:
Make it simple.
I love creativity.
I run a creative agency.
I geek out over clever branding.
But when it comes to messaging—clarity beats creativity every time.
Here’s why:
February 19, 2025 at 1:46 PM
Confused customers don’t buy.
Make it simple.
I love creativity.
I run a creative agency.
I geek out over clever branding.
But when it comes to messaging—clarity beats creativity every time.
Here’s why:
Make it simple.
I love creativity.
I run a creative agency.
I geek out over clever branding.
But when it comes to messaging—clarity beats creativity every time.
Here’s why:
Stats don’t guess.
Here’s what the data says about marketing in 2025.
Marketing moves fast.
Blink, and you might miss a trend, an algorithm shift, or a customer behavior change that could make or break your strategy.
But don't worry—I did the digging for you.
Here’s what the data says about marketing in 2025.
Marketing moves fast.
Blink, and you might miss a trend, an algorithm shift, or a customer behavior change that could make or break your strategy.
But don't worry—I did the digging for you.
February 18, 2025 at 1:46 PM
Stats don’t guess.
Here’s what the data says about marketing in 2025.
Marketing moves fast.
Blink, and you might miss a trend, an algorithm shift, or a customer behavior change that could make or break your strategy.
But don't worry—I did the digging for you.
Here’s what the data says about marketing in 2025.
Marketing moves fast.
Blink, and you might miss a trend, an algorithm shift, or a customer behavior change that could make or break your strategy.
But don't worry—I did the digging for you.
Small actions. Big results.
Here’s your challenge.
Most marketing struggles come down to one thing: inconsistency.
You don’t need more hacks. You don’t need to reinvent the wheel.
You just need to show up—every day, in small but meaningful ways.
Here’s your challenge.
Most marketing struggles come down to one thing: inconsistency.
You don’t need more hacks. You don’t need to reinvent the wheel.
You just need to show up—every day, in small but meaningful ways.
February 17, 2025 at 1:45 PM
Small actions. Big results.
Here’s your challenge.
Most marketing struggles come down to one thing: inconsistency.
You don’t need more hacks. You don’t need to reinvent the wheel.
You just need to show up—every day, in small but meaningful ways.
Here’s your challenge.
Most marketing struggles come down to one thing: inconsistency.
You don’t need more hacks. You don’t need to reinvent the wheel.
You just need to show up—every day, in small but meaningful ways.
13 years ago, I almost walked away from $500k/year
(And my 7-figure agency would have never existed)
In 2011, my professor told me:
→ "Starting an agency is a waste of time."
→ "Get a job, work your way up."
→ "You're too young, too inexperienced."
One problem: agencies weren’t hiring.
(And my 7-figure agency would have never existed)
In 2011, my professor told me:
→ "Starting an agency is a waste of time."
→ "Get a job, work your way up."
→ "You're too young, too inexperienced."
One problem: agencies weren’t hiring.
February 16, 2025 at 1:45 PM
13 years ago, I almost walked away from $500k/year
(And my 7-figure agency would have never existed)
In 2011, my professor told me:
→ "Starting an agency is a waste of time."
→ "Get a job, work your way up."
→ "You're too young, too inexperienced."
One problem: agencies weren’t hiring.
(And my 7-figure agency would have never existed)
In 2011, my professor told me:
→ "Starting an agency is a waste of time."
→ "Get a job, work your way up."
→ "You're too young, too inexperienced."
One problem: agencies weren’t hiring.
Want to stand out in a crowded space?
Building a personal brand isn't just about posting content.
It's about defining your core identity, setting clear goals, and consistently delivering value.
Here's how to make it happen👇
Building a personal brand isn't just about posting content.
It's about defining your core identity, setting clear goals, and consistently delivering value.
Here's how to make it happen👇
February 15, 2025 at 1:45 PM
Want to stand out in a crowded space?
Building a personal brand isn't just about posting content.
It's about defining your core identity, setting clear goals, and consistently delivering value.
Here's how to make it happen👇
Building a personal brand isn't just about posting content.
It's about defining your core identity, setting clear goals, and consistently delivering value.
Here's how to make it happen👇
Breaking: The only algorithm hack that actually works
(It’s not what you think).
Marketing today feels like a reality show called Keeping Up with the Algorithms.
One day, your strategy is crushing it.
One day, your strategy is flawless.
(It’s not what you think).
Marketing today feels like a reality show called Keeping Up with the Algorithms.
One day, your strategy is crushing it.
One day, your strategy is flawless.
February 14, 2025 at 1:45 PM
Breaking: The only algorithm hack that actually works
(It’s not what you think).
Marketing today feels like a reality show called Keeping Up with the Algorithms.
One day, your strategy is crushing it.
One day, your strategy is flawless.
(It’s not what you think).
Marketing today feels like a reality show called Keeping Up with the Algorithms.
One day, your strategy is crushing it.
One day, your strategy is flawless.
“We leverage synergy to optimize…”
Stop. No one talks like that.
Once upon a time, businesses thought sounding smart meant sounding formal.
Websites were packed with phrases like:
"We leverage cutting-edge solutions to optimize synergy.”
↳ Translation: We do stuff. Please stay awake.
Stop. No one talks like that.
Once upon a time, businesses thought sounding smart meant sounding formal.
Websites were packed with phrases like:
"We leverage cutting-edge solutions to optimize synergy.”
↳ Translation: We do stuff. Please stay awake.
February 13, 2025 at 1:45 PM
“We leverage synergy to optimize…”
Stop. No one talks like that.
Once upon a time, businesses thought sounding smart meant sounding formal.
Websites were packed with phrases like:
"We leverage cutting-edge solutions to optimize synergy.”
↳ Translation: We do stuff. Please stay awake.
Stop. No one talks like that.
Once upon a time, businesses thought sounding smart meant sounding formal.
Websites were packed with phrases like:
"We leverage cutting-edge solutions to optimize synergy.”
↳ Translation: We do stuff. Please stay awake.
Nobody cares about your product.
They care about their problems.
Here’s the harsh truth: Nobody wakes up thinking about your product or service.
They wake up thinking about their problems. Their frustrations. Their goals.
Yet, so many businesses make the mistake of starting their messaging with:
They care about their problems.
Here’s the harsh truth: Nobody wakes up thinking about your product or service.
They wake up thinking about their problems. Their frustrations. Their goals.
Yet, so many businesses make the mistake of starting their messaging with:
February 12, 2025 at 1:45 PM
Nobody cares about your product.
They care about their problems.
Here’s the harsh truth: Nobody wakes up thinking about your product or service.
They wake up thinking about their problems. Their frustrations. Their goals.
Yet, so many businesses make the mistake of starting their messaging with:
They care about their problems.
Here’s the harsh truth: Nobody wakes up thinking about your product or service.
They wake up thinking about their problems. Their frustrations. Their goals.
Yet, so many businesses make the mistake of starting their messaging with:
Marketing trends come and go. So, I tested 5 to see what’s worth your time.
We’ve all seen them.
The “game-changing” marketing hacks promising instant engagement and overnight success.
I decided to put them to the test.
We’ve all seen them.
The “game-changing” marketing hacks promising instant engagement and overnight success.
I decided to put them to the test.
February 11, 2025 at 1:46 PM
Marketing trends come and go. So, I tested 5 to see what’s worth your time.
We’ve all seen them.
The “game-changing” marketing hacks promising instant engagement and overnight success.
I decided to put them to the test.
We’ve all seen them.
The “game-changing” marketing hacks promising instant engagement and overnight success.
I decided to put them to the test.
Small engagement? Big impact.
Don’t underestimate it.
Social media has warped our sense of impact.
25 likes? 3 comments?
That’s not nothing.
That’s people.
Imagine standing in a room with 25 people nodding in agreement, and 3 of them stepping up to say, “Hey, this really resonated with me.”
Don’t underestimate it.
Social media has warped our sense of impact.
25 likes? 3 comments?
That’s not nothing.
That’s people.
Imagine standing in a room with 25 people nodding in agreement, and 3 of them stepping up to say, “Hey, this really resonated with me.”
February 10, 2025 at 1:45 PM
Small engagement? Big impact.
Don’t underestimate it.
Social media has warped our sense of impact.
25 likes? 3 comments?
That’s not nothing.
That’s people.
Imagine standing in a room with 25 people nodding in agreement, and 3 of them stepping up to say, “Hey, this really resonated with me.”
Don’t underestimate it.
Social media has warped our sense of impact.
25 likes? 3 comments?
That’s not nothing.
That’s people.
Imagine standing in a room with 25 people nodding in agreement, and 3 of them stepping up to say, “Hey, this really resonated with me.”
You don't need clients
→ You need a strategy
Don't get me wrong, it's good
to have a goal.
Saying, "I want 20 new clients,"
is a good start.
The problem is, people start
and stop there.
Or, even worse, they try anything they can to get there with no clear path to follow.
→ You need a strategy
Don't get me wrong, it's good
to have a goal.
Saying, "I want 20 new clients,"
is a good start.
The problem is, people start
and stop there.
Or, even worse, they try anything they can to get there with no clear path to follow.
February 9, 2025 at 1:45 PM
You don't need clients
→ You need a strategy
Don't get me wrong, it's good
to have a goal.
Saying, "I want 20 new clients,"
is a good start.
The problem is, people start
and stop there.
Or, even worse, they try anything they can to get there with no clear path to follow.
→ You need a strategy
Don't get me wrong, it's good
to have a goal.
Saying, "I want 20 new clients,"
is a good start.
The problem is, people start
and stop there.
Or, even worse, they try anything they can to get there with no clear path to follow.
I started to talk
And the boardroom fell silent
But it wasn't because they were mystified...
They had no idea what the hell I was saying.
You see, like many of you, I used to think this
jargon made me sound smarter.
All it did was make me harder to understand.
And the boardroom fell silent
But it wasn't because they were mystified...
They had no idea what the hell I was saying.
You see, like many of you, I used to think this
jargon made me sound smarter.
All it did was make me harder to understand.
February 8, 2025 at 1:45 PM
I started to talk
And the boardroom fell silent
But it wasn't because they were mystified...
They had no idea what the hell I was saying.
You see, like many of you, I used to think this
jargon made me sound smarter.
All it did was make me harder to understand.
And the boardroom fell silent
But it wasn't because they were mystified...
They had no idea what the hell I was saying.
You see, like many of you, I used to think this
jargon made me sound smarter.
All it did was make me harder to understand.
Marketers are lost.
But I don’t blame them.
Everyone has a different opinion on what effective B2B marketing is.
One guru says: "You need an SEO strategy"
Another says "SEO's dead."
One guru says: "Focus on top of funnel."
Another says: "Focus on the bottom of funnel."
But I don’t blame them.
Everyone has a different opinion on what effective B2B marketing is.
One guru says: "You need an SEO strategy"
Another says "SEO's dead."
One guru says: "Focus on top of funnel."
Another says: "Focus on the bottom of funnel."
February 7, 2025 at 1:45 PM
Marketers are lost.
But I don’t blame them.
Everyone has a different opinion on what effective B2B marketing is.
One guru says: "You need an SEO strategy"
Another says "SEO's dead."
One guru says: "Focus on top of funnel."
Another says: "Focus on the bottom of funnel."
But I don’t blame them.
Everyone has a different opinion on what effective B2B marketing is.
One guru says: "You need an SEO strategy"
Another says "SEO's dead."
One guru says: "Focus on top of funnel."
Another says: "Focus on the bottom of funnel."
In 15 years, I've worked on 400+ websites.
This landing page formula has generated >100M in sales.
We used it for brands like:
– 23andMe
– Boston Dynamics
– Live Nation
Today, I'm breaking down this exact strategy so you can use it for yourself or your clients.
Let's get into it 👇
This landing page formula has generated >100M in sales.
We used it for brands like:
– 23andMe
– Boston Dynamics
– Live Nation
Today, I'm breaking down this exact strategy so you can use it for yourself or your clients.
Let's get into it 👇
February 6, 2025 at 1:45 PM
In 15 years, I've worked on 400+ websites.
This landing page formula has generated >100M in sales.
We used it for brands like:
– 23andMe
– Boston Dynamics
– Live Nation
Today, I'm breaking down this exact strategy so you can use it for yourself or your clients.
Let's get into it 👇
This landing page formula has generated >100M in sales.
We used it for brands like:
– 23andMe
– Boston Dynamics
– Live Nation
Today, I'm breaking down this exact strategy so you can use it for yourself or your clients.
Let's get into it 👇
Beautiful? Yes.
Usable? Absolutely not.
Let’s be real: Some UI trends look great in a Dribbble shot but absolutely wreck usability in real life.
It’s time we have a serious talk about these toxic design patterns:
Usable? Absolutely not.
Let’s be real: Some UI trends look great in a Dribbble shot but absolutely wreck usability in real life.
It’s time we have a serious talk about these toxic design patterns:
February 5, 2025 at 1:46 PM
Beautiful? Yes.
Usable? Absolutely not.
Let’s be real: Some UI trends look great in a Dribbble shot but absolutely wreck usability in real life.
It’s time we have a serious talk about these toxic design patterns:
Usable? Absolutely not.
Let’s be real: Some UI trends look great in a Dribbble shot but absolutely wreck usability in real life.
It’s time we have a serious talk about these toxic design patterns:
One blog post = five new content pieces.
Are you making the most of your work?
Ever pour hours into crafting a killer blog post, only to feel like it disappears into the abyss after one share?
Let’s change that.
Long-form content is a goldmine.
Are you making the most of your work?
Ever pour hours into crafting a killer blog post, only to feel like it disappears into the abyss after one share?
Let’s change that.
Long-form content is a goldmine.
February 4, 2025 at 1:45 PM
One blog post = five new content pieces.
Are you making the most of your work?
Ever pour hours into crafting a killer blog post, only to feel like it disappears into the abyss after one share?
Let’s change that.
Long-form content is a goldmine.
Are you making the most of your work?
Ever pour hours into crafting a killer blog post, only to feel like it disappears into the abyss after one share?
Let’s change that.
Long-form content is a goldmine.
10 years of marketing advice in 60 seconds:
1. The "perfect" campaign doesn't exist
↳ Sometimes, just good enough is good enough
to ship.
2. Master storytelling – it’s your highest ROI skill
↳ The ability to captivate an audience drives everything in marketing.
1. The "perfect" campaign doesn't exist
↳ Sometimes, just good enough is good enough
to ship.
2. Master storytelling – it’s your highest ROI skill
↳ The ability to captivate an audience drives everything in marketing.
February 3, 2025 at 1:45 PM
10 years of marketing advice in 60 seconds:
1. The "perfect" campaign doesn't exist
↳ Sometimes, just good enough is good enough
to ship.
2. Master storytelling – it’s your highest ROI skill
↳ The ability to captivate an audience drives everything in marketing.
1. The "perfect" campaign doesn't exist
↳ Sometimes, just good enough is good enough
to ship.
2. Master storytelling – it’s your highest ROI skill
↳ The ability to captivate an audience drives everything in marketing.
Web design in 2025:
Are you creating experiences or just websites?
Web design isn’t just about looking good anymore—it’s about creating experiences that engage, captivate, and convert.
Are you creating experiences or just websites?
Web design isn’t just about looking good anymore—it’s about creating experiences that engage, captivate, and convert.
February 2, 2025 at 1:45 PM
Web design in 2025:
Are you creating experiences or just websites?
Web design isn’t just about looking good anymore—it’s about creating experiences that engage, captivate, and convert.
Are you creating experiences or just websites?
Web design isn’t just about looking good anymore—it’s about creating experiences that engage, captivate, and convert.
Lights, camera, conversion:
Video marketing is stealing the spotlight.
If content is king, video is the A-list celebrity everyone wants on their campaign.
With audiences craving more visual, bite-sized content, the rise of video marketing isn’t just a trend—it’s a revolution.
Video marketing is stealing the spotlight.
If content is king, video is the A-list celebrity everyone wants on their campaign.
With audiences craving more visual, bite-sized content, the rise of video marketing isn’t just a trend—it’s a revolution.
February 1, 2025 at 1:45 PM
Lights, camera, conversion:
Video marketing is stealing the spotlight.
If content is king, video is the A-list celebrity everyone wants on their campaign.
With audiences craving more visual, bite-sized content, the rise of video marketing isn’t just a trend—it’s a revolution.
Video marketing is stealing the spotlight.
If content is king, video is the A-list celebrity everyone wants on their campaign.
With audiences craving more visual, bite-sized content, the rise of video marketing isn’t just a trend—it’s a revolution.
Creativity is nothing without strategy.
Strategy is nothing without creativity.
Design and marketing aren’t just teammates—they’re co-creators of impact.
When they work together, the results go far beyond pretty visuals or clever copy.
Strategy is nothing without creativity.
Design and marketing aren’t just teammates—they’re co-creators of impact.
When they work together, the results go far beyond pretty visuals or clever copy.
January 31, 2025 at 1:45 PM
Creativity is nothing without strategy.
Strategy is nothing without creativity.
Design and marketing aren’t just teammates—they’re co-creators of impact.
When they work together, the results go far beyond pretty visuals or clever copy.
Strategy is nothing without creativity.
Design and marketing aren’t just teammates—they’re co-creators of impact.
When they work together, the results go far beyond pretty visuals or clever copy.
You'll never gain traction,
Until you get this right ⬎
Ever wonder why some companies are unforgettable while others fade into the background?
Hint: It’s all about balancing branding
and marketing just right.
Branding is who you are.
Marketing is how you tell people about it.
Until you get this right ⬎
Ever wonder why some companies are unforgettable while others fade into the background?
Hint: It’s all about balancing branding
and marketing just right.
Branding is who you are.
Marketing is how you tell people about it.
January 30, 2025 at 1:45 PM
You'll never gain traction,
Until you get this right ⬎
Ever wonder why some companies are unforgettable while others fade into the background?
Hint: It’s all about balancing branding
and marketing just right.
Branding is who you are.
Marketing is how you tell people about it.
Until you get this right ⬎
Ever wonder why some companies are unforgettable while others fade into the background?
Hint: It’s all about balancing branding
and marketing just right.
Branding is who you are.
Marketing is how you tell people about it.