Ilias Danatzis
@idanatzis.bsky.social
Associate Professor of Marketing at King's College London | Service Researcher, interested in digital platforms, toxic customer behaviour, and human-AI collaboration
As I put it in the piece: "A very big question club owners need to ask themselves is what type of crowd they would like to have. Is it the performative crowd that is there to take pictures… Or is it people who are actually living in the moment … [for a] more … authentic experience?"
September 13, 2025 at 10:53 AM
As I put it in the piece: "A very big question club owners need to ask themselves is what type of crowd they would like to have. Is it the performative crowd that is there to take pictures… Or is it people who are actually living in the moment … [for a] more … authentic experience?"
In the interview, I explain how Berlin-style filming bans can trigger a self-selection process: they deter those mainly interested in filming for social media, while attracting those who come to live in the moment, ultimately making nightclubs more attractive and getting more people in the doors.
September 13, 2025 at 10:53 AM
In the interview, I explain how Berlin-style filming bans can trigger a self-selection process: they deter those mainly interested in filming for social media, while attracting those who come to live in the moment, ultimately making nightclubs more attractive and getting more people in the doors.
From live sports to festivals, nightlife, and private members’ clubs, firms often compete by creating compelling social atmospheres.
Too often, however, atmospheres fail when firms struggle to bring together the ‘right’ crowd, causing events to lose their 'appeal' or become 'boring tourist traps'.
Too often, however, atmospheres fail when firms struggle to bring together the ‘right’ crowd, causing events to lose their 'appeal' or become 'boring tourist traps'.
March 21, 2025 at 9:35 PM
From live sports to festivals, nightlife, and private members’ clubs, firms often compete by creating compelling social atmospheres.
Too often, however, atmospheres fail when firms struggle to bring together the ‘right’ crowd, causing events to lose their 'appeal' or become 'boring tourist traps'.
Too often, however, atmospheres fail when firms struggle to bring together the ‘right’ crowd, causing events to lose their 'appeal' or become 'boring tourist traps'.
What is the secret behind the unique atmosphere of Berlin nightclubs? 🪩🕺
In our new study, just published in the Journal of Marketing, we uncover how firms in the experience economy can stage vibrant social atmospheres that foster belonging and emotional connection.
Study: doi.org/10.1177/0022...
In our new study, just published in the Journal of Marketing, we uncover how firms in the experience economy can stage vibrant social atmospheres that foster belonging and emotional connection.
Study: doi.org/10.1177/0022...
March 21, 2025 at 9:35 PM
What is the secret behind the unique atmosphere of Berlin nightclubs? 🪩🕺
In our new study, just published in the Journal of Marketing, we uncover how firms in the experience economy can stage vibrant social atmospheres that foster belonging and emotional connection.
Study: doi.org/10.1177/0022...
In our new study, just published in the Journal of Marketing, we uncover how firms in the experience economy can stage vibrant social atmospheres that foster belonging and emotional connection.
Study: doi.org/10.1177/0022...
Link to Deutsche Welle's full story on Instagram: www.instagram.com/share/__us7y...
Check out our study at MIS Quarterly here: doi.org/10.25300/MIS...
Check out our study at MIS Quarterly here: doi.org/10.25300/MIS...
March 4, 2025 at 9:15 AM
Link to Deutsche Welle's full story on Instagram: www.instagram.com/share/__us7y...
Check out our study at MIS Quarterly here: doi.org/10.25300/MIS...
Check out our study at MIS Quarterly here: doi.org/10.25300/MIS...
Very honored to see our latest research featured by @news.dw.com ! 📢✨ Tech giants have more control over our data than ever before—shaping digital ecosystems in ways that serve their interests far more than those of users.
But what if platforms were designed differently?
(link to full story below)
But what if platforms were designed differently?
(link to full story below)
March 4, 2025 at 9:12 AM
Very honored to see our latest research featured by @news.dw.com ! 📢✨ Tech giants have more control over our data than ever before—shaping digital ecosystems in ways that serve their interests far more than those of users.
But what if platforms were designed differently?
(link to full story below)
But what if platforms were designed differently?
(link to full story below)