@jeffgapinski.bsky.social
The best marketers don’t “campaign.”
They create.
Most marketers are stuck in "campaign mode."
Plan. Launch. Analyze. Repeat.
But the best marketers today? They think like creators.
Here’s why:
They create.
Most marketers are stuck in "campaign mode."
Plan. Launch. Analyze. Repeat.
But the best marketers today? They think like creators.
Here’s why:
February 23, 2025 at 1:45 PM
The best marketers don’t “campaign.”
They create.
Most marketers are stuck in "campaign mode."
Plan. Launch. Analyze. Repeat.
But the best marketers today? They think like creators.
Here’s why:
They create.
Most marketers are stuck in "campaign mode."
Plan. Launch. Analyze. Repeat.
But the best marketers today? They think like creators.
Here’s why:
Smart marketers aren’t scared of AI.
They’re using it to dominate.
AI isn’t coming for your marketing job—it’s coming for your busy work.
And honestly?
Good riddance.
The best marketers today are the ones leveraging AI to work smarter, test faster, and scale like never before.
They’re using it to dominate.
AI isn’t coming for your marketing job—it’s coming for your busy work.
And honestly?
Good riddance.
The best marketers today are the ones leveraging AI to work smarter, test faster, and scale like never before.
February 22, 2025 at 1:45 PM
Smart marketers aren’t scared of AI.
They’re using it to dominate.
AI isn’t coming for your marketing job—it’s coming for your busy work.
And honestly?
Good riddance.
The best marketers today are the ones leveraging AI to work smarter, test faster, and scale like never before.
They’re using it to dominate.
AI isn’t coming for your marketing job—it’s coming for your busy work.
And honestly?
Good riddance.
The best marketers today are the ones leveraging AI to work smarter, test faster, and scale like never before.
Good sales pages don’t push.
They pull buyers in
Let’s be honest—most sales pages?
They’re either:
→ Too aggressive (“BUY NOW OR ELSE!”)
→ Too boring (“Here’s a list of features…”)
→ Too confusing (What are you even selling?)
They pull buyers in
Let’s be honest—most sales pages?
They’re either:
→ Too aggressive (“BUY NOW OR ELSE!”)
→ Too boring (“Here’s a list of features…”)
→ Too confusing (What are you even selling?)
February 21, 2025 at 1:45 PM
Good sales pages don’t push.
They pull buyers in
Let’s be honest—most sales pages?
They’re either:
→ Too aggressive (“BUY NOW OR ELSE!”)
→ Too boring (“Here’s a list of features…”)
→ Too confusing (What are you even selling?)
They pull buyers in
Let’s be honest—most sales pages?
They’re either:
→ Too aggressive (“BUY NOW OR ELSE!”)
→ Too boring (“Here’s a list of features…”)
→ Too confusing (What are you even selling?)
Great marketing isn’t about doing everything—it’s about doing the right things, intentionally and consistently.
February 20, 2025 at 1:46 PM
Great marketing isn’t about doing everything—it’s about doing the right things, intentionally and consistently.
→ “You need to be on EVERY social platform.”
→ “Just copy what your competitors are doing.”
→ “If we build it, they will come.”
→ “More content = better results.”
→ “Marketing is just about getting attention.”
→ “Just copy what your competitors are doing.”
→ “If we build it, they will come.”
→ “More content = better results.”
→ “Marketing is just about getting attention.”
February 20, 2025 at 1:45 PM
→ “You need to be on EVERY social platform.”
→ “Just copy what your competitors are doing.”
→ “If we build it, they will come.”
→ “More content = better results.”
→ “Marketing is just about getting attention.”
→ “Just copy what your competitors are doing.”
→ “If we build it, they will come.”
→ “More content = better results.”
→ “Marketing is just about getting attention.”
Here are a few gems I’ve actually heard (and why they make me want to scream into the void):
February 20, 2025 at 1:45 PM
Here are a few gems I’ve actually heard (and why they make me want to scream into the void):
Not all marketing advice is good advice.
These five are downright dangerous.
There’s a lot of bad marketing advice out there.
Some of it is outdated.
Some of it is wishful thinking.
And some of it… is just plain awful.
These five are downright dangerous.
There’s a lot of bad marketing advice out there.
Some of it is outdated.
Some of it is wishful thinking.
And some of it… is just plain awful.
February 20, 2025 at 1:45 PM
Not all marketing advice is good advice.
These five are downright dangerous.
There’s a lot of bad marketing advice out there.
Some of it is outdated.
Some of it is wishful thinking.
And some of it… is just plain awful.
These five are downright dangerous.
There’s a lot of bad marketing advice out there.
Some of it is outdated.
Some of it is wishful thinking.
And some of it… is just plain awful.
Confused customers don’t buy.
Make it simple.
I love creativity.
I run a creative agency.
I geek out over clever branding.
But when it comes to messaging—clarity beats creativity every time.
Here’s why:
Make it simple.
I love creativity.
I run a creative agency.
I geek out over clever branding.
But when it comes to messaging—clarity beats creativity every time.
Here’s why:
February 19, 2025 at 1:46 PM
Confused customers don’t buy.
Make it simple.
I love creativity.
I run a creative agency.
I geek out over clever branding.
But when it comes to messaging—clarity beats creativity every time.
Here’s why:
Make it simple.
I love creativity.
I run a creative agency.
I geek out over clever branding.
But when it comes to messaging—clarity beats creativity every time.
Here’s why:
Moral of the story?
The marketing landscape is evolving fast.
Stay ahead, experiment often, and don’t sleep on data-driven decisions.
The marketing landscape is evolving fast.
Stay ahead, experiment often, and don’t sleep on data-driven decisions.
February 18, 2025 at 1:46 PM
Moral of the story?
The marketing landscape is evolving fast.
Stay ahead, experiment often, and don’t sleep on data-driven decisions.
The marketing landscape is evolving fast.
Stay ahead, experiment often, and don’t sleep on data-driven decisions.
See our stats on:
→ Capturing attention
→ Social media
→ Email marketing
→ Video marketing
→ Advertisements
→ Capturing attention
→ Social media
→ Email marketing
→ Video marketing
→ Advertisements
February 18, 2025 at 1:46 PM
See our stats on:
→ Capturing attention
→ Social media
→ Email marketing
→ Video marketing
→ Advertisements
→ Capturing attention
→ Social media
→ Email marketing
→ Video marketing
→ Advertisements
Stats don’t guess.
Here’s what the data says about marketing in 2025.
Marketing moves fast.
Blink, and you might miss a trend, an algorithm shift, or a customer behavior change that could make or break your strategy.
But don't worry—I did the digging for you.
Here’s what the data says about marketing in 2025.
Marketing moves fast.
Blink, and you might miss a trend, an algorithm shift, or a customer behavior change that could make or break your strategy.
But don't worry—I did the digging for you.
February 18, 2025 at 1:46 PM
Stats don’t guess.
Here’s what the data says about marketing in 2025.
Marketing moves fast.
Blink, and you might miss a trend, an algorithm shift, or a customer behavior change that could make or break your strategy.
But don't worry—I did the digging for you.
Here’s what the data says about marketing in 2025.
Marketing moves fast.
Blink, and you might miss a trend, an algorithm shift, or a customer behavior change that could make or break your strategy.
But don't worry—I did the digging for you.
Small actions. Big results.
Here’s your challenge.
Most marketing struggles come down to one thing: inconsistency.
You don’t need more hacks. You don’t need to reinvent the wheel.
You just need to show up—every day, in small but meaningful ways.
Here’s your challenge.
Most marketing struggles come down to one thing: inconsistency.
You don’t need more hacks. You don’t need to reinvent the wheel.
You just need to show up—every day, in small but meaningful ways.
February 17, 2025 at 1:45 PM
Small actions. Big results.
Here’s your challenge.
Most marketing struggles come down to one thing: inconsistency.
You don’t need more hacks. You don’t need to reinvent the wheel.
You just need to show up—every day, in small but meaningful ways.
Here’s your challenge.
Most marketing struggles come down to one thing: inconsistency.
You don’t need more hacks. You don’t need to reinvent the wheel.
You just need to show up—every day, in small but meaningful ways.
13 years ago, I almost walked away from $500k/year
(And my 7-figure agency would have never existed)
In 2011, my professor told me:
→ "Starting an agency is a waste of time."
→ "Get a job, work your way up."
→ "You're too young, too inexperienced."
One problem: agencies weren’t hiring.
(And my 7-figure agency would have never existed)
In 2011, my professor told me:
→ "Starting an agency is a waste of time."
→ "Get a job, work your way up."
→ "You're too young, too inexperienced."
One problem: agencies weren’t hiring.
February 16, 2025 at 1:45 PM
13 years ago, I almost walked away from $500k/year
(And my 7-figure agency would have never existed)
In 2011, my professor told me:
→ "Starting an agency is a waste of time."
→ "Get a job, work your way up."
→ "You're too young, too inexperienced."
One problem: agencies weren’t hiring.
(And my 7-figure agency would have never existed)
In 2011, my professor told me:
→ "Starting an agency is a waste of time."
→ "Get a job, work your way up."
→ "You're too young, too inexperienced."
One problem: agencies weren’t hiring.
When you define your identity, set clear goals, and commit to delivering value, you don’t just stand out.
You become unforgettable.
You become unforgettable.
February 15, 2025 at 1:45 PM
When you define your identity, set clear goals, and commit to delivering value, you don’t just stand out.
You become unforgettable.
You become unforgettable.
𝟭. 𝗗𝗲𝗳𝗶𝗻𝗲 𝗬𝗼𝘂𝗿 𝗖𝗼𝗿𝗲 𝗜𝗱𝗲𝗻𝘁𝗶𝘁𝘆
𝟮. 𝗗𝗲𝗳𝗶𝗻𝗲 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗕𝗿𝗮𝗻𝗱 𝗚𝗼𝗮𝗹s
𝟯. 𝗔𝘀𝗸 𝗤𝘂𝗲𝘀𝘁𝗶𝗼ns
𝟰. 𝗖𝗿𝗲𝗮𝘁𝗲 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁 𝗖𝗼𝗻𝘁𝗲𝗻𝘁
𝟱. 𝗣𝗶𝗰𝗸 𝗮 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸
Building a personal brand isn’t about chasing trends.
It’s about owning your unique voice, showing up consistently, and creating real impact.
𝟮. 𝗗𝗲𝗳𝗶𝗻𝗲 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗕𝗿𝗮𝗻𝗱 𝗚𝗼𝗮𝗹s
𝟯. 𝗔𝘀𝗸 𝗤𝘂𝗲𝘀𝘁𝗶𝗼ns
𝟰. 𝗖𝗿𝗲𝗮𝘁𝗲 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁 𝗖𝗼𝗻𝘁𝗲𝗻𝘁
𝟱. 𝗣𝗶𝗰𝗸 𝗮 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸
Building a personal brand isn’t about chasing trends.
It’s about owning your unique voice, showing up consistently, and creating real impact.
February 15, 2025 at 1:45 PM
𝟭. 𝗗𝗲𝗳𝗶𝗻𝗲 𝗬𝗼𝘂𝗿 𝗖𝗼𝗿𝗲 𝗜𝗱𝗲𝗻𝘁𝗶𝘁𝘆
𝟮. 𝗗𝗲𝗳𝗶𝗻𝗲 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗕𝗿𝗮𝗻𝗱 𝗚𝗼𝗮𝗹s
𝟯. 𝗔𝘀𝗸 𝗤𝘂𝗲𝘀𝘁𝗶𝗼ns
𝟰. 𝗖𝗿𝗲𝗮𝘁𝗲 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁 𝗖𝗼𝗻𝘁𝗲𝗻𝘁
𝟱. 𝗣𝗶𝗰𝗸 𝗮 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸
Building a personal brand isn’t about chasing trends.
It’s about owning your unique voice, showing up consistently, and creating real impact.
𝟮. 𝗗𝗲𝗳𝗶𝗻𝗲 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹 𝗕𝗿𝗮𝗻𝗱 𝗚𝗼𝗮𝗹s
𝟯. 𝗔𝘀𝗸 𝗤𝘂𝗲𝘀𝘁𝗶𝗼ns
𝟰. 𝗖𝗿𝗲𝗮𝘁𝗲 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁 𝗖𝗼𝗻𝘁𝗲𝗻𝘁
𝟱. 𝗣𝗶𝗰𝗸 𝗮 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸
Building a personal brand isn’t about chasing trends.
It’s about owning your unique voice, showing up consistently, and creating real impact.
Want to stand out in a crowded space?
Building a personal brand isn't just about posting content.
It's about defining your core identity, setting clear goals, and consistently delivering value.
Here's how to make it happen👇
Building a personal brand isn't just about posting content.
It's about defining your core identity, setting clear goals, and consistently delivering value.
Here's how to make it happen👇
February 15, 2025 at 1:45 PM
Want to stand out in a crowded space?
Building a personal brand isn't just about posting content.
It's about defining your core identity, setting clear goals, and consistently delivering value.
Here's how to make it happen👇
Building a personal brand isn't just about posting content.
It's about defining your core identity, setting clear goals, and consistently delivering value.
Here's how to make it happen👇
Breaking: The only algorithm hack that actually works
(It’s not what you think).
Marketing today feels like a reality show called Keeping Up with the Algorithms.
One day, your strategy is crushing it.
One day, your strategy is flawless.
(It’s not what you think).
Marketing today feels like a reality show called Keeping Up with the Algorithms.
One day, your strategy is crushing it.
One day, your strategy is flawless.
February 14, 2025 at 1:45 PM
Breaking: The only algorithm hack that actually works
(It’s not what you think).
Marketing today feels like a reality show called Keeping Up with the Algorithms.
One day, your strategy is crushing it.
One day, your strategy is flawless.
(It’s not what you think).
Marketing today feels like a reality show called Keeping Up with the Algorithms.
One day, your strategy is crushing it.
One day, your strategy is flawless.
“We leverage synergy to optimize…”
Stop. No one talks like that.
Once upon a time, businesses thought sounding smart meant sounding formal.
Websites were packed with phrases like:
"We leverage cutting-edge solutions to optimize synergy.”
↳ Translation: We do stuff. Please stay awake.
Stop. No one talks like that.
Once upon a time, businesses thought sounding smart meant sounding formal.
Websites were packed with phrases like:
"We leverage cutting-edge solutions to optimize synergy.”
↳ Translation: We do stuff. Please stay awake.
February 13, 2025 at 1:45 PM
“We leverage synergy to optimize…”
Stop. No one talks like that.
Once upon a time, businesses thought sounding smart meant sounding formal.
Websites were packed with phrases like:
"We leverage cutting-edge solutions to optimize synergy.”
↳ Translation: We do stuff. Please stay awake.
Stop. No one talks like that.
Once upon a time, businesses thought sounding smart meant sounding formal.
Websites were packed with phrases like:
"We leverage cutting-edge solutions to optimize synergy.”
↳ Translation: We do stuff. Please stay awake.
Nobody cares about your product.
They care about their problems.
Here’s the harsh truth: Nobody wakes up thinking about your product or service.
They wake up thinking about their problems. Their frustrations. Their goals.
Yet, so many businesses make the mistake of starting their messaging with:
They care about their problems.
Here’s the harsh truth: Nobody wakes up thinking about your product or service.
They wake up thinking about their problems. Their frustrations. Their goals.
Yet, so many businesses make the mistake of starting their messaging with:
February 12, 2025 at 1:45 PM
Nobody cares about your product.
They care about their problems.
Here’s the harsh truth: Nobody wakes up thinking about your product or service.
They wake up thinking about their problems. Their frustrations. Their goals.
Yet, so many businesses make the mistake of starting their messaging with:
They care about their problems.
Here’s the harsh truth: Nobody wakes up thinking about your product or service.
They wake up thinking about their problems. Their frustrations. Their goals.
Yet, so many businesses make the mistake of starting their messaging with:
If you’re chasing virality, you might get attention.
If you’re focused on building relationships, you’ll get results that actually matter—loyal customers, engaged communities, and long-term success.
If you’re focused on building relationships, you’ll get results that actually matter—loyal customers, engaged communities, and long-term success.
February 11, 2025 at 1:46 PM
If you’re chasing virality, you might get attention.
If you’re focused on building relationships, you’ll get results that actually matter—loyal customers, engaged communities, and long-term success.
If you’re focused on building relationships, you’ll get results that actually matter—loyal customers, engaged communities, and long-term success.
→ AI-Generated Content
→ Controversial Takes
→ Short-Form Video
→ Gamification & Giveaways
→ Storytelling-Driven Content
Some flopped. Some delivered. (See the slideshow for details)
But here’s the real takeaway: trends come and go, but human connection always wins.
→ Controversial Takes
→ Short-Form Video
→ Gamification & Giveaways
→ Storytelling-Driven Content
Some flopped. Some delivered. (See the slideshow for details)
But here’s the real takeaway: trends come and go, but human connection always wins.
February 11, 2025 at 1:46 PM
→ AI-Generated Content
→ Controversial Takes
→ Short-Form Video
→ Gamification & Giveaways
→ Storytelling-Driven Content
Some flopped. Some delivered. (See the slideshow for details)
But here’s the real takeaway: trends come and go, but human connection always wins.
→ Controversial Takes
→ Short-Form Video
→ Gamification & Giveaways
→ Storytelling-Driven Content
Some flopped. Some delivered. (See the slideshow for details)
But here’s the real takeaway: trends come and go, but human connection always wins.
Marketing trends come and go. So, I tested 5 to see what’s worth your time.
We’ve all seen them.
The “game-changing” marketing hacks promising instant engagement and overnight success.
I decided to put them to the test.
We’ve all seen them.
The “game-changing” marketing hacks promising instant engagement and overnight success.
I decided to put them to the test.
February 11, 2025 at 1:46 PM
Marketing trends come and go. So, I tested 5 to see what’s worth your time.
We’ve all seen them.
The “game-changing” marketing hacks promising instant engagement and overnight success.
I decided to put them to the test.
We’ve all seen them.
The “game-changing” marketing hacks promising instant engagement and overnight success.
I decided to put them to the test.
Small engagement? Big impact.
Don’t underestimate it.
Social media has warped our sense of impact.
25 likes? 3 comments?
That’s not nothing.
That’s people.
Imagine standing in a room with 25 people nodding in agreement, and 3 of them stepping up to say, “Hey, this really resonated with me.”
Don’t underestimate it.
Social media has warped our sense of impact.
25 likes? 3 comments?
That’s not nothing.
That’s people.
Imagine standing in a room with 25 people nodding in agreement, and 3 of them stepping up to say, “Hey, this really resonated with me.”
February 10, 2025 at 1:45 PM
Small engagement? Big impact.
Don’t underestimate it.
Social media has warped our sense of impact.
25 likes? 3 comments?
That’s not nothing.
That’s people.
Imagine standing in a room with 25 people nodding in agreement, and 3 of them stepping up to say, “Hey, this really resonated with me.”
Don’t underestimate it.
Social media has warped our sense of impact.
25 likes? 3 comments?
That’s not nothing.
That’s people.
Imagine standing in a room with 25 people nodding in agreement, and 3 of them stepping up to say, “Hey, this really resonated with me.”
You don't need clients
→ You need a strategy
Don't get me wrong, it's good
to have a goal.
Saying, "I want 20 new clients,"
is a good start.
The problem is, people start
and stop there.
Or, even worse, they try anything they can to get there with no clear path to follow.
→ You need a strategy
Don't get me wrong, it's good
to have a goal.
Saying, "I want 20 new clients,"
is a good start.
The problem is, people start
and stop there.
Or, even worse, they try anything they can to get there with no clear path to follow.
February 9, 2025 at 1:45 PM
You don't need clients
→ You need a strategy
Don't get me wrong, it's good
to have a goal.
Saying, "I want 20 new clients,"
is a good start.
The problem is, people start
and stop there.
Or, even worse, they try anything they can to get there with no clear path to follow.
→ You need a strategy
Don't get me wrong, it's good
to have a goal.
Saying, "I want 20 new clients,"
is a good start.
The problem is, people start
and stop there.
Or, even worse, they try anything they can to get there with no clear path to follow.
I started to talk
And the boardroom fell silent
But it wasn't because they were mystified...
They had no idea what the hell I was saying.
You see, like many of you, I used to think this
jargon made me sound smarter.
All it did was make me harder to understand.
And the boardroom fell silent
But it wasn't because they were mystified...
They had no idea what the hell I was saying.
You see, like many of you, I used to think this
jargon made me sound smarter.
All it did was make me harder to understand.
February 8, 2025 at 1:45 PM
I started to talk
And the boardroom fell silent
But it wasn't because they were mystified...
They had no idea what the hell I was saying.
You see, like many of you, I used to think this
jargon made me sound smarter.
All it did was make me harder to understand.
And the boardroom fell silent
But it wasn't because they were mystified...
They had no idea what the hell I was saying.
You see, like many of you, I used to think this
jargon made me sound smarter.
All it did was make me harder to understand.