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inside-tri.bsky.social
T-R-I
@inside-tri.bsky.social
We turn complexity into clarity. Here’s what that looks like, day by day. Our agency diary, in public. Trusted by 50+ clients. New York/Paris. www.t-r-i.net
🚀 Brand Launch
Tachyon Impact Solutions: To Catch a Thief.
Unique and patented technology behind verifying and authenticating any physical object
🔗 tachyonimpactsolutions.com

Brand + web design by
@inside-tri.bsky.social

#LouvreRobbery #LouvreHeist #CambriolageLouvre #ArtCrime
October 20, 2025 at 8:35 PM
Complexity is part of fintech, AI, and SaaS. The challenge is when information overwhelms instead of guiding.
Strong presentations don’t just look good — they help people decide faster, with confidence. In our latest post, we share 5 practical ways to turn complexity into clear, actionable stories.
September 29, 2025 at 7:33 PM
AI Meets Office Workflows: Claude’s New Document Powers 🧵:
September 10, 2025 at 8:22 PM
Complex ideas fail when they stay complex. Here are a few ways we make fintech, AI, and SaaS stories clearer at TRI 🧵
September 3, 2025 at 8:35 PM
We have been busy revising our blog and content strategy for the rest of 2025. Here are our thoughts on recent AI company rebrands t-r-i.net/blog/recent-...
Recent AI Company Rebrands: How Leading Players Are Redefining Their Identities • Empower Your Ideas
Discover how AI companies are rebranding to reflect strategy shifts, broader focus, and stronger market positioning in 2025.
t-r-i.net
August 26, 2025 at 9:03 PM
Your deck shouldn’t feel like homework.
It should feel like an opportunity.
We design visuals that make complex ideas simple and impossible to ignore.
August 21, 2025 at 11:22 PM
Good branding turns a film into more than a story - it creates a movement. TRI identified five #branding strategies behind today’s most successful entertainment hits. Here’s how they work 🧵
July 28, 2025 at 6:53 PM
This week, we will be featuring our work for @northeasternu.bsky.social development team.
The ask: Create an engaging, interactive dashboard to help the university visualize global campus growth, existing programs, and student enrollments - so they could pitch funding for new sites.
July 10, 2025 at 8:17 PM
Kodak isn’t just snapping pics anymore - it’s selling nostalgia 📸✨120+Kodak Apparel stores in South Korea, PixPro cameras from JK Imaging… their logo is THE real product. Our take
on @nytimes.com deep-dive about Kodak's rebirth (link in comment).
#KODAK #branding #filmrevival #rebrand #storytelling
July 10, 2025 at 12:05 AM
Excited to share that T-R-I has been added to Columbia University’s approved creative vendor roster. Honored to be among such a distinguished list & looking forward to any future opportunities together! #HigherEd #CreativeAgency #TRIwork #Storytelling
July 2, 2025 at 8:27 PM
William Faulkner’s Absalom, Absalom! contains a 1,288-word sentence - a reminder that storytelling can stretch structure without losing meaning.

Sometimes impact isn’t about brevity.
It’s about rhythm, momentum, and voice.
#Writing #Storytelling #Narrative #TRIwork #infographics #BookNerds
July 1, 2025 at 7:12 PM
We developed this infographic on self-publishing trends:

📈 30–34% of e-book sales
🏆 Indie titles now award-eligible
💰 1,600 authors earn $25K+ vs 1,200 traditionally
🎯 Avg book sells 250 copies
✍️ 50% of indie authors release 10+ books
#SelfPublishing #BookMarketing #PublishingTrends #IndieAuthors
June 30, 2025 at 5:09 PM
China publishes 444k books a year. The US? 305k.
But 90% of US books never sell more than 100 copies.

In a world flooded with content, it's not about more - it's about meaning.
📚

#publishing #books #dataviz #storytelling #infographic #TRIwork #booknerds
June 26, 2025 at 10:46 PM
🌍 How much time do people around the world spend reading?

We visualized the answer.
At TRI, we recently designed a series of infographics exploring global reading habits in 2024 - from weekly reading time and literacy rates to how reading boosts cognitive development #dataviz #booknerds #publishing
June 26, 2025 at 12:56 AM
Lumon’s branding in #Severance is pure genius: nostalgic visuals, clinical color psychology, brutalist cult vibes. A masterclass in world‑building: sterile spaces that manipulate, perks that punish #Branding #Design
lbbonline.com/news/lessons...
Lessons in Branding from Severance: The Dark Art of Lumon’s Corporate Identity | LBBOnline
Little Black Book, Ahead of the hit Apple TV+ show’s finale this Friday, Mother Design’s Ethan Hodson and Landor’s Ryan Frost, whose jobs are mysterious and important, break down Lumon’s genius brandi...
lbbonline.com
June 24, 2025 at 7:43 PM
Gave our agency list a glow-up in Sheets: NYC shops are top priority, US next, then size & services decide the rest. Now outreach segmentation takes minutes instead of hours! 🚀 #SalesHack #Growth #AgencyLife #BuildingInPublic
June 18, 2025 at 6:42 PM
It's been a busy week. Segmented our 100+ agency list by geography, size & specialty. 🔍 Prioritized Tier 1 targets based on market fit & capacity, then enriched with leadership contacts & recent work. Next up: tailored outreach cadences by segment. 🚀 #AgencyLife #BuildingInPublic
June 18, 2025 at 12:36 AM
Doing my best to follow up after #NYTechWeek without sounding like I’m selling you something 😅
If we chatted about branding or storytelling, let’s keep it going. I'm genuinely curious where it could lead t-r-i.net
June 13, 2025 at 1:01 AM
Yes, following up after NY Tech Week might feel awkward af. Yes, you should still do it.
Cringe is temporary. Connection is forever.
#NyTechWeek #TechWeek #AgencyLife #BuildInPublic #CreativeAgency
June 11, 2025 at 8:52 PM
Just wrapped our first RFP process — and wow, it was clarifying and humbling. We hit all the typical challenges:
1. Writing about ourselves (harder than expected!)
2. Pricing transparently for a small nonprofit while honoring our time
June 6, 2025 at 6:14 PM
Just added a QR code to our business cards and suddenly felt like I time-traveled from 2012 to 2025. Are we even ready for this kind of efficiency?
linktr.ee/t_r_i
#AgencyLife #BuildInPublic #BuildingInPublic #CreativeAgency #BrandingAgency #VisualIdentity #BrandStrategy
T-R-I | Linktree
Helping businesses simplify their message with clarity & confidence! 🚀
linktr.ee
May 29, 2025 at 7:04 PM
Our first capability deck turned out to be way more meaningful than expected.
The little points that made it:
• Bigger fonts only where it matters
• One capability per slide—space to breathe
• Real bios, real faces—people hire people
• And yes, T-R-I means “three” in 10+ Slavic languages 👀
May 27, 2025 at 8:40 PM
While building our capability deck, we scanned LinkedIn posts from industry leaders to see what they really think about these decks—and whether they actually influence their decisions. Sharing our insights with the community soon #agencylife #buildinpublic #buildinginpublic
May 25, 2025 at 12:45 AM
We’ve been working on a capability deck for a while now (okay, weeks). The first one’s always the hardest—after that, you’ve got a foundation. A starting point. Aka: the old deck. How many versions do you think we’ll go through? It's never just v1 #agencylife #buildinginpublic
May 23, 2025 at 5:36 PM
We’re making our agency journey public so we stay honest to our values—creativity, curiosity, nerdiness. Daily posts from inside TRI: what we’re working on, struggling with, or proud of. Agency life, unfiltered.
www.t-r-i.net
#agencylife #buildinginpublic #buildinpublic #creativeagency #storytelling
May 22, 2025 at 6:50 PM