T-R-I
@inside-tri.bsky.social
We turn complexity into clarity. Here’s what that looks like, day by day. Our agency diary, in public. Trusted by 50+ clients. New York/Paris. www.t-r-i.net
Curious to learn: would you let Claude be your almost-teammate, or is this still too early?
September 10, 2025 at 8:22 PM
Curious to learn: would you let Claude be your almost-teammate, or is this still too early?
What’s next? Templates, agentic workflows, and stronger security would make this truly indispensable.
September 10, 2025 at 8:22 PM
What’s next? Templates, agentic workflows, and stronger security would make this truly indispensable.
Privacy first. Integrations and training are solvable. Privacy isn’t. If that part fails, the whole system collapses.
September 10, 2025 at 8:22 PM
Privacy first. Integrations and training are solvable. Privacy isn’t. If that part fails, the whole system collapses.
Still complementary. This won’t replace Google Workspace or Office yet. It’s best seen as a layer on top of existing workflows - one that helps you move quicker.
September 10, 2025 at 8:22 PM
Still complementary. This won’t replace Google Workspace or Office yet. It’s best seen as a layer on top of existing workflows - one that helps you move quicker.
Faster prototyping. Imagine a client briefing with a first draft deck or spreadsheet already sketched out by AI. That saves time and gets everyone aligned faster - or does it?
September 10, 2025 at 8:22 PM
Faster prototyping. Imagine a client briefing with a first draft deck or spreadsheet already sketched out by AI. That saves time and gets everyone aligned faster - or does it?
Why this matters for tech teams:
File chaos is our new reality. Every team has its own way of storing and editing documents. This is an opportunity to bring teams together by streamlining administrative tasks.
File chaos is our new reality. Every team has its own way of storing and editing documents. This is an opportunity to bring teams together by streamlining administrative tasks.
September 10, 2025 at 8:22 PM
Why this matters for tech teams:
File chaos is our new reality. Every team has its own way of storing and editing documents. This is an opportunity to bring teams together by streamlining administrative tasks.
File chaos is our new reality. Every team has its own way of storing and editing documents. This is an opportunity to bring teams together by streamlining administrative tasks.
Big update from Anthropic today: Claude can now create and edit Excel spreadsheets, Word docs, PowerPoint decks, and PDFs - directly in Claude.ai and the desktop app.
September 10, 2025 at 8:22 PM
Big update from Anthropic today: Claude can now create and edit Excel spreadsheets, Word docs, PowerPoint decks, and PDFs - directly in Claude.ai and the desktop app.
Clarity isn’t decoration. It’s strategy. Every strong presentation starts by making complexity usable.
September 3, 2025 at 8:35 PM
Clarity isn’t decoration. It’s strategy. Every strong presentation starts by making complexity usable.
Tip 4: Design for confidence. Clean visuals and consistent structure help decision-makers trust the information, not fight with it.
September 3, 2025 at 8:35 PM
Tip 4: Design for confidence. Clean visuals and consistent structure help decision-makers trust the information, not fight with it.
Tip 3: Layer the story. Keep the main message visible at a glance, then let the details unfold only if someone wants to dive deeper.
September 3, 2025 at 8:35 PM
Tip 3: Layer the story. Keep the main message visible at a glance, then let the details unfold only if someone wants to dive deeper.
Tip 2: Collapse detail into patterns. Instead of 30 numbers, show the 3 trends that matter. The eye catches patterns first.
September 3, 2025 at 8:35 PM
Tip 2: Collapse detail into patterns. Instead of 30 numbers, show the 3 trends that matter. The eye catches patterns first.
Tip 1: Start with the decision, not the data. Ask: what should someone do after seeing this? Build visuals around that action.
September 3, 2025 at 8:35 PM
Tip 1: Start with the decision, not the data. Ask: what should someone do after seeing this? Build visuals around that action.
Quick takeaways for creators:
→ Start branding early (pre-production).
→ Keep your visual assets consistent.
→ Collaborate with brands sharing your values.
→ Track performance to adapt fast.
Read more here: www.linkedin.com/posts/alexki...
→ Start branding early (pre-production).
→ Keep your visual assets consistent.
→ Collaborate with brands sharing your values.
→ Track performance to adapt fast.
Read more here: www.linkedin.com/posts/alexki...
TRI explored five practical branding strategies powering today’s biggest entertainment hits. | Alex Kir
TRI explored five practical branding strategies powering today’s biggest entertainment hits.
1️⃣ Build a clear visual and sonic identity
Strong franchises use consistent fonts, colors and sounds. Thi...
www.linkedin.com
July 28, 2025 at 6:53 PM
Quick takeaways for creators:
→ Start branding early (pre-production).
→ Keep your visual assets consistent.
→ Collaborate with brands sharing your values.
→ Track performance to adapt fast.
Read more here: www.linkedin.com/posts/alexki...
→ Start branding early (pre-production).
→ Keep your visual assets consistent.
→ Collaborate with brands sharing your values.
→ Track performance to adapt fast.
Read more here: www.linkedin.com/posts/alexki...
5️⃣ Embrace purpose-led branding
Aligning your story with social or environmental values can deepen audience connection and even transform promotional costs into profits. Successful examples: Marvel’s unified branding and BMW’s featured vehicles in Black Widow.
Aligning your story with social or environmental values can deepen audience connection and even transform promotional costs into profits. Successful examples: Marvel’s unified branding and BMW’s featured vehicles in Black Widow.
July 28, 2025 at 6:53 PM
5️⃣ Embrace purpose-led branding
Aligning your story with social or environmental values can deepen audience connection and even transform promotional costs into profits. Successful examples: Marvel’s unified branding and BMW’s featured vehicles in Black Widow.
Aligning your story with social or environmental values can deepen audience connection and even transform promotional costs into profits. Successful examples: Marvel’s unified branding and BMW’s featured vehicles in Black Widow.
4️⃣ Activate co-branding partnerships
Films boost visibility by aligning with consumer products. For 2024’s Wicked, Crocs released themed clogs, Stanley created special tumblers, and R.E.M. Beauty launched makeup - all timed with the film's release.
Films boost visibility by aligning with consumer products. For 2024’s Wicked, Crocs released themed clogs, Stanley created special tumblers, and R.E.M. Beauty launched makeup - all timed with the film's release.
July 28, 2025 at 6:53 PM
4️⃣ Activate co-branding partnerships
Films boost visibility by aligning with consumer products. For 2024’s Wicked, Crocs released themed clogs, Stanley created special tumblers, and R.E.M. Beauty launched makeup - all timed with the film's release.
Films boost visibility by aligning with consumer products. For 2024’s Wicked, Crocs released themed clogs, Stanley created special tumblers, and R.E.M. Beauty launched makeup - all timed with the film's release.
3️⃣ Integrate branded entertainment and placements
Effective branded entertainment entertains first. Lego Masters, co-produced with LEGO Group, blends competition with product showcasing. Show products in use, not just as background props.
Effective branded entertainment entertains first. Lego Masters, co-produced with LEGO Group, blends competition with product showcasing. Show products in use, not just as background props.
July 28, 2025 at 6:53 PM
3️⃣ Integrate branded entertainment and placements
Effective branded entertainment entertains first. Lego Masters, co-produced with LEGO Group, blends competition with product showcasing. Show products in use, not just as background props.
Effective branded entertainment entertains first. Lego Masters, co-produced with LEGO Group, blends competition with product showcasing. Show products in use, not just as background props.
2️⃣ Leverage cross-platform #digital campaigns
Today’s audience lives online. Combine microsites, social media, and pre-roll ads. Example: Game of Thrones’ giant "dragon skull" stunt or Lionsgate’s Capitol TV videos driving massive online engagement.
Today’s audience lives online. Combine microsites, social media, and pre-roll ads. Example: Game of Thrones’ giant "dragon skull" stunt or Lionsgate’s Capitol TV videos driving massive online engagement.
July 28, 2025 at 6:53 PM
2️⃣ Leverage cross-platform #digital campaigns
Today’s audience lives online. Combine microsites, social media, and pre-roll ads. Example: Game of Thrones’ giant "dragon skull" stunt or Lionsgate’s Capitol TV videos driving massive online engagement.
Today’s audience lives online. Combine microsites, social media, and pre-roll ads. Example: Game of Thrones’ giant "dragon skull" stunt or Lionsgate’s Capitol TV videos driving massive online engagement.
1️⃣ Build visual and sonic identity
Franchises use consistent fonts, colors and sound cues - like Wes Anderson’s pastel tones or MGM’s lion - to stand out. Define one font, limit colors (3–5), craft a short audio cue (3–5 sec).
Franchises use consistent fonts, colors and sound cues - like Wes Anderson’s pastel tones or MGM’s lion - to stand out. Define one font, limit colors (3–5), craft a short audio cue (3–5 sec).
July 28, 2025 at 6:53 PM
1️⃣ Build visual and sonic identity
Franchises use consistent fonts, colors and sound cues - like Wes Anderson’s pastel tones or MGM’s lion - to stand out. Define one font, limit colors (3–5), craft a short audio cue (3–5 sec).
Franchises use consistent fonts, colors and sound cues - like Wes Anderson’s pastel tones or MGM’s lion - to stand out. Define one font, limit colors (3–5), craft a short audio cue (3–5 sec).