Ilias Danatzis
@idanatzis.bsky.social
Associate Professor of Marketing at King's College London | Service Researcher, interested in digital platforms, toxic customer behaviour, and human-AI collaboration
🔗 Link to our research paper, recently published in the Journal of Marketing, here: journals.sagepub.com/doi/10.1177/...
Sage Journals: Discover world-class research
Subscription and open access journals from Sage, the world's leading independent academic publisher.
journals.sagepub.com
September 13, 2025 at 10:53 AM
🔗 Link to our research paper, recently published in the Journal of Marketing, here: journals.sagepub.com/doi/10.1177/...
As I put it in the piece: "A very big question club owners need to ask themselves is what type of crowd they would like to have. Is it the performative crowd that is there to take pictures… Or is it people who are actually living in the moment … [for a] more … authentic experience?"
September 13, 2025 at 10:53 AM
As I put it in the piece: "A very big question club owners need to ask themselves is what type of crowd they would like to have. Is it the performative crowd that is there to take pictures… Or is it people who are actually living in the moment … [for a] more … authentic experience?"
In the interview, I explain how Berlin-style filming bans can trigger a self-selection process: they deter those mainly interested in filming for social media, while attracting those who come to live in the moment, ultimately making nightclubs more attractive and getting more people in the doors.
September 13, 2025 at 10:53 AM
In the interview, I explain how Berlin-style filming bans can trigger a self-selection process: they deter those mainly interested in filming for social media, while attracting those who come to live in the moment, ultimately making nightclubs more attractive and getting more people in the doors.
Our study draws on 38 interviews with Berlin bouncers, club owners, event organisers, DJs, security, and clubbers, alongside press and archival data, and first-hand observations of approx 500 door decisions at a renowned club over a single night.
Download AAM here: kclpure.kcl.ac.uk/portal/en/pu...
Download AAM here: kclpure.kcl.ac.uk/portal/en/pu...
Curating the Crowd: How Firms Manage Social Fit to Stage Social Atmospheres
kclpure.kcl.ac.uk
March 21, 2025 at 9:35 PM
Our study draws on 38 interviews with Berlin bouncers, club owners, event organisers, DJs, security, and clubbers, alongside press and archival data, and first-hand observations of approx 500 door decisions at a renowned club over a single night.
Download AAM here: kclpure.kcl.ac.uk/portal/en/pu...
Download AAM here: kclpure.kcl.ac.uk/portal/en/pu...
We reveal a three-stage curation process that explains how firms curate the ‘right’ crowd through:
- Cultivation: Firms reinforce desired norms and behaviours
- Selection: Firms select those who both fit in and stand out
- Mystification: Firms create mystery to boost exclusivity and appeal
- Cultivation: Firms reinforce desired norms and behaviours
- Selection: Firms select those who both fit in and stand out
- Mystification: Firms create mystery to boost exclusivity and appeal
March 21, 2025 at 9:35 PM
We reveal a three-stage curation process that explains how firms curate the ‘right’ crowd through:
- Cultivation: Firms reinforce desired norms and behaviours
- Selection: Firms select those who both fit in and stand out
- Mystification: Firms create mystery to boost exclusivity and appeal
- Cultivation: Firms reinforce desired norms and behaviours
- Selection: Firms select those who both fit in and stand out
- Mystification: Firms create mystery to boost exclusivity and appeal
From live sports to festivals, nightlife, and private members’ clubs, firms often compete by creating compelling social atmospheres.
Too often, however, atmospheres fail when firms struggle to bring together the ‘right’ crowd, causing events to lose their 'appeal' or become 'boring tourist traps'.
Too often, however, atmospheres fail when firms struggle to bring together the ‘right’ crowd, causing events to lose their 'appeal' or become 'boring tourist traps'.
March 21, 2025 at 9:35 PM
From live sports to festivals, nightlife, and private members’ clubs, firms often compete by creating compelling social atmospheres.
Too often, however, atmospheres fail when firms struggle to bring together the ‘right’ crowd, causing events to lose their 'appeal' or become 'boring tourist traps'.
Too often, however, atmospheres fail when firms struggle to bring together the ‘right’ crowd, causing events to lose their 'appeal' or become 'boring tourist traps'.
Reposted by Ilias Danatzis
Die Studie basiert auf Interviews mit Club-Akteuren, Analyse v. Archivmaterial & Beobachtung von 500 Einlassentscheidungen. Paradox: Rein kommt, wer sich „einfügt“ und „heraussticht“. Entscheidend u.a. Kleidung, Szenekenntnisse und Ausstrahlung. Studie: journals.sagepub.com/doi/10.1177/... (2/2)
EXPRESS: Curating the Crowd: How Firms Manage Social Fit to Stage Social Atmospheres - Ilias Danatzis, Tim Hill, Ingo O. Karpen, Michael Kleinaltenkamp, 2025
In sectors across the experience economy—from live sports to festivals, nightlife entertainment, private members’ clubs, and invite-only events—firms compete by...
journals.sagepub.com
March 21, 2025 at 11:15 AM
Die Studie basiert auf Interviews mit Club-Akteuren, Analyse v. Archivmaterial & Beobachtung von 500 Einlassentscheidungen. Paradox: Rein kommt, wer sich „einfügt“ und „heraussticht“. Entscheidend u.a. Kleidung, Szenekenntnisse und Ausstrahlung. Studie: journals.sagepub.com/doi/10.1177/... (2/2)
Link to Deutsche Welle's full story on Instagram: www.instagram.com/share/__us7y...
Check out our study at MIS Quarterly here: doi.org/10.25300/MIS...
Check out our study at MIS Quarterly here: doi.org/10.25300/MIS...
March 4, 2025 at 9:15 AM
Link to Deutsche Welle's full story on Instagram: www.instagram.com/share/__us7y...
Check out our study at MIS Quarterly here: doi.org/10.25300/MIS...
Check out our study at MIS Quarterly here: doi.org/10.25300/MIS...
Check out the author-accepted version of our paper (free of charge) here: kclpure.kcl.ac.uk/portal/en/pu...
Designing Digital Platforms for Social Justice: Empowering End Users Through the Dataswyft Platform
kclpure.kcl.ac.uk
February 24, 2025 at 6:52 PM
Check out the author-accepted version of our paper (free of charge) here: kclpure.kcl.ac.uk/portal/en/pu...